Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Wednesday, October 25 12:30 PM - 1:45 PM Track III: Rethinking Advertising: VOD, DVR, Broadband & Mobile - New Video Platforms, New Video Paradigms In this session, we will look for a comprehensive understanding of the what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Martin J. Yudkovitz, Senior Vice President, Corporate Strategy and Business Development, The Walt Disney Company Will Griffin, CEO, DoD™ Kenneth Papagan, Executive Vice President, Business Development & Strategic Planning, Rentrak Corporation Dean Scheu, Director of Business Development, Charter Media, West/Midwest Division Braxton Jarratt, SVP Marketing and Business Development, TANDBERG Television Andrew Ward, VP of Strategic Alliances, Comcast Spotlight Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable, Moderator Martin J. Yudkovitz, a long-time senior media executive, joined the Disney Corporate Strategy and Business Development Group at its inception in June of 2005. Prior to joining The Walt Disney Company, he served as President of Tivo and, before that, President of NBC Digital Media and Executive Vice President of NBC, Inc. He has established a reputation of consistent innovation, strategic leadership and unprecedented growth in a wide variety of areas at the cutting edge of the media industry. As President of Tivo from April of 2003 to February of 2005, Mr. Yudkovitz led the company’s transformation from a hardware and software supplier to a more fully integrated media company serving the television mass distribution and advertising communities. He was responsible for the company’s strategy, operations and relationships with satellite, cable, consumer electronics manufacturers, and foreign distribution partners as well as the business relationships of Tivo with programmers, content owners, networks, advertisers and audience research clients. Mr. Yudkovitz set the strategy and led the negotiations that concluded with Tivo’s ground-breaking distribution and ad sales agreement with Comcast, Tivo’s first cable deal, and grew Tivo’s subscriber base from about 300,000 to nearly 3 million. Prior to Tivo, as a 20-year management veteran of NBC, Mr. Yudkovitz rose to head of NBC Business Development and played a key role in almost all major NBC new business initiatives since the mid-1980’s, working in virtually every area of the company, including News, Sports and Entertainment, Cable and Broadcast, Domestic and International and Traditional and New Media. Mr. Yudkovitz was the primary architect of the deals that created MSNBC Cable and MSNBC.com, the world’s leading Internet News site, both launched in 1996. He was also among the small, core Executive Group that developed the strategic plan for, and launched, CNBC Cable TV in 1989, NBC’s first entry into Cable TV. Mr. Yudkovitz founded NBC Digital Media in 1994, well before other major media companies had established substantial Internet or digital activities. As President of NBC Digital Media, he devised and implemented NBC’s New Media business plans and strategy, including NBC’s joint ventures with CNET to acquire and operate the Snap Internet portal and the subsequent design, creation and supervision of NBCi. Mr. Yudkovitz also created and supervised NBC’s extensive relationship with Microsoft, including the successful and profitable joint ventures of MSNBC.com, NBC.com, NBCSports.com, NBCOlympics.com and the merger of CNBC.com with MSN Money. Mr. Yudkovitz led the business side of two of NBC’s largest television endeavors, the 1988 Seoul Olympics, NBC’s first Olympics telecast, and the 1992 Barcelona Olympics. He also won an Emmy Award for his work creating an Olympic music video series. Mr. Yudkovitz served on the Board of Directors of A&E/The History Channel while at NBC, as well as several other corporate Boards. He currently serves as a member of the Board of Trustees of Rutgers University, as well as the Boards of several other non-profit/charitable foundations. Before NBC, Mr. Yudkovitz was an Associate in the New York law firm Kelley Drye and Warren. He received his BA from Rutgers University in 1976 and his JD from Columbia University School of Law 1979. He lives in New Canaan, CT with his wife Carolyn White and sons, Alex and Danny. Terry S. Bienstock is currently CEO of World Extend: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics. Braxton Jarratt, Senior Vice President, Marketing and Business Development, TANDBERG Television: As Senior Vice President, Marketing and Business Development, Braxton Jarratt is responsible for leading product strategy, marketing and marketing communications for all TANDBERG Television products within the Americas region in addition to worldwide product marketing for TANDBERG Television’s on-demand software division. His leadership has been instrumental in the company’s success as a premier supplier of digital media solutions that enable new business models for the digital broadcasting, cable, satellite and telecommunications markets. Braxton held senior positions in product marketing and business development at N2 Broadband before the company was acquired by TANDBERG Television in February 2005. While at N2 Broadband, he helped secure deployments of the company’s on-demand software products to more than 100 cities and nearly every video-on-demand site in North America. Braxton previously worked at Cox Communications, where he was director of product strategy. At Cox, he led product development, product strategy and business development for advanced digital television services including video-on-demand, interactive TV and advertising on-demand. Before joining Cox, Braxton served as Vice President at Communications Equity Associates, an investment and merchant bank specializing in cable television and telecommunications industries. Braxton graduated from Dartmouth College with a B.A. in Engineering Sciences with a concentration in Digital Design. Will Griffin, CEO, DoD™: Griffin (age 34) is the CEO of DoD (the first Hip Hop Video on Demand channel in the industry), the TV distribution spin-off of Simmons Lathan Media Group (SLMG). Griffin served as President/COO of SLMG. Griffin's credits include being