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Digital Hollywood Fall 2006
Tuesday, October 24
3:50 PM - 5:00 PM
Track IV:
The Revolutionized Digital Workflow Experience: Understanding How Information Technology, Broadcast & Entertainment Production Merge
Spencer Stephens, VP & GM Motion Pictures Imaging, Warner Bros. Advanced Media Services
Mike Pusateri, VP Technology Development, Disney-ABC Television Group
Vince Roberts, Executive VP, Worldwide technology and Operations, Disney-ABC Cable Networks Group
Jonathan Goldstein, President, Snell & Wilcox, Inc.
Mark Kapczynski, Co-Founder & CEO, MESoft
John Footen, Director of Software Systems Engineering at National TeleConsultants
Steven L. Canepa, Vice President, Media & Entertainment Industry, IBM Corp., Moderator

Michael Pusateri is the Senior Vice President, Technology at the Disney _ ABC Television Group in Burbank, California. Responsible for Broadcast Engineering and Information Technology, Michael has been with Disney since 1995. Previous to that, he worked at Sony and National TeleConsultants designing television production facilities. In broadcasting, he has led the facility conversion from analog television to digital television and pioneered the use of video file servers as play to air devices on the flagship Disney Channel network. On the information technology front, he leads the use of weblog software, syndication aggregators, and wikis to rework internal business workflow systems.











Jonathan Goldstein, President, Snell & Wilcox, Inc.: Jonathan Goldstein is President of Snell & Wilcox, Inc. The company, founded in 1973, designs and builds advanced systems for television playout, live production switching, and file-based mastering & repurposing. Snell & Wilcox counts among its more than 1,000 customers virtually every major broadcaster in the world. Jonathan oversees all aspects of the company’s business throughout the U.S., Canada, and Latin America. In addition to crafting and executing an aggressive growth strategy, Jonathan closely monitors broadcasting technology trends to guide the company’s R&D initiatives. He brings more than 15 years of media and entertainment industry experience to this role. Previously, Jonathan led a consulting firm that helped build successful sales forces and executive teams for major entertainment and new media companies. His career has included senior roles in global consulting firms, including Booz Allen & Hamilton. Early in Jonathan’s career, he was a manager in the corporate division of The Walt Disney Company. He is an active fundraiser and member of the board of the Asthma & Allergy Foundation of America. Jonathan earned his MBA and B.S. degrees from the Wharton School of the University of Pennsylvania. Jonathan is based in Burbank.


Mark Kapczynski, Co-Founder & CEO, MESoft: Mark Kapczynski is the senior company executive, responsible for MESoft’s strategic direction and profitability. Mr. Kapczynski has over eleven years of computer technology experience and thirteen years of Media & Entertainment experience, most recently as Director for the Worldwide Media and Entertainment Solutions Group for Microsoft Corporation. While at Microsoft, he created the Microsoft Digital Content Solution Strategy/Framework and managed the development of key applications including Video on Demand, Digital Dailies, D-Cinema, and Digital Distribution. Mr. Kapczynski has spoken at such top venues as NAB, IBC, Comdex, Digital Hollywood, FilmIT, and the Cannes Film Festival. He is an SMPTE member, active on the W25 Metadata/Wrapper Technology and N26 File Management and Networking Technology committees.

Spencer Stephens is Vice President and General Manager of Warner Bros. Motion Picture Imaging, a state-of-the-art facility providing post production services including 4k digital intermediate and high definition mastering to the industry. He joined Warner Bros. Technical Operations as Vice President, Technology in September of 2002 as a member of the technology group. This group is responsible for technology development and application across a broad range of digital content distribution systems. Spencer’s expertise has been on content security particularly in home networking and on the technology for new business models such as mobile delivery of content. Spencer brings over 25 years experience in technology and management to MPI. Starting in data communications as system engineer focused on the design and the innovative application of network systems his interests in the application of technology in the entertainment industry lead to him joining Walt Disney Television Animation as Vice President of Technology & Digital Production in 1997. There he architected the transition from traditional to digital animation and built a digital end-to-end virtual studio that brought together facilities in three continents. He has a BSc (1st Class Honors) in physics from the University of Sussex, UK and an MS in computer science from the University of California, Berkeley. He was born in London and moved to California in 1982. He is headquartered in Burbank.

