Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Digital Hollywood at CES The Agenda - Day Three Wednesday, January 10th Noon - 1:00 PM Session B – DH24 Subscription, Download & Advertising Models in Broadband: Music, Film, TV. Games and News & Information Content Distribution The conversation is about revenue generation, advertising, subscription and download purchase. Whether it’s the cable, satellite and Internet SVOD/VOD industry, the music streaming and MP3 industry, the radio industry or the information content industry, everyone is experimenting with forms of pay access to content. In the cable industry, the original subscription model is being gussied up with new packages, genre choices and greater access to content. In the music industry, the goal is to strike some a necessary answer to the upside down world of illegal P2P, and in the news and content industry, subscription models are being tested out every day to determine customer appetites. The question of which subscription or download model will serve which type of product is yet to be determined. In this session however, we bring together companies who are investing their futures on the answer. Theodore May, Vice President, Content & Value Added Services, Synacor Rex Wong, CEO, Dave.TV Darcy Lorincz, CEO, Origin Digital Stephanie Quay, Site Director, TV.com, CNET Networks Chris Carvalho, Business Development, Lucasfilm Louis Figueroa, Director, Business Development and In-Game Advertising, Sony Online Entertainment Christopher D. Fralic, Partner, First Round Capital Lisa Osborne, Supervising Producer, AFI Digital Content Lab, American Film Institute, Moderator Louis Figueroa, Director, Business Development and In-Game Advertising, Sony Online Entertainment: Louis Figueroa has been involved in the video game industry for more than a decade. Over the last 6 years, he has been fortunate to work in business development, representing Sony Online Entertainment’s blockbuster titles, such as EverQuest, EverQuest II, PlanetSide and The Matrix Online. In addition to his business development work, he also spent time as an Associate Producer for Wheel of Fortune Online and as a senior financial analyst. Louis directed the execution and implementation of the well-known Pizza Hut "/pizza" promotion in EverQuest II as well as various co-marketing partnerships with NVIDIA, Intel, Coca-Cola. He also negotiates and executes SOE’s in-game advertising and online distribution strategy with SBC, Time Warner Cable and IGN. Louis is currently Director of Business Development & In-Game Advertising for Sony Online Entertainment in San Diego, CA. Rex Wong, CEO, Dave.TV: Mr. Wong is a successful Internet and IT entrepreneur and investor. His recent companies include Applied Semantics, the creators of AdSense which was recently acquired by Google in 2003, and Accelertech (previously known as Einux), a server platform manufacturer which was recently acquired in 2003, and where Mr. Wong served as Accelertech’s Founder and President. Before joining DAVE.TV as CEO in 2005, Mr. Wong founded X2 Corporation, a digital lifestyle consumer electronics company and also serves on the Board of Directors of China Genetics, Adegy and Citation Publishing. Prior to that, he served as President of Envision, a regional computer retail chain located in Southern California where he brought the company to $20 Million in sales annually, Executive Vice President for Microcom Computers, Managing Director of the Bureau of China Trade and Investment, Editor-in-Chief of China Watch and China Watch Online. Mr. Wong is a member of Emmy Advanced Technology Committee, Monte Jade, Interactive TV Alliance (ITA) and the Media Entertainment Technology Alliance and is a featured speaker and panelist at events such as the Consumer Electronics Show (CES), Red Herring, Digital Hollywood, DEMXPO and NATPE. Theodore May, Vice President, Content & Value Added Services, Synacor: Ted May recently joined Synacor as vice president of Content and Value Added Services. He currently oversees the acquisition and management of portal and premium online content from key content providers, premium package integration, and day to day content publishing through online portals deployed by service providers using Synacor’s platform. May has extensive experience creating digital media products and engineering business strategies for entertainment and media Fortune 500 companies. Most recently, May served as vice president of AOL Broadband and worked on key initiatives for DSL, Satellite, Home Networking and "Beyond the PC" digital services. Additionally, May has held executive positions at Cablevision Systems Corp., Drexel Burnham Lambert and the CBS Television Network. May holds an MBA from New York University and a BFA from The Juilliard School. Chris Carvalho heads up Business Development for Lucasfilm, working with all of Lucasfilm's divisions and the Marketing and Licensing departments identifying both outside and internally developed technology opportunities, developing new business leveraging the Lucasfilm intellectual property, crafting and refining strategic plans, and on more tactical, near term issues. He leads the company's business analysis of new technology and digital media - wireless, internet, digital cinema, video on demand, effects and animation software, among others. Chris has created all the business partnerships associated with Lucas Online. For the latter, Chris has been the driving force behind creating new features that deliver additional content and revenue, including the first movie property ever to