Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York Thursday, February 8th 12:30 PM - 1:45 PM Strategic Track - Session B: Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation. Andrew Pancer, COO, About, Inc. Bart Feder, President/CEO, The FeedRoom Todd Anderman, President, Dennis Digital Chris Scott, VP of Business Development, Podbridge Elisabeth Bentel Carpenter, VP, Business Development and Strategy, Brightcove Darcy Lorincz, CEO, Origin Digital Bruce May, SVP of Corporate Development, WhiteBlox Tolman Geffs, Managing Director, The Jordan, Edmiston Group, Moderator Andrew Pancer, COO, About, Inc: Andrew Pancer joined the About Executive team in summer 2005 as Chief Operating Officer, a newly created position, and will manage the operations of About's product, technology, content, sales and marketing efforts. Andrew is a familiar face at the company, as he served as Chief Financial Officer of About, Inc. from 2002 to 2004, overseeing the financial operations of About.com, Sprinks and About Web Services. Prior to re-joining About, Andrew served one year as Chief Financial Officer of Direct Revenue LLC, a contextual advertising firm. In addition to overseeing all financial responsibilities for the company, Andrew led the acquisition and integration of Soho Digital, Inc., a sales representation company with $30 million in revenues that specializes in selling contextual advertising. Andrew also led the development of Soho Digital International, the international sales arm of Direct Revenue. Andrew was controller of ECS (Electronic Commerce Solutions), the web development, direct marketing and cross-selling arm of Interactive Corporation (formerly USA Networks), from 1999 to 2002. From 1997 to 1999, he was controller at Sterling Development, Inc.; he was assistant controller from 1996 to 1997. Andrew began his career as a Staff Accountant for KPMG Peat Marwick LLP and then Ticketmaster Inc. Andrew earned a B.S. degree in business administration from Washington University, St. Louis in 1992. He received his M.B.A. degree from New York University's Stern School of Business in 2000. He is also a Certified Public Accountant. Bart Feder is CEO and President of The FeedRoom, the leading digital media communications company that enables clients to communicate more effectively with video online as well as through other technology platforms and devices. Before becoming CEO of The FeedRoom, Bart served as the company's Senior Vice President and General Manager. He joined The FeedRoom in June 2000 following 25 years in broadcast management and production, most recently as News Director at WABC-TV, the Disney/ABC flagship station in New York. Before entering news management in 1986, Bart was a newscast and specials producer in New York and Boston and received several Emmy and Associated Press Awards and an International Film and Television Festival of New York Gold Medal for Newscast Production. Bart, his wife and three children reside in Ridgewood, New Jersey. Todd Anderman is the President of Dennis Digital, a division of Dennis Publishing. As President of Dennis Digital, Anderman is responsible for Dennis Publishing’s Interactive businesses, including the Websites for Maxim, Stuff, Blender, and The Week Magazines; as well as the mobile business for all of Dennis’ magazine properties. Prior to joining Dennis Digital, Anderman served as Senior Vice president of Sales, Business Development, and Licensing at American Greetings Interactive for 5 years At American Greetings, Anderman managed these efforts across AGI’s network of sites: American Greetings, Blue Mountain, Egreetings, as well as a number of co-branded sites with leading portals. Anderman came to American Greetings from eMusic, where he served as Senior Vice President of Sales for the online versions of music magazines Rolling Stone, The Source, and Downbeat Jazz. And prior to joining eMusic, Anderman spent 9 years at Ziff Davis Publishing in various sales and marketing roles. Darcy Lorincz is the Chief Executive Officer at Origin Digital Inc. Together with the co-founders he is responsible for building the business plan and raising the capital to privatize this company derived from assets acquired from public company SAVVIS Communications. Previously Mr. Lorincz was the Vice President and General Manager of Global Rich Media Services at SAVVIS Communications where he built the Media and Entertainment Division from it’s inception to the business today at over $80M annual revenue contributing to 10% of SAVVIS current annual revenue. He has over 20 years building, implementing, and managing technology strategies, products, and solutions for the IT, telecommunications, and networking industries. In his current role, Lorincz will be directing this new venture and building Origin Digital into a premier provider of Digital Media products and Services. Prior to joining SAVVIS, as VP Americas, Mr. Lorincz helped set the global strategy for the Networking and Communications segment of the BBC Technology product and marketing focus, primarily focused on New Media in IP and Mobile program distribution. Prior to joining the BBC, Lorincz was the Managing Director for M&E at Global Crossing. There he directed the strategy for entry and growth of Global Crossing in the Media & Entertainment markets. He then directed the execution of the technology strategy and operating plan for a global applications-enabled media extranet for on-demand and consumption based network services. Elisabeth Bentel Carpenter, VP, Business Development and Strategy, Brightcove: Elisabeth is responsible for defining and executing Brightcove's go-to-market strategy, including working with major publishers, marketing and distribution partners. Elisabeth joins Brightcove from News Corporation's British Sky Broadcasting subsidiary in London. Over nearly a decade at News Corporation and Sky, Elisabeth held a variety of senior management roles, including directing Sky's broadband and new technologies strategy and operations, its new media division, corporate development and strategic planning roles. Elisabeth was also instrumental in the initial launch of Sky Digital, Sky's breakthrough digital satellite video distribution platform. Elisabeth also worked directly in the office of the CEO, helping to launch global joint-ventures as well as leading Sky's sports rights acquisition deals. Elisabeth was a Fulbright scholar, a graduate of Harvard University, and has an MBA from Harvard Business School and a JD from Columbia School of Law. Tolman Geffs, Managing Director, The Jordan, Edmiston Group, Inc.: Tolman Geffs, a Managing Director with The Jordan, Edmiston Group, Inc. (JEGI), represents online media, services and technology companies, as well as broader media firms seeking to expand in the marketing and interactive world. The integration of interactive content and capabilities into "traditional" diversified media is a major factor driving industry growth. Mr. Geffs also assists traditional publishing, information and marketing services companies in mergers, acquisitions and divestitures, drawing on his background in those fields. Recent notable engagements include: Gorilla Nation Media, in its sale of Quizilla to MTV Networks; Klipmart, in its sale to DoubleClick; PointRoll, in its sale to Gannett; Bitpipe, in its sale to TechTarget; and Moreover Technologies, in its sale to VeriSign. Mr. Geffs brings a unique combination of experience as a CEO and business builder in both traditional and new media companies, as well as in corporate finance and M&A. Prior to joining JEGI, Mr. Geffs was CEO of Internet Broadcasting Systems, a national network of 70 local television Web sites operated in partnership with NBC, Hearst, The Washington Post Company and other major broadcasters. With a staff of 250 and $60 million in advertising volume, IBS remains one of the earliest old/new media platforms to reach both scale and profit. Previously, Mr. Geffs held a series of senior executive positions in magazine publishing. He began his career in the M&A department of Lehman Brothers, and also consulted for media companies with McKinsey & Company. Mr. Geffs earned an MBA from Harvard Business School as a Baker Scholar and a BA in English and a BS in Engineering Physics with Honors from the University of California at Berkeley.