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Digital Hollywood Fall 2006
Thursday, October 26
9:30 AM - 10:45 AM
Track IV:
Video Distribution Across Platforms: Broadband, IPTV, Cable, TV and Mobile
In this session we bring together leading content owners and aggregators, along with media asset management providers and network providers who provide solutions, tools and advice to enable the delivery of video. Content creators from web innovators to studios, broadcasters, and cable companies are rolling out services to an increasing number and complexity of distribution channels, formats and devices. Media storage and distribution across platforms is one of the most overlooked issues in the mission-critical world of near-realtime delivery. Determining the master format for archiving, encoding formats for distribution, and transcoding formats for transformation is different in every case. At the same time the industry is going tapeless, HD has come and changed everything. Addressing which files live online, nearline, offline and putting in place a disaster recovery strategy for a hybrid tape and disk world significantly impacts daily workflow and ultimately the bottom line. Millions of dollars are literally at stake.
Mark Fears, Director, Product Development, ViewCast
Gary Gannaway, CEO, WorldNow
John Reed, co-founder & Chairman of the Board, Bluestreak Network
Marc Tayer, SVP of Marketing & Business Development, Imagine Communications
Adam Bleibtreu, President, Gas Station TV
Norman Liang, Business Development Manager, Technology Collaboration Solutions, IBM Corp.
Anup Murarka, Director, Technical Marketing, Mobile and Devices, Adobe Systems Inc.
Katherine L. Parker, Internet, Media & Entertainment Industry Sales Global Business Development Manager, Sun Microsystems, Inc., Moderator

Anup Murarka, Director, Technical Marketing, Mobile and Devices at Adobe Systems Inc. and is responsible for defining strategy and direction for Adobe's mobile agenda. Murarka comes to Adobe from its acquisition of Macromedia, where he was responsible for marketing in the Mobile and Devices group. Prior to Macromedia, Murarka worked at OpenTV, where he was involved in all aspects of developing OpenTV's solution offering. He was an active spokesperson for the company with customers, technology and financial analysts and industry events. Prior to OpenTV, Murarka was vice president at Spyglass, Inc., holding management roles in engineering, professional services and sales. Murarka has also held engineering and management positions at technology companies including Apple Computer, The 3DO Company and SurfWatch. During his time at Macromedia, Anup spoke at a number of key industry events - both as a presenter and panel participant. Anup has presented at wireless shows including CES Game Power, MAX, DigitalHollywood and the SmartPhone Summit. Murarka has spent a number of years developing video games and marketing embedded software to consumer electronics manufacturers. His professed affinity for shiny new gadgets keeps him on the hunt for new toys during monthly trips to Tokyo's electronic district, Akihabara.

Norman Liang,
Business Development Manager, Technology Collaboration Solutions, IBM Corp.: Norman Liang, Business Development Manager for IBM Engineering and Technology Services, drives business strategy and direction for the Consumer Electronics and Digital Media Practice and builds alliances to develop products for the next generation Digital Home. Drawing upon IBM's extensive patent portfolio and technologies, Norman identifies solutions where IBM technology can enhance/differentiate customer's products and services which includes the Cell Broadband EngineTM offering used in today’s advanced game consoles. Prior to IBM, Norman was involved in the early development of online photo services, web applications, and other early Internet B2C startups. Norman brings 8 years of experience working with new media applications, services, and products for the consumer as an experienced contributor in startups and venture-backed companies."

Mark Fears, Director, Product Development, ViewCast: Mr. Fears brings more than 10 years of digital video experience to his position as director of product development for ViewCast. In this role, he oversees the 'bring to market’ strategies for new products and provides input to both the engineering and executive teams based on both technical specification and market research which includes identifying new product features and opportunities, trouble shooting engineering issues, product team management and customer interfacing. He also works closely on behalf of ViewCast with international standards bodies and other Streaming Media industry initiatives to identify trends and issues that are then evaluated and deployed into ViewCast’s product roadmap and development cycles. He joined ViewCast Corporation five years ago after holding positions in technical marketing with Vela Research LP. Prior to his work at Vela, he was a product manager for Optibase where he was responsible for their corporate Internet and Intranet applications for digital video.

