Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York Thursday, February 8th 3:45 PM - 5:00 PM Session A: Publishing 2.0: How Multi-Platform Newspaper and Magazine Strategies Are Transforming the Publishing Landscape Most magazines have had an online presence for years, but few have truly embraced digital media as a core component of their business strategy. But the future has finally arrived with the reemergence of the online ad market - and continued decline of print dollars - has made a multi-platform strategy critical to the survival and success of hundreds of brands. In this session we will hear first-hand from the leaders in the Publishing 2.0 transformation and learn how these publishing brands have become media brands, how their content and business models have changed, and how they've capitalized on their recognition of the tremendous upside for revenue and multi-platform efficiencies. John Loughlin, EVP/GM, Hearst Magazines Vivian Schiller, SVP/GM, NYTimes.com Kathy Rebello, Editor-in-Chief, BusinessWeek.com Jamie Pallot, Editorial Director, CondeNet Jim Brady, Executive Editor, WashingtonPost.com Maria Molland, General Manager, MarketWatch.com and Barron’s Online Sue Cross, VP Online Newspaper, AP Online Todd Tarpley, GM Interactive, Doubledown Media, Moderator James M. Brady, Executive Editor, washingtonpost.com: Jim Brady was named executive editor of washingtonpost.com in November 2004. Prior to his appointment, Brady served as a consultant for Washingtonpost.Newsweek Interactive, focusing primarily on product development and strategy. This is Brady's second stint at washingtonpost.com. He served as sports editor and assistant managing editor for news from 1995 to 1999. Brady was on staff for the site's Web launch in June 1996, and helped coordinate the site's coverage of the Clinton impeachment proceedings. After leaving washingtonpost.com in 1999, Brady spent more than four years at America Online, serving as Group Programming Director, News & Sports; Executive Director, Editorial Operations; and Vice President, Production & Operations. During his time at AOL, Brady was in charge of the service's coverage of the 9/11 terrorist attacks and the 2000 presidential election. Prior to his first stint at washingtonpost.com, Brady was as a sportswriter at The Washington Post from 1987 to 1995. During his career, Brady has also served as the Washington sports correspondent for UPI, interned as a sportswriter at Newsday and worked as a researcher for NBC during the 1992 Summer Games in Barcelona. Brady earned a Bachelor of Arts degree in Print Journalism from The American University in 1989. Born in Queens, N.Y. and raised in Huntington, N.Y., Brady now lives with his wife, Joan, in Great Falls, Va. Sue Cross, Vice President/Online, U.S. Newspaper Markets, Associated Press. Cross directs AP strategy, product development, business operations and online services for newspaper Web sites that collectively reach 60 million people a month. Current projects include expansion of AP’s Online Video Network, launched in 2006, development of Money & Markets, an innovative financial information service bridging print and online publications and redevelopment of AP’s hosted news services to create customizable, modular content and advertising options for more than 600 news Web sites. With a combined editorial and business background, Cross specializes in creating and packaging content that can be leveraged for multiple formats and audiences. In 2004-2005, Cross served as AP’s western regional vice president and led national expansion of AP’s services for the growing ethnic media market. With creation of new products combining AP’s domestic and international reporting strengths, she tripled AP’s U.S. Spanish market in two years. Cross brings to online business development a passion for news and more than 20 years of newsroom leadership. From 1998 through 2003 she was chief of bureau for Los Angeles, AP’s largest domestic news bureau, overseeing international, national and state coverage from California. Cross created a multimedia newsroom and expanded AP’s West Coast entertainment report with a focus on real-time coverage of entertainment events. She has been a bureau chief in Phoenix, assistant chief and news editor in Chicago, news editor for Texas, and covered the oil industry, environmental issues, politics, labor and immigration as a reporter in Ohio and Alaska. Cross has a BS in journalism from Ohio State University and is active in numerous journalism boards and organizations. The AP is a not-for-profit cooperative serving 1,700 newspapers and 5,000 radio and television stations in the U.S., plus more than 8,500 news media outlets in 121 other countries. Worldwide, more than a billion people every day read, hear or see