John Footen is currently the Director of Software Systems Engineering at National TeleConsultants, a provider of strategic consulting and design services to the Media & Entertainment industry. He has more than 20 years experience in the operation, design, and installation of media systems. Mr. Footen leads NTC’s consulting, engineering, and project management teams in the areas of media software systems integration, Service Oriented Architectures, and Business Process Management. Degreed in Computer Science as well as Film and Television Production at New York University, Mr. Footen began his career in production and post production, but quickly migrated to product and systems design and deployment. Mr. Footen has been involved in dozens of projects throughout the Americas, Asia, and EMEA, ranging from the development of the NASDAQ Marketsite, to the development and adoption of the use of SAN and proxy in non-linear editing with Montage and Pinnacle Systems. Mr. Footen is a member of the SMPTE and is involved with the S22 committee working on the standardization of data exchange between traffic and automation systems. He currently resides in Los Angeles with his wife and children and has also lived and has worked in New York, Baltimore, London, and Kuala Lumpur.

Steve Canepa, IBM, Vice President, IBM Global Media & Entertainment Industry: As Vice President, Global Media and Entertainment Industry, Steve is responsible for IBM’s overall results in the Entertainment, Publishing, Broadcast, Cable, Satellite, Sports and Advertising customer segments worldwide. He is also the founder of and a key leader in IBM’s cross-industry Digital Media initiative. Steve has guided the marketplace strategy and solution offerings for IBM’s Global M&E Industry organization since 1995. He directs the worldwide sales of IBM’s broad portfolio of hardware, software and services and is responsible for IBM’s marketing activities, including all messaging and partnerships. During that time frame, IBM’s overall business has grown dramatically and is now the largest technology and services organization serving the global M&E industry. Steve has a deep understanding of the key business imperatives facing firms in the M&E industry and has consulted extensively with senior executives as they look to transform their organizations. He led the recent launch of a portfolio of business solutions – Production and Distribution transformation; and Customer Sales and Service Transformation, which address the market opportunities and profit pressures in today’s highly competitive M&E marketplace. And, he guides the continual development of the IBM digital media framework, addressing the digital value chain. Steve represents IBM’s M&E efforts to the marketplace and has delivered many keynote addresses at Industry conferences: NAB, IBC, Broadcast Asia, Digital Hollywood, Imagina, Frames etc, and often speaks at events, including: NEXPO, CES, iStudio, Content World, etc. He has also appeared on numerous radio and television news programs, including CNBC, CNNfn, C/NET, CBS, ABC, NBC etc. In 2004, he was recognized as one of the 100 most influential executives by Digital Media Magazine. First joining IBM in January 1983, Steve has 20+ years of experience building and leading significant sales, marketing, strategy, consulting, solutions and systems integration organizations. He graduated from UCLA in 1982 with two bachelor of arts degrees: Economics and Political Science with Phi Eta Sigma honors. He received a MBA in 1990 from UCLA, with Beta Gamma Sigma and top field study honors. He has participated in the Wharton School financial management program and Harvard University’s executive curriculum on Strategy formation. With a personal dedication to improving the health and education of children; Steve serves on the Board of Directors for both the Junior Achievement of Southern California and The Bogart Pediatric Cancer Research Fund. He is also a Board Member of MusiCares, the charitable arm of the Grammy Foundation. Steve and his wife, Marianne, live with their three children in Los Angeles, California. Marianne is a Supervising Producer of prime-time one-hour dramatic episodic television series’.