Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Digital Hollywood at CES The Agenda - Day Two Tuesday, January 9th Noon - 1:00 PM Session B – DH13 Rethinking Advertising: Broadband, VOD, DVR & Mobile - New Video Platforms, New Video Paradigms In this session, we will look for a comprehensive understanding of the what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Will Griffin, CEO, DoD™ Jeff Shultz, CEO, CONCERT Terri Richardson, Group Marketing Manager, Microsoft TV Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab Braxton Jarratt, SVP Marketing and Business Development, TANDBERG Television Gregg Apirian, EVP, Schematic Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable, Moderator Braxton Jarratt, Senior Vice President, Marketing and Business Development, TANDBERG Television Mr. Jarratt is responsible for global marketing and business development functions for TANDBERG Television. He also oversees product marketing for TANDBERG Television’s on-demand software division. Mr. Jarratt held senior positions in product marketing and business development at N2 Broadband before it was acquired by TANDBERG Television in February 2005. While at N2 Broadband, he helped secure deployments of the company’s on-demand software products in more than 100 cities and in nearly every VOD site in North America. Mr. Jarratt previously worked at Cox Communications, where he held various roles, most recently director of product strategy. In that position he led product development, product strategy and business development for advanced digital television services including video on-demand, interactive TV and advanced TV advertising. Additionally, Mr. Jarratt previously served as vice president at Communications Equity Associates, an investment and merchant bank specializing in cable television and telecommunications industries. sMr. Jarratt graduated from Dartmouth College with a B.A. in Engineering Sciences with a concentration in Digital Design. Will Griffin, CEO, DoD™: Griffin (age 34) is the CEO of DoD (the first Hip Hop Video on Demand channel in the industry), the TV distribution spin-off of Simmons Lathan Media Group (SLMG). Griffin served as President/COO of SLMG. Griffin's credits include being Executive Producer of several television shows and feature films including: Thug My Guy (VH1), Hip Hop Justice (Court TV), Run’s House (MTV) and Co-Producer of Bishop TD Jakes’ Woman Thou Art Loosed: The Movie (Magnolia/Fox). Griffin is an entrepreneur who has built an expertise of launching entrepreneurial ventures aimed at delivering lifestyle content across all media while COO of Urban Entertainment; GM and EVP of Intermix Media (formerly eUniverse Networks and recently acquired by News Corporation). He is frequently a featured speaker at industry conferences including: Digital Hollywood; Starcom MediaVests’ Tapestry Group Advertising Conference; the Congressional Black Caucus Annual Legislative Weekend and the American Film Institute. Prior to becoming an entrepreneur Griffin held executive positions at News Corporation, McKinsey & Company and Goldman Sachs & Co. He is a graduate of Harvard Law School and Dartmouth College and completed the Entrepreneurial Curriculum at Harvard Business School. LORI H. SCHWARTZ, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab: As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation located in Los Angeles, Lori provides consultation and solution recommendations for the latest in broadband, wireless and emerging media solutions. She has produced a number of broadband solutions for Sony Pictures, Microsoft, GSN, General Motors, Reebok, Nautica and Park Place Entertainment among others. Prior to serving as Director of the Lab, Lori served as the interactive/new media producer at McCann Worldgroup, providing interactive expertise for the agency’s Los Angeles client base. She worked with clients to create original content solutions across multiple channels. Lori also facilitated partnerships with entertainment, sports and other content providers, and served as the agency representative on all issues pertaining to emerging media. An active member of the marketing and entertainment industries, Lori has led a project for the American Film Institute's Digital Content Lab and also serves on the Board of Governors for the Producers Guild of America’s New Media Council and has recently joined the foundation board for Women in Film. She is an executive committee member of the Interactive Peer Group for the Academy of Television Arts and Sciences and participates in a number of advanced advertising standardizations groups. When she is not working with clients, Lori can be found on stage in Hollywood performing with a number of improvisational comedy theaters. Jeff Shultz, Co-Founder, CEO, CONCERT.TV: An innovator in the cable television space, Jeff Shultz was among the first executives to begin forging relationships in the nascent VOD programming industry. In early 2002 he co-founded CONCERT.TV, one of the nation’s first VOD television properties and the first television network dedicated to music performance and documentary. Shultz oversees distribution, business development and advertising sales for the network, securing deals with partners such as Comcast, Cox Communications, Cingular, Starbucks and Coca-Cola. Shultz began his career as an attorney at Linklaters in London, UK where he specialized in cross-border mergers and acquisitions and hedge fund management. Shultz then changed paths and delved into business development in the emerging digital media space. As director of business development for NBCi, the online arm of NBC television network, Shultz focused on new media entertainment and e-commerce deals for one of the nation’s leading broadband Internet portals. Shultz graduated from the University of Arizona with a Bachelor of Arts degree in Economics and Political Science, and from Georgetown University Law Center. Terry S. Bienstock is currently CEO of World Extend: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.