Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Sunday, January 7th 1:00 PM – 2:00 PM Track III – ME3 - Mobile Entertainment Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace The music industry and the mobile community were made for each other. We got an inkling of it twenty years ago when the Walkman changed the way people listened to music, but we didn’t understand just how it would emerge until a couple of hundred million wirelessly connected handheld devices got sold to the consumer in one year. That is a whole other story. As a result of the mobile explosion, music and the consumer experience is about to take on a whole other relationship. With music as ringtone, mobile device as retail provider, mobile device as radio player, mobile device as music library, the consumer will be fully immersed in a mobile music experience. In this session we will not only address the question of mobile device as a musical provider, we will address the issue of revenue generation in that process. With the industry experts in the session representing all sides of the mobile revenue question, it is bound to be informative. Chris White, Senior Director, Global Product Marketing, Mobile Devices business, Motorola, Inc. Chris Schairbaum, Worldwide Business Manager, Portable Audio & Infotainment Business Unit, Texas Instruments Joe Fabris, Director of Wireless Solutions, Palm, Inc. Cyrill Glockner, Senior Business Manager, Consumer Media Technology Group, Microsoft Mike Pinto, CEO, mobZilla Mikael Nerde, Head of Sony Ericsson Developer Program, Sony Ericsson Daniel P. Harris, CEO MediaPass® Network, Moderator Chris White, Senior Director, Global Product Marketing, Mobile Devices business, Motorola, Inc.: As Senior Director of Global Product Marketing within Motorola’s Mobile Devices business, Chris White leads a team responsible for driving consumer demand and sales for a category of wireless handsets, applications and accessories centered around the mobile music experience. Working with internal product teams, customers, and partners around the world, Chris defines and delivers on solutions that enable consumers to connect with their favorite music, on-the-go. Prior to his current role, Chris served as Senior Director of North America Marketing, developing innovative promotional programs with leading US wireless operators. Most recently, Chris and his team managed the highly successful launch of the RAZR handset in the North America market with Cingular Wireless. Chris has over 12 years of marketing experience, specializing in consumer products. In previous positions, Chris has overseen marketing, interactive, and promotional activities supporting well-known brands such as Alberto V05 and Kraft and has developed integrated marketing plans for Internet start-ups such as ethnicgrocer.com. Chris holds a Masters degree in management from the Kellogg Graduate School of Management at Northwestern University and a Bachelor of Arts degree from Vanderbilt University. Chris Schairbaum is the worldwide business manager for the Portable Audio & Infotainment Business Unit at Texas Instruments. Since joining the company in 1995, he has managed product development, strategic marketing and new business development initiatives for several of TI’s custom and mass market-focused semiconductor and software product lines, most notably in the areas of mass storage, digital audio and entertainment. While in TI’s Storage Products Group, Schairbaum managed TI’s preamplifier product line and was chairman of the new product development team. He then moved to the global strategic projects post for the Advanced Development Group at TI, which focused on integrating second-generation storage technology with innovative business models targeting the personal computer and consumer electronics markets. This effort led Schairbaum to join the Portable Audio & Infotainment Group in 2000, which was, at its roots, a start-up venture within TI during the infancy of the Internet audio and MP3 boom in consumer electronics. Currently, Schairbaum is the business manager of the Portable Audio & Infotainment Group and continues to lead customer and partner relations, global marketing initiatives and product development. Through his leadership, Texas Instruments has become a leading technology provider in the portable entertainment market through relationships with the major record labels, infrastructure partners and top consumer electronics manufacturers around the world. Schairbuam has served on the board of directors for Digital 5 Corporation and has provided industry insights on technology entrepreneurialship for the annual University of Pennsylvania Wharton Technology Conference. He also was the keynote speaker at the 2002 DSP Expo & Conference and has spoken at several conferences, including the Consumer Electronics Association Conference, Seybold Seminars, MP3 Summit, Digital Hollywood and the Consumer Electronics Show. Chris graduated from the University of Dayton with a degree in electrical engineering and is currently a masters of business administration candidate at the University of Texas. Joe Fabris, Director of Wireless Solutions, Palm, Inc.: As Palm’s Director of Wireless Solutions, Joe Fabris is responsible for developing and implementing go-to-market strategies for the company’s enterprise customers. Mr. Fabris joined Palm through the merger of Handspring and palmOne in 2003. He received the "Chairman’s Award" from Bill Gates in 1992 and 1997 for being the country’s top sales executive. Mr. Fabris spent five years at IBM as a Mechanical Engineer and Marketing Representative. Mr. Fabris holds a bachelor of science degree in engineering and a master of business administration degree from California Polytechnic State University at San Luis Obispo. Daniel P. Harris, CEO, MediaPass® Network. As company founder & CEO, Daniel has been responsible for overseeing all aspects of growth and development for the MediaPass.net Network since its inception. This includes managing a 4 year relationship with Microsoft Corporation. During this time, MediaPass has been a featured content partner within Microsoft’s WindowsMedia.com; and most recently, MediaPass participated in a national press launch at SXSW music conference announcing the launch of its new music video download service. Having secured the exclusive content rights for events including: 2002-2003-2004 American Dance Music Awards, Voodoo Festival, UK’s Mobo Awards, and Ultra Festival, MediaPass.net properties have distributed well over 200 live-on-demand webcasts reaching millions of end-users. This vision for cost-efficiently feeding the content needs of Gen Y - X audiences has resulted in establishing relationships with all of the major music labels. MediaPass has seamlessly integrated its original content with mainstream talent including: Madonna, Missy Elliott, OutKast, Beyonce, Busta Rhymes, Radiohead, ColdPlay, and Red Hot Chili Peppers.