Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Digital Hollywood at CES The Agenda - Day Two Tuesday, January 9th 3:00 PM - 4:00 PM Session B - DH19 TV & Interactivity: Evolving Content & Business Models: Content, Commerce and Branded Entertainment TV networks have embraced interactivity for almost a decade, both with standalone website content and synchronized, Enhanced TV content. Much has changed over that time, including technological barriers, assumptions about consumer preferences, business models, and the economic climate for interactive experimentation. What's working and what's not? What can the industry expect to see over the next 24 months? Is there a future for synchronized content, or is "interactive TV" destined to be only about VOD and SVOD? In this session we bring together top programming executives and creators who are dealing with what it means to leverage and extend their on-air television programming to the Internet or into the Interactive TV space. David J. Del Beccaro, founder/President/CEO, Music Choice Jon Vlassopulos, Vice President, Business Development, Strategic Planning and New Media, Endemol USA Karl A. Spangenberg, Vice President, Integrated Advertising and Commerce, AT&T Ed Forman, COO & Executive VP, ICTV Inc. Jeremy Legg, Vice president, Business Development, Turner Broadcasting System Inc. Phil Asmundson, Partner , Deloitte & Touche LLP Ben Mendelson, founder & President, Interactive Television Alliance, Moderator Jeremy Legg is vice president of business development for Turner Broadcasting System, Inc. (TBS, Inc.). In this capacity, Legg is responsible for developing and executing all non-linear distribution for the Turner properties across broadband, interactive television and wireless platforms, with a primary focus on broadband initiatives. Legg is based in Atlanta and reports directly to Dennis Quinn, executive vice president of business development for TBS, Inc. Legg most recently served as vice president of business strategy and development for AOL, Inc. He was responsible for developing and maintaining strategic alliances with telecommunications and broadband providers, PC manufacturers; online providers and retailers; developing corporate strategy for AOL’s broadband initiatives; driving subscriber acquisition and retention efforts; managing acquisition of critical technology infrastructure; and outsourcing. Legg earned a bachelor of arts degree in political science from Brown University. He is an active member of the Cable Telecommunications Association for Marketing (CTAM). Karl A. Spangenberg, Vice President – Integrated Advertising, AT&T: Karl A. Spangenberg is vice president, integrated advertising, for AT&T. Based in New York City, Spangenberg is responsible for delivering comprehensive advertising solutions across the three screens which many consumers value most today: the TV, the PC and the wireless phone. Mr. Spangenberg joined AT&T with more than 25 years of sales, marketing, and general management experience in publishing, Internet start-up, and national cable companies. He joined the company from a key sales position with The Hotel Networks (THN), the leading provider of national cable networks and video-on-demand programming into upscale and business class hotels across the country. Prior to that, he was president and CEO of Lightningcast Inc., an Internet startup specializing in streaming media and advertising. Mr. Spangenberg holds a bachelor’s degree from Yale College in New Haven, Conn., and a master’s degree from the State University of New York at Buffalo. Mr. Spangenberg and his wife, Elaine, have two children, Erik and Greta. Jon Vlassopulos is Vice President, Business Development, Strategic Planning and New Media for Endemol USA, the largest independent television production company in the world. He is responsible for developing new distribution channels and creative revenue opportunities for Endemol’s library of shows as well as developing programming for non traditional platforms such as VOD, broadband, and wireless. Previously Jon was President of Kargo, a leading mobile content company that publishes the mobile applications of major media brands such as Vibe, Spin, Weekly World News, and Premiere. Prior to Kargo Global, Jon was Senior Director of business development and strategic partnerships at Cingular Wireless. He managed the entertainment product groups (ringtones, wallpapers, photos, music etc), media partnerships, a youth group focused on delivering cutting edge new applications and services. He launched the industry’s first end to end wireless music service, the first music recognition service, and the largest SMS brand campaigns with Kellogg’s and McDonalds. Vlassopulos has also held executive positions at AT&T Wireless and at the major media conglomerate Bertelsmann AG, working in New York, Hong Kong, and Tokyo in their music, media, and technology businesses where he spearheaded many of the company’s new digital initiatives. Jon received his undergraduate degree from Durham University in Chinese, Economics and Korean. He is a regular speaker at Media and Wireless conferences such as CTIA, Digital Hollywood, Digital Commerce Summit, Music 2.0, NAPTE, Mobile Entertainment Forum, Digital Music Forum and others. David Del Beccaro is President, CEO and Founder of Music Choice, the multi-platform music network that reaches millions of consumers nationwide. Del Beccaro pioneered innovative ways to program and produce both video and audio content for a variety of delivery platforms. Music Choice is currently the industry leader in free Video-on-Demand (VOD) content with over 500 million orders to date. In addition to offering a wide selection of music videos, Music Choice On Demand produces exclusive content which includes highly popular music shows, in-studio performances and artist interviews for a wide-ranging audience. Del Beccaro has helped devise and guide new concepts into the realm of reality including a highly targeted advertising model that yields measurable and verifiable results, and a new standard for video-on-demand programming that allows subscribers to customize their own channels as well as watch videos, concerts and exclusive MUSIC CHOICE programming, all on demand. As a national authority on music and technology, Del Beccaro has been