Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Wednesday, October 25 2:15 PM - 3:30 PM Track IV: Social Networks & User Generated Media as a Technology Challenge for Content Providers & Networks User generated content is having a disruptive effect upon advertisers, media companies, brand marketers and content owners around the world. While the media industry scrambles to execute legitimate digital media business strategies that drive revenue, sites like Youtube are propagating worldwide distribution of viral video content. Increasingly, content owners are caught in the middle, unwilling to allow unauthorized distribution of content but at the same time, realizing the strategic opportunity of using these sites – even going into business with these sites or even creating their own in-house version of these social networks and user generated media sites - to reach target audiences. On one hand, content owners and marketers need to monitor, understand and work with the world of social networks, while at the same time the need to find a way to syndicate, control and monetize their content on these sites as well as to find ways to build out their own networks and compete in the world of social networks and user generated sites. This panel will explore how content owners and technology companies are leveraging these new channels in unique ways to reach audiences and creative technology solutions for controlling this type of content distribution. David Bankston, Executive Vice President & CTO, Neighborhood America Caroline Marks, Director, Content Development, Comcast Interactive Media Mike Lanza, CEO, Click TV Steve Semelsberger, Vice President, Business Development, Pluck Suzanne Johnson, Senior Producct Marketing Manager, Akamai, Moderator Additional speakers to be announced David Bankston is the co-founder and chief technology strategist for Neighborhood America, a leading provider of solutions for online engagement and interaction via all forms of content. Specializing in software integration and technical innovation, David's career is dedicated to visioning the needs of the future, and building systems to meet those needs today. Under his leadership, the company's solutions have been successfully adopted nationwide by organizations seeking to harness the power of the Web to effectively manage audience interaction. Prior to Neighborhood America, David's technology career included 15 years at LexisNexis where he was responsible for many innovations that are still in use today. David builds upon his real world experience as an Adjunct Professor at Ohio’s Antioch University McGregor. His lectures focus on the role and impact technology plays in the workplace and in people’s lives. Mike Lanza is the founder and CEO of Click.TV. Prior to Click.TV, Mike founded and served as CEO of two online finance companies: 1 View Network, which he sold to Digital Insight, and Avolent Corporation. In addition to his software and Internet experience from his previous companies, Mike finds inspiration for Click.TV from his years as an amateur documentary videographer. You can check out two videos he's produced on the Click.TV blog here and here. Mike holds an MBA from Stanford University, as well as MA and BA degrees in Economics from Stanford. Steve Semelsberger, Vice President, Business Development, Pluck: Steve oversees direct revenue, channel, and marketing partnerships for Pluck. Prior to Pluck, he spent nearly six years in Director roles over Global Alliances, EMEA, and Segment Marketing with Motive (MOTV), helping the firm grow to $100M in revenue and complete an IPO in 2004. Previous experience in Steve's 14-year career includes positions with iChat, NetRatings and several entertainment and services companies. He holds an MBA from Duke University's Fuqua School of Business and Spain's IESE, along with a BS in management from Binghamton University.