Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Tuesday, October 24 9:00 AM - 10:15 AM Track I: Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV new shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Alan Cohen, Executive Vice president, Managing Director, Initiative Innovations Reggie Bradford, CEO, ViTrue, Inc. Daren Gill, Vice President of Business Development, Entertainment, ChoiceStream David Tochterman, Executive Vice President/Executive Producer, ChannelBlast Greg Foster, Vice President of Corporate Development, TBS, Inc. Doug Scott, Executive Director, Branded Content and Entertainment, Ogilvy & Mather, Moderator Alan Cohen, Executive Vice President, Managing Director, Initiative Innovations and Entertainment: As Executive Vice President, Managing Director, Initiative Innovations, Alan is responsible for bringing Initiative’s clients new technology advertising opportunities, strategic programming concepts, and creative ideas designed to break through the cluttered media landscape, all to bring clients closer to their consumers. Widely regarded as one of the most respected executives in entertainment marketing, Alan spent nearly 25 years serving in senior management positions at 20th Century Fox, ABC and NBC before joining Initiative in January 2005. Previously, he was President, Marketing for 20th Century Fox Film Corporation, where he oversaw all marketing, advertising, media, publicity and research for the film division and launched Ice Age and Unfaithful. Before that time, Alan spent six years at ABC, Inc., rising to the position of Executive Vice President, Marketing, Advertising and Promotion for the ABC Entertainment Group. In this position he ran all consumer advertising and promotion and media for the network and created the campaigns to launch television series and movie events. He used new media and technology to market ABC and its properties and created new content formats for clients. Alan also worked for the ABC Television Network as Executive Vice President, Marketing and Research, where he created ABC’s first network-wide marketing efforts. He created new revenues by launching ABC’s first integrated marketing programs with a wide array of leading blue-chip advertisers. Prior to his time with ABC, Alan worked for 14 years at NBC, where he rose through the ranks to become Executive Vice President, Marketing. He built the NBC brand through an extensive expansion of new media efforts, innovative programming, and new marketing and advertising platforms. He steered NBC into its first online and new media programming with the industry’s first content and advertiser ventures. Alan also developed the network’s first marketing efforts, including the creation of joint network/advertiser partnerships to increase revenues. Alan was named Entertainment Marketer of the Year by Advertising Age in 2000; selected as a Top 100 Marketing Executive by Advertising Age twice (1994 and 2000); named Marketer of the Year by Brandweek in 2000; and selected as the first Interactive Marketer of the Year by Advertising Age in 1995. He won an Emmy in 1997 for producing a public service integrated programming and marketing campaign. A summa cum laude graduate of Boston University, where he received a bachelor’s degree in communications, Alan went on to receive his MBA from Harvard Business School. He is Adjunct Professor at Boston University’s Los Angeles campus where he teaches the graduate school class in Entertainment Promotion and Advertising. Alan resides in Los Angeles. Greg Foster is vice president of corporate development for Turner Broadcasting System, Inc. (TBS, Inc.). In this capacity, Foster heads Turner New Media Investments, a team within the New Products Group responsible for guiding strategic investment and M&A activities supporting Turner’s product-development agenda. Among the group’s activity this year are investments in MicroOptical, Revver and Vitrue. Foster is based in Atlanta and reports to David Rudolph, senior vice president of Turner’s New Products Group. The TBS, Inc. New Products Group develops next-generation businesses for emerging platforms to further leverage Turner’s brand and infrastructure strength. The group was instrumental in the creation of the new broadband networks GameTap, CNN Pipeline and ACC Select, and currently is managing a portfolio of projects in various stages of development. Most recently founder and CEO of Southern Direct, a developer of branded e-commerce extensions for linear cable channels, Foster joined Turner Broadcasting when the company acquired Southern Direct. Previously, he was a member of the management team of start-ups iXL and Silverpop Systems. He began his career at Deloitte Consulting, building internet strategies for corporate clients including Prudential Insurance and Sonoco Products, as well as the New York Transit Authority. Foster earned a bachelor of science degree in mechanical engineering at Georgia Tech and an MBA at Harvard Business School. David Tochterman, Executive Vice President/Executive Producer, ChannelBlast: David Tochterman is currently Executive Vice President and Executive Producer for the broadband network CHANNELBLAST™, which features all original content developed for the next generation of online advertising. CHANNELBLAST™ launched in June 2006 with a tiered rollout of interactive shows targeted specifically at today’s online audience. He is an established executive and producer in the television industry, well known for his creative and entrepreneurial skills and keen eye for emerging talent. In 2003 he founded his own company Tochterman Productions which continues to develop and produce many projects, most recently for HBO, Showtime, CBS, FX, TNT and