Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Thursday, October 26 2:15 PM - 3:30 PM Track II: Alternative Media & Advertising: Personalized Consumer Broadband, RSS Feeds, Blogging and Podcasting Within the world of the Broadband, TV, the Set-Top, Mobile and PVR experience, searching for content, making accessible the content and at the same time, offering an advertising and marketing experience is our challenge. Everything from blogging and Podcasting to Interactive TV is altering the user experience completely. The industry is finding a ready audience with an ever growing demand for better content and a better and a completely personalized experience. With the massive amount of content and technology being thrown at the consumer, navigating through that experience is not only difficult, it can be off-putting. We have entered the world of integrated user experience – the post-TiVo generation of consumers and viewers who are watching and listening to new forms of content on new platforms of technology. Mark Moore, CEO and co-founder , One True Media Robin Hopper, founder and CEO, iUpload John Detwiler, founder & Chief Executive Officer, MoQvo Andrew Littlefield, President and CEO, Doppelganger Whitney Alderson, Director, On-Air & New Media Promotion, KCRWmusic.com Sean Downey, Vice President of Sales, VeriSign Information Services Lincoln Silver, VP Internet Marketing, Jingle Networks Nick Desai, chairman and founder, Juice Wireless, Moderator Whitney Alderson is Director of On-Air and New Media Promotion for KCRW Public Radio in Los Angeles. Whitney oversees branding and strategic marketing for KCRWmusic.com, the broadcaster's online radio station that launched earlier this year and already reaches half a million listeners each month. Whitney also manages promotion and branding for the station's traditional programming and online content, including streaming video of live music performances, podcasts, and an expansive on-demand archive. Her responsibilities include overseeing on-air & in-stream promotion campaigns, strategic marketing, viral marketing initiatives, and developing strategic partnerships with new media outlets to help cross-promote and raise visibility for KCRW programming and services. During her two years at KCRW, Whitney has helped launch KCRW new media products including podcasting, online video streams, and, most recently, KCRWmusic.com. Mark Moore, CEO and Co-Founder, One True Media: Mark Moore co-founded One True Media after experiencing first hand the difficulty of creating video of his young family. As CEO he is responsible for the company’s strategic planning and product development. Moore, who began his career at Oracle where he worked on their its database and Interactive Televisions products, played a founding role in three previous start-up ventures, including Listen.com, now the popular music subscription service, Rhapsody. Most recently, Moore was EVP of Products and Services for Niku Corporation, a designer of enterprise IT project/portfolio management systems. Moore holds a BS in computer science from Northwestern University. Brad Inman, Founder and CEO, TurnHere: Bradley J. Inman is an entrepreneur, journalist and technology expert. TurnHere is the most recent company to be founded by Mr. Inman, famous for highly-successful Internet content businesses including Inman News and Homegain.com which he sold in 2005 to Classified Ventures. Through TurnHere.com, Mr. Inman has harnessed the rampant consumer acceptance of Internet video technology and is tapping a rich vein of new and creative filmmakers who operate in a new, low-cost, technology-rich environment. He is the founder and publisher of Inman News which delivers real-time real estate stories via the Internet to more than 50,000 newspapers and Web sites. Real Estate Connect, Inman's twice-yearly conference, attracts 1000 top executives from both technology and real estate. Mr. Inman has been a visiting fellow at the UC Berkeley School of Journalism, lecturer at the UC Berkeley Haas School of Business and sits on the BRIDGE Housing Board of Directors. Robin Hopper, is the CEO and founder of iUpload. Robin's professional background combines extensive startup experience with years of software development and professional services delivery and management. Robin served as VP Strategy for Ibex Technologies Inc. - the market leader fax-on-demand software from 1992 to 1998. During his tenure he helped define the document delivery and content management strategy for organizations like MCI, Bell Canada, Microsoft, Air Canada, IBM, Dell, and Canada Post. Having helped take Ibex from start up to successful acquisition by Castelle Corporation in 1997, Robin leveraged his document management experience and fulfilled his vision for web content management by founding iUpload. Nick Desai, founder, Chairman and Chief Creative Officer of Juice Wireless: Nick Desai is the Co-Founder, Chairman and Chief Creative Officer of Juice Wireless. Nick is the visionary behind Juice’s award wining products, exceptional customer base, and most recently, the Personal Broadcast Network concept. Nick is a proven serial technology, internet and wireless industry entrepreneur and has been a thought leader in the evolution of mobile data services since their inception. Nick’s vision of seamlessly integrated internet-to-mobile applications is realized in Juice’s highly popular MobileBday.com birthday reminder