have an internet subscription service (Hyperspace). Prior to coming to Lucasfilm, Chris spent seven years as a management consultant, with Deloitte & Touche, consulting to executives in a range of companies, from startups to the Fortune 500. Chris has served as a speaker at numerous events including the Stanford Graduate School of Business Future of Content Conference. Stephanie Quay, Site Director, TV.com, CNET Networks Inc.: Stephanie Quay has spent the past 10 years in the entertainment industry garnering both above and below-the-line credits. She has worked in front and behind the camera in over 20 productions in television and film, and received a nomination for a Hollywood Discovery Award in 2000 for her portrayal of a teen pop icon during the heyday of cult classics. Currently, Quay is manager of industry relations at TV.com, the online community and information resource for today’s passionate TV fan, where she spearheads all of the industry relations and partnerships for the brand. Seeing a need for new distribution outlets for independent films, Quay focused her earlier ambitions on starting an IP-based Video-on-Demand Company, Broadline Media Corp. where she served as CEO until 2005. Earlier, Quay founded the independent production company Liquid Film Factory, LLC shortly there after, producing "The Last American Virgin" among others. She fulfills her philanthropic goals through non-profit, San Francisco FilmWorks, Inc. which educates and encourages filming in the bay area. Lisa Osborne is supervising producer of the Digital Content Lab at the American Film Institute. Started nine years ago, the Lab incubates next-generation digital entertainment products. Currently, Osborne is collaborating with NBC Universal, Independent Television Service, Cartoon Network, kontentreal and AOL on five innovative projects that leverage DVR, mobile and gaming components. Osborne migrated from print to digital media in 1995, when she joined the launch team for SPIV-- an online lifestyle magazine developed by Turner Network Television. Afterward, she supervised adidas.com for more than three years, first from company headquarters in Bavaria and later from Amsterdam. She worked on campaigns for the World Cup, David Beckham, Kobe Bryant, Mark Gonzales and Anna Kournikova, among others. Since adidas, she has managed projects for Wink Communications, DIRECTV, ESPN, Barnes & Noble.com, MTV, Big Spaceship, Oregon Public Broadcasting, Coca-Cola's Full Throttle brand and TBS. She holds an undergraduate degree from Northwestern University's Medill School of Journalism. Christopher D. Fralic, Partner, First Round Capital: Chris Fralic joined First Round Capital in 2006. Chris was most recently VP of Business Development at del.icio.us, which was acquired by Yahoo! in December 2005, focusing on distribution partnerships to integrate del.icio.us across a broad set of browsers, tools and publishing partners. Chris previously spent 6 years at eBay, and his last position there was a combination ad sales and business development role helping entertainment companies such as Twentieth Century Fox, Universal Music Group, Apple and Netflix reach and connect with eBay users. Chris previously led the Entertainment categories, managing the transaction, platform and supply/demand aspects of the books, movies and music marketplaces on eBay in the United States. Chris had been the VP of Business Development at Half.com, which was acquired by eBay in June 2000. Chris was one of the early employees of Half.com, where he helped develop many parts of the business including fund raising, content licensing, the affiliate program, supply and distribution partnerships, and advertising and sponsorships sales. Chris has over 20 years of technology industry experience, including significant Internet sales and business development roles since 1996. He was Vice President of Business Development at Nextron Communications, a Safeguard Scientifics funded startup focusing on web site development technology and services. He was Director of Business Development for the Enterprise division of America Online, which provided secure remote access and virtual private network services to businesses. At Oracle Corporation, Chris was Internet Account Manager for the national industry group responsible for Cable, Entertainment, Media and Telecommunications companies. His focus was on Oracle’s early Internet offerings including Web Application Servers and Commerce Servers for some of Oracle’s largest accounts such as AOL and Time Warner. Earlier in his career, he held senior sales and management roles in the computer reseller and consulting services industry for companies including The Computer Factory, BusinessLand, ComputerLand/Vanstar, and CoreTech, where he was responsible for over $100 million in hardware, services, and consulting sales. He currently serves on the Board of Governors for the Leader to Leader Institute www.leadertoleader.org - formerly the Peter F. Drucker Foundation for Nonprofit Management.) He has previously served on the Retail Advisory Councils of both NARM and VSDA, the retail trade associations for the music and movie industries, and the Advisory Board of the Library Portal Project of the Bill and Melinda Gates Foundation. He has taught graduate-level classes at Temple, Rutgers and Eastern University, and has spoken at numerous industry events including Gartner Group’s Retailvision, Jupiter’s Plug.in, and DigitalHollywood’s Media Summit. Chris earned his BS in Finance from Villanova University, and his MBA from St. Joseph's University in Philadelphia.