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CES 2007, Las Vegas Convention Center, North Hall
Monday, January 8
10:30 AM - 11:30 AM
Session B- DH2
Television 2.0: As Cable, Telco, Satellite, OnDemand & Broadband Redefine the Future of Entertainment and Communications
The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 2.0 has just begun. There will be no immediate winner, and there will probably never be a winner. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more.
Albert Cheng, Executive Vice President, Digital Media, Disney-ABC Television Group
Ryan O'Hara, President, TV Guide Channel
Rishi Malhotra, Director, HBO On Demand
David Britts, Partner, ComVentures
Ty Ahmad-Taylor, Senior Director, Interactive Products, Comcast Cable
Adam Shaw, Senior Vice President, Distribution, Sales and Marketing, NFL Network
Dr. Imran Shah, Managing Partner IBB Consulting Group, Moderator

ALBERT CHENG: Executive Vice President, Digital Media, Disney-ABC Television Group: Albert Cheng was promoted to the newly created position of executive vice president, digital media, Disney-ABC Television Group, in September 2005. Based in Burbank, CA, Mr. Cheng reports to Anne Sweeney, co-chairman, Disney Media Networks and president, Disney-ABC Television Group. In this new role, Mr. Cheng is charged with general management and strategic oversight of digital media, as well as development of ancillary revenue streams for Disney-ABC Television Group's diverse portfolio of broadcast and cable networks, including ABC Entertainment, ABC News, ABC Daytime, ABC Family, Disney Channel and SOAPnet. To that end, he leads a newly formed digital media team that oversees product development, marketing and operations for the Group's digital media content platforms, including video-on-demand, broadband, web-based and mobile platforms, as well as interactive television technologies. Mr. Cheng and his digital media team support franchise management through the development of related new products. Additionally, he is responsible for creating new business ventures and partnerships in the digital media and online space, as well as providing additional negotiation planning and support for ABC broadcast affiliate relations in this emerging new area. Mr. Cheng works closely with Disney and ESPN Networks Affiliate Sales and Marketing to ensure the distribution and development of digital media services to cable, satellite, telcos and wireless providers. He also works in close partnership with the Disney-ABC Television Group's marketing team and the Media Networks' strategy group, as well as other divisions within The Walt Disney Company developing these content platforms and consumer products. Prior to this announcement, Albert Cheng served as senior vice president, Business Strategy and Development for Disney and ESPN Networks Affiliate Sales and Marketing, where he was responsible for developing business strategies to increase distribution and generate revenue streams from new products and services. He also oversaw the development of interactive products related to Disney-ABC Cable Networks Group's cable channels, which include ABC Family, Disney Channel, SOAPnet and Toon Disney. In addition Mr. Cheng worked in close association with Disney-ABC Cable Network Group and ESPN's finance teams in sales forecasting and planning for all of the Company's cable television assets. From 2002 to 2004, Mr. Cheng served as senior vice president, Distribution Strategy and Operations for ABC Cable Networks Group, where he was responsible for developing distribution strategies, negotiating deals and creating economic plans for the Group. Additionally, he oversaw the development and implementation of the division's video-on-demand strategy and interactive television applications. He joined ABC Cable Networks in October 2000 as vice president, National Accounts and Distribution Strategy. Previously Mr. Cheng was director, Distribution Strategy, for Fox Cable Networks Group. He was responsible for business development and implementation of three digital cable channels, now known as Fox College Sports. He also developed strategies related to digital cable and broadband services. Mr. Cheng also served as director, Business Development, at Fox/Liberty Networks, where he focused on business issues and analysis for Fox Sports Net and FX Networks. Prior to joining Fox, he served as a business strategy consultant for the Boston Consulting Group. Mr. Cheng earned a BS degree from Massachusetts Institute of Technology and a MBA from Harvard University Graduate School of Business Administration. He resides with his wife in Los Angeles

David Britts, General Partner, ComVentures: David Britts has extensive experience advising, building and investing in early-stage communications and digital media technology companies, many of whom have significant operations in China. He is currently on the boards of Celestial, Exalt, Skyrider, Aurora and TelAsic. His past investments include HotRail (acquired by Conexant) and PortalPlayer (Nasdaq: PLAY). David joined ComVentures from JPMorgan Partners, where he was a General Partner and the global head of the firm's communications, semiconductors and storage technology venture investment group. Previously, David was a member of the founding team of Deutsche Morgan Grenfell (DMG) Technology Group, which later became a part of Credit Suisse First Boston. David holds an MBA from The Wharton School of the University of Pennsylvania and a BA in Economics from the University of California, Berkeley.





Ryan O’Hara is President of TV Guide Channel, a unit of Gemstar-TV Guide. He oversees TV Guide Channel and TV Guide SPOT, the company’s new on-demand network, including areas such as programming, marketing, advertising sales, operations, business affairs and finance. Previously he served as President of the TVG horse racing TV network. In his previous position, O’Hara was responsible for the network’s programming, wagering, financial, legal and advertising sales operations. He also managed TVG’s development activities with track and on-line partners and coordinated with the company’s affiliate sales group to secure long-term carriage deals. O’Hara has also served as Senior Vice President of Business Development and Strategic Planning for Gemstar-TV Guide International, TVG’s parent company. In that role he was responsible for business and operational planning, strategic development and corporate deal making for the company’s publishing, cable and satellite, and consumer electronic businesses. Prior to joining Gemstar-TV Guide, O’Hara was director of Interactive TV Strategy and Development for BSkyB, based in London. Before BSkyB, he worked for Fox Cable Networks, and its predecessor, Fox/Liberty Networks. As director of Business Development, he helped launch the Regional Sports Report on 17 Fox Sports Nets. He also worked on rights acquisitions/partnerships, such as NASCAR, ACC Basketball, Major League Baseball and various regional sports buys that aired on FSN, FX, Speedvision and Fox Sports. Earlier in his career, O’Hara worked in brand management at Nestle and was an entertainment management consultant with PricewaterhouseCoopers. He holds a Bachelor of Arts degree in Economics from Stanford University and a Masters of Business Administration from the Harvard Business School.

