Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Thursday, October 26 11:05 AM - 12:20 PM Track II: Advertising Innovation! OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile Nicholas Longano, President - New Media, Massive Incorporated Jeff Herrmann, Vice President, Nielsen Media Lawrence Braitman, Chief Executive Officer, Adify Josh Crandall, Managing Director, Media-Screen Chet Kanojia, CEO, Navic Networks, Inc. Craig Besnoy, Vice President, Business Development, Imaginova Corp. Omar Hamoui, Founder & CEO, AdMob Peter Daley, Equity Research Analyst, Digital Media, Rutberg & Company, LLC, Moderator Jeff L. Herrmann, Vice President, Nielsen Wireless and Interactive Services: Jeff Herrmann currently leads Nielsen Wireless and Interactive Services, a new business unit within VNU’s Media Measurement and Information Group (MMI). Jeff is responsible for Nielsen’s measurement strategy, development and operations in emerging media categories -- specifically for the wireless and video game industries. Nielsen Wireless and Interactive Services is driving media measurement innovation by leveraging a robust intellectual property portfolio, extensive technology infrastructure and a deep foundation of experience in audience measurement and advertising intelligence. A 10+ year veteran of Nielsen Media Research, Jeff has spent the bulk of his time in business development and product strategy roles focused on emerging media platforms. Jeff’s prior roles include Vice President, Business Development and Strategy for VNU’s Media Measurement and Information Group Operations focused on mergers and acquisitions, and Vice President, Product Strategy for Nielsen Media’s Local Business Unit. Jeff has also held sales and development roles with Nielsen//NetRatings. Jeff holds an MBA from the University of Chicago Graduate School of Business with concentrations in Finance and Economics, and a BA from the School of Journalism and Communications at The Ohio State University. Omar Hamoui, Founder & CEO, AdMob: Omar Hamoui is an entrepreneur with deep roots in the mobile industry. After earning a degree in Computer Science at UCLA and prior to founding AdMob, Omar founded and ran several companies in mobile software and services. At the time, he was frustrated by the lack of available options when it came to promoting and monetizing his products. Omar realized that mobile service and content firms needed better ways to advertise and make money on the mobile Web. Omar created AdMob to solve this problem. The AdMob Marketplace offers advertisers access to the world's largest network of mobile Web inventory, and a powerful set of targeting tools with real-time metrics and reporting. AdMob is providing advertisers the opportunity to run ads across a comprehensive set of mobile content channels, including communities, entertainment, news, and portals for advertisers with budgets as low as $10. From a standing start in early 2006, AdMob now reaches more than 250 mil page views per month in over 150 countries. Advertisers range from small startups to top 10 global brands. And the network continues to grow at a rate of 150% per month. With the recent integration of the contextual search channel, AdMob also now offers advertisers access to mobile Web searches through Google's mobile AdWords service. Recently Omar completed a round of fundraising led by Sequoia Capital, and expanded his Board of Directors to include Jim Goetz, General Partner at Sequoia, and Maynard Webb, Silicon Valley investor and former COO of eBay, Inc. Today, at 29, Omar is running one of the fastest growing, most innovative companies in the mobile world. Nicholas Longano, President of New Media, Massive: Nicholas has over 15 years in consumer packaged good marketing, with 4 years as General Manager and Head of Marketing for Vivendi Universal Games. He was the former General Manager for Calvin Klein Cosmetics Canada and Latin America operations, and head of marketing, worldwide. Nicholas has an extensive track record of launching successful franchises worldwide, and up to recently was President of MOJO Advertising in Los Angeles - where he formed a new video game division, with clients such as Atari, ESPN Games, VUG, and Groove Games. Nicholas holds a Business Degree in Marketing from the David Syme Business School, and a Bachelor's Degree in Psychology from Monash University, Melbourne, Australia. Craig Besnoy, Vice President Business Development for Imaginova Corp, a media company specializing in serving the intellectually curious audience. Craig joined Imaginova in 2004 and currently leads Imaginova’s business development team to leverage Imaginova’s rich archive of broadband content to deliver contextually relevant advertising and commerce messages to consumers. In addition, he has been working extensively to build communities among the intellectually curious. Prior to joining Imaginova, Craig worked in the digital music industry pioneering digital business models at companies such as