Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Tuesday, October 24 2:15 PM – 3:30 PM Track III: Games - Crossover into Music, TV, Cable, Broadband & Movies - Advertainment & Custom Branded Experience The TV industry, like the movies, cable and broadband has forged a perfect relationship with the games industry – likewise, the music industry, in a different way has found its own hitmaking engine in games. Games is proving itself to be among the best partnerships that the entertainment industries have ever forged. The marriage between games and TV starts with the fact that the target demographic is a perfect fit which translates into great programming for gamers, advertising and branding opportunities and ends up with games being produced about the content of TV – from sports games which have forged their own cultural universe to kids shows which regularly translate into hit games. On the music front, like the idea of hit CDs as soundtracks for movies, videogames with audiences approaching 10 million are now becoming the perfect venue for game soundtracks. The music and the games industry is now emerging as its own industry-sector. The concept of the music industry as game driver and games industry as music industry diver is now in play. Gordon Bellamy, executive consultant, MTV Networks Don L. Daglow, President and CEO, Stormfront Studios Doug Booms, Senior Director of Business Development, Double Fusion Dr. Lars Buttler, CEO, Trion World Network Kevin Kraff, Director, Global Brand Management, THQ David Getson, CEO, g-NET Media Russell G. Weiss, Partner, Morrison & Foerster LLP, Moderator Don L. Daglow has served as president and CEO of Stormfront Studios since founding the company in 1988. Electronic Games has called Don „one of the best-known and respected producers in the history of the field,‰ and in 2003 he received the CGE Award for „groundbreaking achievements that shaped the Video Game Industry.‰ Stormfront's major titles include the upcoming action-adventure Eragon (Xbox360, PS2, Xbox, PC; to be published by Vivendi Universal Games, based on the 20th Century Fox film) and The Lord of the Rings: The Two Towers (PS2/Xbox, published by EA, based on the film by Peter Jackson). Prior to founding Stormfront, Don served as director of Intellivision game development for Mattel, as a producer at Electronic Arts, and as head of the Entertainment and Education division at Broderbund. He designed and programmed the first-ever computer baseball game in 1971 (now recorded in the Baseball Hall of Fame in Cooperstown), the first mainframe computer role-playing game ("Dungeon" for PDP-10 mainframes, 1975), the first sim game (Intellivision Utopia, 1981) and the first game to use multiple camera angles (Intellivision World Series Major League Baseball, 1983). Don co-designed Computer Game Hall of Fame title Earl Weaver Baseball (1987) and the first massively multiplayer online graphic adventure, the original Neverwinter Nights for AOL (1991-97). In 2003 he was elected to the Board of Directors of the Academy of Interactive Arts and Sciences. He also is a past winner of the National Endowment for the Humanities New Voices playwriting competition. Don holds a BA in Writing from Pomona College and an Ed.M. from Claremont Graduate University. Gordon Bellamy, executive consultant, MTV Networks: In his current role, Bellamy provides creative guidance on the content, direction and strategic marketing partnerships for the annual Spike TV Video Game Awards show and the highly rated weekly program Game Head also on Spike TV. Previously, he was Executive Director of the game industry's trade organization, the Academy of Interactive Arts and Sciences. Bellamy has also played key business and product development roles at Electronic Arts, where he was named the company’s Rookie of the Year for his work on the best-selling Madden Football franchise, THQ, and Activision subsidiary Z-Axis. He earned a BA degree from Harvard College in engineering, where he was also a John Harvard scholar and AT&T/ Bell Labs Engineering scholar. Doug Booms, Senior Director of Business Development, Double Fusion: Prior to joining Double Fusion, Mr. Booms was Director of Corporate Development at Hyperion Solutions where he was responsible for corporate strategy, mergers & acquisitions, and inbound technology OEM agreements. He led Hyperion's European M&A activities and orchestrated the firm's first cross-border acquisition. He has been in involved in private equity and public M&A transactions totaling more that $250 million in transaction value. Prior to Hyperion, he was a co-founder of Andelina Networks in the distributed IT operations management sector - a startup spun out of Lightspeed Venture Partners - where he was a Senior Associate focused on investments in the enterprise software, services, and infrastructure areas. Mr. Booms holds an AB in Economics with Honors from Princeton University and an MBA from the Stanford Graduate School of Business. Dr. Lars Buttler is a Founder and the CEO of Trion World Network, Inc., the publisher and developer of original entertainment and games for the broadband era. Dr. Buttler helms strategy and business direction for Trion as the company sets out to define the future of entertainment. Under his leadership, Trion develops groundbreaking new capabilities and content for broadband, the greatest entertainment and mass media platform. Prior to founding Trion, Dr. Buttler was the Vice President for Global Online at Electronic Arts, the world’s largest independent developer and publisher of interactive entertainment software. Dr. Buttler led EA’s strategy for online games and services and ran EA’s Online Studio, home to the pioneering Ultima Online MMOG franchise. Before EA, Dr. Buttler served as Vice President for Leveraged Buyouts at the Carlyle Group, the premier global private equity firm, focusing on large-scale investments in entertainment, media, and telecommunications. Prior to Carlyle, Dr. Buttler served as President of Wingcast Europe, a joint venture of QUALCOMM & Ford Motor Co., and a leading wireless in-vehicle media platform & interactive service network. He holds a Ph.D. in Engineering from Dortmund University and the Massachusetts Institute of Technology (MIT), and earned an M.B.A from Harvard Business School. Kevin Kraff, Director, Global Brand Management, THQ: Kevin Kraff joined THQ in March of 2005 with more than 10 years of brand marketing experience. Kraff manages one of the company’s brand divisions that specializes in next-generation console and PC franchises. Recent franchise credits for Kraff include the popular Saints Row and Company of Heroes. Kraff’s background is comprised primarily of brand marketing positions within the videogame and motion picture home entertainment industries, most recently serving as Director of Brand Marketing for NBC Universal’s Home Entertainment Division. He also globally managed several key franchises at Activision. Kraff holds an M.B.A. with a Marketing emphasis and a B.A. in Biology from University of Missouri in St. Louis.