Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Wednesday, October 25 9:00 AM - 10:15 AM Track II: Branded Media Marketing - TV, Film, Broadband, Podcasting & Blogging, Mobile, Music and Games – Reinventing the Commerce & Media Model With the attention of the consumer being assaulted by a host of great technologies – from games and broadband to PRVs - devices as well as content programming, the task of the client, the agency and content provider raising their message above the clutter is daunting. With every challenge, however there exists the opportunity to reinvent the process, and in the evolving world of branded media marketing, the creativity at hand is impressive. The industry’s TV, music, wireless, film and broadband marketing teams are reinventing the world of entertainment, branding and marketing. In this session, we will gain further insight into the structures of our industry’s future Neil McGuiness, Vice President of Entertainment and Comedy, IMG Media Lisa Black, Senior Vice President, Digital Media, Si TV JD Heilprin, Executive Vice President, Network LIVE Stephen Smyth, Vice President, Mobile and Emerging Media, Reuters Chris Petrovic, VP, Business Development, Playboy Entertainment Group Jeff Shultz, Co-Founder, CEO, CONCERT.TV Adam Stewart, Vice President, National Sales, Western Region, Screenvision Adrian Sexton, Partner, TAG Strategic, Moderator Neil McGinness is Vice President of Entertainment and Comedy for IMG Media, a division of IMG, the world's premier sports, entertainment and media Company. IMG Media produces and distributes over 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children's content annually, over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world's biggest sports archive with more than 200,000 hours of footage. McGinness was previously Vice President of National Lampoon and General Manager of National Lampoon Mobile. Prior to National Lampoon, he also served as Vice President of Marketing and Business Development for Lorne Michaels' production company, Broadway Video Entertainment, the production company for television shows such as "Saturday Night Live" and "Late Night with Conan O'Brien" as well as motion pictures such as "Wayne's World." McGinness received a Bachelor of Arts in Classics and English from Georgetown University and a Master's Degree from NYU's Institute of Film and Television. J.D. Heilprin, Executive Vice President, Network Live: As executive vice president, Heilprin is charged with spearheading all facets of strategic partnerships and corporate development for Network LIVE. J.D.’s role with Network LIVE is to engage in partnerships that execute against the Company’s business strategy, and allow great programming to flow legally into the hands and devices of the digital consumer. Most recently, Heilprin served as a strategic advisor to Hewlett Packard and Hewlett Packard Europe, where he focused on their global digital entertainment strategy and partnerships. Previously, he served in a similar capacity for MTV Networks. Prior to MTV, Heilprin co-founded RioPort, a leading digital audio service provider, serving as executive vice president and general manager, in addition to establishing and running the company’s Los Angeles operation. RioPort served both as MTV’s original partner for the distribution of digital music and one of the first companies to pursue secure distribution of music to portable devices. Heilprin also served as vice president of media and entertainment at iXL, a leading global consulting firm. At iXL, he was charged with overall responsibility for iXL's music and music-related clients, including Universal Music and the Almo Sounds record labels; as artists such as Alanis Morissette, Marilyn Manson and the Warped Tour music and sports touring festival; and retailers Hot Topic and Wherehouse Music. Adam Stewart, Vice President of National Sales, Western Region, Screenvision: Based in Screenvision’s Los Angeles office, Stewart oversees the company’s Los Angeles- and Detroit-based sales operations and staff. Stewart is primarily responsible for spearheading media-based content deals with entertainment providers such as film studios, television companies and Internet services as well as automotive brands. During his tenure with Screenvision, Stewart has increased revenues by more than 35% in the Western region. He has been instrumental in closing business deals with major import and domestic autos as well as networks like ABC, CBS and E!. Prior to joining Screenvision, Stewart worked for the New York-based Discovery Communications where he was Senior Vice President, National Sales Manager. In particular, Stewart skillfully brokered highly-successful integrated marketing programs between several of the Discovery Channel’s hit shows and some of today’s most prominent brands, including the U.S. Army’s colossal mechanical project on “Monster Garage,” which highlighted the Army’s non-combat skill set on the ever-popular program. Stewart worked with producers, programmers and marketers to develop and execute a 20th Century Fox partnership with “American Chopper,” which resulted in a 2-episode arc featuring an “I, Robot” custom-built chopper completed the day the film premiered. He also developed program integrations for Heineken, netting a two-episode in-program integration for the beer-maker as sponsor of an LL Cool J concert during season one of “American Casino.” Jeff Shultz, Co-Founder, CEO, CONCERT.TV: An innovator in the cable television space, Jeff Shultz was among the first executives to begin forging relationships in the nascent VOD programming industry. In early 2002 he co-founded CONCERT.TV, one of the nation’s first VOD television properties and the first television network dedicated to music performance and documentary. Shultz oversees distribution, business development and advertising sales for the network, securing deals with partners such as Comcast, Cox Communications, Cingular, Starbucks and Coca-Cola. Shultz began his career as an attorney at Linklaters in London, UK where he specialized in cross-border mergers and acquisitions and hedge fund management. Shultz then changed paths and delved into business development in the emerging digital media space. As director of business development for NBCi, the online arm of NBC television network, Shultz focused on new media entertainment and e-commerce deals for one of the nation’s leading broadband Internet portals. Shultz graduated from the University of Arizona with a Bachelor of Arts degree in Economics and Political Science, and from Georgetown University Law Center. Lisa Black, senior VP digital marketing, develops and executes digital media strategies for Sí TV, the nation’s first English-language Latino network. Black manages cross platform initiatives designed to help deliver Sí TV’s culturally-relevant programming and further increase brand awareness. With Black’s experience in digital media strategies, including online, broadband, wireless, video download and syndication, Sí TV has been successful in reaching its young Latino and multi-cultural audiences. In 2005, the unique and evolving cable network was named one of the "Marketing 50" by Advertising Age magazine. Black brings years of extensive marketing practice to Sí TV. In 2002, she became Lifetime’s youngest vice president leading the business and marketing development of interactive technologies. During her tenure at Lifetime, Black launched Lifetime Wireless for Women and Lifetime’s Broadband Video Lounge, organizing product development, revenue subscription and affiliate relations. She built Lifetimetv.com as a direct consumer marketing platform that has grown from 150,000 to 2 million loyal consumer names, leveraged to generate ad sales revenue. Prior to Lifetime, Black served as director of strategic planning & business development at Food Network, and held financial positions at Random House, Broadway Media and KPMG. Chris Petrovic, VP, Business Development, Playboy Entertainment Group: Mr. Petrovic is a new media veteran, having started his career in the Internet marketplace in the late 90’s. He has held executive management positions in a variety of corporate settings, from start-ups to publicly traded companies to venture capital firms. Petrovic currently serves as Vice President of Business Development, Digital Media for Playboy Entertainment Group. In this role, he is responsible for business development initiatives all divisions of the Entertainment Group including Playboy Mobile, Playboy Online and Playboy TV. Before joining Playboy, Mr. Petrovic served as Vice President of Business Development for AG Interactive, the new media division of American Greetings. Petrovic oversaw all business development efforts across all three of the division’s business units – mobile (both domestic and international), Internet and instant messenger. Petrovic joined AG Interactive from theglobe.com, where he served as Vice President of Strategy and Business Development and was responsible for developing and growing the company’s consumer VoIP offering (Voiceglo) as well as its print media business (Computer Games Magazine). Petrovic is a graduate of Columbia University in New York and holds a J.D. from Southwestern University School of Law in Los Angeles. He began his new media career as CEO of BannerGreetings.com, an Internet start-up, and from there went on to become COO and General Counsel of Buzztone, a leading viral marketing agency, before joining the venture capital firm Prime Ventures as their VP of Business and Legal Affairs, managing the business development and legal operations of its portfolio companies, including most notably drkoop.com. Petrovic is based in Playboy’s Los Angeles office. Adrian Sexton, Partner, TAG Strategic: As a founding member of TAG Strategic, a digital media & entertainment advisory, Adrian Sexton brings a rich background of media branding, advertising and studio content strategy in film, home entertainment and television. Previously, he was the Vice President of Digital Media at Lionsgate Entertainment. Sexton spearheaded the studio's interaction with strategic technology partners in digital content marketing, advertising, strategy and distribution. He directly advised top management and identified multiple-platform distribution, marketing and online sales opportunities for Lionsgate's 5000+ title film library in such high-growth markets as web, mobile, digital cinema, anti-piracy/peer-to-peer and IPTV. Since joining Lionsgate in 2000, the market capitalization has risen from $60 million to $1.2 billion dollars. Sexton facilitated a $350 million credit facility with JP Morgan, involving the acquisition of Artisan Entertainment. He has also worked at Sony, HBO and Fox in their creative and corporate development divisions.