Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Monday, January 8 3:00 PM - 4:00 PM Session A – DH7 Advertising Strategies in the Diversified Digital Culture: Broadband, Cable, Satellite, Games, Mobile and Social Networks A transformation of advertising is steadily taking form. As the digital technologies emerge and engage the consumer in new and better understood ways, the relationship between the brand, the agency and the consumer is beginning to realize itself within a more fully defined business model. With a stronger economy and the gaining strength in all sectors of digital transmission, from cable and satellite to mobile, games, podcasting and broadband, an advertising strategy in a diversified digital environment, while proving to be challenging, is nonetheless finding its footing. Technology has forever changed the landscape and it is up to the creative team to design and develop new tools, visions and strategies to grow within it. Greg Johnson, EVP, Director, Interpublic Emerging Media Lab Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology, Nielsen Media Research John Montgomery, CEO, MindShare Interaction Alan Cohen, EVP, Managing Director, Innovations and Entertainment, Initiative Ian Blaine, CEO, thePlatform Jim Kathman, Director, Marketing Strategy and AP Online Video Network Trevor Kaufman, CEO, Schematic Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator Trevor Kaufman, CEO, Schematic: Trevor has guided Schematic as it has become one of the fastest growing and most innovative interactive agencies in the world. Over the last seven years, the agency has played a central role in the convergence of media and technology, developing groundbreaking projects on the Internet, interactive television, game consoles, and mobile devices, and won countless awards. Under Trevor’s leadership, the firm has grown from a single-digit staff to over 175 professionals worldwide. Trevor joined Schematic after founding and serving as co-CEO of Kaufman Patricof Enterprises (<kpe>), a successful New York-based web design and consulting firm backed by Grey Advertising. Since that time, he and the staff of the agency have overseen projects for many of the world’s leading companies, including Microsoft, Disney, Intel, Discovery, Electronic Arts, Sony, Accenture, Yahoo!, Panasonic, Comcast, CNN, Motorola, Fox, AOL, MTV, BMW, Target, Volkswagen, Pfizer, and the NFL. Trevor is featured regularly as a technology expert in numerous business, trade and broadcast media outlets. He has been recognized as one of The Hollywood Reporter’s "Next Generation," featuring the 35 top Hollywood executives 35 and under, and one of Newsweek's "Net 50: The Fifty People Who Matter Most on the Internet." Alan Cohen, Executive Vice President, Managing Director, Innovations and Entertainment, Initiative Innovations: As Executive Vice President, Managing Director, Initiative Innovations, Alan is responsible for bringing Initiative’s clients new technology advertising opportunities, strategic programming concepts, and creative ideas designed to break through the cluttered media landscape, all to bring clients closer to their consumers. Widely regarded as one of the most respected executives in entertainment marketing, Alan spent nearly 25 years serving in senior management positions at 20th Century Fox, ABC and NBC before joining Initiative in January 2005. Previously, he was President, Marketing for 20th Century Fox Film Corporation, where he oversaw all marketing, advertising, media, publicity and research for the film division and launched Ice Age and Unfaithful. Before that time, Alan spent six years at ABC, Inc., rising to the position of Executive Vice President, Marketing, Advertising and Promotion for the ABC Entertainment Group. In this position he ran all consumer advertising and promotion and media for the network and created the campaigns to launch television series and movie events. He used new media and technology to market ABC and its properties and created new content formats for clients. Alan also worked for the ABC Television Network as Executive Vice President, Marketing and Research, where he created ABC’s first network-wide marketing efforts. He created new revenues by launching ABC’s first integrated marketing programs with a wide array of leading blue-chip advertisers. Prior to his time with ABC, Alan worked for 14 years at NBC, where he rose through the ranks to become Executive Vice President, Marketing. He built the NBC brand through an extensive expansion of new media efforts, innovative programming, and new marketing and advertising platforms. He steered NBC into its first online and new media programming with the industry’s first content and advertiser ventures. Alan also developed the network’s first marketing efforts, including the creation of joint network/advertiser partnerships to increase revenues. Alan was named Entertainment Marketer of the Year by Advertising Age in 2000; selected as a Top 100 Marketing Executive by Advertising Age twice (1994 and 2000); named Marketer of the Year by Brandweek in 2000; and selected as the first Interactive Marketer of the Year by Advertising Age in 1995. He won an Emmy in 1997 for producing a public service integrated programming and marketing campaign. A summa cum laude graduate of Boston University, where he received a bachelor’s degree in communications, Alan went on to receive his MBA from Harvard Business School. He is Adjunct Professor at Boston University’s Los Angeles campus where he teaches the graduate school class in Entertainment Promotion and Advertising. Alan resides in Los Angeles. John Montgomery is the CEO of MindShare INTERACTION: He joined Ogilvy in 1989 in South Africa as media director and launched MindShare in that country. John broadened his responsibilities in the early 90’s and since then, has managed research and strategic planning, run OgilvyOne for three years and for the final three years he spent in South Africa ran the Ogilvy group in Cape Town, one of the most creativez agencies in the Ogilvy worldwide network. In 2001, John was appointed as CEO, Ogilvy Group Netherlands, where he was responsible for all the Ogilvy and affiliated companies in Amsterdam. John moved to New York at the beginning of 2004 to lead mOne in North America which also has offices in Los Angeles, Chicago and Toronto. After the mOne separation in August 2005, John was appointed as CEO Worldwide, of MindShare INTERACTION. John, within the various communication disciplines has worked on a broad spectrum of pharmaceutical, insurance, electronic goods, retail, financial, packaged goods and automotive brands. He lives in Manhattan with his wife Candy. He enjoys jazz, blues, motor-racing and sailing. Greg Johnson, EVP Global Director of Digital Innovation: As Global Director of Digital Innovation, Greg Johnson brings 15 years of experience leading clients in leveraging the digital landscape for their businesses. A globally recognized creative force in the digital and multimedia space, Greg brings a