Ty Ahmad-Taylor, Senior Director, Interactive Products, Comcast Cable: Ty Ahmad-Taylor began his career at the New York Times in their graphics department, working in National and International news. While there, he covered the Waco, TX standoff, the Los Angeles riots, the Gulf War, the Oklahoma City bombing and other large news events from a visual perspective, using schematics, databases and cartography. In 1995, his last year at the paper, he wrote articles on the emerging Internet, special effects in cinema, and the video game industry. From the Times he moved West to join the @Home Network. Ty became the Creative Director of @Home in 1997, and led their efforts to create next-generation portals for broadband and interactive television. After a year sabbatical in 2000, where he took cooking and French lessons, he returned to technology, working as the Chief Creative Architect for MetaTV, an iTV concern based in Mill Valley, CA, just north of San Francisco. While there, Ty generated user interface patents, and led the design of interactive television portals for Comcast, Cox, Echostar and other MSO and satellite operators. After working at Comcast Cable Corporation as the Director of Strategic Planning in their broadband group, where his mandate included devising and executing Comcast’s wireless (GPRS, UMTS and WiFi) strategy, and interactive content and applications. He is currently the Senior Director for Cross-platform applications at the company. His job duties encompass applications that straddle distribution channels, such as search, games and music. Ty has over nine years of experience in designing for broadband, eight years in interactive television, and 15 years in information design. He has lectured at Digital Hollywood, CES, Milia, AIGA conferences, HOW Design Conferences, Seybold Seminars, as well as the Poynter Institute for Journalism in St. Petersberg, Fla. Ty lives in New York City, though he is originally from the San Francisco Bay Area.

Adam Shaw, Senior Vice President, Distribution, Sales and Marketing, NFL Network: Adam Shaw is SVP of distribution, sales and marketing for the National Football League’s cable channel, NFL Network. He was the third employee hired when he started with the channel in May 2003, five months before the network launch. Under Shaw’s guidance, the network became the first ever to reach the 20-million subscriber mark in its first year, and today claims 40 million subscribers. This early success paved the way for NFL Network to secure a new package of regular season NFL games, to be played on Thursdays and Saturdays starting this Fall. During the last two years both the television and sports industries have recognized Shaw. In 2005 he was named in TV Week’s "10 to watch." In spring 2006 he was named one of Sports Business Journal’s "40 under 40," an annual award recognizing the top 40 sports media executives under the age of 40. Before joining the NFL Network, Shaw worked for Fox Television in Los Angeles for eight years where he held a series of positions. Starting in 1996, he was manager and director of business development for Fox Sports Net, then VP of affiliate sales for Fox Cable Networks, and then senior vice president of business development for Fox Cable Networks and COO for FX. In 2001, during his tenure at Fox, Shaw conceived the idea for Advision, an Internet-based advertising concept providing local businesses an easy and affordable way to advertise on TV. In 2005, he collaborated with childhood friend Nick Grouf to materialize the Advision concept into a viable business and rename the company Spotrunner. Today, Spotrunner is a highly successful Internet-based advertising agency that gives local businesses the ability to plan and implement an entire television advertising campaign in days instead of months and at a fraction of the cost of traditional methods. Prior to moving to LA to work for Fox, Shaw worked for two years in New York at the Boston Consulting Group before taking a nine-month hiatus in Mexico, Turks and Caicos working for Club Med. Shaw graduated magna cum laude from Yale University in 1993.

Rishi Malhotra is Director of HBO On Demand for Home Box Office, Inc.: He is responsible for overseeing product management, marketing strategy, enhanced content development, and product growth for HBO On Demand/Cinemax On Demand. He joined in 2004. Before joining HBO, Rishi worked in various capacities as a brand and product strategist with Pricewaterhouse Coopers in Financial Services and with Proxicom, Inc. as a lead in their Digital Media and Online practice. In 2002, he founded Boogie, a music consulting firm specializing in aligning established brands with music to inspire customers, impact business and give voice to multiple consumer touchpoints. Over the years, he's had the pleasure of delivering creative solutions for industry-leading brands like Lexus, Nike, Motorola and American Express. Rishi holds a Bachelors of Science degree in Biology from Washington University in St. Louis. He is a key supporter of entertainment diversity initiatives such as OASA and NAMIC.

Dr. Imran Shah, Managing Partner IBB Consulting Group: A co-founder of IBB Consulting Group, Dr. Imran Shah is responsible for IBB's strategy and vision, major client relationships and leading key engagements. An acclaimed specialist and thought leader in convergence strategies and technology, Imran has been involved in many of the most significant projects in the broadband industry. Prior to IBB, Imran held senior consulting and industry positions in leading companies such as Philips Electronics and PA Consulting Group, a management and technology consultancy. As a Partner in the Telecommunications practice of PA Consulting Group, he launched the Cable and Interactive Media Group, subsequently leading it to become the largest revenue-producing group in the practice. As a sought-after consultant and industry advisor, Imran has worked with the most senior management teams in a variety of leading broadband and media companies, including AT&T, Comcast, Cox, Microsoft, Telenor, TeleDenmark, Time Warner, UPC and Cable & Wireless. Imran holds a Ph.D. in Electrical Engineering from Columbia University, along with 15 patents. He has been published numerous times.