quoted extensively in The New York Times, AP, Reuters, MultiChannel News and Billboard, among others. Del Beccaro founded MUSIC CHOICE in 1986, securing financing for his ground-breaking concept through a partnership of major cable and music companies: Comcast, Cox Communications, EMI Music, Motorola, Microsoft, Sony Corporation, Time Warner Cable and Warner Music Group, Inc. Since its launch, the company has grown from the premier audio music network to the No. 1 free Video-on-Demand network that reaches millions of music fans through their TVs, PCs, and cell phones. Prior to forming MUSIC CHOICE, Del Beccaro served as Vice President of New Business Development at General Instrument's Communications Division (GICD), now a division of Motorola, Inc. Del Beccaro also worked in marketing and financial positions at GHI for two years before going over GICD in 1984. Before that, he worked in financial and strategic planning at Ford Motor Company. Del Beccaro received Bachelor of Science and Masters of Science degrees in industrial engineering from Stanford University as well as a Bachelor of Arts in management engineering from Claremont McKenna College. Ed Forman, COO & Executive VP, ICTV Inc.: Ed rejoined ICTV in 2006 with the goal of combining the choice and control of the Internet with the responsiveness and video quality of television. Ed returned to the company after co-founding and serving as CEO of Switched Media, a developer of solutions for mass customization of live video streams that merged with ICTV. In his previous stint with ICTV, from 2001-04, Ed served as senior vice president of marketing and in an executive consulting capacity and was instrumental in launching the company’s HeadendWare product. Previously, Ed had been president and CEO of RealContax, Inc. and vice president of marketing and new ventures for enCommerce, Inc., an Entrust acquisition. From 1996-99, Ed was senior vice president of product development and marketing for Elemental Software, Inc., where he managed the development and launch of "Drumbeat," the first drag-and-drop tool for active server pages, and helped to engineer the company’s sale to Macromedia. Other key career accomplishments have included launch of the first system for accessing relational databases from off-the –shelf PC applications with Network Innovations, and sale of the company to Apple Computer, and the launch of the first mobile wireless e-mail solution with RadioMail. Ed is a graduate of Harvard College, and earned his MBA from Stanford Graduate School of Business. He enjoys cycling, tennis, travel and cross country skiing. As a cyclist, he has been a mentor to Team in Training, an organization that helps individuals achieve personal goals while raising money to find cures for blood cancers. Ben Mendelson is the founder and president of the Interactive Television Alliance, an independent trade association representing the broad interests of the entire iTV industry. He is also the co-founder and sr. partner in 2degree Partners, a management consultancy involved in iTV, Direct Response TV, and integrated online services. Ben has been an innovator in developing interactive "t-commerce" applications and has been involved in New Media marketing from its earliest days. He was a founding member of Digital Bayside and the Addressable Media Coalition and has held leadership positions in various organizations, including the Electronic Retailing Assoc. (ERA) and the Assoc. of Interactive Media (AIM). In January 1994, he started one of the first commercial Internet companies, where his clients included Sony Pictures, HBO, House of Blues, Philips Media, and Graham Nash. In 1996, Ben created the Internet Services Division for Curtco Freedom Publishing, where he designed online versions of various magazines including HomeTheater, Entertainment@Home, and Mobile Computing. In 1999, he developed the Internet division for Williams Direct, a full service Direct Response TV (DRTV) advertising agency. Later that year, Ben was hired to head the Internet program for the Electronic Retailing Association, the primary trade organization for the DRTV industry. In April 2000, Ben became VP of Business Development for the Winterberry Group, a research based consultancy that specializes in Direct Marketing; his focus was integrating iTV / DRTV and developing new business models. Prior to his Internet experience (from 1982 - 1991), Ben was the owner and director of LAPA (L.A. Art Photographers Association), an art gallery and resource center for commercial and fine art photography. In 1992, he founded PhotoSource, a showcase, service bureau, and training center for digital imaging. Ben has long established relationships with EarthLink, Netscape/AOL, and WebTV/MicrosoftTV along with Liberate, OpenTV, Wink, QVC, HSN, and Guthy-Renker. He has taught at the American Film Institute(AFI), UCLA Extension, So. CA Institute of Architecture(SCIArch), L.A. Internet Group, and the Learning Annex. Ben writes a regular column for Response Magazine and has been published in MediaTrends, Digitrends, Retailing.org, and Entertainment@Home. He is on the advisory board of the American Film Institute (AFI) Enhanced TV Program and is a familiar speaker at many iTV, Internet, and Direct Marketing conferences. Phil Asmundson, Partner , Deloitte & Touche LLP: Phil Asmundson, a partner based in the Tri-State region, is vice chairman and national managing partner for Deloitte & Touche’s Technology, Media & Telecommunications practice (TMT). The TMT practice focuses on the business needs of these rapidly changing markets and brings together functional specialists addressing industry challenges. He brings more than 25 years of experience working with TMT clients in areas including accounting and auditing, control process design, mergers and acquisitions, performance enhancement and strategy development / evaluation. He is a member of the Firm's Global Executive Committee for TMT as well as the Global Editorial Committee for TMT which defines and oversees all Firm research. He is one of our designated "thought leaders" and is an active speaker and author on industry trends, challenges and opportunities. Mr. Asmundson holds a BS degree from the University of Oregon and an MBA from the Wharton School of Business. He is based in Stamford, Connecticut.