Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Sunday, January 7th 4:00 PM - 5:00 PM Track I - GP9 Music, TV, Movie & Comic Book Industries and Games – The Hitmaking Machinery: From Game Creation to Cross Promotions & Brand Extension The TV industry, like the movies, has forged a perfect relationship with the games industry – likewise, the music industry, in a different way has found its own hitmaking engine in games. Games is proving itself to be among the best partnerships that the entertainment industries have ever forged. The marriage between games and TV starts with the fact that the target demographic is a perfect fit which translates into great programming for gamers, advertising and branding opportunities and ends up with games being produced about the content of TV – from sports games which have forged their own cultural universe to kids shows which regularly translate into hit games. On the music front, like the idea of hit CDs as soundtracks for movies, videogames with audiences approaching 10 million are now becoming the perfect venue for game soundtracks. The music and the games industry is now emerging as its own industry-sector. The concept of the music industry as game driver and games industry as music industry diver is now in play. David Reid, Vice President of Marketing, GameTap, Turner Broadcasting Gordon Bellamy, executive consultant, MTV Networks David Getson, CEO, g-NET Media Scott Rosenberg, Chairman, Platinum Studios Greg Fawcett, VP, Business Development, IMG World Tony Calandra, Senior Director, MTV Games, MTV: Music Television Adrian Sexton, Partner, TAG Strategic, Moderator David Reid, Vice President of Marketing, GameTap, Turner Broadcasting: As vice president of marketing for GameTap, the first-of-its-kind broadband entertainment video game network from Turner Broadcasting System, Inc. (TBS, Inc.), David Reid is responsible for all aspects of GameTap’s marketing strategy and communications, including brand identity; advertising development; awareness and subscriber-acquisition campaigns; the gametap.com Web site; subscriber retention; and relationships with existing and new GameTap partners. Reid is based in Atlanta and reports to Stuart Snyder, general manager of GameTap. Prior to joining Turner Broadcasting, Reid worked for Microsoft, where he most recently was director of Xbox Worldwide Platform Marketing, serving as the lead marketer for the record-breaking Xbox 360 launch across product development, strategic planning and launch execution in holiday 2005. While at Microsoft, he drove the multi-billion dollar worldwide Xbox 360 marketing plan and orchestrated a global, holistic marketing strategy across sales and channel marketing, brand and advertising, public relations, partnerships, events, CRM and online marketing functional teams. Among the marketing initiatives Reid conceived and orchestrated was the Xbox 360: Zero Hour launch event in the Mojave Desert during which 3,600 gamers participated. Previously, Reid was senior associate at McKinsey & Company’s San Francisco office, where he worked in the marketing and business building practices. Earlier in his career, Reid co-founded and ran NextPlanetOver, a leading internet retailer of popular entertainment products, until its acquisition in 2000. He previously served in the U.S. Army as a Patriot missile officer with tours of duty in the Middle East and Republic of Korea. Reid holds an MBA from the Wharton School of the University of Pennsylvania and a bachelor of science degree in electrical engineering and computer science from Duke University. Gordon Bellamy, executive consultant, MTV Networks: In his current role, Bellamy provides creative guidance on the content, direction and strategic marketing partnerships for the annual Spike TV Video Game Awards show and the highly rated weekly program Game Head also on Spike TV. Previously, he was Executive Director of the game industry's trade organization, the Academy of Interactive Arts and Sciences. Bellamy has also played key business and product development roles at Electronic Arts, where he was named the company’s Rookie of the Year for his work on the best-selling Madden Football franchise, THQ, and Activision subsidiary Z-Axis. He earned a BA degree from Harvard College in engineering, where he was also a John Harvard scholar and AT&T/ Bell Labs Engineering scholar. David Getson is co-Founder, CEO, and Board Member of g-NET Media, America’s leading independent producer of game-related programming. Getson focuses on the general direction and growth of the company, which crafts game-related content for all media platforms, including TV, the Web, VOD, and DVD. Getson and g-NET have helped build the game-programming strategies of media companies such as Spike, MTV2, Vh1, AOL, Cablevision’s Rainbow Media, and many others. The company also produces a wide range of content for leading videogame publishers that is used as marketing and supplementary content for major game releases. Prior to g-NET, Getson was the Founder, CEO, Publisher, and Editorial Director of ICON Magazine, an award-winning, internationally distributed, general-interest magazine for men. Getson graduated cum laude from Princeton University in 1994 with a BA as an Academic All-American. Rick Sanchez is vice president of content for GameTap, a broadband entertainment network of Turner Broadcasting System, Inc. that offers subscribers access, currently, to some 330 arcade and console games, as well as original programming, interviews with gaming figures and game trailers. In his new role, Sanchez is charged with overseeing and implementing the content strategy and acquisition management of games for GameTap. His oversight of the GameTap user experience includes licensing games for the network, determining timing and strategy for new games releases, managing the asset inventory, overseeing the production of text-based editorial content and directing the production of video-based