Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Sunday, January 7th 10:00 AM – 11:00 AM Track III – ME1 - Mobile Entertainment Video Bling! Audio Bling - The Evolving Bling Bling Phenomenon: From Audio and Video Ringtones, Ringtunes, Advertainment to Games & Custom Branded Experience The entertainment experience in the mobile environment is evolving from novelty platform to what will be nothing short of a fully realized world of games, music, video, advertising and branding experience. While the developing relationship between the consumer and content provider may be dependant on platforms, technology, standards and gateways, the goalposts are now in full view. And most importantly, the consumer is ready to embrace the relationship, both as participant and paying customer. In fact, the resistance of the consumer to mobile add-on fees has easily out-paced the early barriers experienced by the first generation broadband content pay packages. In this session we will explore the mobile entertainment experience, from product packages to the advertainment and branding experience. Ivan Lopez, Director Business Development, North American Mobile, Walt Disney Internet Group Carolynne Schloeder, President, Moderati Inc. Mike Cartabiano, President, Americas, Sennari Entertainment, Inc. Steve Leonard, General Manager, Motricity Jeff Treuhaft, Senior Vice President, Digital Content Services, VeriSign, Inc. Dorrian Porter, CEO, Mozes, Inc. Lauren Cole, President, Lauren Cole Media, Moderator Ivan Lopez, Director Business Development, North American Mobile, Walt Disney Internet Group: Ivan Lopez is Director of Business Development for WDIG’s North American Mobile content group, which includes the Disney-branded label, mDisney and Starwave Mobile, a third-party mobile content licensing and publishing arm. As director of business development, Lopez oversees the technology and distribution alliances for mobile games, graphics, audio, video and applications for WDIG’s established library of mobile content, as well as new licensing opportunities for the Starwave Mobile business. Equally he maintains deep relationships with North American carriers and internal Disney organizations (ABC, ESPN, Hollywood Records) for their mobile activities. Lopez is regarded as an industry leader and has extensive experience with technology platforms including GSM, UMTS-3G, Java, BREW, broadband and the overall digital content value chain. Lopez joins WDIG from the digital division of Sony Pictures Entertainment, where he was director of worldwide licensing and acquisitions. Lopez’s entertainment and telecommunications background spans more than 15 years and includes experience in launching some of the first mobile data services, such as SMS, WAP and 3G Video Services in Europe, and working with brands such as Marvel’s X-Men™ and Spider-Man™, McLaren Mercedes, and the FA Premier League. He has also held executive positions with TKO, Hutchison Whampoa, FirstMark Communications, and AT&T globally. Carolynne Schloeder, President, Moderati: Carolynne Schloeder oversees Moderati's operations, including its mobile content and technology licensing businesses. Her background includes deep experience in analytical marketing, digital music and wireless services. Carolynne is a pioneer in mobile entertainment. She co-founded Moderati (then known as Faith West) as a subsidiary of the Japanese company Faith Inc. Under her direction, Moderati has emerged as a top-tier aggregator and provider of mobile personalization content, both under its own Modtones brand and through carrier-branded services. The company now serves content to customers of 14 U.S. wireless carriers. Carolynne defined the business strategy and was instrumental in inking early carrier distribution deals; she now oversees all functions of the firm’s mobile content and technology licensing operations. Prior to establishing Moderati in 2002, she held positions at Listen.com, Visto and SkyTel. Carolynne holds a bachelor's degree from Stanford University and an MBA from Harvard Business School Steve Leonard, President and CEO, GoldPocket Wireless, Motricity: As President of GoldPocket Wireless, Steve Leonard drives the company’s overall strategy and operations. Under his management, GoldPocket Wireless (GPW) has quickly become the market leader in mobile content creation and delivery. Mr. Leonard established GPW’s direct connections and billing integrations with all the major wireless carriers and oversaw the development of the company’s turnkey and scalable technology platform for the creation, management, and delivery of mobile content. A pioneer in the wireless industry, Mr. Leonard has a deep understanding of the opportunities and challenges facing all stakeholders in the mobile content value chain – from media companies and content producers to wireless carriers. He has been instrumental in developing and delivering mobile product offerings and compelling revenue models for leading media and entertainment companies, including: CBS, NBC, TV Guide, A&E