Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Monday, January 8 Noon - 1:00 PM Session B- DH4 Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV new shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc. David Tochterman, Executive Vice President/Executive Producer, ChannelBlast Mickey Wilson, Senior Vice President, Marketing, CNET, Networks Eric Wheeler, Chief Executive Officer, Neo@Ogilvy North America, Managing Director, OgilvyInteractive North America Reggie Bradford, CEO, ViTrue, Inc Paul Sloan, Editor-At-Large,BUSINESS2.0, Moderator Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Eric Wheeler, Chief Executive Officer, Neo@Ogilvy North America, Managing Director, OgilvyInteractive North America: Recently appointed CEO of Neo@Ogilvy in February 2006, Ogilvy's Digital and Direct media innovation unit for North America, Eric also leads the OgilvyInteractive unit of OgilvyOne North America. The combined businesses are the leading digital marketing, media and innovation centers for all clients such as American Express, IBM, Kodak, SAP, Ameritrade, Allstate, and Yahoo!. Eric leads a team 250 employees in New York and six other offices in North America, and is responsible for client leadership, digital strategy, media and digital innovation, new business, technology, project management and all interactive operations. Under Eric's leadership, OgilvyInteractive was recently named "Interactive Agency of the Year 2004" by Adweek. Eric is on the board of the Mobile Marketing Association and is actively involved with key interactive industry groups such as AD:TECH and the Ad Club. Eric joined OgilvyOne in 2003 and prior to Ogilvy, Eric was the Chief Operating Officer for Carat Interactive and has held management positions at several leading agencies such as Anderson & Lembke. In 1998, he co-founded the innovative, full-service digital marketing agency, Lot21 Interactive, in San Francisco where he was President & Chief Operating Officer. Eric's client expertise spans over 70 clients in 20 industry categories including Consumer, Pharmaceutical, B2B and Technology. His prior experience includes internet publishing, information technology and software development in the hospitality industry. Chris Pizzurro is vice president of multimedia marketing for Turner Broadcasting System, Inc.’s national advertising sales division. Pizzurro, who is part of the division’s market strategy department, is responsible for developing and implementing national advertising sales components for TBS, Inc.’s digital media initiatives. He is based in New York and reports to Barry Fischer, executive vice president of market strategy. In his current position, Pizzurro develops and directs the strategic multimedia marketing efforts in support of the entire portfolio of TBS, Inc. networks, including entertainment leaders TNT, TBS and Cartoon Network as well news giants CNN and CNN Headline News. In 2001, Pizzurro was tapped to develop the company’s advertising sales efforts on behalf of its digital media offerings. He serves as liaison to advertising agencies, investors and consumers as well as to cable and satellite operators, introducing the company’s digital media products, part of the ongoing innovation that is synonymous with TBS, Inc. Pizzurro also contributes to such projects as the company’s Media at the Millennium", a multi-phase research mechanism that provides new insight into national television media buying. The evolution of this research contributed to the unprecedented success Turner Entertainment Sales enjoyed in the upfront sales season of 2004. Throughout his tenure, Pizzurro has also been instrumental in supporting the division’s presidents and working with senior executives to develop initiatives and efforts for national sales as well as the company’s distribution arm, Turner Network Sales. In addition, Pizzurro also contributed to sales and marketing of the naming rights for the Atlanta-based Philips Arena. Pizzurro joined TBS, Inc. in 1996 as director of multimedia marketing in the sports division, for which he was charged with developing interactive sales presentations for the Goodwill Games. These efforts led to his promotion to vice president in 1998. Turner Broadcasting benefited from Pizzurro’s abilities even before he joined the company. As the founder of Vision Media, an interactive multimedia production company, Pizzurro counted TBS, Inc. among his many clients, which also included other major outlets such as IBM and Rainbow Networks. As the company’s creative director, Pizzurro worked on re-branding efforts for SportsChannel and affiliate marketing for Bravo. A leader in the television industry’s effort to establish standards for digital media content, Pizzurro is an active member of the Cable Advertising Bureau On-Demand Advisory Board, the CTAM On-Demand Consortium, as well as a member