Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York Thursday, February 8th 10:45 AM - Noon Strategic Track - Session A: Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile In this session, we will look for a comprehensive understanding of the what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Martin J. Yudkovitz, Senior Vice President, Corporate Strategy and Business Development, The Walt Disney Company Will Griffin, CEO, DoD™ Scott Bender, VP of Advertising Sales, FOX Entertainment, Fox Interactive Media Baris Karadogan, Partner, Comventures Dean Scheu, Director of Business Development, Charter Media, West/Midwest Division Jonathan Bokor, Vice President, Business Development, TANDBERG Television Fredrik Ruben, Head of Sales, North America, Ericsson Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable, Moderator Martin J. Yudkovitz, a long-time senior media executive, joined the Disney Corporate Strategy and Business Development Group at its inception in June of 2005. Prior to joining The Walt Disney Company, he served as President of Tivo and, before that, President of NBC Digital Media and Executive Vice President of NBC, Inc. He has established a reputation of consistent innovation, strategic leadership and unprecedented growth in a wide variety of areas at the cutting edge of the media industry. As President of Tivo from April of 2003 to February of 2005, Mr. Yudkovitz led the company’s transformation from a hardware and software supplier to a more fully integrated media company serving the television mass distribution and advertising communities. He was responsible for the company’s strategy, operations and relationships with satellite, cable, consumer electronics manufacturers, and foreign distribution partners as well as the business relationships of Tivo with programmers, content owners, networks, advertisers and audience research clients. Mr. Yudkovitz set the strategy and led the negotiations that concluded with Tivo’s ground-breaking distribution and ad sales agreement with Comcast, Tivo’s first cable deal, and grew Tivo’s subscriber base from about 300,000 to nearly 3 million. Prior to Tivo, as a 20-year management veteran of NBC, Mr. Yudkovitz rose to head of NBC Business Development and played a key role in almost all major NBC new business initiatives since the mid-1980’s, working in virtually every area of the company, including News, Sports and Entertainment, Cable and Broadcast, Domestic and International and Traditional and New Media. Mr. Yudkovitz was the primary architect of the deals that created MSNBC Cable and MSNBC.com, the world’s leading Internet News site, both launched in 1996. He was also among the small, core Executive Group that developed the strategic plan for, and launched, CNBC Cable TV in 1989, NBC’s first entry into Cable TV. Mr. Yudkovitz founded NBC Digital Media in 1994, well before other major media companies had established substantial Internet or digital activities. As President of NBC Digital Media, he devised and implemented NBC’s New Media business plans and strategy, including NBC’s joint ventures with CNET to acquire and operate the Snap Internet portal and the subsequent design, creation and supervision of NBCi. Mr. Yudkovitz also created and supervised NBC’s extensive relationship with Microsoft, including the successful and profitable joint ventures of MSNBC.com, NBC.com, NBCSports.com, NBCOlympics.com and the merger of CNBC.com with MSN Money. Mr. Yudkovitz led the business side of two of NBC’s largest television endeavors, the 1988 Seoul Olympics, NBC’s first Olympics telecast, and the 1992 Barcelona Olympics. He also won an Emmy Award for his work creating an Olympic music video series. Mr. Yudkovitz served on the Board of Directors of A&E/The History Channel while at NBC, as well as several other corporate Boards. He currently serves as a member of the Board of Trustees of Rutgers University, as well as the Boards of several other non-profit/charitable foundations. Before NBC, Mr. Yudkovitz was an Associate in the New York law firm Kelley Drye and Warren. He received his BA from Rutgers University in 1976 and his JD from Columbia University School of Law 1979. He lives in New Canaan, CT with his wife Carolyn White and sons, Alex and Danny. Will Griffin, CEO, DoD™: Griffin (age 34) is the CEO of DoD (the first Hip Hop Video on Demand channel in the industry), the TV distribution spin-off of Simmons Lathan Media Group (SLMG). Griffin served as President/COO of SLMG. Griffin's credits include being Executive Producer of several television shows and feature films including: Thug My Guy (VH1), Hip Hop Justice (Court TV), Run’s House (MTV) and Co-Producer of Bishop TD Jakes’ Woman Thou Art Loosed: The Movie (Magnolia/Fox). Griffin is an entrepreneur who has built an expertise of launching entrepreneurial ventures aimed at delivering lifestyle content across all media while COO of Urban Entertainment; GM and EVP of Intermix Media (formerly eUniverse Networks and recently acquired by News Corporation). He is frequently a featured speaker at industry conferences including: Digital Hollywood; Starcom MediaVests’ Tapestry Group Advertising Conference; the Congressional Black Caucus Annual Legislative Weekend and the American Film Institute. Prior to becoming an entrepreneur Griffin held executive positions at News Corporation, McKinsey & Company and Goldman Sachs & Co. He is a graduate of Harvard Law School and Dartmouth College and completed the Entrepreneurial Curriculum at Harvard Business School. Baris Karadogan, Partner, ComVentures: Baris Karadogan focuses on identifying investment, opportunities in the Internet, new media and mobile, markets as well as supporting existing ComVentures, portfolio companies., , Baris joined ComVentures from U.S. Venture Partners, where he was a board member of Minerva Networks, and, worked closely with companies such as Podtech, Redline, Communications, Aspendos Communications, Dilithium, Networks, Maxxan Systems and Ciphertrust., , Prior to U.S. Venture Partners, Baris worked in both, engineering and marketing at 3Com/U.S. Robotics, where, he helped to develop the company's networking and, cable industry products. His work at U.S. Robotics, resulted in a number of U.S. patents. Fluent in, English and Turkish, Baris sits on the board of, directors of Friends of Anatolia, a nonprofit, supporting education in Turkey, and is active in the, Turkish-American Community., , Baris earned a BS in Electrical Engineering