Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Wednesday, October 25 2:15 PM - 3:30 PM Track II: Subscription, Download & Advertising Models in Broadband: Music, Film, TV. Games and News & Information Content Distribution The conversation is about revenue generation, advertising, subscription and download purchase. Whether it’s the cable, satellite and Internet SVOD/VOD industry, the music streaming and MP3 industry, the radio industry or the information content industry, everyone is experimenting with forms of pay access to content. In the cable industry, the original subscription model is being gussied up with new packages, genre choices and greater access to content. In the music industry, the goal is to strike some a necessary answer to the upside down world of illegal P2P, and in the news and content industry, subscription models are being tested out every day to determine customer appetites. The question of which subscription or download model will serve which type of product is yet to be determined. In this session however, we bring together companies who are investing their futures on the answer. Dave Williams, CMO, Atom Entertainment & GM, Shockwave.com John Jones, Senior Vice President, Programming, MusicNet Stuart Snyder, General Manager, GameTap, a TBS Entertainment Network Ted May, Vice President, Content and Value Added Services, Synacor Jeff Lanctot, VP/General Manager, Avenue A | Razorfish Don Kosak, Chief Technology Officer, Lycos Lisa Osborne, Production Manager, AFI Digital Content Lab, American Film Institute, Moderator Dave Williams, CMO, Atom Entertainment and GM, Shockwave.com: Dave is a 15+ year marketing and online media veteran with extensive experience successful online ventures. He holds a dual role at Atom Entertainment, both as corporate CMO and General Manager of the games business unit which includes shockwave.com and addictinggames.com. Atom Entertainments games and film sites together attract a monthly audience of over 30 million users and generate revenue from a mix of advertising sales and ecommerce/subscriptions. Prior to joining Atom Entertainment, Dave was a General Manager at Real Networks, where he led product management and marketing for all of Real’s music services, including Rhapsody, RadioPass and Rollingstone.com. As a VP of Product Management at listen.com he led the design, development and launch of the ground breaking music subscription service, Rhapsody, which led to the company’s acquisition by RealNetworks in 2003. Prior to entering the online entertainment industry in 1999, Dave held senior marketing roles at CitySearch and DoubleClick during both company’s start up phases. He also spent several years in product management at beverage company Cadbury Schweppes, and began his career in marketing at the ad agency DDB Needham. John Jones, Senior Vice President of Programming, Artist and Label Relations, MusicNet: John Jones has spent almost two decades in the music industry pioneering innovative and interactive ways for fans to access their favorite music. As Senior Vice President of Programming, Artist and Label Relations, Mr. Jones is responsible for managing relationships with MusicNet’s numerous music partners including all five major record labels and their subsidiaries, as well as a plethora of independent labels. In addition, Mr. Jones oversees the entire catalog of music in the MusicNet service accounting for pushing tracks into the system, clearing their publishing rights and making millions of tracks available to consumers through MusicNet’s distributors. He also manages all aspects of programming and bringing original content to the service. Prior to joining MusicNet, Mr. Jones was involved creating the concept of delivering on-demand music through the TV. At World Theatre Inc. and The Box Music Network, he was in charge of music programming including creating promotions both on- and off-line, developing strategic partnerships and integrating branding and marketing to ultimately enhance viewership. Prior to that, Mr. Jones spent more than five years overseeing music programming and as senior producer at MuchMusic, a music TV channel aired throughout the US and Canada, where he was recognized as one of the most influential people in Canadian television. He was responsible for network programming, producing music performances, interviews and stunts to drive viewership, and executing online programming. Mr. Jones started his career in radio, as music director at Canadian stations including CFNY-FM and CHFI-FM, where his efforts resulted in both stations being recognized as "Station Of The Year", and Mr. Jones was awarded "Music Director Of The Year". Prior to working in commercial radio, Mr. Jones launched and programmed college station CKLN-FM, and was a music producer for Canada’s national broadcaster, the CBC. Stuart Snyder, General Manager, GameTap, a TBS Entertainment Network: As general manager of GameTap, Stuart Snyder is charged with the day-to-day management of the marketing, programming, development and distribution of the broadband entertainment network. With his innovative talent, Snyder leads the first network of its kind that allows subscribers to access everything from early arcades to console games and PC titles using a broadband-connected PC. GameTap games include everything from Pong, Pac-Man and Tom Clancy's Splinter Cell, to Sonic and Tony Hawk's Pro Skater 2. Turner has licensed nearly 1,200 games from 24 publishers, including Activision, Atari, EA, Eidos Interactive, G-Mode, Intellivision Lives, Midway, Namco, SEGA, TAITO, Team 17, Ubisoft and Vivendi Universal Games. Complementing the library of games, GameTap’s original programming features an exclusive mix of magazine, reality, and lifestyle shows, interviews with the who’s who of gaming, celebrity features, and all-new “game trailers” for the GameTap service. A veteran entertainment industry executive and innovator, Snyder most recently served as president and CEO of Cinar Corporation, an animation, live-action and education production/distribution company based in Montreal, Canada. Under his leadership, the company instituted and completed a successful turnaround and sale process for its public