Networks, Meredith Publishing, CNN, Bennett Productions, The WB, VH-1, GSN, Food Network, Speed Channel, Fuse, TBS, Showtime, SciFi, and Court TV. Before joining GoldPocket, Mr. Leonard developed expertise in large-scale data system management working with customers such as John Hancock and Compaq across a variety of industries, including insurance, finance, and education. Previously, he worked at Lightbridge, a leader in customer retention and acquisition in the wireless industry, where he helped a wide variety of wireless customers maximize revenues while minimizing risk. Mr. Leonard holds a Bachelor of Science in Computer Science, cum laude, from Stonehill College in Massachusetts. Lauren Cole, President, Cole Media: Ms. Cole is President of Cole Media, a company that helps clients set up and launch media-related businesses. Clients include companies launching cable and satellite channels, mobile content services, video-on-demand, and broadband content, both in the U.S. and internationally. Companies that Cole Media has worked with include TV Guide, Network Live (AOL/XM Radio/AEG), TV One (Radio One/Comcast), Technicolor, Sony Pictures Entertainment, E! Entertainment, GSN, Granada America, World Championship Sports Network, National Lampoon, Wine Network, HBO Latin America, and Anthony Robbins Companies. Ms. Cole was previously Chief Operating Officer of PacketVideo Corporation, the first company with technology and applications to stream video over wireless devices, where she oversaw all of the business activities of the company. Under her supervision, PacketVideo established contractual relationships with over 200 global media and internet companies, including all of the major studios, and numerous major broadcasters, cable companies, and streaming media companies around the world. Prior to joining PacketVideo, Cole spent 8 years at Sony Pictures Entertainment in the International Television area where she was responsible for launching, making investments in, and supervising Sony’s cable channel investments in Europe, Latin America, Asia, and Australia. During her tenure at Sony, the company launched or made investments in 35 channels. She also headed up operations for Columbia TriStar International Television. Cole also worked in Warner Bros.’ Strategic Planning Dept, and at Bain and Company. She has a degree in Applied Mathematics from Harvard College and an M.B.A from the Stanford Graduate School of Business. Dorrian Porter is the founder and CEO of Mozes, Inc., a mobile search company based in Palo Alto, California that connects consumers with information at the point of inspiration. Previously, Dorrian was a co-founder of HigherMarkets, Inc., where he helped pioneer the concept and delivery of on-demand, multi-tenant software applications. As CEO in 2002, Dorrian guided the company to its acquisition by SciQuest, a Nasdaq listed company, and through June 2005 led SciQuest's sales & strategy for the university market. Prior to co-founding HigherMarkets, Dorrian practiced corporate and securities law at Wilson Sonsini Goodrich & Rosati in Palo Alto, California where he represented a wide range of technology companies. Prior to joining WSGR, he worked in Canada as a corporate associate at McCarthy Tetrault, an analyst at Harrowston, Inc. (now TD Capital) and at the Canadian Parliament, including the Prime Minister's Office. He received a law degree and an MBA from the University of Toronto and Bachelor of Social Sciences from the University of Ottawa. Michael Cartabiano, President, Americas, Sennari Entertainment,Inc.: Michael Cartabiano is one of the three founders of Sennari Entertainment and oversees Sennari’s gaming and entertainment loyalty platform licensing, distribution and marketing initiatives in the Americas and is responsible for global applications design and develop. He has direct responsibility for the creation and development of the successful PrizePlay and soon to be launched Play4Cash brands of wireless games currently in US and European markets. He also is responsible for originating and executing the exciting Amp’d Mobile Rewards program in the US. He has extensive experience in the development and marketing of mobile and video games having founded the original Sennari as a developer of Playstation, Gamecube, and Gameboy games for EA and THQ. He also pioneered some of the first highly successful mobiles games having created JAMDAT/EA Bowling I and II, Kelly Slater Pro Surfing, FIFA World Cup Pro Tour, TDK’s Corvette Racing USA, TECMO’s Ninja Gaiden (English Version) and more. He also developed his own brand of networked mobile games on Verizon Wireless and developed and launched breakthrough web to mobile promotions for Toyota’s SCION automotive brand. Prior to Sennari Entertainment, Michael has held senior R&D management positions at Mattel, Hasbro, Tonka and ran his own consulting firm for several years servicing clients such as Frito Lay, Sega, Fisher Price and Mattel. Michael has a BSE from the University of Bridgeport in Connecticut.