Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Tuesday, October 24 10:45 AM - Noon Track II: Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace The music industry and the mobile community were made for each other. We got an inkling of it twenty years ago when the Walkman changed the way people listened to music, but we didn’t understand just how it would emerge until a couple of hundred million wirelessly connected handheld devices got sold to the consumer in one year. That is a whole other story. As a result of the mobile explosion, music and the consumer experience is about to take on a whole other relationship. With music as ringtone, mobile device as retail provider, mobile device as radio player, mobile device as music library, the consumer will be fully immersed in a mobile music experience. In this session we will not only address the question of mobile device as a musical provider, we will address the issue of revenue generation in that process. With the industry experts in the session representing all sides of the mobile revenue question, it is bound to be informative. Adam Flick, Vice President, Marketing, Universal Music Jay Samit, Senior Vice President, Sony Digital Entertainment Dave Ulmer, Senior Director of Marketing, Motorola iRadio, Motorola, Inc. Cyrill Glockner, Senior Business Manager, Consumer Media Technology, Microsoft Corporation Ken Hertz, Entertainment Attorney, Senior Partner, Goldring Hertz & Lichtenstein LLP Andy Lipshultz, Director, Music Services, WiderThan Daniel P. Harris, CEO MediaPass® Network, Moderator Dave Ulmer, Senior Director of Marketing, Digital Media Services, Motorola: Dave Ulmer, Senior Director of Marketing, Digital Media Services, Motorola, is leading the company’s global marketing efforts for seamless music solutions that span across the home, phone, and automobile. This group has recently introduced iRadio, Motorola's revolutionary new system to deliver 100s of digital radio channels to mobile phones and existing car stereos. A veteran of the digital music market, Dave has held a variety of executive roles with wireless, hardware, and software companies, including as General Manager for Adaptec Software, initiating its spinout to form today’s Napster. Dave has a long history of championing and chaperoning leading edge products into mainstream consumer markets. Kenneth Hertz, Senior Partner, Goldring, Hertz & Lichtenstein: Hertz, managing partner in the Beverly Hills law firm of Goldring, Hertz and Lichtenstein LLP, specializes in representing talent in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Beyonce Knowles, Christina Aguilera, No Doubt, Hillary Duff and Alanis Morissette. Prior to joining the firm, Hertz was vice president, music -- business and legal affairs -- for The Walt Disney Company. Hertz is also a principal in Membrain, an entertainment marketing strategy consulting firm that consults a number of firms engaged in businesses operating in the entertainment content, technology and marketing industries (including Hasbro, Alliance Entertainment, BMG and The Estate of Elvis Presley, Def Jam and Paul Frank Industries). Hertz is a frequent speaker on the subjects of entertainment, convergence and technology, and has been an instructor at UCLA’s Anderson Graduate School of Management. Hertz is also active in various causes and in December 2002 he, and his partner Fred Goldring, received the ACLU’s Bill of Rights Award for their extraordinary commitment to social justice. Andy Lipshultz, Director, Music Services, WiderThan: Andy Lipshultz has more than 14 years of entertainment/technology experience and now serves as Director, Music Services for WiderThan. The first half of his career was spent in the traditional music industry in sales and marketing at EMI-Capitol Music Group. Lipshultz has since held key marketing positions at SprintNextel, Muze, CMJ, Pressplay and Sony Electronics. Most recently he was General Manager, Music at SprintNextel, which launched the first Sprint Music Store. Lipshultz has a MBA in Marketing and Entrepreneurship from the New York University Stern School of Business and an undergraduate degree from Syracuse University's Newhouse School of Communications Daniel P. Harris, CEO, MediaPass® Network. As company founder & CEO, Daniel has been responsible for overseeing all aspects of growth and development for the MediaPass.net Network since its inception. This includes managing a 4 year relationship with Microsoft Corporation. During this time, MediaPass has been a featured content partner within Microsoft’s WindowsMedia.com; and most recently, MediaPass participated in a national press launch at SXSW music conference announcing the launch of its new music video download service. Having secured the exclusive content rights for events including: 2002-2003-2004 American Dance Music Awards, Voodoo Festival, UK’s Mobo Awards, and Ultra Festival, MediaPass.net properties have distributed well over 200 live-on-demand webcasts reaching millions of end-users. This vision for cost-efficiently feeding the content needs of Gen Y - X audiences has resulted in establishing relationships with all of the major music labels. MediaPass has seamlessly integrated its original content with mainstream talent including: Madonna, Missy Elliott, OutKast, Beyonce, Busta Rhymes, Radiohead, ColdPlay, and Red Hot Chili Peppers.