Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York Thursday, February 8th 12:30 PM - 1:45 PM Session B: Embracing the Connected Consumer - Entertainment and Technology - From the Digital Home to the Mobile Universe In the six years since the burst of the technology bubble, an amazing thing has happened, the technology industry has once again, perhaps more quietly this time, transformed the relationship of the consumer to communications, media, entertainment and technology. . Whether it’s a wirelessly connected home comprised of unlimited content via DTV and HDTV, PDAs, laptops, desktops PCs, a Set-Top connection, IM devices or telephony system; a broadband mobile device, a fully loaded media friendly car, a broadband workspace or public space, the consumer is connected all the time, sending or receiving information and content. In this session, we will explore what it means to create and enable that fully connected universe. Andy Moss, Senior Director of Technical Policy in the Media, Content, Partner Strategy Group, Microsoft Corporation Debbie Solomon, Senior Partner, Group Research Director, MindShare Aaron Feen, Director of Consumer Marketing, Digital Entertainment Solutions, AMD Rob Petty, CEO, ROO Michael Stich, Director of Service Provider Strategy, Texas Instruments DSP Systems Larry Robinson, VP,Product Management, STB platforms, Motorola, Inc. Stephen Condon, Vice President, Marketing, Entriq, Moderator Debbie Solomon is Senior Partner, Group Research Director at MindShare USA. She serves as an in-house consultant to the planning and buying groups on a wide variety of media research and planning issues. Her work encompasses all media disciplines and she has worked on all the agency’s clients. She is also part of MindShare’s global Insights team. Debbie was at J. Walter Thompson when the media departments of J. Walter Thompson and Ogilvy & Mather merged to become MindShare. She joined J. Walter Thompson after working in the Media Research Department at Leo Burnett. This was preceded by marketing research positions at Britt & Frerichs, Quaker Oats, and Milton Bradley. She has won a number of industry honors. Recently, Media Magazine named her one of the 10 most influential people "navigating the waters of the magazine business." In 1998, she was named Top Kid Researcher by KidScreen magazine. In 1992, Media Week magazine elected her Media Research All-Star, largely for her work in children’s measurement. And Esquire magazine has honored her as a "Woman We Love in Advertising." She has also won several corporate awards including WPP’s Atticus Award for original published thinking for her paper on Wearout and J. Walter Thompson’s White Pea award for media innovation. Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future. Debbie has an M.A. in psychology from Duke University and a B.A. in psychology from the University of Chicago. You may have seen her articles in Advertising Age, AdMap, Marketing and Media Decisions, the Journal of Advertising Research and the Journal of Media Planning. She chairs the AAAA’s Consumer Magazine Committee and the Advertising Research Foundation’s Youth Research Council. She also is part of the Accrediting Council for Education in Journalism and Mass Communication, the body that accredits Advertising programs at colleges and universities. In her spare time, Debbie indulges her creative side through silversmithing. Andy Moss is Senior Director of Technical Policy in the Media, Content, Partner Strategy Group. Andy leads the group driving Microsoft’s partner strategy where business and technical directions intersect public policy issues, such as Intellectual Property and Content Protection, Digital Broadcasting (TV and Radio), Cable Plug and Play, Security, IPv6, VoIP, and Broadband. He frequently represents Microsoft in Congress, at the FCC and other government and industry forum. Over 25 years of operating experience innovating, creating and managing a variety of new technology businesses. Andy has spent the past sixteen as an internal entrepreneur within Microsoft developing, launching and managing new products and services. His diverse responsibilities have included P&L accountability with general management and oversight for consulting, product and business development opportunities in the enterprise as well as consumer markets. The range of businesses he has helped cultivate and operate include Windows Media Center Edition, Windows XP Plus!, Microsoft Digital Broadcast Manager, Microsoft Visual Studio Enterprise Edition and Microsoft Consulting Services. Throughout his career, Andy has focused extensively on helping customers deploy effective and creative uses for new innovations and advanced technologies. Andy is on the Consumer Electronic Association’s Technology Advisors Group, the Westport Public Library Advisory Board and was formerly on the Board of Directors for the Digital Honesty Campaign, and a past Co-Chair for the Analog Re-conversion Discussion Group, a multi-industry organization established to review solutions to Intellectual Property concerns arising during the transition from analog to digital consumer technologies. He is an active public speaker on technology issues in a variety of forums, including Harvard Law School’s Berkman Center for Internet and Society, the Rockefeller Foundation Study and Conference Center, The American Assembly (an affiliate of Columbia University), government sponsored events such as U.S. Dept. of Commerce, Federal Trade Commission and a wide range of industry forums and conferences. Aaron Feen is Director of Consumer Marketing for AMD’s digital entertainment solutions, including the AMD LIVE!