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CES 2007, Las Vegas Convention Center, North Hall
Digital Hollywood at CES
The Agenda - Day Three
Wednesday, January 10th
3:00 PM - 4:00 PM
Session A – DH27
Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries
While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses.
Jamie Perlman, Business Development, SNOCAP, Inc.
Robert Summer, Executive Chairman, iMesh
Peter Bradley, Vice President of Business Development, Azureus, Inc.
Jonathan Lee, Vice President of Business Development, MediaDefender, Inc.
Michael Weiss, President & CEO, StreamCast Networks
Les Ottolenghi, founder & CEO, INTENT MediaWorks
Peter H. Kang, Partner, Sidley Austin LLP
Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator

Jamie Perlman
leads SNOCAP's business development efforts with retailers. SNOCAP is the first end-to-end provider of digital licensing and copyright management services for the digital media marketplace. SNOCAP's digital content registry and clearinghouse enables content owners to sell their entire catalogs through SNOCAP-enabled retailers, including peer-to-peer networks. Jamie is responsible for identifying and establishing retail partnership opportunities with existing businesses and those that are exploring entry into this new space. Jamie brings with him over fifteen years experience in the music industry - as a musician, producer, and general manager of an independent record label, Satelitemusica Records. He resides in San Francisco and holds an MBA from the University of Southern California's Marshall School of Business and a BA in Art History and Spanish from Colby College in Maine.

Peter Bradley,
Vice President of Business Development, Azureus, Inc.: Peter Bradley is the Vice President of Business Development, Content Licensing, of Azureus, Inc. Prior to Azureus, he was the vice president of business development at PodBridge, where he licensed content from The Discovery Channel, A&E, the BBC and Fox. He also successfully licensed digital entertainment technology to companies such as Samsung, iRiver, SanDisc and RCA/Thomson. Previous to PodBridge, he was a founding team member and director of international sales for the pioneering digital entertainment company, Liquid Audio. Bradley helped build the company from a small start-up to a 350-person, publicly traded firm with offices around the globe. While working for the company, he secured profitable relationships with the world’s leading entertainment companies including, Virgin Records, Sony Music, Warner, Universal, EMI, BMG and New Line Cinema. Liquid Audio was acquired by Anderson/Wal-Mart. Bradley has lived on three continents and has established offices in San Francisco, Tokyo and London. He holds a B.A. in International Business from San Francisco State University and is a scholarship recipient of the European Union Sponsored Program in European, American and Japanese Management from the Fachoschule in Aachen, Germany.

Michael Weiss, President & CEO, StreamCast Networks: Entertainment industry veteran, Michael Weiss first joined StreamCast Networks, formerly known as MusicCity.com, as its President & CEO in April 2000. Weiss was responsible for re-positioning the company from an Internet radio provider into a peer-to-peer powerhouse and the world’s largest peer-to-peer consumer software provider. Under Weiss’ leadership, the company introduced the wildly popular "Morpheus" peer-to-peer file sharing software. Within 4 months of launch, "Morpheus" achieved legendary status: 20+ million users, # 1 most popular Internet software, over 1 million downloads weekly, 2 million daily users, and the # 1 most searched Internet subject. After taking the company to # 1 status, Weiss left the company in September 2001 when it relocated to Nashville, TN and co-founded ShareComm, Inc., a technology start-up venture. Previously, Weiss was founder of WebRadio.com and served as its Vice President & General Manager. WebRadio.com, a subsidiary of GEO Interactive Media Group, Ltd. (GIM:LSE), transmits terrestrial radio stations’ signals on-line through the innovative EMBLAZE "plug-in free" streaming media technology developed by GEO. WebRadio.com was valued at $441 million during Weiss’ tenure. Previously, Weiss was VP, Strategic Marketing for GEO. Prior to GEO, Weiss held several positions at Sirius Publishing, Inc from 1994 to 1998. As Vice President of Entertainment & Business Development, he negotiated and acquired the digital rights to movies and video programs from major motion picture studios, independent production companies and record labels and served as company spokesperson for its MovieCD product line. As VP, Marketing, he played a key role in Sirius' trajectory as a major player in the multimedia industry--growing annual company sales from $100,000 to $22 million within nine months. Previously Weiss spent 16 years in the home video industry.

Les Ottolenghi, Founding Partner, INTENT MediaWorks: Les Ottolenghi has more than 20 years of experience in executive management, information technology and marketing with both start-ups and Fortune 500 companies. Prior to founding Intent MediaWorks, Ottolenghi was CEO of AgentWare, Ottolenghi, responsible for setting the overall strategic direction of the company as well as managing all major contract relationships. Prior to co-founding AgentWare, Ottolenghi served as Vice President of Information Technology and Electronic Commerce for Carlson Wagonlit Travel. His accomplishments at Carlson included leading a team that custom-designed critical middleware for networking 10,000 travel agents over the Internet. Ottolenghi is also a former executive at Holiday Inn Worldwide, where he led the successful launch of the first Internet-based reservations system in the travel industry. In 1998, Information Week and Microsoft nominated Ottolenghi for CIO of the Year. Ottolenghi has served as the chief strategist for the Greater 15 Nations (G15) of the United Nations, and is on the board of directors for the Berkeley Center for Marketing and Technology. Ottolenghi is an undergraduate of Duke University and M.B.A. graduate of Emory University's Goizueta School of Business, where he received a Woodruff Fellowship and graduated Beta Gamma Sigma. He continues his relationship with Emory by serving as an adjunct professor and writing a book regarding technology and business strategy.