from, Lafayette College, where he graduated summa cum laude., Karadogan also earned an M.S. in Electrical, Engineering from Stanford University and an MBA from, the Stanford University Graduate School of Business,, where he was an Arjay Miller Scholar., Baris writes a blog titled From Istanbul to Sand Hill, Road (http://baris.typepad.com) which focuses on high, technology, venture capital, innovation and, creativity. Dean G. Scheu, Jr. is Director of Business Development for Charter Media a division of Charter Communications a Fortune 500 Company. As Director of Business Development Scheu is responsible for the Advanced Media activities in the areas of VOD, Interactive Advertising (Charter Select), Interactive Commerce, Internet & Marketing Strategies together with new interactive program content opportunities. After receiving a Bachelors of Science Degree in Marketing and a minor in Finance from Pace University in New York, Scheu was accepted into the highly competitive Petry Television Account Executive Training Program in NYC. After a rigorous 9 months in the program Scheu, pitched and was accepted to the Hawks sales & marketing team as an Account Executive. The Hawks team was Petry’s highest revenue producing team. Scheu represented television stations such as KTLA-TV/Los Angeles (TheWB), KRON-TV/San Francisco (NBC), KIRO-TV/Seattle (CBS), and KFMB-TV/San Diego (CBS). In this capacity Scheu interfaced with major Madison Avenue Advertising Agencies, negotiating the station’s advertising availabilities. Individual billings totaled over 18 million dollars annually. From Petry, Scheu accepted a position at KTLA-TV Channel 5, a Tribune Broadcasting station located in Los Angeles, as a Local Account Executive. From this position Scheu was promoted to National Sales Manager, responsible for managing 13 sales & marketing offices around the United States. KTLA-TV had billings of over 180 million dollars. Among Scheu’s successes at KTLA was an increase in the station’s market share by 38% and in revenue by 39%, the sale of multi-million dollar sports sponsorships for the MLB – California Angeles and the NBA – LA Clippers. Scheu also has the distinction of having coordinated the nations first on-air bilingual commercial using a new technology at the time – second audio program (SAP), an accomplishment that earned him consideration for Tribunes Annual Report to it’s shareholders. After two and a half years as National Sales Manager for KTLA, Scheu went over to Studio Television Distribution, working for MTM Entertainment in Studio City, CA. At MTM Scheu was Vice President and later promoted to Sr. Vice President. He was responsible for marketing & licensing the following television shows for Domestic Distribution: "WKRP in Cincinnati", "Hill Street Blues", "Newhart", "The Bob Newhart Show", "St. Elsewhere", "Lou Grant" and "Evening Shade" among others. MTM billings totaled over 120 million dollars per year. Jonathan Bokor, Vice President, Business Development, TANDBERG: As vice president of business development, Mr.Bokor is responsible for the company’s content and advertising solutions for the vertical media market. In this capacity, he oversees programming initiatives and the adaptation of new TANDBERG Television product solutions into the advertising marketplace. Mr. Bokor is a veteran in the television industry and has extensive experience in the areas of interactive and enhanced television where he has worked on a variety of operations including business development, strategic planning, competitive analysis and sponsorship sales. Prior to TANDBERG Television, Mr. Bokor was the senior director of business development and sales for the Walt Disney Internet Group (WDIG) in the enhanced TV division. At WDIG he played an integral role in the development of the company’s Emmy award-winning enhanced television business, content strategy, partnerships and ad sales. Mr. Bokor also served as interactive media counsel at NBC where he spearheaded an array of innovative transactions involving NBC’s Internet and interactive television businesses including the formation of NBC Olympics and NBCi. Jonathan holds a B.A. in Economics from the University of Michigan and a J.D. from the University of Pennsylvania. Fredrik Ruben, Head of Sales North America, Ericsson IPX: As a member of the initial start-up team of Ericsson IPX, Fredrik Ruben has held various positions within the company, based out of both South East Asia and Europe and was instrumental in building up Ericsson IPX. Only a few years after its creation, Ericsson IPX has grown to be a leading aggregator of connections to mobile operators globally, providing a vast range of content providers with mobile billing and messaging services. In his current position, Ruben oversees the commercial activities in the North American market based out of the New York office and is also a member of the IPX Global Sales Management Team. Prior to joining Ericsson, Ruben held various positions within retail banking, enterprise sales and was a part of one of the most successful IT start-ups in Scandinavia. Fredrik Ruben has an M.Sc in Industrial Engineering and Management from Linkoping University in Sweden and from the Nanyang Technological University in Singapore. Ruben was furthermore a 2002 Hans Werthén Fund Laureate of the Royal Swedish Academy of Engineering Sciences. Scott Bender, Vice President, Fox Interactive Media, FOX Entertainment Advertising Sales: Scott Bender is Vice President of Advertising Sales for FOX Entertainment at Fox Interactive Media, where he leads the online sales efforts for FOX-branded properties that include Fox.com and AmericanIdol.com. Current initiatives include the streaming of various Fox primetime shows through "Fox on Demand" on MySpace.com and the Fox Owned and Operated local station sites. He has been with Fox Interactive since July 2005. A fifteen year veteran of sales with eleven in interactive, Bender joined Fox from Turner Broadcasting where he most recently headed national sales for CNN Interactive including CNN.com, CNN Video on Demand, CNN Wireless, and CNN Broadband. Bender was previously a CNN Television account executive out of Turner's New York and Detroit Sales offices. He started his career in radio sales in at Detroit’s WXYT AM/WMXD FM. Bender holds a B.A. from Michigan State University and a J.D. from The Detroit College of Law. Terry S. Bienstock is currently CEO of World Extend: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.