™ PC brand. Prior to his current position, Feen was AMD’s Director of Marketing for China where he was responsible for expanding marketing coverage across China, winning new customers and growing market share. Feen has been with AMD since 1992, during which time he has held various sales and marketing positions, including division marketing manager, product manager and technical sales engineer. Feen holds a Bachelor of Science degree in Electrical Engineering from the University of Illinois. Robert Petty, Chairman & Chief Executive Officer, ROO: Robert Petty currently serves as Chief Executive Officer and Chairman of the Board of ROO (Nasdaq: RGRP) where he oversees all global operations. He founded ROO Media Corporation in 2001, now one of the world’s largest Internet broadcasting products and solutions company, while serving as Chairman and CEO of I.T Technology Inc., an early stage Internet Investment Company. Rob then focused 100% of his energy as CEO and Chairman to building the company including four acquisitions and the merging of ROO Media Corporations into Virelitec Industries which has resulted in the name change of the umbrella corporation which is now ROO. Since the early days of the Internet, Rob predicted that the medium would become the next platform for global broadcasting and he stuck with his vision while providing leadership and strategic direction as the media industry continues to transform to multiple broadcasting platforms, devices and globalization. Working with key publishers, content providers and advertisers including Verizon, 20th Century Fox, Ask Jeeves, Associated Press, Reuters, Excite, Honda, News Interactive, music.com, Procter & Gamble, Sprint/Nextel, Universal, Virgin and Warner Music Group, Rob continues to lead ROO in the development of broadband TV solutions for the media industry. In Australia and Europe, ROO’s key customers include News Interactive, Telstra’s Sensis division, and Cable & Wireless. Rob has also held executive positions with VideoDome.com Networks, a middleware streaming media service provider and Telstra Corporation, an international telecommunications conglomerate. Michael Stich is Director of Service Provider Strategy for Texas Instruments DSP Systems, where he provides strategic planning, service provider relationships, and market research for the group. Previously, he was Director of Strategic Marketing for TI’s Broadband Communications Group. Before joining TI in 2002, Michael was a Senior Associate at McKinsey & Company, where he developed growth strategies for executives in telecommunications, venture capital, and equipment manufacturing. Prior to joining McKinsey, Mr. Stich founded Dell Ventures Asia, where he led several investments in Asian technology companies for Dell. Mr. Stich also served Dell’s Senior Vice President of Personal Systems in a wide range of product management, strategy and marketing projects. Mr. Stich holds a B.S. in Computer Engineering from Tufts University and an M.B.A. with Marketing focus from the MIT Sloan School of Management. Stephen Condon, Vice President, Marketing, Entriq: Stephen Condon brings more than 20 years of marketing experience to Entriq from the advertising and technology industries. His primary role as Vice President, Marketing, is to clearly position the company in the pay media marketplace. His responsibilities include strategic marketing, marketing communications as well as developing the company's advertising, public relations and trade show strategy. Condon commenced his career in advertising working for J. Walter Thompson and Chiat/Day on leading brands such as Kraft Foods and NutraSweet. His advertising career introduced him to the high technology entertainment business when he worked on the hugely successful launch of DIRECTV at the advertising agency, Campbell-Ewald. He later joined DIRECTV, as Senior Director of Marketing and was responsible for program marketing and subscriber acquisition promotions. In 1998 Condon moved from delivering video over satellite to delivering video on the Internet and joined INTERVU as Vice President of Marketing where he lead strategic marketing efforts and marketing communications up until the Akamai acquisition. Since then, Condon has held various senior technology marketing positions including Chief Marketing Officer of Intertainer, which was one of the first online video delivery portals. He holds a bachelor's degree in business and has completed post graduate studies in Marketing at Monash University in Melbourne, Australia Larry Robinson, Vice President, Product Management, Digital Video Solutions, Set-top Platforms, Connected Home Solutions, Motorola, Inc.: Larry Robinson is Vice President, Product Management in the Digital Video Solutions, Set-top Platforms group, Motorola Connected Home. Mr. Robinson is responsible for providing the strategic direction to Motorola’s Digital Video Systems products and developing/implementing product portfolio and go-to-market strategies. His responsibilities include the definition and management of Motorola’s digital cable and satellite set-top box product lines, the execution of new product introductions, and the development of winning strategies to meet the needs of our customer base. He also handles the management of strategic partnerships to complement our current portfolio which enables achievement of strategic objectives. Prior to joining Motorola in 2002, Mr. Robinson was a Director, Maritime Systems & Sensors (MS2) Strategic Initiatives at Lockheed Martin Corporation. He was responsible for Technical Operations strategic initiatives, including technology planning process and strategic plan development at the site and enterprise levels. Larry also has management consulting experience with PricewaterhouseCoopers, LLP. Larry holds a Masters of Technology Management, University of Pennsylvania and a Bachelors of Electrical Engineering, Catholic University of America.