Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York Thursday, February 8th 2:15 PM - 3:30 PM Session A: Mobile & Broadband Music: New Platforms + New Technology + More Music + Dynamic Marketplace The music industry, the mobile community and the broadband univerise have now become near perfect if not reluctant partners. We got an inkling of what was coming twenty years ago when the Walkman changed the way people listened to music, but we didn’t understand just how it would emerge until a couple of hundred million wirelessly connected handheld devices got sold to the consumer in one year. That is a whole other story. As a result of the mobile explosion on top of the fully realized broadband base, music and the consumer experience is about to take on a whole other relationship. With music as ringtone, mobile device as retail provider, mobile device as radio player, mobile device as music library and broadband-home connection as the backbone, the consumer is fully immersed in a music experience. In this session we will not only address the question of device as a musical provider, we will address the issue of revenue generation in that process. With the industry experts in the session representing all sides of the mobile revenue question, it is bound to be informative. Jeffrey Bronikowski, VP Business Development, UMG eLabs, Universal Music David Thompson, Acquisition Manager for Music, Film and Television, Sony Ericsson Mark Mooradian, Senior Vice President, Business Development and Partner Relations, MusicNet LaSean Smith, Senior Product Manager, Digital Media Services, Motorola Jeremy Welt, Vice President New Media, Warner Bros Records Chris Jo, Vice President, Music Service, WiderThan Livia Tortella, General Manager and Executive Vice President of New Media, Atlantic Records Ted Cohen, Managing Partner, TAG Strategic, Moderator David Thompson, Content Acquisition Manger, Music and Video/ Mobile TV, Sony Ericsson: David joined Sony Ericsson in May 2005 and is responsible for Video/Mobile TV content acquisition within the Content Alliances team. David joined Sony Ericsson from the operator "3" where he from their start in Sweden has been working as Content Manager, responsible for creating, negotiating and implementing many of their most successful and innovative service and content offerings predominantly in the areas of video streaming and download. Prior to that assignment, David was for over 15 year active in the area of commercial television and broadcasting, working in the US and Sweden with channels and production companies such as TV4, TV 3, SVT, STRIX, MTV, Jarowskij och Nordisk Film, and internationally with companies such as Egmont, Endemol and VH1. His experience in these areas and his wide network within the broadcasting business will bring valuable knowledge to Sony Ericsson in the implementation and acquisition of consumer oriented entertainment services going forward. Jeremy Welt, VP New Media for Warner Bros Records, has more than a decade of experience in new media, music and entertainment. In his role at Warner Bros, Jeremy uses new media to market and develop Warner Bros roster of artists including Red Hot Chili Peppers, Madonna, Eric Clapton, Josh Groban, Mike Jones, and many more. Warner Bros was the number one label in sales for 2005, and the number one digital label in 2004 and 2005. Prior to Warner Bros, Jeremy was head of New Media for Maverick Records, and launched dozens of groundbreaking new media campaigns, including the first sale of digital music for the Warner Music Group with Alanis Morissette, and early wireless innovation with the first WMG voice ringer and premium SMS ringtones for several Maverick artists. Early in his career, Jeremy worked at Rick Rubin’s American Recordings, one of the first labels to use new media and streaming audio technology. Before committing to new media, Jeremy worked behind the scenes as an assistant engineer at the Village Recorder with artists ranging from Dr Dre to Eric Clapton. Chris Jo, Vice President, Music Service, WiderThan: As Vice President of Music Services, Chris Jo manages WiderThan’s broad range of mobile music solutions from business concept to service delivery. Chris has overseen the successful implementation of WiderThan’s comprehensive music-on-demand application that provides the backbone for Verizon Wireless’ newly launched V Cast Music and its full-music service. Before leading the Music Services division, Chris was responsible for global strategic marketing and market development for WiderThan. In this capacity, he was a key player in launching two of the first U.S. ringback tone services with T-Mobile and Verizon Wireless. Prior to WiderThan, Chris served as the General Manager for AdSociety Korea, a mobile and Internet advertising agency. He also worked in business and market development for SK Telecom in Korea. Mark Mooradian, Senior Vice President, Business Development and Partner Relations, MusicNet: Mark Mooradian serves as the Senior Vice President of Business Development and Partner Relations for MusicNet, the world’s leading provider of business-to-business digital entertainment services. Mr. Mooradian oversees worldwide business development, marketing, strategy, and partner relations for the company and is responsible for identifying, expanding and managing MusicNet's global roster of distribution partners, which includes MTV, Yahoo!, HMV (UK), Virgin (US and UK), Charter, Adelphi and RCN (through Synacor), f.y.e. stores, iMesh, MusicGremlin, and more than 50 universities through Cdigix. In addition, he is responsible for marketing, strategy and public relations on a global basis. Mr. Mooradian was previously Vice President of Strategic Planning and Business Development spearheading MusicNet’s international efforts. Prior to joining MusicNet, Mr. Mooradian was Vice President and Senior Analyst at Jupiter Media Metrix where he was responsible for music, media and entertainment research from 1995 to 2002. In addition to keynoting and moderating Jupiter and other industry conferences, Mr. Mooradian also managed Plug.In, an international online music conference. Mr. Mooradian was widely quoted as an expert in national publications including The Wall Street Journal, New York Times and BusinessWeek, and television appearances on CNN, CNBC and FoxNews as an analyst at Jupiter. Before becoming Vice President, Mr. Mooradian was group director of Jupiter’s Consumer Content Group, which published research covering the major online services and portals, as well as traditional media and entertainment companies’ online ventures. Previously, Mr. Mooradian came from International Creative Management, where he worked with writers and directors, and raised international financing of client projects. Mr. Mooradian received his BA in Psychology from University of California, San Diego and a joint BA in English and American Literature from University of Kent at Canterbury, England. LaSean Smith, Senior Product Manager, Digital Media Services, Motorola, Inc.: As Motorola’s Senior Product Manager for Digital Media Services (DMS), LaSean Smith is responsible for the group’s product development and marketing. Motorola DMS includes iRadio, a service that will provide consumers with hundreds of channels of commercial-free radio stations and their personal music collection on their existing car stereo, on-the-go, and at home. Prior to joining Motorola, Mr. Smith held several marketing and technical positions in the consulting and entertainment industries, and was a recording engineer producing albums in multiple genres. As a digital music pioneer, he is credited with helping design and develop one of the first successful digital media distribution platforms. LaSean Smith holds a bachelor of science degree from the Southern Illinois University; a master of business administration degree from Georgetown University; and a master of education from Arizona State University. Previous speaking engagements include: Billboard R&B Hip-Hop Conference Awards; Digital Music Forum; Podcast and Portable Media Expo; and Harvard Business School Cyberposium. JEFFREY BRONIKOWSKI, VP, Bus. Dev., eLabs, Universal Music Group: After graduating from Georgetown in 1992 and a 2-year stint at a now-defunct major accounting firm, Mr. Bronikowski worked as a financial analyst at HBO, evaluating deals between HBO and major satellite distributors and film studios. For the past 8 years he has held a variety of positions at Universal Music Group, including the last five years working in eLabs, Universal's digital music strategy and business development division. Mr. Bronikowski's duties have included cutting strategic partnerships and content licensing deals, vetting new technologies and seeking new avenues to market and distribute the music of Universal's artists. Mr. Bronikowski also holds an MBA in Finance and Marketing from NYU's Stern School of Business. Ted Cohen, Managing Partner, TAG Strategic: Industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.