Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Tuesday, October 24 10:45 AM - Noon Track IV: Video Bling! Audio Bling - The Evolving Bling Bling Phenomenon: From Audio and Video Ringtones, Ringtunes, Advertainment to Games & Custom Branded Experience The entertainment experience in the mobile environment is evolving from novelty platform to what will be nothing short of a fully realized world of games, music, video, advertising and branding experience. While the developing relationship between the consumer and content provider may be dependant on platforms, technology, standards and gateways, the goalposts are now in full view. And most importantly, the consumer is ready to embrace the relationship, both as participant and paying customer. In fact, the resistance of the consumer to mobile add-on fees has easily out-paced the early barriers experienced by the first generation broadband content pay packages. In this session we will explore the mobile entertainment experience, from product packages to the advertainment and branding experience. Peter Kang, Creative Director, Interactive and Emerging Technology, Saatchi & Saatchi LA André Pagnac, Chief Executive Officer, Actimagine David Thompson, Acquisition of Music, Broadcasting and Video, Sony Ericsson Michael Lipson, Executive Vice President of Alliances and Operations, RAZZ, Inc. Brian Marin, Chief Executive Officer, Retail Entertainment Design (RED) Bhuvan Lall, President (Global), MCORP Global Lauren Cole, President, Lauren Cole Media, Moderator Peter Kang, Creative Director, Interactive and Emerging Technology, Saatchi & Saatchi LA: Saatchi & Saatchi LA named Peter Kang Creative Director of Interactive and Emerging Technology in December 2005. Kang has more than 12 years of integrated marketing and multimedia development experience with clients as diverse as Barneys New York, Universal Music Group, P. Diddy (Sean Combs), Jennifer Lopez, SONY, AFLAC, Accenture, and Schwab. Kang is combining his expertise in digital marketing and youth culture to innovate for Saatchi & Saatchi LA client Toyota using both traditional and nontraditional content through various multimedia channels. Kang's deep mobile entertainment expertise spawned the industry's first "mobisodes," or mobile TV episodes, sponsored by the Toyota Yaris, for Fox's hit show "Prison Break." The innovative campaign was covered by national media outlets ranging from CNN to the Wall Street Journal to the Associated Press. He comes to Saatchi & Saatchi LA from Publicis' Arc Worldwide. Kang began his career as the CEO/co-founder of the highly awarded interactive development firm Kioken, Inc. (NY, Dallas, London) and joined Publigroupe's Panoramic Digital in 1999. Since then, Kang has helped develop original videogames and has consulted in both online and offline gaming integration. Kang also serves on the advisory board for the Evolution Videogame Tournaments, which have grown in popularity to attract challengers from some 31 countries in recent years. Kang is a co-founder of production company Jab Strong Fierce and served as Executive Producer for the cult videogame documentary Bang the Machine, which premiered at SXSW in 2002. Michael Lipson, Executive Vice President of Alliances and Operations, RAZZ, Inc.: Michael is Executive Vice President of RAZZ. Inc., innovator of a new category of mobile applications entitled "in-call entertainment". RAZZ allows users to inject pre-recorded audio sounds into their live phone calls and voice mails. Mr. Lipson’s responsibilities at RAZZ include global distribution partnerships, strategic alliances, content licensing deals, and new strategic initiatives. Prior to RAZZ, Michael worked with over two dozen digital media start-ups including Total Entertainment Network, the first multi-player online gaming company (renamed POGO and acquired by Electronic Arts), Internet Underground Music Archive, the first internet site to showcase independent music (acquired by E-Music, and later Vivendi), and Interval Research, Paul Allen’s think-tank. He initially launched his career at General Electric Capital Corp. where he was an investment banker for eight years. Brian Marin, Chief Executive Officer, Retail Entertainment Design (RED): With more than 15 years’ experience in the entertainment industry, Brian Marin brings to Retail Entertainment Design (RED) an astute understanding of retail environments, display and audio technologies. His expertise in all aspects of music, video, advertising, and sound system design and implementation guarantees the creation of highly customized and unparalleled solutions to meet the needs of clientele.  