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CES 2007, Las Vegas Convention Center, North Hall
Monday, January 8
1:30 PM - 2:30 PM
Session A – DH5
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options.
Bill Stratton, Vice President, Business Development, Turner Broadcasting System, Inc.
Sean Carey, EVP of Digital Distribution and Licensing, Sony Pictures Home Entertainment
Dan York, Executive Vice President, content, AT&T Entertainment Services, AT&T
John Penney, Senior Vice President, New Media Business Planning, HBO, Inc.
Walter Delph, Director, Content & Programming, Verizon FiOS TV
Shari Barnett, Director of Media Services, Microsoft TV Division, Microsoft Corporation
Kevin Donahue, VP of Content, YouTube
Ira Rubenstein, Executive Vice President, Digital Sales and Marketing, Sony Pictures, Moderator

Walter Delph,
Director, Content & Programming, Verizon FiOS TV: Walter I. Delph has a breadth of professional experience that includes operations, finance and strategic planning. Since 2004, Mr. Delph has worked at Verizon Communications as a Director in its FiOS TV department. He oversees FiOS TV’s IPTV content strategy, gaming service, cross platform convergence and content acquisition. He also works closely with Verizon’s product management to develop new products and services with this content, particularly on the broadband and wireless platforms. Prior to joining Verizon Communications, Mr. Delph was at Time Warner as a member of Time Warner’s MBA Management Program. His primary focus was on originating, structuring and negotiating new business opportunities for the Time Inc division. In addition he worked with Fortune 500 advertisers to design and implement advertising pricing solutions for Time Warner properties. He is a former investment banker with Goldman Sachs and was responsible for originating, structuring and executing over $1 billion in financings. Mr. Delph holds an M.B.A. from Harvard Business School and a B.A. from Middlebury College.

John Penney,
Senior Vice President, New Media Business Planning, HBO: John Penney is senior vice president, New Media Business Planning, for Home Box Office, responsible for strategic planning and operations of HBO’s New Media Programming group. He joined HBO as vice president of Business Development in August 2003. Before joining HBO, Penney worked as executive vice president, Licensing & Business Development, for ACTV, Inc., now a division of OpenTV. Prior to joining ACTV, Penney worked at Viacom, Inc. from 1997 to 1999 as vice president, Planning and Development, managing the formation and implementation of domestic and international corporate business strategies. Prior to his tenure at Viacom, Penney was a media & entertainment securities analyst at Sanford C. Bernstein & Co., Inc. and a media & telecommunications financial analyst for The Chase Manhattan Bank, N.A. Penney has also consulted for major media and telecommunications companies, most recently with AT&T, providing strategic guidance to senior management around the company’s roll-out of its IPTV service. He holds a B.A. in Social Psychology from Wesleyan University and a Master’s Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University.

