Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Sunday, January 7th 10:00 AM – 11:00 AM Track I - GP1 Broadband Games Expand – From the Casual to the Networked PC Universe Casual games are now big business. With all the major players from AOL, Yahoo and Microsoft right in the middle of the action, this sector is the hottest new player in the games field. With the expansion of the games industry reaching into all demographic sectors, from kids to hard core gamers and now with women, seniors and teens being drawn further into games, whether through the expansion of PC and broadband, portable players and mobile devices, through interactive TV or simply through the greatness of the new consoles, the casual gaming experience, facilitated by the downloading opportunity on all platforms is driving a formidable marketplace. What will this market look like in the future? How will the games played evolve? What will the growth from simple to sophisticated game and game player look like? We are just at the start of a new phenomenon. Greg Mills, Director of Premium Games, AOL Games Roy Sehgal, Vice President of Strategy & New Businesses, Shockwave and AddictingGames, MTV Networks David Reid, Vice President of Marketing, GameTap, Turner Broadcasting Steve Parkis, Vice President, Premium Content, Disney Online Chris Early, Studio Manager, Microsoft Casual Games Doug Geiger, Global Offering Executive, Games and Interactive Entertainment, IBM Arlene Zeichner, Principal, Selavy Associates, Moderator Steve Parkis, Vice President, Premium Content, Disney Online: Steve Parkis is the vice president of the premium content team at Disney Online (disney.com), the division of the Walt Disney Internet Group that produces the No. 1 kids' entertainment and family community destination on the Web. He oversees the product development, operations and marketing of Disney branded Internet content sold both directly to consumers online and via distribution agreements with narrowband and broadband ISPs. Products in the group's portfolio include the award-winning Playhouse Disney Preschool Time Online, Disney's Blast, the acclaimed Disney's Toontown Online - a multiplayer online game (MMOG), Disney Connection - a broadband only kids channel for high-speed ISPs and the upcoming Pirates of the Caribbean Online MMOG. Previously, Parkis served in finance and corporate development at the Walt Disney Internet Group overseeing, among other things, the strategy for the delivery of the GO Network's rich media content and development of its entertainment focused vertical content areas. Most recently, Parkis was responsible for leading the financial planning team of WDIG during the division's drive into profitability. Parkis first joined The Walt Disney Company in 1998 as a senior analyst in the business planning and development function at Walt Disney World. Before joining Disney, Parkis was a managing director at Windhorst New Technologies, a venture capital and operating firm focused on technology and media investment. He began his career at Kimberly-Clark Corporation, where he spent five years in various roles working on consumer brands such as Kleenex facial tissue and Huggies diapers. Parkis holds a master's of business administration degree from the Kellogg School of Management at Northwestern University, and a bachelor's degree in financial administration from Michigan State University. Parkis resides in Valencia, California with his wife and three sons. Roy Sehgal, Vice President of Strategy & New Businesses, Shockwave and AddictingGames Roy is a new media veteran with extensive experience across the value chain of the online, mobile and retail industries. In his current role, Roy is responsible for building and managing new businesses and driving strategy for MTV Networks’ Shockwave.com and AddictingGames.com which collectively attract over 20 million monthly casual gamers. Previously, Roy was Vice President of Business and Corporate Development for Atom Entertainment, a broadband entertainment pioneer that was acquired by Viacom’s MTV Networks in August, 2006. At Atom Entertainment, Roy had a dual role developing partnerships for a portfolio of leading online video and game destinations including AtomFilms.com, Shockwave.com, AddictingGames.com and AddictingClips.com while also managing corporate development activities. Prior to joining Atom Entertainment, Roy was Senior Vice President of Sales and Business Development at July Systems, where he helped companies such as Cingular Wireless, Electronic Art’s POGO, Ziff Davis and RealNetworks create and deliver cutting edge mobile entertainment services such as the industry’s first try-before-buy and subscription models for mobile games. As Vice President of Mobile Commerce at InfoSpace (NASDAQ: INSP), he was part of the early mobile business development team that built the company into one of the world’s largest mobile content creators and enablers. Prior to InfoSpace, Roy was Director of Business Development at Prio, a provider of turnkey online and mobile promotion services (acquired by InfoSpace) and an Associate at Marakon Associates, a strategy consulting firm to Fortune 100 clients such as Nordstrom and Bank of America. Roy holds a B.S. in Economics with concentrations in finance and marketing from the Wharton School at the University of Pennsylvania. Greg Mills, Director of Casual Games, AOL Games, AOL: As Director of