Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York Wednesday, February 7th 12:45 PM - 2:00 PM Session A: Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Walter Delph, Director, Content & Programming, Verizon FiOS TV John Penney, Senior Vice President, New Media Business Planning, HBO, Inc. Kevin Donahue, VP of Content, YouTube Lewis Henderson, Senior Vice President, William Morris Agency James Ackerman, Chief Executive Officer (Interim), ClickStar Ira Rubenstein, Executive Vice President, Digital Sales and Marketing, Sony Pictures Diane Brady, Senior Writer, BusinessWeek, Moderator Walter Delph, Director, Content & Programming, Verizon FiOS TV: Walter I. Delph has a breadth of professional experience that includes operations, finance and strategic planning. Since 2004, Mr. Delph has worked at Verizon Communications as a Director in its FiOS TV department. He oversees FiOS TV’s IPTV content strategy, gaming service, cross platform convergence and content acquisition. He also works closely with Verizon’s product management to develop new products and services with this content, particularly on the broadband and wireless platforms. Prior to joining Verizon Communications, Mr. Delph was at Time Warner as a member of Time Warner’s MBA Management Program. His primary focus was on originating, structuring and negotiating new business opportunities for the Time Inc division. In addition he worked with Fortune 500 advertisers to design and implement advertising pricing solutions for Time Warner properties. He is a former investment banker with Goldman Sachs and was responsible for originating, structuring and executing over $1 billion in financings. Mr. Delph holds an M.B.A. from Harvard Business School and a B.A. from Middlebury College. John Penney, Senior Vice President, New Media Business Planning, HBO: John Penney is senior vice president, New Media Business Planning, for Home Box Office, responsible for strategic planning and operations of HBO’s New Media Programming group. He joined HBO as vice president of Business Development in August 2003. Before joining HBO, Penney worked as executive vice president, Licensing & Business Development, for ACTV, Inc., now a division of OpenTV. Prior to joining ACTV, Penney worked at Viacom, Inc. from 1997 to 1999 as vice president, Planning and Development, managing the formation and implementation of domestic and international corporate business strategies. Prior to his tenure at Viacom, Penney was a media & entertainment securities analyst at Sanford C. Bernstein & Co., Inc. and a media & telecommunications financial analyst for The Chase Manhattan Bank, N.A. Penney has also consulted for major media and telecommunications companies, most recently with AT&T, providing strategic guidance to senior management around the company’s roll-out of its IPTV service. He holds a B.A. in Social Psychology from Wesleyan University and a Master’s Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University. Lewis Henderson, Senior Vice President, William Morris Agency: Mr. Henderson is a Senior Vice President at the William Morris Agency and oversees the company’s digital media business. His responsibilities include building digital business opportunities for all William Morris clients across film, television, music, publishing, theater, sports, corporate and international. During his fifteen year tenure at William Morris, Mr. Henderson has worked with some of the agency’s leading clients in emerging platforms ranging from wireless, video games, broadband and VOD. Prior to running William Morris’ digital business, Mr. Henderson served as a liaison between the agency’s television department and advertising, working with the leading advertising agencies and media buyers to create and package television programming. In the area of entertainment marketing and brand extension, Mr. Henderson worked with leading brands to deliver their message through film, television and publishing properties. His clients in this arena have included Monster.com, the United States Olympic Committee, 24 Hour Fitness, and the NFL. Mr. Henderson started his career as a trainee in the company’s mailroom in 1989 and eventually advanced to the agency’s television department. After two years, Mr. Henderson was selected to participate in the formation of the William Morris Consulting division. He holds a B.S. from Southern Methodist University. Kevin Donahue, Vice President of Content, YouTube: Kevin Donahue is Vice President of Content at YouTube where he is responsible for establishing content partnerships with entertainment and media companies as well as managing the editorial direction of www.youtube.com. Prior to YouTube, Donahue was Director of Business Development at Akimbo Systems where he developed relationships with content providers including independent distributors, cable networks and film studios. Previously, Donahue was Vice President of Business Development for Internet software start-up, Urbanite Network, Inc. Earlier, Donahue was a producer at Turner New Media (Turner Broadcasting, Inc.) where he launched and managed Cartoon Network’s AOL presence. Prior to Turner, Donahue was a producer with Capital Cities/ABC Multimedia Group where he developed ABC’s first online kids community. At ABC, Donahue created