service, in Juice’s award winning Epi-To-Go mobile shopping list application, and most significantly in the JuiceCaster Personal Broadcast Network. Prior to Juice Wireless, Nick was a co-founder of Lemko Corporation (www.lemko.com) – a market leader in IP based cellular infrastructure solutions. For Lemko, Nick led business development with top tier carriers ranging from Cingular to Reliance and Sprint PCS to Bharti Telecom. Prior to Lemko, Nick was Founder and CEO of Zkey.com – a multi-award winning market leader in the personal identity management and mobile commerce infrastructure space. Nick is a frequent speaker and author. He has spoken at venues ranging from CTIA to the Harvard Business School to the eCEO Summit. He has written a regular column for California CEO Magazine for over three years now. Nick holds an MS in Electrical Engineering from UCLA and a BS in Electrical and Computer Engineering from UC Irvine. Nick resides in Los Angeles, California. Steve Wax, Partner, Campfire Media: Steve Wax attended Reed College and the UCLA Film School during the 1960's. After an early background in the technical aspects of film, Steve began working as a writer and producer receiving one of the first American Institute short film grants. After working for Francis Coppola for a short time, Wax became a founding member of the San Francisco film collective, CineManifest, was also a founding board member of the Independent Feature Project, and produced a number of successful independent feature films. During this period he was chosen as a member of the first group of filmmakers for the Sundance Institute film development program. Putting his film experience to good use, Wax founded Chelsea Pictures, a commercial production company in 1987 which was a pioneer in the use of feature and documentary directors in commercial production. Chelsea has produced many award winning commercials, including Gold and Silver prizewinners at the Cannes Advertising Festival and clients have included Nike, Levi's, General Motors, AT&T, Sharp, Mercedes, and Truth. Wax produced the feature film "Unmade Beds"; honored at the Venice, Toronto, London, Stockholm and Telluride film festivals; pre-sold to HBO, the BBC and La Sept Arte; and played theatrically in 26 cities. He also co-produced the 2000 Oscar Nominated short film, "Killing Joe", and a number of documentaries and television series for AT&T, Harley Davidson, Teach for America, and pilots for WE and Noggin. He is now a partner in Campfire Media Andrew Littlefield, President and CEO, Doppelganger: Prior to founding Evil Twin Studios, Andrew served as a Senior Director of Product Management for BEA Systems’ WebLogic Server product line that generates over $500 million in software and services revenue. Prior to BEA Systems, he was the Chief Strategist and Senior Director of Product Management at Inktomi where he managed both the Web Search and Enterprise Search groups. Andrew has also held product management positions at Sun Microsystems, TTi and ODD. He holds a BS in Computer Science from Central London Polytechnic. John Detwiler, Founder, MoQvo Chief Executive Officer, John Detwiler is CEO of MoQvo. He co-founded the company with a desire to make it easier for any Internet user to view, organize and share digital content. Offering a the full spectrum of media from commercial to user-generated, MoQvo provides the perfect balance of content and community keeping the user both in touch with their friends, and in-the-know—however they define it. Prior to founding MoQvo, John Detwiler co-founded Fugent, Inc. (Fugent) in November 2000 with a vision to create a web-based sales collaboration network that would allow Fortune 500 companies to realize billions in incremental sales while reducing overall sales related expenses. By 2004, the company has prospered with over 6,000 users benefiting from the enhanced sales productivity services provided by Fugent. Prior to founding Fugent, John co-founded and served as President of AdOutlet.com, Inc. (AdOutlet), the leading eSolution for the media marketplace. While at AdOutlet, John led the organization from the visionary stage into the leading online marketplace for media advertisers and suppliers. The company successfully obtained in excess of $30 million in venture capital funding from Frontline Capital and CSFB’s Sprout Group. In addition to his executive management roles, John’s financial experiences include UBS Paine Webber and Wachovia Securities (previously Everen Securities). Lincoln Silver, VP of Internet Marketing, Jingle Networks: Lincoln is responsible for Jingle Networks’ website businesses and has over 10 years of experience in Internet Marketing and E-commerce. Prior to joining Jingle Networks, Lincoln was the VP of Marketing and Business Development at Wine.com where he was responsible for brand and direct marketing, website performance, analytics, and partnership deals. Lincoln helped Wine.com become the world’s largest Internet wine store. Before Wine.com, Lincoln led Internet Marketing teams for Wal-Mart.com and SamsClub.com. Lincoln helped Wal-Mart grow their Internet sales from $150M to over $600M in two and a half years. Lincoln began his career in 1996 as a founding member of Flycast Communications Corporation where he held various positions in Sales and Business Development over a span of four years. Lincoln is a graduate of Princeton University and lives in the Bay Area of California.