Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Digital Hollywood at CES The Agenda - Day Two Tuesday, January 9th 3:00 PM - 4:00 PM Session C – DH20 Broadband Advertising: The Power Surge – Video, PODs, Social Networks, Links & Banners - Entertainment, Digital Publishing, Communities and Search Engines Emergence In this session, we bring together a group of the most experienced professionals in the field of broadband advertising and content delivery and we look forward to it being a truly visionary look into the future of the marketplace. The projections of broadband into the home and workplace, along with the explosion in wireless, bring the issues of brand extension, advertising and commerce to the forefront of our industry once again. What can we seriously expect from the merger of content and commerce? With broadband and wireless taking off, it seems as if the entertainment and information industries have reached a new taking off point for the e-commerce revolution. With the technology just about in place, this time there will be no false start. Ian Schafer, CEO and Founder, Deep Focus Patty Mitchell, Vice President Worldwide Sales, Six Apart Gary M. Bishop, Deputy Director, Strategic Outreach Directorate, U.S Army Accessions Command Joey Jodar, Senior Vice President, Advertising Sales - Heavy.com Leon Papkoff, Chairman and CEO, Design Reactor Daren Gill, Vice President of Business Development, Entertainment, ChoiceStream Gyula Kangiszer, Manager, Deloitte Consulting LLP Peter Daley, Equity Research Analyst, Digital Media, Rutberg & Company, LLC, Moderator Patty Mitchell, Vice President Worldwide Sales, Six Apart (TypePad, Moveable Type & LiveJournal): Responsible for new advertising, sponsorship and partnership revenue for internationally acclaimed Six Apart, the company behind the weblogging tools TypePad, Moveable Type and LiveJournal, Patty Mitchell has nearly twenty years of retail and sales management, media, marketing, and Internet expertise. At Six Apart she will launch a new ad-supported model for LiveJournal, allowing marketers and content providers new access to this huge, and yet hugely difficult to reach permission-based gated community. Patty will also be developing innovative new models of advertising for Six Apart’s latest offering currently schedule for release mid-year. Later this year, Six Apart will be introducing a new web sharing and social communication tool for the next generation of mass consumer web authors and life recorders that will be ad- and sponsorship-supported. Prior to joining Six Apart in January 2006, Patty directed overall sales initiatives and strategy for Knight Ridder’s Real Cities Network, the largest national network of more local news and information web sites. She manages a nationwide sales and marketing organization and supervises the team that develops affiliate publisher relationships and she has spearheaded Knight Ridder’s first cross media initiatives with national advertisers. Previously, Mitchell served as vice president of sales and marketing at CarSoup.com, an automotive shopping portal, General manager for Ticketmaster Online-Citysearch, she managed an award-winning staff of content editors, producers, and photographers, as well as marketing, operations and sales personnel. While at Citysearch, Mitchell appeared on numerous radio and television broadcasts as an Internet expert. Mitchell served on the board of directors for the Internet Advertising bureau, speaks at online industry conferences. An honors graduate of Carleton College with a BA in psychology and film studies, Mitchell lives in the San Francisco Bay Area. Joey Jodar, Senior Vice President, Advertising Sales - Heavy.com: Mr. Jodar founded Heavy's sales team where he has been responsible for driving revenue for Heavy.com ad sales since joining the company full time in January 2004. In April 2007 Mr. Jodar will be heading up Heavy Worldwide, as SVP Managing Director, rolling out the site around the globe and developing Heavy's business strategy beyond the United States. Prior to joining Heavy, Joey worked at the 3DO Company and Thomson Learning, as well as with his own marketing services company based out of New York. He earned a BA in History and Economics from the University of Oregon and resides in New York City. Gary Bishop, Deputy Director, Strategic Outreach Directorate, United States Army Accessions Command: In 1981Gary began his government service as a Television Producer/Director at Fort Knox Television, Fort Knox, KY. In this capacity he produced film, video and interactive training materials for the United States Army Recruiting Command and the United States Military Entrance Processing Command which gave him a strong understanding of the business processes required to enlist as soldier. After completing Long Term Training in 1987 he built PC based graphic systems, networked office and production facilities and developed and programmed applications to support Order/Entry, Inventory and Production Tracking and Cost Accounting. In 1995 he created his first web site and began to host image and audio files for download and an on-line tape catalog. In late 1995 the United States Army Recruiting Command recognized the potential of the Internet as a way to expand their Advertising, Marketing and brand presence and hired Gary to serve as the Webmaster for GoArmy.com. GoArmy.com has been recognized