Click on the Video Below and Sample a Session from the last Digital Hollywood event.
For Additional Video Sessions, Click Here





Digital Hollywood Fall 2006
Monday, October 23
2:35 PM – 3:45 PM
Session B:
Social Networking on Mobile & on the Web: Content, Communications and Monetizing
Social Networks are having a disruptive effect upon advertisers, media companies, brand marketers and content owners around the world. While the media industry scrambles to execute legitimate digital media business strategies that drive revenue, sites like Youtube are propagating worldwide distribution of viral video content. Increasingly, content owners are caught in the middle, unwilling to allow unauthorized distribution of content but at the same time, realizing the strategic opportunity of using these sites – even going into business with these sites or even creating their own in-house version of these social networks and user generated media sites - to reach target audiences. On one hand, content owners and marketers need to monitor, understand and work with the world of social networks, while at the same time the need to find a way to syndicate, control and monetize their content on these sites as well as to find ways to build out their own networks and compete in the world of social networks and user generated sites. This panel will explore how content owners and technology companies are leveraging these new channels in unique ways to reach audiences and creative technology solutions for controlling this type of content distribution.
Shawn Conahan, CEO, Intercasting
Mike Koss, Head Cheerleader, Blue Dot
William Volk, CEO, MyNuMo.com
Aaron Cohen, CEO and founder, Bolt Media
Michael Jones, founder and president, Userplane
Michael Grossi, VP of Business Development, HELIO, Inc.
Dorrian Porter, CEO, Mozes, Inc., Moderator

Shawn Conahan, founder, Chairman and CEO, Intercasting Corporation: Shawn Conahan, Founder, Chairman and CEO, Intercasting: Shawn Conahan is an accomplished entrepreneur and skilled manager with a track record of success in the mobile industry and digital media space and serves as the founder, chairman and CEO of Intercasting. Prior to founding Intercasting Corporation, Conahan was president and chief executive of Moviso, a wholly-owned subsidiary of Vivendi Universal. Under Conahan’s leadership, Moviso grew into the largest ringtone provider in North America by the time it was sold in December 2003 for $25mm. From 1999 to 2001, Conahan was at MP3.com, first as the launch manager of the controversial my.mp3.com service and ultimately serving as vice president and GM of the MP3 Mobile division. During his tenure at MP3.com, he was responsible for successfully building the infrastructure and establishing the agreements to distribute MP3.com’s content to non-PC devices. Prior to MP3.com Conahan was the global program manager at Universal Music Group to assist with the Polygram post-merger technical integration. Conahan’s other previous positions include senior manager at BDO Seidman Management Consulting, where he focused on the growth and management challenges of middle-market public and private organizations; and he was the associate consultant at The Warner Group, a consulting firm where Shawn excelled in the communications infrastructure practice deploying regional wireless communications systems. Conahan received his Bachelor of Science degree in Business Administration from California State University, Northridge.

Aaron Cohen,
CEO and founder, Bolt Media: As CEO of Bolt Media, Aaron drives the vision of the company, motivating people to create content online and providing them with an audience. Cohen co-founded Bolt back in 1996, as a subsidiary of Concrete Media. From 1998-2001, Cohen served as CEO of that company – an internet consulting firm before returning to Bolt in 2002. In 2004, Aaron lead a management buyout of Bolt and the company is now owned almost entirely by employees. Based in New York, Bolt reaches over 10 million unique visitors a month and counts Coca-Cola, Verizon Wireless, Nike, Sony and various other Fortune 500 advertisers among its clients. Cohen has spent his entire career in digital media experience to the company. Prior to Concrete, Aaron began his career in the Tokyo office of Time Inc., marketing educational software and services to Japan’s largest 100 corporations and began his Internet career as a salesperson for Word.com. Aaron is a graduate of Hampshire College and attended the Graduate School of Business at Columbia University. He lives in Chelsea with his wife and two children.




Michael Grossi, VP of Business Development, HELIO, Inc.: As the vice president of business development at HELIO, Inc, Michael Grossi is responsible for driving strategic relationships with the company’s carriers, handset partners and content partners to ensure a differentiated brand experience in the marketplace. Prior to joining HELIO, Michael was a vice president/partner at Adventis, a leading management consultancy to the converging telecom, computing and media industries. As the company’s wireless practice leader for North America, Michael was an early architect of the MVNO movement in the United States, helping develop or advise more than a dozen brand entrants, including several existing MVNOs, such as VirginMobile, Boost and OnStar. While at Adventis, Michael was managing director of Equity Ventures Practice where he worked with venture capital/private equity firms and their portfolio companies looking to launch wireless businesses. He provided strategic guidance to leading wireless and wire-line carriers, including Sprint, Nextel, SBC, British Telecom, Bellsouth and Bell Canada. Michael was a captain in the U.S. Air Force, where he led program management and financial functions for several technology-focused defense programs within the Intelligence and Space Commands. He received a BS/BA degree in finance from Villanova University and an M.B.A. degree with a concentration in finance from Bentley College.