award-winning interactive content that promoted ABC’s Saturday Morning television line-up. Donahue began his career in television animation with DIC Entertainment, and has written and developed television programming for Disney, ABC, Fox and others. James Ackerman, Chief Executive Officer (Interim), ClickStar: James Ackerman is a seasoned media and entertainment executive with worldwide experience in leading broadcast companies. Mr. Ackerman is Founder of Spinnaker Media LLC formed to develop media companies targeting the faith-based consumer. James served as Chief Executive Officer of OpenTV Corp (NASDAQ). During his time with OpenTV (2000-04), Ackerman lead the company through a transition from a pure software vendor to a world-leading provider of advanced interactive television technologies, applications, and services. In addition, Ackerman saw the company through a change in control ownership and the acquisition and integration of two publicly traded competitors: Wink Communications and ACTV. Prior to his tenure at OpenTV, Ackerman was Chief Executive Officer, British Interactive Broadcasting where he was responsible for the launch of the world’s first comprehensive interactive television service allowing consumers to shop, play games, gamble, email and bank on their television sets as part of the Sky Digital satellite service (BSkyB). Ackerman has also served as Managing Director of Sky Ventures, responsible for managing BSkyB’s portfolio of joint venture owned channels including Nickelodeon UK, Paramount Comedy Channel, QVC UK, The History Channel UK and The National Geographic Channel; Vice President International Business Development at A&E Television Networks resulting in the launch of The History Channel in the UK, Brazil and Spanish speaking Latin America; Vice President Program Development for Hearst Entertainment; Director of Original Programming, The Family Channel; and Account Supervisor, Grey Advertising. Today, Ackerman lives in Nashville, Tennessee with his wife and two children. He is an active volunteer and partner with Prison Fellowship Ministries and The Salvation Army. Ira Rubenstein, Executive Vice President, Sony Pictures Digital: Ira Rubenstein has built a career on identifying and implementing new marketing and distribution tactics for entertainment properties through interactive, online and mobile initiatives. As executive vice president of Sony Pictures Digital, Rubenstein is responsible for overseeing the division’s production efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile games and personalization products, casual games, and innovative strategic partnerships. Rubenstein manages the digital growth of the studio’s most important brands including Wheel of Fortune and Jeopardy! as these and other properties have progressed through various platforms including broadband, interactive television, mobile, and emerging platforms such as the PSP and PS3. Most recently, Rubenstein’s team launched a full suite of digital products on behalf of two of Columbia Pictures’ most highly anticipated films – THE DA VINCI CODE and CASINO ROYALE. In addition, Rubenstein oversees production for all Sony Pictures properties breaking into the growing mobile marketplace. His team has developed an array of successful mobile entertainment offerings such as the award-winning games Ratchet and Clank: Going Mobile and Spider-Man 2: The Hero Returns, retro titles such as Elevator Action and Q*Bert and personalization products for "The Boondocks." Under Rubenstein’s leadership, SonyPictures.com generates online awareness for the studio’s film, television, and home entertainment properties by driving traffic with partnership marketing, media buys, community building, e-commerce, auctions, games and original content. Prior to his role as executive vice president, Rubenstein was senior vice president and directed the division’s brand integration and sponsorship strategies and was also responsible for the production and creative direction for SonyPictures.com.Beginning in 2000, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment’s on-demand movie initiative to offer theatrically released motion pictures via digital delivery for broadband Internet users. From concept to working technical trials, Rubenstein directed the project (developed under the name Moviefly), which ultimately became Movielink, a groundbreaking partnership among five studios. More recently, Rubenstein helped to develop Sony Pictures Digital’s "Movies on Memory Cards" initiative in Europe. Several films, including SPIDER-MANTM 2, MONTY PYTHON AND THE HOLY GRAIL, HITCH, GHOSTBUSTERS, CHARLIE’S ANGELS: FULL THROTTLE and STUART LITTLE are now available on memory cards to view on mobile phones. Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites including STUART LITTLE, MEN IN BLACK, AIR FORCE ONE, AS GOOD AS IT GETS and THE MASK OF ZORRO. Recognition for his work includes Webby Awards, Mobie awards, a Gold Clio and The Hollywood Reporter Key Art award. Before joining Columbia TriStar Interactive, Rubenstein served as manager of media research and interactive marketing for Twentieth Century Fox. Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America’s New Media Council and The Hollywood Reporter. He is a graduate of the Peter Stark Producing Program at USC.