Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Three Friday, December 1 12:50 PM - 2:00 PM Track II: User Generated Media & Contextual Advertising - Realizing the Potential of Massive Consumer Interaction The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV new shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Shervin Pishevar, President, Freewebs Russ Fradin, co-founder, Adify Ron Lamoureux, President & CEO, cafesonique.com Irfon Watkins, CEO, Coull Rob Wells, Head of Digital, Universal Music UK David Parry-Jones, Microsoft Director, Telco and Communications Sam Sethi, Editor, Techcrunch UK, Moderator Shervin Pishevar, President, Freewebs.com: Named "Bill Gates' Worst Nightmare" by the Financial Times, Shervin is a visionary technology entrepreneur, published researcher and venture capitalist, best known for helping usher in the on-demand web computing era with his first startup, WebOS. Prior to joining Freewebs, Shervin founded Ionside Interactive, a leading award winning PocketPC software company, and Application Corporation, creators of the Hyperoffice messaging and groupware suite, and served as an advisor to Elipse Networks. Products he has created have won awards such as Top 5 Web Applications (Hyperoffice) by CNET and the NY Times Advertising Design Award Finalist (Elipse’s Evian Design). Shervin has advised such venture funds as the Vanderbilt University Technology Company (VUTC), the venture fund of Vanderbilt's $2.3 billion endowment fund, on their portfolio companies as well as serving as a Director of Seges Capital, a multi-university venture consortium. Ron Lamoureux is the president of cafesonique.com Inc., a 3D web site development company whose primary focus is the building and maintenance of a virtual international multilingual music community. The company has representatives in over 10 countries, many of whom are actively involved the digital media and music industries. He is also the director of The Worx Gallery, an interactive media, music, and educational/and training company. Besides being an award-winning educator, he is also a producer, musician, writer, photographer, presenter, consultant, entrepreneur, and interactive media specialist. He served as the new media director at the college level for over six years and as such helped to design the new media courses and trained over sixty students in all facets of digital technology. He was also responsible for the creation of the university’s sound recording studio and related courseware. Mr. Lamoureux sits on numerous Canadian provincial and national committees including the Cultural Human Resources Council, the Arts and Cultural Industries of Manitoba, and the Manitoba Interactive Digital Media Association. He is the chairman of the CHRC New Media Steering Committee, president of WhirlWind Productions, a music production company, and was the first president of Les Disques Boulevard, and Spiderworks Design, a Web design company. He also served as the sound recording officer for the Manitoba Cultural Industries Development Office, as sound recording consultant for the Canadian National Department of Communications, and as a member of the editorial board for the Virtual Museum of Canada. As founder and first president of MARIA, the Manitoba Audio Recording Industry Association, he organized Manitoba=s first sound recording industry conference. His interest in music and interactive media has provided him the opportunity to share his expertise as a consultant in diverse communities ranging from Rankin Inlet in Nunavut to Paris and Toulouse, France. As a music producer, he was responsible for the production and distribution of many Canadian album projects, a few of which have garnered music awards. As a musician and songwriter, he has written and produced songs in English and in French, many of which have been played on Canadian radio and television. He also spent a good portion of his artist management career assisting new and unknown artists make their way through the music industry minefield. As a result, many of his protégés have gone on to be world-class international musicians and singer-songwriters. His numerous trips to France, Germany, England, and Denmark have provided him with a more direct link to the communities that cafesonique.com serves on a regular basis. It is in these communities that he met and developed working relationships with cafesonique.com’s international representatives. As a new media consultant and project manager, he has produced and assisted in the production of a variety of new media products including national educational DVDs, interactive web sites and videos, and a series of interactive CDs and DVDs for international companies. Irfon Watkins, CEO, Coull: Having spent 25 years working with blue chip companies in the IT and services arena, Irfon brings extensive commercial experience in high-tech multinationals to his role as CEO. He has had senior management roles at Dell Computers, Computacenter and CommerceQuest, where he was Vice President EMEA. Irfon is also non-executive chairman of Cambrian Training. Sam Sethi, Editor, Techcrunch UK: Sam Sethi is a London based entrepologist and consultant. Sam has worked in the IT industry for over 15 years for companies like Microsoft, Netscape, Gateway Computers and CMGi, in a variety of senior technical and marketing roles. Sam has also experienced the joy and pain of running his own start-up company which won NMA’s Best New Business of the Year Award in 2004. More recently Sam has been working as a freelance consultant with companies such as MSN UK and BT, helping develop their Web 2.0 strategies. When not blogging, consulting or presenting, Sam loves nothing better than spending time with his wife & young family, drinking fine wine with his friends or watching his beloved Liverpool FC