content. Sanchez is based in Atlanta and reports to Stu Snyder, general manager of GameTap. Most recently, Sanchez served as vice president of publishing at IGN Entertainment, Inc., the leading community-based Internet media and services company for video games. At IGN, Sanchez managed the day-to-day operations for IGN.com, RottenTomatoes.com, GameSpy.com, GameStats.com, the Planet network and the Vault Network, which draw a combined audience of more than 18 million monthly visitors. He also managed the organization’s broadband group, developing original content and the delivery strategy. Previously, Sanchez developed interactive content for Ultra Game Players and Next Generation magazines at Imagine Media. He was also a producer for the Freedom Forum’s Newseum, developing interactive and video-based exhibits for the world’s first interactive museum of news, which opened in Arlington, Va., in 1997. Sanchez’s background also includes stints in television news as a videographer and editor. Sanchez holds a bachelor of arts degree in English from Boise State University and a master of arts, film and video from The American University. He has been a regular contributor to many leading games and technology publications. His work has appeared in magazines and Web sites such as IGN.com, MacAddict, Maximum PC and PC Gamer. Adrian Sexton, Partner, TAG Strategic: As a founding member of TAG Strategic, a digital media & entertainment advisory, Adrian Sexton brings a rich background of media branding, advertising and studio content strategy in film, home entertainment and television. Previously, he was the Vice President of Digital Media at Lionsgate Entertainment. Sexton spearheaded the studio's interaction with strategic technology partners in digital content marketing, advertising, strategy and distribution. He directly advised top management and identified multiple-platform distribution, marketing and online sales opportunities for Lionsgate's 5000+ title film library in such high-growth markets as web, mobile, digital cinema, anti-piracy/peer-to-peer and IPTV. Since joining Lionsgate in 2000, the market capitalization has risen from $60 million to $1.2 billion dollars. Sexton facilitated a $350 million credit facility with JP Morgan, involving the acquisition of Artisan Entertainment. He has also worked at Sony, HBO and Fox in their creative and corporate development divisions. Scott Mitchell Rosenberg, Chairman, Platinum Studios: Scott Mitchell Rosenberg is chairman of Platinum Studios, an entertainment company that controls the world's largest independent library of comic book characters and adapts them for film, television and all other media. As chairman, Scott has played an integral role in creating the largest bible in comic book history: the Platinum Studios Macroverse. The Macroverse includes anchor titles such as Cowboys & Aliens and Unique, which are being developed into feature films by Sony and Disney, respectively. Scott established Platinum Studios in 1997, following a successful, high-profile career as the founder of Malibu Comics, a leading independent comic book company that was sold to Marvel Comics in 1994. During his time at Malibu, Scott led many successful comic spin offs into toys, television, and feature films, including the billion-dollar film and television phenomenon Men in Black. Scott began his career in the comic book industry at age 13 when he started a mail order company. Scott became known for picking early hits, as many of the writers, stories and characters he selected were not originally chart toppers. Based on his retail success, Scott began publishing his own independent comic book titles, which led to the creation of Malibu Comics in 1986. His first launch, Ex-Mutants, was an instant hit. Since that time, Scott has been recognized as a pioneer in the comic book industry. He recognized the new ways comics were being distributed--allowing an opening for new, smaller publisher--and that the advent of the Macintosh computer (circa 1986) allowed a small company to look bigger. He then brokered an industry-changing deal in 1992, when the seven top-selling artists defected from Marvel Comics to form Image Studios. Scott signed the artists to a label deal at Malibu to distribute Image Studios comics until their new company was up and running. In addition, Scott worked with Adobe and their Photoshop software to develop the leading standard system for the computer coloring of comic books. Today, Scott produces comics and an exciting slate of high-profile, live-action feature films and television series based on current and upcoming comic books. He is also working to create comic books of the future, including electronic comics (eComics) with animated panels and voice-overs, sound effects, and music from leading record labels like Virgin and Hollywood Records. Scott has been happily married since 1992, and lives in California with his wife and two daughters. Greg Fawcett, Vice President of Business Development for IMG Media, a division of IMG, the world's premier sports, entertainment and media Company. IMG Sports & Entertainment includes fashion events and models representation; client representation in golf, tennis, European football, rugby, cricket, motor sports, broadcasting, coaching, Olympic sports and action sports. IMG Media produces and distributes more than 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children's content annually, over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world's biggest sports archive with more than 200,000 hours of footage. Prior to joining IMG, Fawcett was vice president of marketing and business development at Sequence Design, Avant!/Synopsys and e-commerce developer iSilk. Fawcett has also worked in strategic planning for the News Corporation and in product development for New York Times Digital. Fawcett received a Bachelor of Arts in philosophy from Pomona College, and a Masters in Business Administration from NYU.