Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Wednesday, October 25 10:45 AM - Noon Track I: Piracy and Digital Rights Management: Legal, Legislative and Social Issues Surrounding DRM Implementation While there may be no short term fix when it comes to the evolving relationship of the digital technologies and its impact on music, film and information content distribution, what we can perhaps all agree on is that it is becoming a more sophisticated and complex relationship. As broadband grows, with it come not only threats to rights holders, but also potential solutions and new attitudes in public behavior. All the news is not bad. While the adversarial positions in the legal process may not be softening and the legislative proposals continue to weave through the system, there are many factors in the technological space as well as in the marketplace which may come to mitigate or even change the flow of history. In this session, we bring together a group of the primary players in the field, looking to exchange ideas and give us a roadmap for the future. Derek Broes, Senior Director, Consumer Media Technology Group Microsoft Corp. Henry Juszkiewicz, Chairman and CEO, Gibson Guitar Corp. Fritz E. Attaway, Executive Vice President and Washington General Counsel, Motion Picture Association of America, Inc Reed Stager, Chairman, Digital Watermarking Alliance Michael Petricone, Senior Vice President, Government Affairs, Consumer Electronics Association David Richardson, Dirctor, Business Development, NDS Group Molly Wood, Executive Editor, CNET.com, Moderator Derek Broes, Senior Director, Consumer Media Technology Group, Microsoft Corp.: Dereok Broes currently leads business development for Consumer Media Technology Group at Microsft Corp., pushing entertainment convergence within the wireless space. Broes has been at the forefront of media and technology for more than a decade and is nationally recognized as an influential leader in the film and high-tech industries. At Microsoft, Broes has been recognized as a passionate and thoughtful leader garnering the respect of business and engineering leaders alike. Prior to joining Microsoft, Broes was an entrepreneur of successful media and technology companies, including the post-production feature film industry’s first all-digital post-production sound design and editing facility, located in Burbank, Calif. He was appointed as executive vice president for the world’s largest streaming media aggregator and later as chairman and chief executive officer of a digital media security company. Broes also helped pioneer the development of key technologies used by copyright owners in preventing piracy of music and films over the Internet’s peer-to-peer community. Broes’ passion for community based technology lead him to lead the largest commercial P2P Company, Altnet which along with Kazaa is the most downloaded software application in the world. Broes’ fostered multiple businesses’ within the organization that increased revenue by more than $100 million in the first year. Broes has testified before multiple congressional committees on the potential of community based technologies. Broes started his career in Los Angeles, where he spearheaded a production company called Goodbro Pictures with Hollywood star and partner Cuba Gooding Jr. Broes was Gooding’s personal manager and later executive producer through several critically acclaimed and successful films, including the popular "Jerry Maguire," for which Gooding earned an Academy Award. In addition, in May 2002, Broes founded the Distributed Computing Standards Coalition, a nonprofit organization working toward a viable framework for the Internet peer-to-peer community agreeable to copyright owners, consumers and consumer electronic industries. Broes spends his time speaking, consulting and writing. In addition, he lectures to law students at the University of Southern California on the wide diversity of issues surrounding copyright owners and the digital age. He also teaches at the Los Angeles Regional Technology Alliance (LARTA) University and serves as a consultant and on the boards of emerging and fast-growth technology companies. Broes is also a contributing editor to LA VOX, Los Angeles’ leading voice in technology. Michael Petricone is the senior vice president of government affairs for the Consumer Electronics Association (CEA). In his position, Michael has been responsible for representing the CE industry’s position before Congress and the FCC on critical issues such as digital television broadband, privacy and home recording rights. Mr. Petricone is a frequent speaker on policy issues impacting the consumer electronics industry, and in 2003 Michael was featured by Dealerscope Magazine as one of the technology industry’s "Top 40 Under 40". Mr. Petricone received his law degree from Georgetown University Law Center and his undergraduate degree from Tufts University. CEA represents more than 1000 U.S. manufacturers of audio, video, accessories, mobile electronics, communication, information and multimedia products that are sold through consumer channels. CEA also sponsors and manages the International Consumer Electronics Show (CES), the world’s largest annual trade event showcasing consumer electronics products. Henry Juszkiewicz, Chairman and CEO of Gibson Guitar Corp., grew up in Rochester, NY. With a passion for music and superior academic skills, he enrolled at the General Motors Institute in Flint, MI, a five year co-op engineering college. Sponsored by GM's Delco division, he gained experience in a variety of different jobs at Delco's 6,000-employee electronic components plant in Rochester. Putting his musical skills to work, he worked his way through school playing guitar - a Gibson, of course - in various rock bands playing for parties and weddings. After graduating with honors, he worked at Delco Products for two years as product manager while studying for an MBA in night school at the University of Rochester. He completed his MBA at Harvard University on a General Motors Fellowship. Juszkiewicz then joined the New York firm of Neiderhoffer, Cross and Zeckhauser, Inc., a pioneer in the area of middle-market deals, where he rose to the position of executive vice president of mergers and acquisitions. He left the firm in 1981 and, with two former Harvard classmates (David Berryman and Gary Zebrowski), acquired Phi Technologies of Oklahoma City. Within one month he turned the struggling technology firm into a highly profitable company. In 1986, Juszkiewicz and his partners acquired the faltering Gibson guitar operation from the Norlin corporation. Juszkiewicz's aggressive management style again effected an immediate turnaround, and Gibson became profitable within a month's time. With creative and innovative marketing tactics he concentrated on the consumer rather than the retailer - a reflection of his personal experience as a guitar player. Refocusing the company on achieving the highest possible standards of quality and customer service, he drove Gibson from the brink