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Digital Hollywood Fall 2006
Thursday, October 26
2:15 PM - 3:30 PM
Track III:
Personalized Music and Video Experience – Mobile and Broadband - Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising
Within the world of the Broadband, Social Networks, TV, the Set-Top, Mobile and PVR experience, searching for content, making accessible the content and at the same time, offering an advertising and marketing experience is our challenge. Everything from blogging and Podcasting to Interactive TV is altering the user experience completely. The industry is finding a ready audience with an ever growing demand for better content and a better and a completely personalized experience. With the massive amount of content and technology being thrown at the consumer, navigating through that experience is not only difficult, it can be off-putting. We have entered the world of integrated user experience – the post-TiVo generation of consumers and viewers who are watching and listening to new forms of content on new platforms of technology.
Rajeev Raman, CEO, MyWavez
Zaw Thet, CEO & co-founder, 4INFO
Joel Smernoff, President and COO, Paltalk
Brad Inman, founder and CEO, TurnHere
Mariana Danilovic, VP Business Development, MediaZone-
Louisa Shipnuck, Global Media and Entertainment Industry Leader, IBM Institute for Business Value (IBV)
Steve Bradbury, Vice President, Business Development, GoTV Networks, Moderator

Louisa Shipnuck, Global Media and Entertainment Industry Leader for the Institute for Business Value (IBV) and Managing Consultant within IBM’s Business Consulting Services Media and Entertainment practice. For the IBV, Louisa oversees the thought leadership program on Media and Entertainment and has recently co-authored thought pieces, including "The end of television as we know it," which focuses on mid-term success strategies within the TV industry, and "Beyond Access: Raising the Value of Information in a Cluttered Marketplace" which focuses on competitive positioning in the B2B information marketplace. As a strategy consultant with PwC and IBM, Louisa has led and contributed to numerous engagements, helping clients write market feasibility studies, as well as, craft new operational plans, product strategies and consumer services. Clients have included an interactive TV content company, the broadband entertainment group of a large hardware manufacturer, a digital music software developer, and the home entertainment group of a major studio, among many others. Before IBM, Louisa worked as a political media consultant in Washington, DC. She holds an M.B.A. from Columbia Business School and a B.A. from the University of California, Los Angeles.




Joel Smernoff is the President and COO of Paltalk and brings his 15+ years of strategy, innovation and operational experience to bear overseeing Paltalk's product design, marketing, ad sales, finance, customer service and other operations to support the company’s rapid growth. Prior to joining Paltalk, Joel was a co-founder of AOL's first brand extension, AOL for Small Business, after holding an executive position on Netscape's Netbusiness team, overseeing team operations and product design. Previously, he has led the strategy and operations for a variety of companies in several industries, from small tech startups to large Fortune 500 companies. Joel graduated from the University of Michigan with both a BSE in Naval Architecture and an MBA in Finance. When not helping to run Paltalk, he spends his time practicing yoga, surfing, competitive sailing, and racing cars.







Brad Inman, Founder and CEO, TurnHere: Bradley J. Inman is an entrepreneur, journalist and technology expert. TurnHere is the most recent company to be founded by Mr. Inman, famous for highly-successful Internet content businesses including Inman News and Homegain.com which he sold in 2005 to Classified Ventures. Through TurnHere.com, Mr. Inman has harnessed the rampant consumer acceptance of Internet video technology and is tapping a rich vein of new and creative filmmakers who operate in a new, low-cost, technology-rich environment. He is the founder and publisher of Inman News which delivers real-time real estate stories via the Internet to more than 50,000 newspapers and Web sites. Real Estate Connect, Inman's twice-yearly conference, attracts 1000 top executives from both technology and real estate. Mr. Inman has been a visiting fellow at the UC Berkeley School of Journalism, lecturer at the UC Berkeley Haas School of Business and sits on the BRIDGE Housing Board of Directors.

Steve Bradbury, Vice President, Business Development, GoTV Network: Steve brings over a decade of entertainment convergence experience to his role at GoTV Networks, focusing on the burgeoning made-for-mobile, video-on-demand space. GoTV provides news, sports, music, entertainment, and other essential content customized specifically for cell phone users. Prior to GoTV, Steve was President of Marketing By Design where he was responsible for the interactive division of the Improv Comedy Clubs, Showbiz Scoop for Columbia TriStar Interactive, the eSportsworld executive conference, a $20 million McDonald’s/Coca-Cola tie-in for Santa Claus: The Movie and the Openwave/IBM mobile entertainment summit. For the last six years, he has led the Hollywood & Digital program at UCLA Extension. Steve’s corporate experience includes VP Marketing of MGM Worldwide Television and Director, Creative Services at Universal/MCA TV.









Rajeev Raman, CEO, MyWavez: Rajeev is the founder and CEO of mywavez corp. Prior to founding mywavez corp., Rajeev was an Entrepreneur-In-Residence at Menlo Ventures where he incubated mywavez and assisted with investment activities. Before that, Rajeev was one of the founding members at Questra Corporation, also a Menlo Ventures portfolio company. He led all aspects of business development and product development at Questra and was a member of the board of directors. Prior to that, he was the vice president of strategy consulting at ETI where he was the client partner for Motorola Semiconductors, Infineon, LSI Logic, and Intel. Before that Rajeev held various technical positions at ETI, American Heart Association and UMS Industries. His educational background includes an MBA in Finance, MS in Imaging Science, and BSEE. As an experienced entrepreneur, Rajeev brings a unique blend of vertical expertise in mobile devices, digital multimedia, and software; consistent operations execution; and an ability to build great tea

Zaw Thet, CEO & Co-founder, 4INFO: As the CEO and co-founder of 4INFO, Zaw Thet sets the company strategy, oversees product offerings, corporate alliances, business development and corporate communications. Prior to founding 4INFO, Zaw led business development at Spoke Software, a leading Silicon Valley CRM solution provider, and was the general manager of the company's flagship Team Edition product. He has held positions within emerging technology management for IBM and was the CEO and co-founder of GetInventory, a web-based supply chain management company. Zaw has also held special consulting roles with numerous organizations including a past advisory role with the San Francisco 49ers. Zaw is a member of the Silicon Valley 100 and is a frequent moderator and speaker at numerous industry conferences including Silicon Forum, Dialog, Mobile Entertainment Summit, and the Kelsey Group. Zaw's entrepreneurial pursuits have been featured in many publications including: The New York Times, San Jose Business Journal, Chicago Tribune, and International Herald Tribune. He also writes a well-read blog on new technology at: http://www.zawthet.com Zaw holds an MBA from the Stanford Graduate School of Business, where he was a Soros Fellow and the youngest person to ever graduate from Stanford's business school. He received his BA from Stanford University in Political Science with a minor in Computer Science, where he was a President's Scholar. His interests include volleyball, flying, martial arts, travel and foreign policy.