Executive Producer of several television shows and feature films including: Thug My Guy (VH1), Hip Hop Justice (Court TV), Run’s House (MTV) and Co-Producer of Bishop TD Jakes’ Woman Thou Art Loosed: The Movie (Magnolia/Fox). Griffin is an entrepreneur who has built an expertise of launching entrepreneurial ventures aimed at delivering lifestyle content across all media while COO of Urban Entertainment; GM and EVP of Intermix Media (formerly eUniverse Networks and recently acquired by News Corporation). He is frequently a featured speaker at industry conferences including: Digital Hollywood; Starcom MediaVests’ Tapestry Group Advertising Conference; the Congressional Black Caucus Annual Legislative Weekend and the American Film Institute. Prior to becoming an entrepreneur Griffin held executive positions at News Corporation, McKinsey & Company and Goldman Sachs & Co. He is a graduate of Harvard Law School and Dartmouth College and completed the Entrepreneurial Curriculum at Harvard Business School. Kenneth Papagan, Executive Vice President, Business Development & Strategic Planning Rentrak Corporation: Mr. Papagan is responsible for incubating, implementing and driving operations of all new business initiatives and setting the strategic direction of Rentrak Corporation, a leader in business intelligence tracking and reporting services for the media and entertainment sectors. For 29 years, Ken Papagan has served as a consistent and unwavering evangelist for new media including the enhanced TV services industry since its birth at QUBE, a Time-Warner/AMEX interactive service in 1977, where he began his career. Since then, he has helped launch 9 Television Networks including Nickelodeon, MTV and the JCPenny Shopping Channel. For the past seven years Ken has been primarily focused on Digital Media across all platforms globally leading to his present position at Rentrak. Among his corporate development accomplishments at Rentrak are the launch of OnDemand Essentials, which is currently aggregating VOD viewer usage data for 50% of the VOD enabled cable universe serving 19 clients, including Comcast, Cablevision, CBS, Paramount and NFL. Dean G. Scheu, Jr. is Director of Business Development for Charter Media a division of Charter Communications a Fortune 500 Company. As Director of Business Development Scheu is responsible for the Advanced Media activities in the areas of VOD, Interactive Advertising (Charter Select), Interactive Commerce, Internet & Marketing Strategies together with new interactive program content opportunities. After receiving a Bachelors of Science Degree in Marketing and a minor in Finance from Pace University in New York, Scheu was accepted into the highly competitive Petry Television Account Executive Training Program in NYC. After a rigorous 9 months in the program Scheu, pitched and was accepted to the Hawks sales & marketing team as an Account Executive. The Hawks team was Petry’s highest revenue producing team. Scheu represented television stations such as KTLA-TV/Los Angeles (TheWB), KRON-TV/San Francisco (NBC), KIRO-TV/Seattle (CBS), and KFMB-TV/San Diego (CBS). In this capacity Scheu interfaced with major Madison Avenue Advertising Agencies, negotiating the station’s advertising availabilities. Individual billings totaled over 18 million dollars annually. From Petry, Scheu accepted a position at KTLA-TV Channel 5, a Tribune Broadcasting station located in Los Angeles, as a Local Account Executive. From this position Scheu was promoted to National Sales Manager, responsible for managing 13 sales & marketing offices around the United States. KTLA-TV had billings of over 180 million dollars. Among Scheu’s successes at KTLA was an increase in the station’s market share by 38% and in revenue by 39%, the sale of multi-million dollar sports sponsorships for the MLB – California Angeles and the NBA – LA Clippers. Scheu also has the distinction of having coordinated the nations first on-air bilingual commercial using a new technology at the time – second audio program (SAP), an accomplishment that earned him consideration for Tribunes Annual Report to it’s shareholders. After two and a half years as National Sales Manager for KTLA, Scheu went over to Studio Television Distribution, working for MTM Entertainment in Studio City, CA. At MTM Scheu was Vice President and later promoted to Sr. Vice President. He was responsible for marketing & licensing the following television shows for Domestic Distribution: “WKRP in Cincinnati”, “Hill Street Blues”, “Newhart”, “The Bob Newhart Show”, “St. Elsewhere”, “Lou Grant” and “Evening Shade” among others. MTM billings totaled over 120 million dollars per year. Andrew Ward, Vice President, Strategic Alliances, Comcast Spotlight: As Vice President of Strategic Alliances for Comcast Spotlight, Andrew Ward oversees a staff working with the client and agency community to develop partnerships around Comcast’s emerging technologies and marketing platforms. In addition to overseeing multicultural sales, Ward works with national advertisers across several categories on multi-platform marketing opportunities and has worked diligently to make Video On-Demand an ad-supported platform that provides free content for subscribers and unique marketing opportunities for clients. Prior to joining Comcast Spotlight in 2004, Ward spent 15 years at National Cable Communications (NCC)—the spot cable sales rep organization—serving in a variety of positions including executive vice president, director of sales, for five years and directing the company’s sales personnel and developing spot cable sales strategies. Ward started at NCC in 1987as an account executive in the Boston office. He was a sales manager and vice president of NCC’s Midwest from 1989–1993. In 1994 Ward was promoted to vice president, general sales manager and then to senior vice president in 1997. Prior to joining NCC, Ward was a senior media planner at Young and Rubicam from 1983–1987 where he worked on several prominent accounts such as Kraft/General Foods, adidas, and Gulf. A graduate of Wesleyan University, Ward has a Bachelor of Arts degree in American Politics and lives in Sleepy Hollow, N.Y. with his wife, Leslie, and their three sons.