AP news. John P. Loughlin, Executive Vice President and General Manager, Hearst Magazines: John P. Loughlin, formerly president of Gemstar-TV Guide International Inc.’s TV Guide Publishing Group, was named executive vice president and general manager of Hearst Magazines on September 12, 2005. Loughlin’s general management duties at Hearst Magazines Division include oversight of circulation, Internet operations, finance, manufacturing, distribution and strategy. In addition, he is executive vice president of the advisory board and senior vice president of Comag Marketing Group LLC (CMG), and director and vice president of Communications Data Services, Inc. (CDS). Loughlin joined Hearst after three years at the TV Guide Publishing Group where he helped develop and implement the strategies to introduce a full-size, full-color TV Guide magazine, which launched in October 2005, and to launch the new weekly television magazine for women, Inside TV, which debuted in April 2005. Prior to joining Gemstar, Loughlin was president and CEO of Primedia Consumer Media and Magazine Group for two years, and before that he served as president of Meredith Corporation’s television broadcasting group beginning in 1997. He joined Meredith in 1993 and held a variety of positions with increasing responsibility including managing Meredith Custom Publishing and Marketing, Country Home Publishing Franchise, Meredith Books, and Traditional Home Publishing Franchise. From 1991 to 1993, he was senior vice president/group publisher of The New York Times Company Women’s Magazines, having joined the Times Company in 1985 as a planning analyst. Loughlin holds an MBA from the Harvard Graduate School of Business Administration and is a graduate of St. Lawrence University. Hearst is recognized as one of the preeminent magazine distribution leaders in the world today. Comag Marketing Group LLC (CMG), jointly owned by The Hearst Corporation and Condé Nast Publications, Inc., is a widely diversified international, sales and marketing organization for America’s leading magazines, books and specialty products. Communications Data Services (CDS), including Tower, a subscription fulfillment company based in the United Kingdom, provides customized fulfillment services to publishers and direct marketers and manages in excess of 150 million customer names. Periodical Publishers’ Service Bureau (PPSB), provides such services as subscription sales, telemarketing, collections, reader inquiries, miscellaneous order processing, product fulfillment, demographic surveys, promotional mailings and cover counting. COMAG is the largest third-party magazine distribution company in the United Kingdom, co-owned by The National Magazine Company Limited, Hearst’s London-based subsidiary and one of the leading magazine publishers in England, and Condé Nast Publications Limited. Vivian Schiller, Senior VP & GM, NYTimes.com: Vivian Schiller was named Senior Vice President and General Manager of NYTimes.com in May 2006. Her responsibility is to lead the day-to-day operations of NYTimes.com, the largest newspaper Web site on the Internet. Ms. Schiller had previously served as Senior VP, Television and Video for The New York Times and also Executive VP and General Manager for the Discovery Times Channel, a joint venture with Discovery Communications. She has been with the Times Company since May 2002. Under Ms. Schiller's leadership, Discovery Times Channel distribution grew from 14 million households to more than 39 million, achieving early profitability and critical acclaim. During her tenure, The Discovery Times Channel also received numerous awards including three Emmys, two Overseas Press Club Awards and three National Headliner Awards. Before joining the Times Company, Ms. Schiller worked for Turner Broadcasting System, Inc. as Executive Vice President for CNN Productions. In this position, she led the CNN Newsgroup's long-form programming efforts, including the development and launch of People in the News (with People magazine) and CNN Presents. During her tenure with CNN, Ms. Schiller received numerous awards, including five Emmy Awards and two Peabody Awards. Earlier in her career, Ms. Schiller served as Vice President and General Manager of Turner Original Productions where she managed the documentary division of the Turner Entertainment Networks. In addition, she was senior producer for Turner's first-ever Oscar nominated program, Hank Aaron: Chasing the Dream, among other Peabody and Emmy-winning productions. She began her career at Turner Broadcasting Systems, Inc. in 1988 as a Russian interpreter and production coordinator on projects in the former Soviet Union. Jamie Pallot, Editorial Director, CondeNet: As Editorial Director of CondéNet, the leading creator and developer