Casual Games, Greg develops the strategy of monetizing free and premium game usage across all AOL brands, and creates new sales and revenue opportunities for online and downloadable games. Greg’s responsibilities include interacting with AOL’s marketing team to develop concepts for games, establishing a financial model and working with partners to build and launch games on the AOL service. Greg Mills has more than twelve years of marketing and business experience in the gaming industry. Prior to his nine years at AOL, Greg worked at WorldPlay Entertainment and at The 3DO Company in a variety of marketing and business development positions. Mills earned his Bachelor’s degree from Pomona College and an MBA from Santa Clara University. Consistently ranked among the leading online gaming sites, AOL Games offers hundreds of online and downloadable games from the best game publishers on the Web. It’s video game counterpart, GameDaily.com offers exclusive demos of the hottest video games, comprehensive video games information including cheats, tips and reviews, and exclusive original streaming video programming. Chris Early, Studio Manager, Microsoft’s Casual Games Group: Chris Early is studio manager for Microsoft’s Casual Games Group. A gaming industry veteran, Chris leads Microsoft’s Casual Games Group in expanding Microsoft’s casual gaming audience and game experiences across multiple platforms. Microsoft’s approach to casual gaming reaches beyond the traditional online segment, tapping into diverse markets that span MSN Games, MSN Messenger, Mobile and Xbox LIVE Arcade. Prior to joining Microsoft, Chris served as chief operating officer of GameSpy and executive vice president and general manager of Mplayer. Chris holds a BA in Economics and International Management from Claremont Men’s College. David Reid, Vice President of Marketing, GameTap, Turner Broadcasting: As vice president of marketing for GameTap, the first-of-its-kind broadband entertainment video game network from Turner Broadcasting System, Inc. (TBS, Inc.), David Reid is responsible for all aspects of GameTap’s marketing strategy and communications, including brand identity; advertising development; awareness and subscriber-acquisition campaigns; the gametap.com Web site; subscriber retention; and relationships with existing and new GameTap partners. Reid is based in Atlanta and reports to Stuart Snyder, general manager of GameTap. Prior to joining Turner Broadcasting, Reid worked for Microsoft, where he most recently was director of Xbox Worldwide Platform Marketing, serving as the lead marketer for the record-breaking Xbox 360 launch across product development, strategic planning and launch execution in holiday 2005. While at Microsoft, he drove the multi-billion dollar worldwide Xbox 360 marketing plan and orchestrated a global, holistic marketing strategy across sales and channel marketing, brand and advertising, public relations, partnerships, events, CRM and online marketing functional teams. Among the marketing initiatives Reid conceived and orchestrated was the Xbox 360: Zero Hour launch event in the Mojave Desert during which 3,600 gamers participated. Previously, Reid was senior associate at McKinsey & Company’s San Francisco office, where he worked in the marketing and business building practices. Earlier in his career, Reid co-founded and ran NextPlanetOver, a leading internet retailer of popular entertainment products, until its acquisition in 2000. He previously served in the U.S. Army as a Patriot missile officer with tours of duty in the Middle East and Republic of Korea. Reid holds an MBA from the Wharton School of the University of Pennsylvania and a bachelor of science degree in electrical engineering and computer science from Duke University. Arlene Zeichner is the Principal of Selavy Associates, an advisory practice that supports entertainment and technology companies exploring or already engaged in the convergence of media and technology. Zeichner has more than 25 years of experience in entertainment, new business models, market analysis and emerging technologies. She most recently managed film and television content alliances for Intel. Zeichner also has deep expertise in cable TV and mobile delivery platforms. With her experience in content production, business development and technology enablement, she offers a unique and valuable perspective on video content exploitation via multiple platforms to multiple devices. Her consulting clients span the spectrum of media players, including production, distribution and financing entities: studios, cable channels, production and post-production companies, VCs, Internet ventures, advertising agencies, and providers of interactive-TV tools. Zeichner has helped senior executives develop strategies for entering new markets, craft long-term strategies and retool existing ones to respond to market shifts. She has written marketing plans, financial and investor-oriented business plans and evaluated media-investment opportunities for VCs. Previously, Zeichner was Vice President, Programming and Business Development at Columbia TriStar Interactive (now Sony Pictures Digital Entertainment) where she developed and executed the plan for the studio's entry into the online business, including advertiser-supported original content, online games based on studio properties, and promotional sites for the studio's shows, films and videos.