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Digital Hollywood Fall 2006
Wednesday, October 25
9:00 AM - 10:15 AM
Track III:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation.
Jay Adelson, CEO, Revision 3
Jon Vlassopulos, Vice President, Business Development, Strategic Planning and New Media, Endemol USA
Scott Roesch, VP and GM, AtomFilms
Henk van Niekirk, Vice President, CNET Networks Entertainmen
Robert Aitken, Product Manager - Online Video, Associated Press
Richard Sussman, Director of Media and Entertainment, Nielsen//NetRatings
Stephen Condon, Vice President, Marketing, Entriq, Moderator

Scott Roesch is Vice President & General Manager of AtomFilms, a division of Atom Entertainment, Inc. He joined AtomFilms in 1998 as a member of the startup's small launch team, and has helped it attract top content, advertisers, and an audience of over 5 million monthly unique users. Scott also spent 3 years as VP of Marketing for Atom Entertainment, helping to launch and grow successful e-commerce and subscription businesses for its Shockwave.com games service. Prior to joining AtomFilms, Scott was an editor and producer at Starwave Corporation, where he contributed to the launch and success of several of the Web's early consumer media properties, including Mr Showbiz and ESPN.com.





Jon Vlassopulos is Vice President, Business Development, Strategic Planning and New Media for Endemol USA, the largest independent television production company in the world. He is responsible for developing new distribution channels and creative revenue opportunities for Endemol’s library of shows as well as developing programming for non traditional platforms such as VOD, broadband, and wireless. Previously Jon was President of Kargo, a leading mobile content company that publishes the mobile applications of major media brands such as Vibe, Spin, Weekly World News, and Premiere. Prior to Kargo Global, Jon was Senior Director of business development and strategic partnerships at Cingular Wireless. He managed the entertainment product groups (ringtones, wallpapers, photos, music etc), media partnerships, a youth group focused on delivering cutting edge new applications and services. He launched the industry’s first end to end wireless music service, the first music recognition service, and the largest SMS brand campaigns with Kellogg’s and McDonalds. Vlassopulos has also held executive positions at AT&T Wireless and at the major media conglomerate Bertelsmann AG, working in New York, Hong Kong, and Tokyo in their music, media, and technology businesses where he spearheaded many of the company’s new digital initiatives. Jon received his undergraduate degree from Durham University in Chinese, Economics and Korean. He is a regular speaker at Media and Wireless conferences such as CTIA, Digital Hollywood, Digital Commerce Summit, Music 2.0, NAPTE, Mobile Entertainment Forum, Digital Music Forum and others.

Sue Cross, Vice President / Online, U.S. Newspapers, Associated Press: Cross directs AP strategy, product development, business operations and online services for newspaper Web sites that collectively reach 55 million people a month. Current projects include launch of AP’s Online Video Network in March 2006, a new AP Travel Online service, a hosted sports service, expansion of newspaper new media services into RSS, podcasting and other formats, and the asap multimedia pilot, creating innovative news presentations for 18-34 consumers. In 2004-2005, Cross served as AP’s western regional vice president and led national expansion of AP’s services for the growing ethnic media market. With creation of new products combining AP’s domestic and international reporting strengths, she more than tripled AP’s U.S. Spanish market in two years. Cross brings to online business development a passion for news and more than 20 years of newsroom leadership. From 1998 through 2003 she was chief of bureau for Los Angeles, AP’s largest domestic news bureau, overseeing international, national and state coverage from California. Cross created a multimedia newsroom and expanded AP’s West Coast entertainment report to emphasize real-time coverage of entertainment events. She has been a bureau chief in Phoenix, assistant chief and news editor in Chicago, news editor for Texas, and covered the oil industry, environmental issues, politics, labor and immigration as a reporter in Ohio and Alaska. Cross has a BS in journalism from Ohio State University and is active in numerous journalism boards and organizations. The AP is a not-for-profit cooperative serving 1,700 newspapers and 5,000 radio and television stations in the U.S., plus more than 8,500 news media outlets in 121 other countries. Worldwide, more than a billion people every day read, hear or see AP news.

Jay Adelson is the CEO of Digg, as well as CEO of the newly-funded Internet video company Revision3. Adelson oversees all aspects for growth, management, and development for both companies. Under his leadership, Digg has grown from just a few thousand users, to more
than half a million, and is now considered one of the top Web 2.0 startups. With a background in film and television, Adelson is guiding engaging and original programming for the new on-demand generation via Revision3. Prior to Digg, Adelson founded Equinix, Inc (Nasdaq: EQIX), a leader in the internet exchange and collocation/network infrastructure space. Equinix operates Internet data centers where most of the Internet traffic flows between networks. More than 200 network service providers and hundreds of enterprises and content companies, including eight of the top ten Web properties, locate their Internet operations with Equinix. Adelson was also a co-founder of Digital Equipment Corporation's highly regarded Palo Alto Internet Exchange (PAIX) and a founding employee of Netcom On-Line Communications, Inc.,one of the nation's first Internet Service Providers. A well-recognized expert on technology an the Internet, Adelson has spoken at a variety of industry events and investor conferences, including COMNET, ISPCON, the Colocation & Hosting Summit, Next Generation Networks (NGN), Service Networks and Gilder's Telecosm. He was also one of the invited industry leaders to testify before the U.S. House of Representatives Select Committee on Homeland Security Subcommittee on Cybersecurity, Science and Research & Development, as part of an industry panel on "The Private Sector's Role in Keeping America's Cyberspace Secure."

Richard Sussman, Nielsen//NetRatings, Director, Media and Entertainment: Mr. Sussman has an accomplished track record in Digital Strategy for the Entertainment and Media Industries. Prior to joining Nielsen//NetRatings as an Entertainment and Media Director, Mr. Sussman carries over 11 years of solid consultative experience in corporate development; strategic partnerships with entities such as content providers for digital distribution & licensing rights; sales and digital strategy for tier-one entertainment and new media companies; and various start up companies both domestically and internationally. In addition, Mr. Sussman currently serves on the Board of Trustees of Franklin College Switzerland. As well, he has recently been asked to join The United States Secret Service Los Angeles Electronic Crimes Task Force where industry professionals and government agencies work together to learn about ways in which digital media is being increasingly utilized for illegal activities.









Stephen Condon, Vice President, Marketing, Entriq: Stephen Condon brings more than 20 years of marketing experience to Entriq from the advertising and technology industries. His primary role as Vice President, Marketing, is to clearly position the company in the pay media marketplace. His responsibilities include strategic marketing, marketing communications as well as developing the company's advertising, public relations and trade show strategy. Condon commenced his career in advertising working for J. Walter Thompson and Chiat/Day on leading brands such as Kraft Foods and NutraSweet. His advertising career introduced him to the high technology entertainment business when he worked on the hugely successful launch of DIRECTV at the advertising agency, Campbell-Ewald. He later joined DIRECTV, as Senior Director of Marketing and was responsible for program marketing and subscriber acquisition promotions. In 1998 Condon moved from delivering video over satellite to delivering video on the Internet and joined INTERVU as Vice President of Marketing where he lead strategic marketing efforts and marketing communications up until the Akamai acquisition. Since then, Condon has held various senior technology marketing positions including Chief Marketing Officer of Intertainer, which was one of the first online video delivery portals. He holds a bachelor's degree in business and has completed post graduate studies in Marketing at Monash University in Melbourne, Australia