Ira Rubenstein, Executive Vice President, Sony Pictures Digital: Ira Rubenstein has built a career on identifying and implementing new marketing and distribution tactics for entertainment properties through interactive, online and mobile initiatives. As executive vice president of Sony Pictures Digital, Rubenstein is responsible for overseeing the division’s production efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile games and personalization products, casual games, and innovative strategic partnerships. Rubenstein manages the digital growth of the studio’s most important brands including Wheel of Fortune and Jeopardy! as these and other properties have progressed through various platforms including broadband, interactive television, mobile, and emerging platforms such as the PSP and PS3. Most recently, Rubenstein’s team launched a full suite of digital products on behalf of two of Columbia Pictures’ most highly anticipated films – THE DA VINCI CODE and CASINO ROYALE. In addition, Rubenstein oversees production for all Sony Pictures properties breaking into the growing mobile marketplace. His team has developed an array of successful mobile entertainment offerings such as the award-winning games Ratchet and Clank: Going Mobile and Spider-Man 2: The Hero Returns, retro titles such as Elevator Action and Q*Bert and personalization products for "The Boondocks." Under Rubenstein’s leadership, SonyPictures.com generates online awareness for the studio’s film, television, and home entertainment properties by driving traffic with partnership marketing, media buys, community building, e-commerce, auctions, games and original content. Prior to his role as executive vice president, Rubenstein was senior vice president and directed the division’s brand integration and sponsorship strategies and was also responsible for the production and creative direction for SonyPictures.com.Beginning in 2000, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment’s on-demand movie initiative to offer theatrically released motion pictures via digital delivery for broadband Internet users. From concept to working technical trials, Rubenstein directed the project (developed under the name Moviefly), which ultimately became Movielink, a groundbreaking partnership among five studios. More recently, Rubenstein helped to develop Sony Pictures Digital’s "Movies on Memory Cards" initiative in Europe. Several films, including SPIDER-MANTM 2, MONTY PYTHON AND THE HOLY GRAIL, HITCH, GHOSTBUSTERS, CHARLIE’S ANGELS: FULL THROTTLE and STUART LITTLE are now available on memory cards to view on mobile phones. Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites including STUART LITTLE, MEN IN BLACK, AIR FORCE ONE, AS GOOD AS IT GETS and THE MASK OF ZORRO. Recognition for his work includes Webby Awards, Mobie awards, a Gold Clio and The Hollywood Reporter Key Art award. Before joining Columbia TriStar Interactive, Rubenstein served as manager of media research and interactive marketing for Twentieth Century Fox. Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America’s New Media Council and The Hollywood Reporter. He is a graduate of the Peter Stark Producing Program at USC.

Kevin Donahue, Vice President of Content, YouTube: Kevin Donahue is Vice President of Content at YouTube where he is responsible for establishing content partnerships with entertainment and media companies as well as managing the editorial direction of www.youtube.com. Prior to YouTube, Donahue was Director of Business Development at Akimbo Systems where he developed relationships with content providers including independent distributors, cable networks and film studios. Previously, Donahue was Vice President of Business Development for Internet software start-up, Urbanite Network, Inc. Earlier, Donahue was a producer at Turner New Media (Turner Broadcasting, Inc.) where he launched and managed Cartoon Network’s AOL presence. Prior to Turner, Donahue was a producer with Capital Cities/ABC Multimedia Group where he developed ABC’s first online kids community. At ABC, Donahue created award-winning interactive content that promoted ABC’s Saturday Morning television line-up. Donahue began his career in television animation with DIC Entertainment, and has written and developed television programming for Disney, ABC, Fox and others.

Dan York, Executive Vice President, Programming, AT&T: Dan York, executive vice president, Programming, heads content strategy and acquisition for AT&T. AT&T’s Project Lightspeed is the initiative to expand the fiber-optics network deeper into neighborhoods to deliver AT&T U-verseSM TV, voice and high speed Internet access services. AT&T companies expect to reach approximately 19 million households by the end of 2008 as part of initial deployment, using fiber-to-the-node and fiber-to-the-premises technologies. In his role, York leads the company’s direction for video content, and oversees all content acquisition efforts for the company. His team negotiates all linear and on-demand programming deals, including sports, music, studios, gaming, interactive services and broadcast stations. He also handles the company’s increasingly integrated content efforts on the emerging video platforms of broadband and wireless. York was recently senior vice president, Programming and Development at iN Demand Networks for several years. He oversaw all programming, content acquisition, program planning, scheduling and distribution to other platforms. This included over 70 linear channels of high definition, out-of-market professional and college sports packages, pay-per-view, and more VOD content than any other entity. He was the first to program titles in high definition VOD, and has overseen many of the biggest events in TV history. He also helped create and deliver the Emmy Award winning NASCAR iN Car service. Previously, York spent more than 12 years at HBO, recently as VP/GM of Time Warner Sports/HBOPPV. There he was responsible for distribution, marketing, programming operations, content acquisition and sponsorship. A 20-year media and entertainment veteran, York started his career at HBO in marketing, and also worked in content distribution at the company. York holds bachelor’s and master’s degrees from Michigan State University.

