"DVD Association Presents"
Digital Hollywood, October 24-26, 2006 - Loews Hotel, Santa Monica, California
Open to All Digital Hollywood Attendees

DVD Association Presents
Tuesday, October 24th
9:00 AM - 10:15 AM
Dispatches from the Front: The Next Gen Disc Format Wars.
What’s the latest on the competing high definition, high-capacity Optical Disc formats? Hear directly from executives on the front lines about the current state of events and what lies ahead.
Andy Parsons, Senior Vice President of Product Development and Technical Support, Pioneer Electronics, Blu-Ray Disc Association
Mark Waring, Director, Sanyo Technology Center, HD DVD Group
Bernie Mitchell, President DVD Association, Moderator
Additional Speaker TBA

10:45 AM – Noon
Advanced Interactivity on the Next Gen Formats
Each of the Next Gen formats offers incredible opportunities for advanced interactivity. Come and see how this new interactivity engages the viewer and offers some creative hurdles as well as rewards.
Bill Sheppard, Senior Industry Manager of Digital Television, Sun Microsystems
Kevin Collins, Senior Program Manager, Microsoft
Daniel Koh, Mercury Ent. Ltd

1:30 PM - 3:30pm
Understanding Hi-Def Displays and The Codecs That Work.
Creating and viewing Next Gen Hi-Def DVDs require a through understanding not only of the display technologies, but also which codecs to use when and why.
Joe Kane, President, Joe Kane Productions: Author "Video Essentials

3:50 PM - 5:00 PM
Authoring Tools For Next Gen Discs
Creating Next Gen DVDs require new tools and new skill sets. See various authoring tools and learn their strengths in this informative session.
Rolf Hartley, Senior Vice President and General Manager, Sonic Professional Products Group
Nathan Gentner, Product Manager, Digital Video & Audio - Adobe
Additional Speakers TBA

Wednesday, October 25th
10:45 AM - Noon
Conquering Next Gen Optical Discs
The creative community has been given new opportunities and new challenges in creating Next Gen programs on both formats. Hear first hand how they conquered Next Gen.
Russ Moffat, Director Operations, Interactive Media – Ascent Media
Jess Bowers, Director, Technical Services, 1K STUDIOS
Jeff Huang, Managing Director – Elektrofilm

2:15 PM - 3:30 PM
Putting Sizzle in Next Gen Optical Discs
Both Next Gen formats offer increased advanced interactivity. This session will discuss and demonstrate some of the exciting new features that Next Gen offers to the creatives as well as the audience.
Chris Armbrust, Senior Process Engineer, DVD – Technicolor Creative Services
Randy Berg, Director, Strategic Planning, Deluxe Digital Studios
Additional Speakers – TBA


Return to DH Agenda - Click Here