Adam Bleibtreu, President, Gas Station TV: Adam Bleibtreu is president of Gas Station TV where he provides design, execution and integration expertise to the company. He is the foremost authority in narrowcasting and IPTV networks. His 25 years of experience in advertising, media and marketing include the design, implementation, and integration of the first digital networks in themed restaurants, shopping malls and conventions centers in the United States. As a senior marketing executive he helped to guide the launch of a television network, and consumer products that have generated over $500 million in annual sales. Some of his recent work includes building the Convention Center TV Network in the busiest convention center in the US, the Las Vegas Convention Center. He was also the VP of New Media for the Hollywood & Highland project; a mixed use facility in Los Angeles that includes the Academy Award Theater, a 450 room hotel and 400,00 square feet of retail space. He was responsible for not only the Network, but also generating over $25 million in guarantied revenue from media sales fro the project. Bleibtreu also served as the initial VP of Creative Services for the WB Television Network, where he supported the launch of both the Network and its shows. Prior to the WB, for five years Mr. Bleibtreu served as the Director of Advertising for LA Gear, where he led the advertising and media efforts, which supported over $1 billion of sales. He holds a bachelor’s degree with honors from the University of Southern California.

Gary Gannaway is President and CEO of WorldNow, the leading provider of Web publishing, streaming video and advertising solutions for local media Web sites. WorldNow’s clients include such major media powerhouses as ABC, Belo, Cox, Dispatch, Gray, Landmark, LIN, Media General, Meredith, Raycom, Scripps, The New York Times, Time Warner Cable, Tribune and Young, for whom WorldNow has helped develop lucrative online revenue streams. Gannaway created WorldNow after a highly successful career in television syndication. As a 28-year-old TV sales manager in the Midwest, Gannaway saw that the real business potential of television lay in syndication. So he started Genesis Entertainment at his kitchen table—and quickly developed innovative marketing strategies that are now industry standards. In the early 1990s, Gannaway was one of the first television executives to foresee the potential influence of the Internet, and saw that the media industry would have to make a transition similar to its evolution from radio to television. Gannaway created WorldNow, Inc., to help local television stations and newspapers create new avenues for revenue in the medium of the future: the Internet.

Marc Tayer, SVP Marketing and Business Development, Imagine Communications: Marc Tayer joins Imagine Communications with over 20 years experience in the broadband communications field. He’ s been a catalyst in developing high-growth businesses using groundbreaking technologies including digital television, HDTV, content protection, cable modems and broadband Internet video. Tayer worked at GI/Motorola for over 15 years, ultimately becoming VP global marketing and VP business development. He received an Emmy Award for his role in developing the world’s first multi-channel digital television system. Motorola also honored him with a special award for “ Pioneering Leadership in the Digital Television Revolution.” After Motorola, Tayer co-founded and was SVP business development at Aerocast (IP streaming video), and then worked for Cablevision/Rainbow in the HDTV and new technology areas. Tayer received his MBA from Wharton and his BA from Williams College. He enjoys skiing, tennis and surfing.






Katherine L. Parker, Global Business Development Manager, Media & Entertainment Industry Sales, Sun Microsystems Inc.: Katherine is responsible for solutions initiatives in digital asset management and digital distribution across broadcast, film,cable, online media and publishing sectors at Sun. In her current role she manages worldwide go-to-market activities with leading vendors and customers. Earlier at Sun, she developed strategy and roadmaps for Sun in media, entertainment and publishing markets. Additionally, Katherine was a member of Sun's web services software organization, specializing in Digital Identity solutions. Ms. Parker is a recognized market expert in driving B2B adoption of digital asset management and distribution technologies and a frequent presenter at NAB, Digital Hollywood/ CES, and Jupiter DRM Conference. She also serves as VP, Chapter Development for the Global Society for Asset Management (G-SAM), and is author of the G-SAM DAM Report.