ArtistDirect, MP3, GetMusic and Farmclub.com. He gained his entertainment experience as an attorney in the film industry working with independent film makers and as a financial analyst working for Sony Music. Craig received a BS in Accounting from the University of Alabama and a JD from the Benjamin N. Cardozo School of Law. He is a licensed attorney and CPA in the State of New York. Chet Kanojia, Chief Executive Officer, is an innovative leader known for pushing beyond the conventional to discover breakthrough solutions. Under his leadership, Navic Networks has become the most widely deployed addressable advertising and interactive television solution provider to North American cable and DBS industries. Chet honed his entrepreneurial edge providing product strategy analysis, systems architecture design, and program management at Product Genesis, Inc., a strategic product development, consulting firm spun out of the MIT Innovation Center. Chet's background also includes doctoral-level work on the commercial applications of artificial intelligence. He holds a master's degree in Computer Systems Engineering from Northeastern University and a bachelor's degree in Mechanical Engineering from the Regional Engineering College Bhopal in India. Josh Crandall, Managing Director, Media-Screen: Josh has worked in the interactive media and technology industries for over 14 years, serving in numerous senior business and product development roles. He joined Media-Screen to capitalize on the strength of market intelligence in the development of successful, cost effective products and businesses. He has designed and managed qualitative and quantitative studies for numerous clients including Google, RedEnvelope, Protrade Fantasy Sports, Inc., Bar Association of San Francisco, Plaxo, and DHL. Prior to Media-Screen, he served as Director of Online Media and Applications for Electronic Arts. Between 1994 and 1998, he held numerous positions at DIRECTV in the New Media and Interactive Department developing new platforms for emerging DIRECTV data and interactive services. He holds a Master of Arts degree in Motion Picture Producing from the University of Southern California and a Bachelor of Arts degree with an emphasis in Economics and Business Administration from the University of California, Los Angeles. Lawrence Braitman – Chief Executive Officer, Adify: Larry is an online advertising veteran. One of the co-founders of Flycast Communications in 1996, Larry served in marketing, sales, and business development roles at this pioneering online advertising network. Prior to Flycast, Larry was a business law partner at a major Philadelphia law firm. Larry holds a BA from Franklin & Marshall College, and a JD (cum laude) from Georgetown University. He spoke at AdTech conferences in 1999 and 2000 as well as others around the Bay Area and in Philadelphia. Peter Daley serves as Equity Research Analyst for digital media at Rutberg & Company. Mr. Daley leads the firm's coverage of the digital media industry, including roles of thought leadership, private company analysis, and transaction counsel. His team is responsible for developing thought capital on privately held companies in the global digital media industry, for formulating venture capital investment and merger and acquisition theses, and for delivering briefs, presentations, and counsel to investors, corporate executives, and entrepreneurs. His team's coverage spans product and technology categories, including semiconductors, devices, infrastructure, and services. Mr. Daley is a serial entrepreneur and former technology investment banker. Most recently, Mr. Daley served as Vice President, Marketing at Clearbridge, a San Francisco-based provider of electronic transaction integration solutions. At Clearbridge, he was responsible for strategic and product marketing and for sales channel development. Prior to joining Clearbridge, Mr. Daley founded and served as Executive Vice President and Chief Financial Officer of BuildPoint, a provider of Web-based enterprise applications. At BuildPoint, Mr. Daley was responsible for strategic planning, budgeting, and operations, including raising over $42 million of venture capital from leading financial and corporate investors. Previously, Mr. Daley served as corporate finance Analyst in the technology investment banking practice of Credit Suisse First Boston. While at CSFB, Mr. Daley worked on initial and secondary public offerings and private placement transactions in the digital media, Internet, personal computing, and networking industries. Mr. Daley earned a B.S. in Economics with a concentration in finance from The Wharton School at the University of Pennsylvania. He also earned a B.S.E. in Electrical Engineering with concentrations in computer engineering and in telecommunications from The School of Engineering and Applied Science at the University of Pennsylvania; and he attended the University of Oxford as a visiting student where he studied semiconductor engineering and economics.