of closing to a company that has regained worldwide respect with annual average growth of 20 percent over the last decade. Juszkiewicz began fulfilling his vision of Gibson as a full-line, global musical instrument company by acquiring other instrument companies, establishing a Gibson-owned European distribution center with joint-venture distributors, and acquiring manufacturing facilities in China. He dedicated a standalone division to R&D, resulting in the 2003 introduction of the world’s first digital guitar, which represents the biggest advance in guitar technology since the invention of the electric guitar over 70 years ago. In 2004 he took Gibson into the consumer electronics market with the award winning Wurlitzer digital jukebox, the most comprehensive home music system ever made. Today, the Gibson family of brands includes Epiphone fretted instruments and amplifiers, Dobro® resonator guitars, Flatiron mandolins, Slingerland drums, Steinberger basses, Tobias basses, Kramer guitars, Maestro effects, and Baldwin, Hamilton and Wurlitzer pianos. Henry Juszkiewicz resides in Nashville, Tennessee, with his wife Catherine and three children. Fritz Attaway is Executive Vice President and Washington General Counsel of MPAA. Reporting to President and CEO, Dan Glickman, Attaway provides legal advice and direction for all federal public policy activities of the association. Attaway also participates in the management of worldwide public policy interests for the association and its member companies. The issues of primary concern to MPAA include communications, copyright, and international trade matters impacting MPAA member companies. Attaway joined MPAA in 1976 after serving as Attorney-Advisor in the Cable Television Bureau of the Federal Communications Commission where he was involved in numerous rulemaking proceedings concerning cable television and pay TV. He was promoted to Vice President of Congressional Affairs in 1978, was named Senior Vice President in 1986, and Washington General Counsel was added to his title in 1993. He has held the post of Executive Vice President since 2000. In addition to his position at MPAA, Attaway is an officer of the Motion Picture Association which represents MPAA member companies abroad, and serves on the board of directors of The Copyright Collective of Canada. Attaway is currently a member of the Advisory Committee on International Communications and Information Policy of the U.S. State Department. In 1970 Attaway commenced his legal training at the University of Chicago where he was awarded a National Honors Scholarship. He received his J.D. Degree in June of 1973. Attaway is a member of the District of Columbia and Federal Communications Bar Associations and is admitted to practice before the Supreme Court of the United States, U.S. Court of Appeals for the D.C. Circuit, District of Columbia Court of Appeals, Supreme Court of the State of Idaho, and United States District Court for the District of Idaho. Attaway received his primary and secondary education in Caldwell, Idaho and attended The College of Idaho where he received a B.A., with honors, in 1968. He majored in political science and business administration. Attaway was born on July 12, 1946 in Detroit, Michigan and was raised in Caldwell, Idaho. He resides in Falls Church, Virginia, with his wife, Pembroke. MPAA is an assembly of seven of the world's largest producers and distributors of theatrical films, TV programs, and home video entertainment. They are Sony Pictures Entertainment Inc.; The Walt Disney Company; Metro-Goldwyn-Mayer Inc.; Paramount Pictures Corporation; Twentieth Century Fox Film Corp.; NBC Universal; and Warner Bros. Reed Stager, Chairman, Digital Watermarking Alliance: Reed Stager is chairman of the Digital Watermarking Alliance (DWA), a group of companies that share a common interest in furthering the adoption of digital watermarking and which are actively involved in commercialization of digital watermarking-based technology, applications, systems, and services. Additionally, he serves as Executive Vice President of Digimarc and leads Digimarc's Media and Entertainment initiatives and the company’s intellectual property licensing, corporate and marketing communications, and public policy activities. He also currently serves as chair of the Government Affairs Committee of the Document Security Alliance (DSA), on the board of the International Imaging Industry Association, and on the Portland Citizens Crime Commission. Mr. Stager has over 20 years experience in high technology marketing, business development, strategic planning, services and operations. Prior to joining Digimarc in May of 2000, he was vice president of marketing and business development for the PVCS Division of MERANT, Inc. from April 1997 to May 2000. From April 1993 through March 1997, Mr. Stager was general manager of In Focus Systems Services businesses and director of worldwide marketing at In Focus Systems. Previously, he held management positions at Tektronix and Mentor Graphics. Mr. Stager holds an M.B.A. from Portland State University and a B.S. in Business from Lewis and Clark College. Molly Wood, Executive Editor, CNET.com, CNET Networks Inc.: As executive editor, Molly helps direct the content on CNET's home page and puts the suggestive spin on headlines that keep readers clicking. As author of the Daily Buzz Report column and host of the AnchorDesk newsletter, Molly engages readers by talking about what’s hot in the world of technology and helping readers through all the marketing hype to find out the bottom line on all things related to consumer electronics. Before joining CNET.com in 2000, Molly was senior associate editor at MacHome Journal, where she wrote and edited Macintosh-specific product reviews, news, features and trend stories at a national magazine for Apple enthusiasts. Prior to MacHome Journal, Molly was a reporter and supervising editor at The Associated Press (AP), where she was in charge of state, national and international news for three AP bureaus. David Richardson, Dirctor, Business Development, NDS Group: David has been with NDS for five years where he is responsible for the field of new media in the R&D division. He focuses on business development and the application of core NDS technologies, competencies and products on new business and product opportunities. He is responsible for strategic relationships with content providers and application developers enabled by secure broadband delivery. David was part of the team that developed NDS’s leading Data Broadcast platform and currently is also responsible for XTV, the next-generation set top box which combines secure delivery and storage of content with mass storage. Prior to joining NDS he founded and managed his own company which specialized in pre-press systems integration and content workflow. With an academic background in economics and law, he has also been trained in communications security. His media experience he gained in the newspaper industry as a reporter, editor, publisher and systems developer