passion and vision to lead MRM WORLDWIDE’s efforts on behalf of its clients in the digital space. Greg leads the agency’s efforts across Digital Marketing, Internet Experience Design, and will run the new Interpublic Emerging Media Lab in LA (a marketing innovation focused effort that will pilot new brand interaction opportunities on behalf of McCann Worldgroup clients). He will focus on seamlessly integrating these best-in-class capabilities with the rest of MRM WORLDWIDE’s offering to deliver on the overall promise of digital customer management. Greg directs a team across the breadth of the company building a consistent approach to best in class thinking, execution and results for MRM WORLDWIDE’s clients. As what it means to be truly digital is reinvented everyday, Greg will help MRM WORLDWIDE stay at the forefront of defining and innovating what this means to the new frontier on a continual basis. Previously, Greg has spent 15 years building world-class services for clients, most recently with Digitas as President of Agency Services. Greg has received a global range of creative and innovation awards over his history. He has worked with some of the worlds leading brands including Citibank, Dell, American Express, General Motors, Charles Schwab, Microsoft, 20th Century Fox, Sony and The Wall Street Journal. Greg believes firmly believes that the power of Digital is not only for connecting with customers, but also for connecting the world, and making progress against the world biggest issues. An avid sailor, Greg likes nothing better than to work on a broadband connection while sitting in the sunshine on a boat. Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research: Scott L. Brown is senior vice president responsible for strategic relationships, marketing and technology for Nielsen Media Research. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is one of the Company’s key experts on evolving television technologies, advanced metering systems, and new technology development. Scott provides the Company’s vision and leadership for the new world of digital convergence, as well as directing related projects, such as the TiVo/Nielsen measurement service, the convergence panel, extended home measurement, DVR timeshifting, and development of on-demand services. Scott joined Nielsen Media Research in 1979 as a systems design specialist. In 1983, Scott managed the national names operation where he developed the Automated Measurement of Lineups (AMOL) system that facilitated the delivery of national overnight ratings. From 1985 through 1987, he served as vice president in charge of national and local production services. In 1992, he was named vice president of metered and diary data collection services. In 1995, Scott became vice president of marketing and began working closely with clients and technology companies. In 1999, Scott was promoted to senior vice president of Marketing & Technology. Mr. Brown is a 1975 graduate of Illinois State University with BS and MS degrees. Ian Blaine, Chief Executive Officer, thePlatform: Ian Blaine is a software industry veteran with experience at large software companies as well as successful start-ups. He has a strong background in product development, having spent over nine years at Aldus/Adobe Systems as a senior manager in the publishing division. In addition, he has proven entrepreneurial experience, having co-founded two successful start-up companies. In 1998, Ian founded an online personal information management company, Uniplanet, which he led as CEO from startup to acquisition by NBCi in 1999. In 2000, Ian co-founded thePlatform, and has successfully guided the company through two rounds of financing, and two mergers. He is a director of thePlatform and in addition to managing day-to-day activities, he sets long- term strategy for the company. Ian holds a B.A. in business administration from the University of Washington. Jim Kathman, Director of Marketing Strategy, AP Broadcast: Jim is responsible for AP Broadcast's general business strategy, including market research and analysis and strategic planning for the three broadcast divisions - TV, radio, and broadcast technology. He develops plans to more effectively package and position AP Broadcast's current products and develop new products and services. Before coming to AP in May of 2001, Jim was director of strategic alliances for Best Software, Inc. He has also worked for Perot Systems Corporation and the Dow Chemical Company, and he has been involved with strategic planning, marketing, business development, and new venture analysis. He holds master's degrees in business administration and information systems from the University of Maryland and a bachelor's degree from Purdue University. Shahid Khan, Partner, Interactive Broadband Consulting, LLC: Shahid Khan is responsible for developing and leading major client engagements, particularly in the Content space, and is also responsible for the firm's PR and Thought Leadership. Shahid is a seasoned Business and Operations Strategist with strong technology underpinnings and expertise in the Media & Entertainment, Telecommunications and Information Technology industries. He is an acclaimed thought leader, who has been focused on the Digital Media and eBusiness for the last decade, as well as on how disruptive technologies such as internet, broadband, IP and mobile are impacting the Media Industry. He has spent his career of managing senior level executive relationships and working with clients to diagnose their strategic, operational and technological issues and develop innovative solutions to address them. Over the course of his career, Shahid has served leading Media firms such as Bertelsmann, Sony BMG, Warner Music Group, Thomson, Viacom, RIAA, etc. Prior to joining IBB Consulting, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting) in the Media & Entertainment Industry Practice, responsible for leading BearingPoint’s client relationships and engagements in the Entertainment and Information Services industry segments, and for leading the development of the firm’s Solutions and Thought Leadership in the Digital Content space. Previously, Shahid was a Client Services Partner at IBM Global Services (IGS), where he led the activities of the various arms of IGS focusing on East Coast based Publishing and Entertainment clients. Shahid has also worked at ZEFER, Deloitte Consulting and McGraw Hill, where he participated in and managed Business Strategy, Process Reengineering and IT projects. Shahid holds an MBA in Marketing and Finance from NYU’s Stern School of Business and is a Fellow at U. Penn’s Wharton School of Business. He has published numerous white-papers and articles on topics pertinent to the Media & Telecoms Industry. He is a frequent speaker at leading industry conferences, often quoted in industry publications. Shahid serves on the Board of two technology firms in the mobile and enterprise software space, as well as non-profit organizations that focus on literacy and entrepreneurship.