Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Thursday, October 26 11:05 AM - 12:20 PM Track I: Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses. Jian Zhao, CTO, Thomson Content Security Jonathan Lee, Vice President of Business Development, MediaDefender, Inc. Les Ottolenghi, founder & CEO, INTENT MediaWorks Avikk S. Ghose, Director of Business Development, MERCORA John Desmond, VP, MediaSentry Services, SafeNet Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator Jian Zhao, CTO, Content Security Solutions, Thomson: Jian Zhao joined Thomson as CTO for Content Security Solutions with Thomson’s acquisition of MediaSec Technologies. Prior to the acquisition, he was Co-Founder and President of MediaSec Technologies LLC. In his role at Thomson, he is responsible for contributing to and communicating the technical solutions and strategy for Thomson’s Content Security. Jian Zhao is a co-inventor and the principal developer of MediaSec’s leading digital watermarking technology. Prior to joining MediaSec, he was Director for Digital Security Technology at the Fraunhofer Center for Research in Computer Graphics, Inc. in Providence, Rhode Island, and spent over 7 years in R&D with Fraunhofer Institute for Computer Graphics and the German National Research Center for Information Technology, Darmstadt, Germany. He has published about 30 scientific papers and holds more than 20 US and international patents. Jonathan Lee, Vice President of Business Development, MediaDefender, Inc.: Jonathan is an industry expert in Internet/New Media applications and services. As a former applications developer, he has extensive knowledge in both the technical aspects as well as business related issues in emerging technology companies. Jonathan has spent several years with the Skechers USA Internet/E-Commerce Department, pushing the cutting edge of technology, lifestyle, and design. He has also been on the executive management of two successful start ups including his current position at MediaDefender, Inc. He completed his undergraduate studies at the University of California, San Diego, and received his MBA from the University of Southern California Marshall School of Business. MediaDefender, Inc. is the premier Internet Piracy Prevention (IPP) service provider. Their goal is to stop the spread of pirated material over the Internet and Peer-2-Peer Networks. Part of their strategy involves manipulating search results and serving decoys or corrupted content, aimed at frustrating the pirates and illegal users of the P2P networks. They have launched extremely successful anti-piracy campaigns in the music and movie industry, with a leading 95% effectiveness rating. Their customers include every major record label and movie studio, as well as a generous mix of independent record labels, software, and anime companies. Jonathan is prepared to talk about the current state of DRM and illegal file sharing on the Internet and Peer-2-Peer networks, as well as the historical development of these networks and their wider impact on business, society, and culture. He can also comment on the specific nuances the various content holders (movies, music, video games, software, anime) face in tackling their anti-piracy issues. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service.