Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Thursday, October 26 12:50 PM - 2:00 PM Track IV: Personalized Video and Broadband Media: ITV, Broadband, Social Networks & Mobile - Content, Communication & Commerce Within the world of the Broadband, TV, the Set-Top, Mobile and PVR experience, searching for content, making accessible the content and at the same time, offering an advertising and marketing experience is our challenge. Everything from blogging and Podcasting to Interactive TV is altering the user experience completely. The industry is finding a ready audience with an ever growing demand for better content and a better and a completely personalized experience. With the massive amount of content and technology being thrown at the consumer, navigating through that experience is not only difficult, it can be off-putting. We have entered the world of integrated user experience – the post-TiVo generation of consumers and viewers who are watching and listening to new forms of content on new platforms of technology. Ron Stevens, CEO, Pixpo Chris Williams, co-founder & CEO , FanLib Mark Ghuneim, Chief Executive Officer, Wiredset Michael Papish, President & CEO, MediaUnbound Mihai Crasneanu, founder and CEO, glowria Allison Dollar, founder & CEO, Interactive Television Alliance, Moderator Mark Ghuneim, CEO, Wiredset: Mark Ghuneim launched the online and mobile company Wiredset in 2004 after 16 years with Sony Music USA, where he was most recently Senior Vice President for Online Services. In that role, he created and implemented online marketing campaigns and was responsible for Sony Music's online sales. As Senior Vice President of Online & Emerging Technologies for Sony's Columbia Records Group, Ghuneim was instrumental in the careers of artists such as Destiny's Child, Jeff Buckley, Bruce Springsteen, Bob Dylan and Billy Joel. Ghuneim has pioneered innovations in new media as the music industry has evolved during the past three decades. Before joining Sony, Ghuneim was Director of Press and Video Promotion for the legendary independent label Beggars Banquet Records. In the nascent days of music video, he was program director and production manager at the New York City video night club Private Eyes. Ghuneim has moderated numerous panels at industry gatherings and guest lectured at universities in Los Angeles and New York. He has worked as as a mentor with New York University's Leonard N. Stern School of Business. Ghuneim photographs have appeared in publications such as New Musical Express, the British music weekly. MIHAI CRASNEANU is the founder and CEO of glowria, France's leading provider of personalized on-demand entertainment. The first company in France to offer an online DVD rental service on a large scale, glowria provides subscribers with an unrivalled selection of titles. The company launched its video on demand platform at the end of 2005, and is now expanding its capabilities to provide VoD and IPTV offerings for cinema, television series, and theater programming through its website, ISPs, and cable operators. Prior to creating glowria in 2002, Mihai was vice president of international development for UOL, an online content and service provider in Brazil. He was responsible for a budget of $25 million and an international team of 150 people. Key accomplishments included overseeing the launch of UOL in five Latin American countries, the USA and Spain. Within two years, UOL became the leading ISP and portal in Latin America, ahead of AOL and Terra. Before joining UOL, Mihai founded an Argentine IT company, MCC ONE. The company specialised in electronic messaging and developed and implemented Latin America's first webmail platform for clients including Telefónica. Prior to founding MCC ONE, Mihai was an IT consultant for companies such as Intel Europe, TotalFinaElf, Renault, Saint-Gobain and BNP Paribas. Mihai is a Romanian-born French citizen. He speaks six languages and has a degree in engineering from EFREI (Paris). Michael Papish, CEO, MediaUnbound: Michael is the President & CEO of MediaUnbound, a music recommendation and personalization technology company based in Cambridge, MA. He co-founded the privately held company in 2000 with two friends from WHRBfm, Harvard's student run radio station. As CEO, Michael leads the company's sales and marketing divisions and helps coordinate the melding of computer engineering and human music analysis which drives MediaUnbound's technology. Michael has spoken on and moderated numerous industry panels and testified in front of the U.S. Copyright Office on issues regarding webcasting and digital music. He serves as the Special Adviser to the Taskforce on Recordkeeping in Noncommercial Webcasting and acts in a pro-bono capacity as policy and technology adviser for WHRB. He graduated from Harvard University with an A.B. in Astrophysics and Philosophy. CHRIS WILLIAMS, CO-FOUNDER/CEO FanLib: Chris Williams leads the FanLib team, building key business relationships, spearheading strategy and overseeing operations. His wide-ranging experience as a successful internet executive, film and television producer, and advertising sales director allow him to effectively bridge the worlds of marketing, entertainment and online media. In 1996, Williams joined upstart Yahoo! as one of its first sales and business executives. Over the next five years, he rose to the position of Director of Market Development, generating over $300-million in revenue and managing a team of over thirty people. He personally developed signature relationships and negotiated complex partnership agreements with Viacom, Disney, Barnes & Noble and others. As the media landscape has changed, Williams has channeled his unique expertise in the colliding industries of entertainment, marketing and online media by helping marketers and established entertainment companies make the most of opportunities arising from online and consumer-generated media. Williams graduated from Boston University’s College of Communications in 1993 with a BS degree in Broadcast and Film. Allison Dollar is a founder and co-president of the Interactive Television Alliance, a non-profit trade association whose broad constituency is committed to accelerating iTV in the U.S. She is also a principal in 2degree Partners, a management consultancy focused on iTV, specializing in alliance packaging, cross-platform marketing and digital services integration. A longtime champion of ubiquitous interactivity, she co-founded eTV World, Hollyweb Live!, iNNOVATORS™ venture pitch series, and chaired NAB’s Executive Committee to launch Multimedia World. Clients have included IBM’s eBusiness (American Express, Bell Atlantic, Mail Boxes Etc.), AOL, SimplyTV, Web TV, WB, Creative Planet, Stan Lee Media, Vi[z]Rt (virtual sets), and Envivio (MPEG-4). For Webcasts.com she was CSO and a founding board member (IPO as iBEAM Internet Broadcasting Corp). Previously, for Phillips Business Information she led business/content development with over 30 trade publications. Titles included Interactive Video News, Interactive Marketing News, Internet Week, CableFAX, Multimedia Week, E-Commerce News, Film & Video Magazine, A/V Video magazine, Via Satellite. While Editorial Director of In Motion she created sponsor packages with Sony, SGI, PacBell, Autodesk, AOL, HBO, Kodak and Sprint. These anticipated the impact of 3D visual effects, advertainment, DBS, broadband, VOD and wireless devices. She worked with Oscar-nominee documentarian Ross Spears, CBS News, the Maryland Film Commission. A founding board member of Maryland’s WIFV, she received ASAE’s Golden Circle award, held advisory board positions for CINE and the US Film&Video Festival. She holds a M.A. from the University of Virginia and Phi Beta Kappa B.A. from Goucher College in Baltimore, and has been interviewed by National Public Radio, LA Times, Wall Street Journal, Hot Wired, Hollywood Reporter, Variety, BizTalk1, Millimeter, Digitrends, Broadcasting & Cable and other outlets. Her book on iTV, Interactive Television: Tracking and Preparing for an Emerging Market, was released in April 2003.