Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York Thursday, February 8th 2:15 PM - 3:30 PM Session B: Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content 2007 is the Year of Broadband. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2007, and what are the implications for 2008 and beyond? Does it spell the beginning of the end for old media, a new beginning for the entire media industry, or the beginning of another Internet bubble? Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Beth Lewand, VP, Programming and Production, Digital Media, Comedy Central Albie Hecht, founder & CEO, Worldwide Biggies Inc. Ed Forman, COO & Executive VP, ICTV Inc. Claudia Ceniceros, Senior Director, Content Strategy and Partnerships, Cisco Media Solutions Group Kevin J. McGurn, Vice President, Advertising, >nbbc Christopher Barry, Vice President, Digital Media and Business Strategy, Sundance Channel Will Richmond, President, Broadband Directions LLC, Moderator Kevin J. McGurn, Vice President, Advertising, >nbbc: Kevin McGurn leads the national advertising sales and media business at >nbbc, a marketplace for digital video syndication. He is responsible for developing and implementing >nbbc's advertising sales strategies within the traditional and emerging media advertising communities. Mr. McGurn has more than 10 years of online media experience selling to some of the world's most renowned brands. Prior to joining >nbbc, McGurn was the Director of Revenue at Revenue Science. In that capacity, he headed agency efforts for the marketplace leader in behavioral targeting. Kevin was previously a Senior Sales Executive and Team Lead at DoubleClick, where he managed DoubleClick’s largest global agency clients including WPP and MediaCom. Prior to his tenure at DoubleClick, McGurn was vice president of Agency Management at Unicast, and a sales and marketing manager at Fortune Magazine. Kevin McGurn is a graduate of Ohio Wesleyan University with degrees in History and Journalism and was a two-time NCAA all-America pick in lacrosse. Kevin lives in Westfield, NJ with his wife Michelle and their three children. Albie Hecht, founder & CEO, Worldwide Biggies Inc.: As president of film and television entertainment for Nickelodeon, Hecht oversaw the development and production of SpongeBob SquarePants, The Fairy Odd Parents, Blue’s Clues, and the long running live action hit All That, the first multicultural sketch comedy show for kids, which spun off the hit series’ Kenan and Kel and The Amanda Show. He also co-created Nickelodeon’s Kids Choice Awards as the founding principal and Executive Producer for Chauncey Street Productions. During the 14 years he was executive producer, the award show became a must attend event for Hollywood A-listers. At Nickelodeon Movies, he produced some of Paramount’s biggest films of the last five years, most recently, Lemony Snicket’s Series of Unfortunate Events (four Academy Awards Nominations) and The SpongeBob SquarePants Movie. Hecht was also nominated for an Oscar in The Academy’s inaugural Best Animated Feature category, as the Producer of Jimmy Neutron: Boy Genius, which was a Golden Globe Nominee, as well. The Rugrats Movie was the first non- Disney animated feature to cross the hundred million dollar mark. Other Nick Movie hits with Albie Hecht as either producer or executive producer include Rugrats in Paris, and the live-action success, Snow Day with Chevy Chase. In all, Albie Hecht’s movie projects brought in over a billion dollars for Paramount and Nickelodeon in box office and licensing revenue. As the creator and President of MTV Networks’ Spike TV, the First Network for Men, Hecht launched what is now an 89-million-subscriber, basic cable network. Time Magazine hailed Spike as "…an example of how media and marketing are reshaping the idea of American manhood." Hecht scored Spike’s first hit with The Joe Schmo Show, a program that gave birth to the genre of faux-reality. He also introduced the cult hit, MXC: Most Extreme Elimination, which Entertainment Weekly rated an "A" saying "take one part Jackass, two parts Iron Chef and 18 parts pure insanity and you have the recipe for MXC." Beth Lewand, Vice President, Digital Media, Comedy Central: Having first logged on to comedycentral.com in 1996 to play the AbFab Splurge game, Beth Lewand arrived to work at COMEDY CENTRAL in 1997 as senior producer, online, followed by an advancement to executive producer, digital media in 1999. Lewand has since been promoted to COMEDY CENTRAL's vice president, digital media. Based in New York, Lewand reports to Michele Ganeless, executive vice president and general manager of COMEDY CENTRAL. In her current position, she oversees COMEDY CENTRAL's business and creative efforts in the online space, broadband video, mobile entertainment and other new media outlets. Her staff includes production, design, editorial and video production professionals. Under Lewand's direction, comedycentral.com has earned Webby and Interactive Achievement Awards. Prior to joining COMEDY CENTRAL, Lewand worked as a senior producer for VH1, where she was integral to the relaunch of the company's Web site. Lewand began her career in digital media production at the Soundprint Media Center, where she served as new media producer for a public radio documentary program. She graduated cum laude from Williams College in 1993 with a BA in American Studies. Originally from Baltimore, MD, she currently resides in Brooklyn, NY. Claudia Ceniceros, Senior Director, Content Strategy and Partnerships, Cisco Media Solutions Group: Claudia Ceniceros directs Cisco’s media entertainment initiatives and cross-divisional efforts in digital media strategy and business development. Claudia