as a leader in the Government and was one of the first sites to integrate search capabilities and streaming video. In 2003 the site was recognized as the Top Government site by Streaming Magazine for its use of media in its Basic Training Webisode series. His role in the organization evolved to encompass responsibility for all of the web applications and technologies that serve and support employees, partners and customers. Gary is responsible for evaluating and provisioning short and long-range technology solutions that support the Commands business goals and objectives. As part of this he is currently working on projects to provide common directory services for access and authentication, enterprise content management and portals. He is also intimately involved in driving CRM and SCM applications to maximize customer value and enhance the Army’s service and support offerings. In 2005 Gary transferred to the USAAC Strategic Outreach Directorate to become the Chief of the Advertising and Media Division, AMD. The AMD is responsible for managing and coordinating the production of TV, Radio and print advertising, media placement and GoArmy.com. To manage the Army creative assets, Gary initiated the creation of a Marketing Resource Management system to enable workflow based control over requirements definition, creative development, materials placement, execution and response tracking and reporting. In February of this year Gary was selected as the Deputy Director, Strategic Outreach in that capacity he is responsible for all marketing communications and events. The Army continues to lead in the area of web based technology having recently launched an AI Bot, SGT Star, this year to facilitate dialogues with prospective customers. The use of video on the web continues to be a strength of GoArmy.com in providing experiential opportunities. The Army Game is another area that allows customers to vicariously assume personas and roles that further their understanding of the Army as an opportunity. In addition to these initiatives the Army will continue to evolve GoArmy.com to embrace emerging technologies and trends such as Web 2.0 and social networking. Gary holds a BA, Film Production from Southern Illinois University-Carbondale, 1980. He also completed Graduate Studies in MIS at the Indiana University – School of Public and Environmental Affairs, 1986. Gary lives with his wife, Kathy in Vine Grove, KY. They have two children, a son Collin who is a Senior at Columbia College, Chicago. Their daughter Darci, her husband LCDR Joseph Guerrein and their granddaughters, Kylie and Kaci live in Hanford, CA. Gyula Kangiszer is a member of Deloitte Consulting’s Strategy and Operations Practice in Los Angeles. He has extensive experience serving leading Telecommunications and Media companies. Over the past 13 years, Gyula assisted client executives in a wide range of areas, especially: enterprise-wide and multi-company program management, market assessment, growth and operational strategy development, financial modeling, sourcing options evaluation, outsourcing implementation, diagnostic business reviews, efficiency improvement, organizational development, process improvement and software development. He is leading research related to the digitization of the media industry and the anticipated multi-industry impacts of interactive advertising. In July 2006 published a white paper on "The Medium Is the Ad. How the Fusion of Commerce and Entertainment Is Changing Advertising" and also authored a related article "The Show is the Commercial" in MultichannelNews. Kangiszer has worked in several European countries and in the US. Before joining Deloitte in the US, Gyula was the Strategy Director of Accenture’s Communication, High Tech and Media unit in Budapest, Hungary. While he worked mostly in Central Europe he also managed multiple projects in the UK. In addition to consulting, Gyula has both business launch and line management experience. He was Assistant Managing Director of the second largest telecommunications company in Hungary, acting CFO of the first commercial television channel in Hungary and served as Managing Director of an insurance software development company. Gyula holds a BA Hon’s degree in European Business administration from the University of Humberside and an economist degree from the College for Foreign Trade. He is a member of APICS the Association for Operations Management, American Mensa, the Palo Alto, CA based Institute for the Future and the West Hollywood Lions Club. Daren Gill, Vice President of Business Development, Entertainment, ChoiceStream: Daren Gill serves as Vice President of Business Development, Entertainment Products Group. In this role, Daren focuses on sales and business development efforts in the entertainment industry’s significant and growing market for music, movies, games and TV personalization. Prior to this appointment, Daren served as ChoiceStream’s Vice President of Music Development. His work prior to ChoiceStream includes serving as Senior Vice President of Marketing for MusicMaker.com (NASDAQ: HITS), a leading Internet music service, where he managed the worldwide marketing efforts and direct response marketing strategies for album releases by high-profile artists such as Jimmy Page, The Black Crowes and The Who. Before MusicMaker, Daren was Senior Vice President and COO for Putumayo World