Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Tuesday, October 24 12:30 PM – 1:45 PM Track IV: Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search, Advertising and MVNO Options As hundreds of millions of consumers nationally and billions worldwide make and rely on for mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting in a world of MVNO, Mobile Virtual Network Operators which may typically be a branded form of mobile access for the consumer to web based content access to the consumer which the service provider may enhance or simply enable. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Sanjaya Krishna, Senior Manager, Communications and Media Practice, KPMG Scott Crowder, COO, Entriq Lee Hancock, Chief Executive Officer and founder, go2 Bryan Biniak, Managing Director & Founder, Provenance Ventures, LLC Joe Lynam, Chief Executive Officer, PaymentOne Kyle Enright, Investment Manager, Intel Capital, Moderator Lee Hancock, Chief Executive Officer and founder, go2: Lee Hancock, CEO and founder of go2, is a veteran and pioneer in the Location-Based Services (LBS) industry. A catalyst in technological advancement, Hancock has been developing go2’s technological and patent efforts since 1995. And In 1998, he co-founded inBuilding Systems Corp., a provider of high-speed Internet access for multi-tenant office buildings, a business that was sold in 2000. In addition to his strong technology background, Hancock headed the corporate department of Allen, Matkins, Leck, Gamble and Mallory, a 200 person California law firm, where he practiced from 1988 to 1998. Hancock specialized in tax law, mergers and acquisitions, and venture capital financings for high technology companies. Hancock also sits on the board of directors of Inabled Online Corp., a digital directories company in San Diego, Calif. Bryan Biniak, Managing Director & Founder, Provenance Ventures, LLC: Bryan is Managing Director (MD) and Founder of Provenance Ventures, LLC.,a venture capital firm focused on the advancement of society through investments in social technologies and early stage companies. Provenance’s first fund, a $10 million fund, is focused on Media and Communications-centered seed investments. Bryan has led and managed numerous investments in US , Asia, and European companies across a diverse technology spectrum including interactive music, video game, internet, messaging and wireless communications. An active participant in industry associations, Bryan currently serves as a member of the Cellular Telecommunications Industry Association's (CTIA) Executive Committee. He is co-chairman of CTIA's Downloadable Content Committee where he is working to establish a cross-carrier super distribution network as well as industry policy on downloadable media, Digital Rights Management (DRM), and a content rating and classification system for North America. In his capacity as CTIA Executive Committee member and industry expert, he has recently testified before the FCC on issues relating to DRM. He has also served as a Board Member of the Mobile Entertainment Forum (MEF) and co-founded of the Mobile Media Institute at the University of Southern California. Prior to founding Provenance Ventures, Bryan served as senior vice president and general manager for AG Interactive’s Gen M division. AG Interactive is the new media division of American Greetings Corporation (NYSE), a $2 billion dollar publicly-held company and one of the world's leading manufacturers of self and social expression products. Bryan was recruited by AG to start the division where he acquired two companies and managed a team of 160 people; developing, distributing and marketing cross platform mobile and messaging products targeting 16 – to 30 year olds. The division’s product portfolio includes MSN Messenger’s Kiwee, Univision Movil, Def Jam Mobile, Sports Illustrated Mobile and Midiringtones. The division sells its products through over 45 wireless carriers and 25 web sites around the globe. Bryan has also served as chief operating officer and executive vice president of sales and marketing for Vivendi Universal's wireless subsidiary Moviso. He participated in the sale of Moviso to InfoSpace in November, 2003. Biniak previously served as Chief Operating Officer of YourMobile and Premium Wireless Services, where he led its sale to Vivendi Universal in January, 2002. He also served as founder and CEO of China-based MusicZone, and was a founding member and vice president of MIT Media Lab spin-off Harmonix Music Systems, a leading video-game developer and publisher of titles such as Guitar Hero, Amplitude, and Frequency. Bryan is a frequent speaker and author. He has spoken at global venues ranging from industry to mainstream