identifies investment opportunities in leading-edge companies in networked entertainment and is charged with communicating the company’s digital media vision and strategy to partners. Before assuming her current duties, Claudia ran corporate public relations at Cisco. Prior to joining Cisco, Claudia was vice president of corporate communications for Acclaim Entertainment, a developer and publisher of software for a variety of gaming platforms. She also held executive positions at ABC Television Network and Robinson Lerer & Montgomery/Sawyer Miller Group. At ABC, she launched network initiatives such as the World Cup HDTV programming and "Disney's One Saturday Morning." At Robinson Lerer & Montgomery, she managed entertainment accounts that included Time Warner, Six Flags, Nickelodeon, MTV Europe, Philips Media and The Special Olympic Games. Claudia graduated from the University of Illinois, Chicago, with a B.A. in philosophy and political science. Memberships: PR Seminar 2004, Arthur W. Page Society 2004, and Global Communication Forum 2003-2004. Christopher Barry is currently Vice President, Digital Media and Business Strategy for the Sundance Channel. Christopher’s responsibilities include overseeing the Channel’s website, including content strategy, creative design, third-party partnerships, online ad sales and marketing. He is also responsible for overall strategic planning in conjunction with the President and CEO. The Sundance Channel is a joint venture between CBS Corp., NBC Universal and Robert Redford and brings television viewers feature films, shorts, documentaries, world cinema and animation, shown uncut and with no commercials. Prior to joining the Sundance Channel in 2003, Christopher was a Vice President in Morgan Stanley’s Investment Banking division (Media and Communications Corporate Finance Group). He joined Morgan Stanley in 1999 following a Summer Associate position in 1998 and his tenure included rotations in Media Mergers and Acquisitions, High Yield Capital Markets and the firm’s London office. His clients included a range of media companies, focusing primarily on cable operators and television broadcasters. Prior to business school, Christopher worked as a Financial Consultant with Arthur Andersen in Chicago. Christopher earned his MBA from Columbia Business School with Beta Gamma Sigma honors along with a Master of International Affairs from Columbia’s School of International and Public Affairs. He graduated Summa Cum Laude with a degree in Accountancy from the University of Notre Dame and is a Certified Public Accountant. Ed Forman, COO & Executive VP, ICTV Inc.: Ed rejoined ICTV in 2006 with the goal of combining the choice and control of the Internet with the responsiveness and video quality of television. Ed returned to the company after co-founding and serving as CEO of Switched Media, a developer of solutions for mass customization of live video streams that merged with ICTV. In his previous stint with ICTV, from 2001-04, Ed served as senior vice president of marketing and in an executive consulting capacity and was instrumental in launching the company’s HeadendWare product. Previously, Ed had been president and CEO of RealContax, Inc. and vice president of marketing and new ventures for enCommerce, Inc., an Entrust acquisition. From 1996-99, Ed was senior vice president of product development and marketing for Elemental Software, Inc., where he managed the development and launch of "Drumbeat," the first drag-and-drop tool for active server pages, and helped to engineer the company’s sale to Macromedia. Other key career accomplishments have included launch of the first system for accessing relational databases from off-the –shelf PC applications with Network Innovations, and sale of the company to Apple Computer, and the launch of the first mobile wireless e-mail solution with RadioMail. Ed is a graduate of Harvard College, and earned his MBA from Stanford Graduate School of Business. He enjoys cycling, tennis, travel and cross country skiing. As a cyclist, he has been a mentor to Team in Training, an organization that helps individuals achieve personal goals while raising money to find cures for blood cancers. Will Richmond is President and Founder of Broadband Directions LLC, a market intelligence and consulting firm specializing in broadband-delivered video. Broadband Directions’ market intelligence service, Broadband Video FocusSM examines the broadband video market to provide critical competitive insights and actionable data to support decision-makers in developing their broadband video product strategies and implementation plans. Many of the world’s leading content providers and technology companies subscribe to the service. Since 2003, Will has consulted to many early-stage and established companies in the broadband video industry. Will is an acknowledged thought-leader in the fast-growing broadband video area and also publishes a monthly e-newsletter on broadband topics that is widely read throughout the industry. He is frequently called on by industry executives, venture capitalists, journalists and others to provide his insights. Will has worked in the broadband, cable TV, content, network infrastructure and software industries for over 15 years. Earlier in his career, Will worked at Continental Cablevision (the 3rd largest cable operator) from 1990-1998, initially managing large operations in the Boston area, and then as VP Business Development and part of the founding team of Continental's pioneering broadband internet access service "Highway1". Subsequently he served as VP Business Development for CMGI's iCast and for Narad Networks. Will has a BS from Cornell University and an MBA from Harvard Business School.