Mike Koss is an early investor and now Head Cheerleader at Blue Dot. Through mentoring and advising, Mike brings his 19 years of experience at Microsoft to helping the team with company organization, product planning. Mike’s confidence in the success of Blue Dot pulled him out of retirement to assist with the success of the product. Mike joined Microsoft in 1983 and WAS a leading developer of application software including Excel and Outlook. He also founded the team that became Microsoft SharePoint Team Services, and was an early evangelist of Web application development at Microsoft. Mike is an active Angel investor and serves as a Board Member for the Museum of Flight. He holds an M.S. in Computer Science from the Massachusetts Institute of Technology (MIT). Mike lives in Seattle with his wife Debbie, and enjoys aviation, wakeboarding and traveling.



William Volk, CEO, MyNuMo.com: Mr. Volk is one of the most experienced technologists and technology managers in the industry with over 20 years of design, technology, multimedia and general management experience. Mr. Volk began his career in 1979, helping to launch the computer game division of board game company, Avalon Hill, now a subsidiary of Hasbro, Inc. (NYSE: HAS). Mr. Volk also served as the Vice President of Technology at Activision, Inc. (NASDAQ: ATVI). He was responsible for the development of the first CD-ROM entertainment project in 1989, The ManholeTM, and the ‘discovery’ of the product’s talented authors, Rand and Robyn Miller, both of whom would become the creators of the best selling CD-ROM of all time, MystTM. Mr. Volk went on to help create the products that secured Activision’s success, including the highly acclaimed Return to ZorkTM. At Lightspan, Inc. (acquired by PLATO Learning, Inc. (NASDAQ: TUTR), in 2003). Mr. Volk created a process that reduced title production lead times from an 18 month cycle to a four month cycle. His team produced more than 110 titles, more than any other entity, for the Sony Playstation and went on to earn many industry awards and recognition for this work. Starting in 1995, Mr. Volk helped to design a secure on-line coupon system. In 1999 Mr. Volk joined Save.com as a full time founding CTO. Save.com is the first and only Internet Company that allows users to print bar-coded grocery coupons that can be redeemed for cash. His understanding of the technology, security and interface issues was key to a successful launch in 1999. Mr. Volk founded ZipProof in 2000, a soft proofing and collaborative software firm used by Print Shops from Colorado to Chile. At Bonus Mobile Entertainment, Mr Volk served as the CEO and co-designed the social mobile game "The Dozens" inspired by the Wayans Brothers card game. He also created the ringtone brand RudeTonesTM. Currently Mr. Volk is the CEO of myNuMo LLC.William Volk CEO, MyNuMo LLC

Dorrian Porter is the founder and CEO of Mozes, Inc., a mobile search company based in Palo Alto, California that connects consumers with information at the point of inspiration. Previously, Dorrian was a co-founder of HigherMarkets, Inc., where he helped pioneer the concept and delivery of on-demand, multi-tenant software applications. As CEO in 2002, Dorrian guided the company to its acquisition by SciQuest, a Nasdaq listed company, and through June 2005 led SciQuest's sales & strategy for the university market. Prior to co-founding HigherMarkets, Dorrian practiced corporate and securities law at Wilson Sonsini Goodrich & Rosati in Palo Alto, California where he represented a wide range of technology companies. Prior to joining WSGR, he worked in Canada as a corporate associate at McCarthy Tetrault, an analyst at Harrowston, Inc. (now TD Capital) and at the Canadian Parliament, including the Prime Minister's Office. He received a law degree and an MBA from the University of Toronto and Bachelor of Social Sciences from the University of Ottawa.










Michael Jones, founder and president of Userplane, oversees the company’s application and business strategy, focusing on the future of live communications through the development of web applications. During the past four years, Userplane has gained recognition as a leading web-based application provider, in large part due to the success of its Flash-based Audio/Video Webmessenger™ and Webchat™. Jones, one of the primary team members in the design and development of the Userplane Community Suite remains the primary manager of the application and its deployments. Currently Jones sits on the board of IdeaOasis, and holds advisory positions on several dating and social networking websites. Prior to founding Userplane, Jones was CEO of PBJ Digital, a national web development agency with clients ranging from Disney to Boeing. Among other activities, Jones has been a keynote speaker at the 2003 OFFF conference in Barcelona Spain, a featured presenter at Flash Forward 2003, a guest speaker at BlogOn 2004, and has written a number of published industry articles. He earned his Bachelor of Arts in Marketing from the University of Oregon.