business events and seminars. Bryan holds a B.A. in International Relations, Business and Economics from Boston University and attended both The Stanford Graduate School of Business and the University of Ceara in Forteleza, Brazil. Bryan resides in Los Angeles with his wife and two children. Sanjaya Krishna is a Senior Manager in KPMG’s Communications and Media practice based in McLean, VA. He as over 13 years experience in the telecommunications industry covering a variety of operational areas including information systems, billing, network management, cost accounting, and business development. Sanjaya has also worked as a Big 4 advisor to the telecom and media industries. Krishna’s current advisory work focuses on operational and financial risks and controls as they pertain to telecommunications and media company’s emerging digital content businesses. He is a founding author of US KPMG’s Digital Services Framework.  Joe Lynam, President, CEO and Founder, PaymentOne: Joe Lynam has spent the last two decades as one of the leading pioneers of digital payment. He created the vision and developed innovative, patented digital payment solutions including the industry's fastest-growing PhoneBill service at PaymentOne. Lynam's early work in online payment methods, authentication tools, and comprehensive fraud control techniques now are emerging as industry-wide standards. Lynam is an accomplished entrepreneur and executive with proven ability to lead companies through profitable double and triple digit growth. Under his leadership, PaymentOne has more than doubled its revenues for four consecutive years, culminating in two Deloitte Fast 50 Awards, most recently noted as the 11th fastest growing technology company in Silicon Valley, and 33rd fastest growing company in North America. Previously, Lynam founded and led a telecommunications billing and payments company, VRS Billing Systems, which was successfully acquired by AT&T. Within three years, Lynam took that organization from startup to annual retail billings of more than $300 million. He also spent time at AT&T earlier in his career, where he served as National Billing Director responsible for managing over 100 employees that implemented and managed advanced nationwide billing and customer service systems. Lynam holds a Bachelor of Science in Marketing from Santa Clara University. Scott Crowder was appointed to chief operating officer of Entriq in May 2005. In his role, Crowder oversees the day-to-day operations at Entriq, and drives the business and technology strategies. Additionally, Crowder is focused on continuing to secure top content owners and service providers as Entriq customers. Prior to his position as chief operating officer, Crowder was senior vice president of business development and General Manager of Mobile Services at Entriq, and successfully launched the company's highly-anticipated Mobile Solution. The Entriq Mobile Solution provides full security and DRM capabilities including OMA, video, audio and image delivery via WAP or Java applications. Prior to joining Entriq, he held the position of Chief Operating Officer for Clearkey Solutions. ClearKey focused on rights management solutions for media and document security. Prior to joining Clearkey Solutions, he was Vice President of Product Operations for the Content Networking group at Inktomi. Crowder developed key business relationships with technology companies and led several large CDN deployments using Inktomi products. Previously, Crowder served as Senior Vice President of Technology Services at AKAMAI/INTERVU. He led the team that built the first globally distributed broadband Content Delivery Network (CDN) for streaming media. Before that, he held the position of Director of Advanced Products Support for Sprint. At Sprint he created several innovative multimedia product offerings that increased revenue and customer satisfaction. Kyle Enright, Director, Intel Capital: Kyle is a Director at Intel Capital, where he has developed a number of venture investment initiatives in the digital home, wireless, and communications segments. Kyle has led more than ten investments for Intel Capital, including investments in Ikanos (Nasdaq IPO), Optical Solutions (acquired), Entropic Communications, and several mobile payment providers. In addition, Kyle was a member of the founding team for Intel’s 1,000+-person Digital Home Group, helping to define the target markets and product initiatives for Intel’s efforts in digital television and CE components. Previously, Kyle worked in the high tech practice at Bain & Company and in technology M&A at Lazard Freres. Kyle holds a B.A. magna cum laude from Harvard College and a M.B.A. from the Stanford Graduate School of Business.