Robert Summer serves as the Executive Chairman of iMesh. As a music industry veteran and the former head of Sony Music International and RCA Records, Summer brings extensive knowledge of the music industry to the authorized peer-to-peer service and will oversee all aspects of the operation and liaise regularly with music industry partners to assure the performance and integrity of this new digital music venture. A graduate of Carnegie Mellon University, Summer brought unique design skills to the music business and is credited with innovations in packaging, product introduction and the globalization of artist marketing. His executive career began in 1973 with appointment as Vice President RCA International. Thereafter, he served as President RCA Records USA and then President of the world wide company. While President of RCA Records he was elected President, Recording Industry Association of America (RIAA) where he was a leader in the early fight against record piracy. In 1985, as RCA prepared for the sale of the Company to General Electric, he left to become President, CBS Records International. He was immediately elected to the Board of the International Federation of Phonographic Industries (IFPI) where he once again took an active role in the fight against new forms of record piracy. With the sale of CBS Records to Sony, he became President Sony Music International and was later appointed Executive Vice President, Sony Music Entertainment. In this latter capacity, he opened the Sony Corporation office in Brussels and established an EC lobbying initiative for Sony Pictures, Sony Music and other Sony enterprises. Summer, has been honored by several charities, and most recently was awarded the 2005 Distinguished Achievement Award, the highest award granted by the alumni association at Carnegie Mellon University. He has also has lectured at Columbia University, The New School and Carnegie Mellon and, with his wife, owns and operates a vineyard in Litchfield County.

Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service.

Jonathan Lee, Vice President of Business Development, MediaDefender, Inc.: Jonathan is an industry expert in Internet/New Media applications and services. As a former applications developer, he has extensive knowledge in both the technical aspects as well as business related issues in emerging technology companies. Jonathan has spent several years with the Skechers USA Internet/E-Commerce Department, pushing the cutting edge of technology, lifestyle, and design. He has also been on the executive management of two successful start ups including his current position at MediaDefender, Inc. He completed his undergraduate studies at the University of California, San Diego, and received his MBA from the University of Southern California Marshall School of Business. MediaDefender, Inc. is the premier Internet Piracy Prevention (IPP) service provider. Their goal is to stop the spread of pirated material over the Internet and Peer-2-Peer Networks. Part of their strategy involves manipulating search results and serving decoys or corrupted content, aimed at frustrating the pirates and illegal users of the P2P networks. They have launched extremely successful anti-piracy campaigns in the music and movie industry, with a leading 95% effectiveness rating. Their customers include every major record label and movie studio, as well as a generous mix of independent record labels, software, and anime companies. Jonathan is prepared to talk about the current state of DRM and illegal file sharing on the Internet and Peer-2-Peer networks, as well as the historical development of these networks and their wider impact on business, society, and culture. He can also comment on the specific nuances the various content holders (movies, music, video games, software, anime) face in tackling their anti-piracy issues.

Peter H. Kang
is a Partner in the San Francisco office of the global law firm of Sidley Austin LLP. Mr. Kang is a member of Sidley’s Intellectual Property practice group (ranked in the top 3 nationwide by American Lawyer magazine), devoted to serving the IP and related legal services needs of technology clients. Mr. Kang counsels clients in patent disputes; technology transfer and IP licensing; strategic IP portfolio development; patent opinions; and IP enforcement and litigation. Mr. Kang has served as an advisor to iPark (formerly known as the Korean Software Incubator), and is an International Advisor for Global Venture Consultants. Mr. Kang is registered to practice before the U.S. Patent and Trademark Office, and is a member of the California bar. Mr. Kang works with Fortune 100 electronics companies, software and Internet companies, and content/game developers in IP matters worldwide. Mr. Kang has also advised independent film directors/writers, artists, and novelists in copyright/trademark issues and related content-licensing matters. In addition, Mr. Kang is an experienced IP trial attorney, having represented clients in complex litigation and trials of IP lawsuits nationwide, including federal court patent jury trial experience and first-chair patent trial experience before the International Trade Commission. With over almost fifteen years’ experience in Silicon Valley, Mr. Kang has represented ecommerce ventures, online startups, independent software consultants, game developers (including MMORPG, traditional arcade games, and hardware developers), electronic mapping and software navigation developers, and gaming companies. With over 1,700 attorneys in 14 offices worldwide, Sidley is internationally recognized as one of the top global law firms, and has consistently ranked number 1 in client satisfaction surveys. Prior to joining the Firm, Mr. Kang was Managing Partner of the San Francisco Office of a nationally recognized IP boutique. Earlier in his career, Mr. Kang served as Law Clerk for the Hon. Ernest C. Torres, now Chief Judge of the U.S. District Court for the District of Rhode Island. Prior to law school, Mr. Kang worked as a software engineer for a biomedical research organization at Brown University. Mr. Kang served on the Board of Directors of the Asian Pacific Bar Association of Silicon Valley, and is a Regional Governor of the International Association of Korean Lawyers. He is an award-winning author and frequent speaker at industry and legal conferences. He received both a B.A. in Classics and a B.S. in Industrial Engineering from Stanford University, where he won both the Fairclough Award and the Classics Department Senior Prize. Mr. Kang also received a Certificate of Merit from the University of London’s Institut Brittanique in Paris. Mr. Kang received his J.D., cum laude, from Georgetown University. For further inquiry, please contact Mr. Kang via email at pkang@sidley.com.