Music, a leading world music record label. While at Putumayo, Daren built a direct distribution network of 3,000+ stores across the United States, signed over 40 distributors in foreign territories, grew revenue from $3m to $12m, and established a European base of operations that continues to contribute a significant portion of the parent company’s revenues to this day. Leon Papkoff, CEO, Design Reactor: For over a decade, Leon Papkoff has been at the forefront of architecting digital communication solutions and has lead online technology initiatives for some of the world’s best-known brands. In 1997, he founded Design Reactor to deliver compelling Web experiences to a roster of entertainment clients that included Disney, Universal Pictures, Twentieth Century Fox, Warner Brothers, and ABC. Since then, he has played a key role in developing strategic and technology initiatives for a client roster that includes AMD, Apple Computer, Cisco Systems, HP, NetFlix, Sun Microsystems, and VISA. As Design Reactor CEO, Leon oversees the firm’s strategic growth and works closely with clients to develop new digital solutions that effectively bridge the gap between technology and marketing. He has taught Web Programming at San Jose State University and holds a degree in marketing & management from the University of Oregon. Ian Schafer, CEO and Founder of Deep Focus, has consistently redefined the way entertainment properties are marketed online. As former VP of New Media at Miramax/Dimension Films, Ian conceived and oversaw execution of their most popular online campaigns including Bridget Jones's Diary and Spy Kids. In 2002, Ian founded Deep Focus to bring a holistic suite of digital marketing and promotional solutions to the entertainment industry. Deep Focus' current clients include: HBO, Court TV, Comedy Central, MTV, The Weinstein Company, Twentieth Century Fox, New Line Cinema, Picturehouse, Fox Searchlight, Miramax Films, Universal Music Group, Sony/BMG Records, Nike, Bacardi, and many others. Under Schafer’s guidance, Deep Focus has executed a number of award winning campaigns. In November, Deep Focus won a first place Billboard Digital Entertainment Media + Marketing (DEMMX) Award for its HBO "Interview with Ari" campaign, in the Most Innovative Use of Technology for Advertising category. The HBO/Sopranos "The Sopranos: Crime. Organized." campaign has garnered Deep Focus a number of awards including: the Gold Award in the Super-Rich Media category at the MIXX Awards in September and first place at Promo Magazine’s PRO Awards in October for Best Use of Interactive Media or Electronic Direct Marketing. Deep Focus also received its first Emmy Nomination in the category of Outstanding Achievement in Advanced Media Technology for the Non-Synchronous Enhancement of Original Television Content, also for the HBO campaign "The Sopranos: Crime. Organized." Ian has been featured as an expert in online marketing and social media by The New York Times, USA Today, Variety, The Hollywood Reporter, AdWeek, Advertising Age, Media Magazine, BBC and CNN and is also a regular columnist for ClickZ Network on Rich and Streaming Media. Ian is a graduate of The George Washington University and currently resides in New York City. Peter Daley serves as Equity Research Analyst for digital media at Rutberg & Company. Mr. Daley leads the firm's coverage of the digital media industry, including roles of thought leadership, private company analysis, and transaction counsel. His team is responsible for developing thought capital on privately held companies in the global digital media industry, for formulating venture capital investment and merger and acquisition theses, and for delivering briefs, presentations, and counsel to investors, corporate executives, and entrepreneurs. His team's coverage spans product and technology categories, including semiconductors, devices, infrastructure, and services. Mr. Daley is a serial entrepreneur and former technology investment banker. Most recently, Mr. Daley served as Vice President, Marketing at Clearbridge, a San Francisco-based provider of electronic transaction integration solutions. At Clearbridge, he was responsible for strategic and product marketing and for sales channel development. Prior to joining Clearbridge, Mr. Daley founded and served as Executive Vice President and Chief Financial Officer of BuildPoint, a provider of Web-based enterprise applications. At BuildPoint, Mr. Daley was responsible for strategic planning, budgeting, and operations, including raising over $42 million of venture capital from leading financial and corporate investors. Previously, Mr. Daley served as corporate finance Analyst in the technology investment banking practice of Credit Suisse First Boston. While at CSFB, Mr. Daley worked on initial and secondary public offerings and private placement transactions in the digital media, Internet, personal computing, and networking industries. Mr. Daley earned a B.S. in Economics with a concentration in finance from The Wharton School at the University of Pennsylvania. He also earned a B.S.E. in Electrical Engineering with concentrations in computer engineering and in telecommunications from The School of Engineering and Applied Science at the University of Pennsylvania; and he attended the University of Oxford as a visiting student where he studied semiconductor engineering and economics.