Bill Stratton is vice president of business development for Turner Broadcasting System, Inc. (TBS, Inc.). In this capacity, Stratton is responsible for developing and executing all non-linear platform distribution for the Turner properties across broadband, interactive television and wireless. Stratton is based in Atlanta and reports directly to Dennis Quinn, executive vice president of business development for TBS, Inc. A seasoned Turner veteran, Stratton has held positions with Turner Sports and CNN. Most recently, Stratton served as director of business development for TNS, focusing on broadband distribution and Video On Demand. In this role, he played a key role in launching broadband products from CNN Interactive and Turner Sports Interactive properties, including NASCAR.com, The British Open and PGA Championship. Stratton was integral in negotiating distribution agreements with AOL, Road Runner, Real Networks, and Yahoo. In addition, he was instrumental in launching both CNN on Demand and Cartoon Network/Boomerang on Demand with affiliate partners Time Warner Cable and Comcast. Stratton received a bachelor of arts degree in political science from the University of North Carolina at Chapel Hill and a masters of business administration from Wake Forest University. He is currently a member of the Cable Telecommunications Association of Marketing (CTAM) and the On-Demand Consortium.

Shari Barnett is director of media services for the Microsoft TV Division at Microsoft Corporation. In this role, Barnett is responsible for clarifying the value proposition of IPTV to content providers. As director of media services, Barnett is tasked with educating content providers on the value of IPTV and how the technology will allow them to create new, connected entertainment experiences. Barnett joined the Microsoft TV group in March 2001. She previously served as group product manager, cable solutions for Microsoft TV, where she oversaw the development and deployment of the Foundation Edition product, which is currently deployed to hundreds of thousands of customers in Comcast’s Seattle region and in Mexico. Prior to joining the Microsoft TV division, Barnett managed the Interactive TV Support Group for WebTV and served as manager of broadcast services for WebTV, where she worked with key broadcast partners to create enhanced interactive programming and define revenue-generating features in WebTV products. From May 1999 – May 2000, she was manager of broadcast services for WebTV. Before joining Microsoft, Barnett spent 18 years overseeing the creation of film and video programming, as well as video-based interactive applications for a number of companies. While working in positions such as manager of the interactive TV design team at Silicon Graphics and senior producer at Colossal Pictures, Barnett communicated with major advertisers, networks and cable channel operators nationally. A member of the Cable and Telecommunications Association for Marketing, Barnett is a frequent speaker at various top-tier industry events, including the Consumer Electronics Show, Digital Hollywood and the National Cable Television Association trade show. She holds a bachelor’s degree in product design from Stanford University. Past Events: Red Button Conference 2006 (May 2006); Fall Von (September 2006); IPTV World (October 2006); The IPTV Evolution (co-located with Internet Telephony's Fall Conference and Expo/West) (October 2006).

Sean Carey, Executive Vice President, Digital Distribution for SPE: As Executive Vice President, Digital Distribution for SPE, Sean Carey is responsible for developing and managing the North American distribution of movies and other SPE content via the internet as well to mobile devices such as cell phones and PSPs. In that regard, he works closely with Sony Pictures Digital Entertainment, Sony Pictures Television and Sony Pictures Television International. Prior to becoming Executive Vice President of Digital Distribution, Mr. Carey was Senior Vice President, Corporate Development, and also held the post of Senior Vice President, Vice President, Motion Picture Finance & Corporate Development. Mr. Carey joined SPE in 1993 as Assistant Manager, Financial Planning and Analysis. He was subsequently promoted to Director Motion Picture Finance and Corporate Development in 1995. Previously, Mr. Carey worked as a strategic planning assistant for Creative Artists Agency, a participation accountant for then-Columbia Pictures Entertainment and an associate analyst for Paul Kagan Associates. A 1989 graduate of Syracuse University with a B.S. in Film Management/Finance, Mr. Carey earned an MBA in Entertainment Management/Finance from UCLA’s John Anderson Graduate School of Management in 1993.