of upscale lifestyle brands online, Jamie Pallot is responsible for the content, look and feel of the company's four stand-alone online magazines: fashion bibles STYLE.COM and MEN.STYLE.COM; pioneering food site Epicurious.com, and upscale-travel guide Concierge.com. The sites have been honored by the American Society of Magazine Editors (ASME) and the James Beard Foundation, among others, and have received multiple Webby Awards and Media Industry Newsletter Best of the Web Awards. In 2005, STYLE.COM received the ASME award for General Excellence Online. Pallot came to STYLE.COM from Time Inc. Interactive, where, as an editorial consultant working closely with then-editor Carol Wallace, he oversaw a redesign of People.com. Previously, he spent three years as the Editor in Chief at New York Sidewalk, the acclaimed online city guide published by Microsoft. Pallot has also served as Editorial Director of Canadian magazine, Web, and TV company Shift Multimedia; Editorial Director, New Media, for News Corp., and Editor of Britain's Virgin Movie Guide. He has written a syndicated movie-review column, and appeared on CNBC as an expert on the entertainment industry. Pallot was educated at the University of Sussex, the University of Paris-Sorbonne, and St. Catherine's College, Oxford. Maria Molland is General Manager of MarketWatch.com and Barron’s Online, key properties within Dow Jones & Company that are exploiting new media innovations. She is responsible for business strategy, audience development, product development and innovation, design, operations and general management of the two sites. An expert in the latest new media technologies and their impact on the branding and marketing needs of advertisers, Molland has been featured in AJAXWorld News Desk, Hollywood Reporter, iMedia Connection and Online Media Daily, among other publications. She has presented at InfoCommerce, Mixx 2.6 Conference and Awards and other events, and is regularly interviewed by Forrester Research and other industry analysts on rich Internet applications. Prior to Dow Jones, Molland served as Director of Business Development and Strategy at Yahoo. She previously worked at the Disney Internet Group, Volpe Brown Whelan, and Coopers & Lybrand Securities. Molland holds a B.A. from Northwestern University and an M.B.A. from Harvard Business School. Kathy Rebello is executive editor and editor-in-chief for BusinessWeek.com. Previously, she was assistant managing editor for BusinessWeek, a position she assumed in May of 2002. She supervised the coverage of several departments, including science and technology, energy, industries, and information technology. Prior to this position, Ms. Rebello was a senior editor for BusinessWeek and editor for BusinessWeek e.biz. Ms. Rebello was honored for the success of her e.biz effort by receiving The McGraw-Hill Companies 1999 Excellence in Management award. Ms. Rebello joined the magazine in 1991 as a San Francisco correspondent, responsible for covering personal computers and the software industry. She was named bureau manager in 1995. Prior to joining BusinessWeek, she was a reporter for USA TODAY for nine years. She was based in the Silicon Valley bureau and reported on the high-tech industry. Ms. Rebello holds a B.A. in journalism from San Jose State University. She is the recipient of numerous journalism awards, including three Computer Press Awards, an Outstanding Achievement Award from the National Association of Black Journalists, first place award for public service reporting from Gannett Newspapers, and the Charles Stewart Mott Award from the Education Writers of America. Todd Tarpley is GM, Interactive for Doubledown Media, where he is responsible for expanding the company’s digital business. Doubledown’s print properties include Trader Monthly and Dealmaker, both targeting high-income financial sectors. Mr. Tarpley was formerly VP Digital Content & Packaging for Rainbow Media from 2004-05, where he developed WE On Demand, the IFC Store, and award-winning broadband initiatives. He was VP Interactive Media for Bravo from 2002-03, where he established the network’s in-house interactive operations. He launched and oversaw A&E’s interactive division from 1995-2001, including award-winning websites and a profitable ecommerce initiative. From 1993-95, Mr. Tarpley served on the core project team that developed and launched The History Channel, overseeing research and planning and contributing to its initial business plan. Early in his career he was a production assistant for programs on ABC, NBC, and Lifetime, and an intern for "Late Night With David Letterman." Mr. Tarpley has authored chapters of two books on the impact of media on children. He holds a BFA in Film from NYU, an MA from Iowa, and an MBA from Yale.