of Innovation in Digital Advertising (ID!A). Pizzurro also serves as Governor of the National Academy of Television Arts and Sciences, NY (NATAS). Pizzurro earned a bachelor of fine arts from Syracuse University. David Tochterman, Executive Vice President/Executive Producer, ChannelBlast: David Tochterman is currently Executive Vice President and Executive Producer for the broadband network CHANNELBLAST™, which features all original content developed for the next generation of online advertising. CHANNELBLAST™ launched in June 2006 with a tiered rollout of interactive shows targeted specifically at today’s online audience. He is an established executive and producer in the television industry, well known for his creative and entrepreneurial skills and keen eye for emerging talent. In 2003 he founded his own company Tochterman Productions which continues to develop and produce many projects, most recently for HBO, Showtime, CBS, FX, TNT and FBC. The company also operates a management division which represents established and emerging artists in television, radio, film and new media. During his seven years as Senior Vice President and Vice President for the independent powerhouse Carsey Werner Company, he developed hit shows such as THAT 7OS SHOW and 3RD ROCK FROM THE SUN and also worked on such established ongoing series as ROSANNE and A DIFFERENT WORLD. He is credited with discovering Brett Butler and subsequently was Executive Producer for her hit ABC series GRACE UNDER FIRE and her Showtime comedy special THE CHILD AINT RIGHT. He also served as Executive Vice President of Will Smith's production company Overbrook Entertainment, participating in the launch of the company and heading its television division. At Overbrook he developed and produced numerous projects across a variety of prime time, cable and syndication platforms. He got his start in television with The Paltrow Group, working with an award winning group of writer/producers including Tom Fontana and the late Bruce Paltrow on the launch of their production company in NYC. His career began at such well known theatres as the Roundabout Theatre and Circle InThe Square as a director, producer, literary manager and casting director. He later founded his own independent casting company which handled casting for television, film and over 200 plays on Broadway and Off Broadway, receiving multiple awards and nominations. He is a graduate of Syracuse University and currently serves on the advisory board for the school of Visual and Performing Arts Reggie Bradford, CEO, ViTrue, Inc.: Reggie Bradford's vision for starting ViTrue began with a passion for changing the status quo and empowering consumers with a voice to enable tighter connectivity with their favorite brands. His collective leadership experience spans 16 years across consumer packaged goods, the consumer facing internet and finally television video infrastructure. Most recently, Reggie was President and Board Member of TANDBERG Television. He successfully led an organization of over 400 employees with over $100MM in revenues and led profitable growth of around 40% year over year in his 14 months. He successfully led the integration of 2 acquisitions and led the global repositioning of the recently relaunched brand. Reggie joined TANDBERG as a result of the acquisition of N2 Broadband in February 2005, the leading provider of open-platform solutions for on-demand entertainment, where he was President and CEO since early 2001. Under Reggie's guidance, venture backed N2 Broadband grew annual revenues from less than $1 million to more than $35 million in just under five years. The company, which achieved cash-flow profitability during the same period, boasts a customer roster that includes the world's top 10 cable operators and the world's leading entertainment companies. Reggie was named one of Television Week's 10 to watch for 2005, and under his leadership, the company attained numerous awards, including recognition as a Red Herring top 100 company and CED Magazine recognized the company as one of the top 50 leading Broadband companies for 4 straight years. Reggie has extensive capabilities in building brands and providing customers with a steady, consistent commitment to quality. Prior to joining N2 Broadband, he served as Chief Marketing Officer at WebMD Corp, which during his tenure from 1998 to 2000 grew from 40 to 4,000 employees and received more than $2 billion in funding, while becoming established as one of the world's leading Internet destinations, which is now enjoyed daily by tens of millions of consumers and healthcare professionals. Reggie previously held various management positions with Miller Brewing Company, a subsidiary of Phillip Morris. He earned a BBA in Finance from the University of Georgia and an MBA from Emory University. He and his wife Holly have 4 children.