Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Wednesday, October 25 2:15 PM - 3:30 PM Track I: DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies, Part II Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And that is the job of the DRM technology industry, to make the film, music and mobile technology delivery systems safe for mass use. In this session, we will explore, from the point of view of the technology companies, the possibilities and potential of DRM in the evolving content landscape. From CDs and DVDs to broadband and wireless delivery, DRM and content protection represents the bottom line of the future of our industries. Kevin English, Senior Vice President, Media and Entertainment Vertical Business Unit, Satyam Steve Oetegenn, Executive Vice President, Verimatrix Talal G. Shamoon, Chief Executive Officer, Intertrust Rob Logan, Chief Executive Officer, CONTENTGUARD, Inc. Randall Crockett, Senior Vice President, DRM Networks Mark Heninger, founder & CMO, DreamTank Bill Grubbs, Director of Media and Entertainment, SAVVIS Communications Arlene Zeichner, Principal, Selavy Associates, Moderator Talal G. Shamoon, Chief Executive Officer. Intertrust: Talal Shamoon joined Intertrust in 1997 and has been CEO since January 2003. He previously served as Executive Vice President for business development at Intertrust and was responsible for technology and business initiatives for the entertainment and media sectors. Prior to that, Shamoon was a research scientist, specializing in content protection and management technologies. Before joining Intertrust, he worked as research scientist at NEC Research in Princeton where he was one of the pioneers of spread spectrum media watermarking. Shamoon holds a B.S., M.Eng., and Ph.D. in electrical engineering from Cornell University. Kevin English is Senior Vice President for Satyam’s Media and Entertainment Vertical Business Unit. Based out of Virginia, USA, he has global responsibility for all revenue related activities, client relationships, market facing activities and industry solution offerings. He comes to Satyam with experience in business and technology strategy, content and rights management, systems integration and outsourcing. Prior to joining Satyam he was Media and Entertainment Client Industry Executive for EDS, supporting technology strategy and outsourcing initiatives for global clients. Prior to EDS, Kevin worked for KPMG Consulting / BearingPoint where he was Managing Director in their Media and Entertainment practice. His practice provided strategy, technology and system integration consulting services to clients across the media and entertainment industries. Kevin started his career at IBM where he held a variety of marketing and strategic planning related positions. Randall Crockett, Senior Vice President, DRM Networks: With over 25 years of experience promoting products through the entertainment industry, Randall Crockett has recently worked to develop methods of distributing entertainment and information to the masses through the use of the Internet. As a director of DRM Networks, he now uses his expertise to promote secure methods of distribution that allow for new and innovative business models. Randall began his career in entertainment by promoting events in Southern California for the legendary Mickey Thompson where he managed the Off-Road Championship Grand Prix and the Superbowl of Motocross. After the death of Mickey Thompson, Randall founded one of the worlds first event marketing firms, PR Crockett in Irvine, California. PR Crockett topped out at 75 employees and worked closely with both events and the sponsors of those events including, Coors, Proctor and Gamble, Dodge, The City of Los Angeles Marathon, Long Beach Grand Prix, American Heart Association and many more. In all, PR Crockett provided resources and sponsorships for over 100 events annually. PR Crockett was eventually sold and Randall moved to Aspen, Colorado with the intention of skiing and relaxing for a bit but quickly found himself engaged in the start up of many other businesses centered on the recreation market. Eventually this brought him again to involvement with live events though this time focused on concert and festival promotions. In 1998, Randall was recruited to join the newly established management team at the Celebrity Theatre, a world class entertainment venue in Phoenix, Arizona. Utilizing his expertise in marketing, the Celebrity Theatre quickly grew to over 100 shows a year most of which sold out. Provided with that success, Randall partnered with other visionaries and founded a new concept in entertainment to bring live concerts and sporting events to audiences via the internet. Though early adoption for the Web Theatre concept was limited, Randall continued to pursue and analogize the importance of online media and has been vigilant in developing resources that can accommodate users much like himself, to make online digitals media a accessible to anyone with content. In 2001, Randall took over a division of CWIE Holdings company, the parent company of CCBill where he continued to develop an idea that online media sales would lead the way of digital content sales. Today DRM Networks boast such clientele as Disney, ABC, Peer Impact (which represents the Big 4 Record Labels), Hewlett Packard and many more. Through the DRM system, over 6,000,000 digital media files are distributed and sold monthly. Mr. Crockett is active with many organizations both professionally and as a volunteer that cover a fast area including Broadcasting, Internet Deployment and civic organization. Steve Oetegenn, Executive Vice President, Sales & Marketing, Verimatrix: Steve Oetegenn's career in the Information Technology industry spans 25 years. He has a wide range of experience in international business, having launched numerous high tech products to the global marketplace. He began his career with Burroughs Corporation (now UNISYS) as a specialist for Optical Character Recognition Systems. He has specialized in Digital Security and Anti-Piracy since 1998, working with government agencies, Fortune 500 companies and major Hollywood studios. Prior to joining Verimatrix, He was COO of MediaSec Technologies LLC, a pioneer and leader in the field of digital watermarking, COO of Argus Systems Group, a leading provider of Internet server security software, and CEO of DCE Communication Ltd, a world wide provider of business messaging systems. Mr. Oetegenn has spoken at numerous global digital security conferences and speaks fluent German. Arlene Zeichner is the Principal of Selavy Associates, an advisory practice that supports entertainment and technology companies exploring or already engaged in the convergence of media and technology. Zeichner has more than 25 years of experience in entertainment, new business models, market analysis and emerging technologies. She most recently managed film and television content alliances for Intel. Zeichner also has deep expertise in cable TV and mobile delivery platforms. With her experience in content production, business development and technology enablement, she offers a unique and valuable perspective on video content exploitation via multiple platforms to multiple devices. Her consulting clients span the spectrum of media players, including production, distribution and financing entities: studios, cable channels, production and post-production companies, VCs, Internet ventures, advertising agencies, and providers of interactive-TV tools. Zeichner has helped senior executives develop strategies for entering new markets, craft long-term strategies and retool existing ones to respond to market shifts. She has written marketing plans, financial and investor-oriented business plans and evaluated media-investment opportunities for VCs. Previously, Zeichner was Vice President, Programming and Business Development at Columbia TriStar Interactive (now Sony Pictures Digital Entertainment) where she developed and executed the plan for the studio's entry into the online business, including advertiser-supported original content, online games based on studio properties, and promotional sites for the studio's shows, films and videos.