Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Wednesday, October 25 12:30 PM - 1:45 PM Track I: DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies, Part I Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And that is the job of the DRM technology industry, to make the film, music and mobile technology delivery systems safe for mass use. In this session, we will explore, from the point of view of the technology companies, the possibilities and potential of DRM in the evolving content landscape. From CDs and DVDs to broadband and wireless delivery, DRM and content protection represents the bottom line of the future of our industries. Brad Hunt, Executive Vice President, Chief Technology Officer, Motion Picture Association of America, Inc Bill Schick, Client Industry Executive, Media & Entertainment, EDS Donald E. Leake, Program Director for Copy, Protection Business Development, IBM Research Division Usha Srinivasan, Sr. Director, MPAA Solutions, Macrovision Tom Jacobs, Director of Research, Sun Labs, Manager, Voodoo Sciences Research Department Robert Schumann, General Manager, Cinea Richard LeVine, Senior Manager, Accenture, Moderator Brad Hunt, Executive Vice President, Chief Technology Officer, Motion Picture Association of America, Inc.: Mr. Hunt is the Executive Vice President and Chief Technology Officer for the Motion Picture Association of America, Inc. He works closely with the seven major studios that make up the MPAA on content protection and anti-piracy related issues and policymaking. He leads the MPAA Office of Technology’s involvement in content protection specifications and licensing, international standardization efforts, regulatory and legislative initiatives, and content protection compliance monitoring and enforcement. Mr. Hunt has worked in the motion picture and television industry for over twenty-five years in a variety of roles ranging from research & development, marketing, strategic planning, and executive management in the motion picture film, digital post-production hardware, and post-production service businesses. Mr. Hunt has a Bachelor of Science degree in Chemical Engineering from the Rose-Hulman Institute of Technology and an M.B.A. degree from the William E. Simon Graduate Business School at the University of Rochester. He is a member of the Academy of Motion Picture Arts and Sciences and a member of the Academy’s Science and Technology Council. He is also a Fellow of the Society of Motion Picture and Television Engineers. Robert Schumann, General Manager, Cinea: As general manager at Cinea, Robert Schumann leverages his 17 years of technology security experience to drive Cinea towards its continuing mission of providing world-class anti-piracy solutions for the entertainment industry. Schumann's expertise in building innovative security businesses has enabled Cinea to position itself for leadership. Prior to co-founding Cinea in 1999, Schumann was chief architect for the Divx encrypted DVD platform, where he spearheaded the development, deployment and operation of the leading-edge consumer system. Schumann also directed planning for international expansion and leveraging of Divx technology in new markets. Earlier in his career, Schumann was a senior IT executive at Circuit City Stores, Inc., where he spent more than seven years deploying sophisticated secure telecommunication, transaction processing and customer support technologies. Schumann has a bachelor's degree in computer science from the Rochester Institute of Technology. Richard LeVine, Senior Manager, Global Architecture and Core Technologies, Accenture: Rick LeVine is an Experienced Senior Manager in Accenture’s Global Architecture and Core Technologies organization.He is Accenture’s thought leader in the Digital Rights Management space, and is driving significant IPTV and Digital Convergence work. Mr. Levine has held V.P. of Engineering and C.T.O. positions in the software industry, and has led technology and business partnerships between Fortune 200 Technology firms. He has nearly two decades deep technology, product creation and delivery, architecture, and management experience. He has earned a Masters in Computer Science, and a 2003 MIT Sloan Master of Science in the Management of Technology degree. Rick is also the author of several published Digital Rights Management and Security Patents