shareholders. Snyder is currently a board member of Turnstile Entertainment in New York, a company he co-founded which creates and produces family entertainment programming featuring popular brands, such as Clifford the Big Red Dog LIVE and the soon to be released DVD toddler series, Baby Road Trip. He had previously served as President and COO of WWF Entertainment, Inc., the world renowned television and sports entertainment franchise. As president of USA Home Entertainment in 1999, Snyder was on the team that successfully marketed and released the critically acclaimed film, Being John Malkovich, and green lit the Academy Award-winning® film Traffic. Earlier in his career, he was President and COO of Feld Entertainment, the world’s largest producer of live family entertainment, featuring Ringling Bros. and Barnum & Bailey and Disney on Ice. Prior to that, Snyder built the hugely successful home entertainment division for Turner Broadcasting, which during his tenure distributed The Beatles Anthology Series, The Swan Princess, Ken Burns’ Baseball, Gettysburg and PBS Home video, increasing revenues from $20 million to $350 million. In 1988, Snyder joined LIVE Home Video, where he was part of the team that grew the company from $50 million in revenues to $400 million. His professional entertainment career began at MGM/UA as head of the Non-Theatrical Division and later moved to its Home Entertainment Division. GameTap, a TBS, Inc. entertainment network, provides subscribers an “all-you-can-play” gaming service on their PC’s via broadband connection. To access GameTap, players securely download and install Turner-developed client software from www.gametap.com, the gateway to the GameTap vault. Because games reside securely on the PC, they act just as if they do on the console or at the arcade. GameTap supports navigation and game play using keyboard and mouse, as well as most USB peripherals. Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry. Don Kosak, Chief Technology Officer, Lycos: Don Kosak is responsible for Lycos software engineering, integration, operation, and new product development. In 1995, as Director of Research and Development, Don was a co-founder of WiseWire, a collaborative community web site. After Lycos' acquisition of WiseWire in 1998, he ran Lycos' Search and Directories engineering teams. He led the integration of acquired technologies for sites including Tripod, Angelfire, Matchmaker, Quote.Com, Lycos Communities, and Gamesville. He also led the globalization of Lycos Search for Japan and Korea, and Tripod for Europe, Japan, and Korea. He spearheaded the launch of multiple innovative products for the company including HTMLGear.com, Tripod's subscription and Blogging services, Terra's Global Instant Messenger, and Lycos' Connections products. Don was appointed to the Chief Technology Officer position in 2005. Prior to joining Lycos, Don created information retrieval and expert system applications for Westinghouse, Alcoa, the U.S. Navy, and the U.S. Senate. He is a pioneer in information filtering and Internet communities, with several patents in the field. Additionally, he has served as a Director for the Berkshire Technology Council, and Director of Lycos Labs incubator. Theodore May, Vice President of Content and Value Added Services, Synacor: Theodore May recently joined Synacor as vice president of Content and Value Added Services. Theodore has extensive experience creating digital media products and engineering business strategies for entertainment and media Fortune 500 companies. Most recently, Theodore served as vice president of AOL Broadband and worked on key initiatives for DSL, Satellite, Home Networking and “Beyond the PC” digital services. Additionally, Theodore has held executive positions at Cablevision Systems Corporation, Drexel Burnham Lambert and the CBS Television Network. He has an MBA from New York University and is a graduate of The Juilliard School. Jeff Lanctot, Vice President, General Manager, Avenue A | Razorfish: As VP/General Manager of the Avenue A | Razorfish, his focus is on the integration of digital strategies across website development, media planning and emerging technologies. Working with clients that include Expedia, Nike, Microsoft, Best Buy and WeightWatchers, Jeff and his teams have developed digital branding strategies, segmentation models and customer acquisition and retention programs in his 7 years with the agency. Jeff is also the agency's worldwide discipline lead for Media and previously served as Vice President of Media and Client Services. The Media team is the largest independent buyer of online media in the United States and the AR Search division is the largest buyer of paid search. Jeff, a graduate of Washington State University, is a recipient of Advertising Age's "Media Maven" Award, MEDIAWEEK's "Media All-Star" award, B2B Magazine's "Best Brightest Media Strategist" award, and was named one of Media Magazine's "50 Most Influential People in Online Advertising." Lisa Osborne is production manager of the Digital Content Lab at the American Film Institute. Started eight years ago, the lab incubates next-generation digital entertainment products. Currently, Osborne is collaborating with NBC Universal, AOL, Cartoon Network and kontentreal on four innovative projects that leverage DVR, mobile and gaming components. Osborne migrated from print to digital media in 1995, when she joined the launch team for SPIV-- an online lifestyle magazine developed by Turner Network Television. Afterward, she supervised adidas.com for more than three years, first from company headquarters in Bavaria and later from Amsterdam. She worked on campaigns for the World Cup, David Beckham, Kobe Bryant, Mark Gonzales and Anna Kournikova, among others. At Wink Communications, she managed interactive television projects for DIRECTV, ESPN and Barnes & Noble.com. Most recently, she worked with MTV on the 2005 Video Music Awards site, which generated 13 million page views the day after the show, and with Big Spaceship on projects for Oregon Public Broadcasting, Coca-Cola's Full Throttle brand and TBS. She holds an undergraduate degree from Northwestern University's Medill School of Journalism.