FBC. The company also operates a management division which represents established and emerging artists in television, radio, film and new media. During his seven years as Senior Vice President and Vice President for the independent powerhouse Carsey Werner Company, he developed hit shows such as THAT 7OS SHOW and 3RD ROCK FROM THE SUN and also worked on such established ongoing series as ROSANNE and A DIFFERENT WORLD. He is credited with discovering Brett Butler and subsequently was Executive Producer for her hit ABC series GRACE UNDER FIRE and her Showtime comedy special THE CHILD AINT RIGHT. He also served as Executive Vice President of Will Smith's production company Overbrook Entertainment, participating in the launch of the company and heading its television division. At Overbrook he developed and produced numerous projects across a variety of prime time, cable and syndication platforms. He got his start in television with The Paltrow Group, working with an award winning group of writer/producers including Tom Fontana and the late Bruce Paltrow on the launch of their production company in NYC. His career began at such well known theatres as the Roundabout Theatre and Circle InThe Square as a director, producer, literary manager and casting director. He later founded his own independent casting company which handled casting for television, film and over 200 plays on Broadway and Off Broadway, receiving multiple awards and nominations. He is a graduate of Syracuse University and currently serves on the advisory board for the school of Visual and Performing Arts Reggie Bradford, CEO, ViTrue, Inc.: Reggie Bradford's vision for starting ViTrue began with a passion for changing the status quo and empowering consumers with a voice to enable tighter connectivity with their favorite brands. His collective leadership experience spans 16 years across consumer packaged goods, the consumer facing internet and finally television video infrastructure. Most recently, Reggie was President and Board Member of TANDBERG Television. He successfully led an organization of over 400 employees with over $100MM in revenues and led profitable growth of around 40% year over year in his 14 months. He successfully led the integration of 2 acquisitions and led the global repositioning of the recently relaunched brand. Reggie joined TANDBERG as a result of the acquisition of N2 Broadband in February 2005, the leading provider of open-platform solutions for on-demand entertainment, where he was President and CEO since early 2001. Under Reggie's guidance, venture backed N2 Broadband grew annual revenues from less than $1 million to more than $35 million in just under five years. The company, which achieved cash-flow profitability during the same period, boasts a customer roster that includes the world's top 10 cable operators and the world's leading entertainment companies. Reggie was named one of Television Week's 10 to watch for 2005, and under his leadership, the company attained numerous awards, including recognition as a Red Herring top 100 company and CED Magazine recognized the company as one of the top 50 leading Broadband companies for 4 straight years. Reggie has extensive capabilities in building brands and providing customers with a steady, consistent commitment to quality. Prior to joining N2 Broadband, he served as Chief Marketing Officer at WebMD Corp, which during his tenure from 1998 to 2000 grew from 40 to 4,000 employees and received more than $2 billion in funding, while becoming established as one of the world's leading Internet destinations, which is now enjoyed daily by tens of millions of consumers and healthcare professionals. Reggie previously held various management positions with Miller Brewing Company, a subsidiary of Phillip Morris. He earned a BBA in Finance from the University of Georgia and an MBA from Emory University. He and his wife Holly have 4 children. Daren Gill, Vice President of Business Development, Entertainment, ChoiceStream: Daren Gill serves as Vice President of Business Development, Entertainment Products Group. In this role, Daren focuses on sales and business development efforts in the entertainment industry’s significant and growing market for music, movies, games and TV personalization. Prior to this appointment, Daren served as ChoiceStream’s Vice President of Music Development. Daren’s work prior to ChoiceStream includes serving as Senior Vice President of Marketing for MusicMaker.com (NASDAQ: HITS), a leading Internet music service, where he managed the worldwide marketing efforts and direct response marketing strategies for album releases by high-profile artists such as Jimmy Page, The Black Crowes and The Who. Before MusicMaker, Daren was Senior Vice President and COO for Putumayo World Music, a leading world music record label. Doug Scott, Senior Partner and Executive Director of Branded Content and Entertainment, Ogilvy North America – http://www.ogilvy.com Douglas Scott is a Senior Partner and Executive Director of Branded Content and Entertainment at Ogilvy North America. Prior to joining Ogilvy, Douglas was Senior Vice President at Bragman Nyman Cafarelli and the General Manager of the New York office. While at BNC, he was responsible for developing original branded entertainment initiatives for Sony PlayStation, General Motors, T-Mobile and American Express. Prior to BNC, he launched MATTER, an entertainment marketing company, in 2004, and he has held key positions at firms, including Hypnotic (where he created innovative branded entertainment campaigns for numerous companies, including the famed “Terry Tate, Office Linebacker” campaign for Reebok); Hollywood Stock Exchange (HSX), and Red Herring, where he was a co-founder.