Previously an executive with DMX MUSIC and ScreenPlay, Inc., Brian received a BA in Communications from Washington State University, with an emphasis in media and advertising. Lauren Cole, President, Cole Media: Ms. Cole is President of Cole Media, a company that helps clients set up and launch media-related businesses. Clients include companies launching cable and satellite channels, mobile content services, video-on-demand, and broadband content, both in the U.S. and internationally. Companies that Cole Media has worked with include TV Guide, Network Live (AOL/XM Radio/AEG), TV One (Radio One/Comcast), Technicolor, Sony Pictures Entertainment, E! Entertainment, GSN, Granada America, World Championship Sports Network, National Lampoon, Wine Network, HBO Latin America, and Anthony Robbins Companies. Ms. Cole was previously Chief Operating Officer of PacketVideo Corporation, the first company with technology and applications to stream video over wireless devices, where she oversaw all of the business activities of the company. Under her supervision, PacketVideo established contractual relationships with over 200 global media and internet companies, including all of the major studios, and numerous major broadcasters, cable companies, and streaming media companies around the world. Prior to joining PacketVideo, Cole spent 8 years at Sony Pictures Entertainment in the International Television area where she was responsible for launching, making investments in, and supervising Sony’s cable channel investments in Europe, Latin America, Asia, and Australia. During her tenure at Sony, the company launched or made investments in 35 channels. She also headed up operations for Columbia TriStar International Television. Cole also worked in Warner Bros.’ Strategic Planning Dept, and at Bain and Company. She has a degree in Applied Mathematics from Harvard College and an M.B.A from the Stanford Graduate School of Business. André Pagnac, Chief Executive Officer, Actimagine: André is a co-founder of Actimagine Corp. which was created in 2003 to conceive, patent and license display software technologies. Prior Actimagine, André spent most of his carrier in software publishing for graphic industries, occupying various executive positions in Europe and Asia. At Actimagine, he established relationships and licensing agreements of Actimagine video codec, most notably with Nintendo Co. Ltd, Fisher-Price or Sony Pictures to deliver AAA rated contents on mobile platforms. Bhuvan Lall, President (Global), MCORP Global: An Award winning Documentary Filmmaker and soon to be published novelist, Bhuvan Lall is the President (Global) Entertainment Division of MCORP Global, a US$ 2.1 billion Indian Information, Communication and Entertainment Multinational. MCORP Global owns a major Telco in India (Spice Telecom) and is the first Indian manufacturer of Cell Phones under the brand name of "Spice". The company is in pre production of the US$ 120 million International motion picture "Buddha" and has business interests in Production, Distribution and Exhibition in Hollywood as well as in India. The company also owns the largest multiplex in North India Spice World with 9 screens and is now launching Mobile TV in India. Prior to joining MCORP Global, Bhuvan Lall founded, established and managed his own International Production and Distribution venture Lall Entertainment. Earlier at 34, Lall was named Executive Director of the "Indian Broadcasting Foundation" (IBF), the trade organization of Broadcasters in India, a position he held for three years (2000 - 03). At 30, he founded, "Empire Entertainment Pvt. Ltd", a strategic advisory company specializing in the Indian convergence and entertainment industries. In addition, Lall also served as the Senior Vice President of a publicly listed Indian media company - Srishti Videocorp. Lall began his career by launching his first enterprise as an entrepreneur – "Dream Factory International", an international documentary film production company. Bhuvan Lall is closely connected to policy making in the Government of India and was appointed a Member of the Planning Commission’s working group for India’s 10th five year plan (2002 - 07), on Information & Broadcasting. He was also invited to draft India’s Convergence Legislation, „The Communication Bill‰. Lall was earlier appointed an "International Consultant" to the 35th International Film Festival of India in Goa (2004). Bhuvan Lall plays a leadership role in major industry associations and serves as the co-chair of the Assocham’s Entertainment Industry Leaders Council of India. He is also the founder of Animation Producers Association of India. Lall was elected Member of the International Television Academy (Emmy Awards Council) in 2000 and he has also been the Indian Representative of NATPE, since 1997. Bhuvan Lall has been invited to lecture at Anderson School of Management, UCLA and has been a Visiting Professor at Indian Institute of Mass Communication and a Guest Lecturer at the Jamia Mass Communication Research Center. A professionally trained film director and scriptwriter with a Masters in Mass Communication,, Lall produced and directed thirty five Documentary and Short films on Indian subjects including "The Coal War", and "Moving Pictures", for International as well as Indian TV networks. Lall’s other work "The Song of the Earth" was screened in 22 International TV and Film Festivals. As an International Journalist and Writer his research interests are the global Entertainment Economy and Ancient Civilizations. He has published three reports and contributed over a thousand columns and articles in international journals on the Global Media & Entertainment Industry. Bhuvan Lall is a recipient of a first class Masters Degree in Mass Communication (Film, TV & Radio Production) from the Mass Communication Research Center, New Delhi and he also earned a Bachelors Degree in Sociology from the University of Delhi. A native of New Delhi, Bhuvan Lall is absorbed in spiritual studies, landscape photography, poetry and the opera. He is also an ardent Polo and Chess enthusiast.