Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York Wednesday, February 7th 12:45 PM - 2:00 PM Session B: Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV new shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Rob Norman, Worldwide CEO, MEC Interaction Bob Liodice, CEO and President, Association of National Advertisers Eric Bader, Senior Vice President, Director of Digital Connections, MediaVest Worldwide David Murphy, President, Saatchi & Saatchi LA Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company Peter Gardiner, Chief Media Officer, Deutsch Inc. Roy Salter, Principal, The Salter Group, Moderator Rob Norman is worldwide CEO of MEC:Interaction, a new entity representing the joint forces of The Digital Edge, Outrider and Wunderman Media. The company is equally focused on direct response and driving consumers to deeper engagement with branded content using every channel from search to DRTV. Rob's vision of the sector sees an integrated interaction strategy playing a critical role in increasing the efficiency of customer recruitment and maximizing potential lifetime value. As a member of the global executive committee of MEC Rob has been a leader in the field of interactive media since founding CIA Interactive in 1994 and creating Outrider in 1998. Over this period Rob has been responsible for building the capability into one of the largest of its kind in the ownership of a media services company. Since joining the company in 1986 Rob has held a variety of posts in the international organization and was most recently Chairman and CEO of the company's UK businesses prior to moving to New York in January 2005. Roy Salter, Principal, The Salter Group: Roy Salter is a Principal in The Salter Group, a consulting firm headquartered in Los Angeles with affiliates in New York, Paris and Tokyo. He directs the firm's overall practice and project management efforts. Previously, he was a principal and managing director with the investment bank Houlihan Lokey Howard & Zukin, where he founded and managed the firm's entertainment and media group, and directed analytic, valuation and transactional activities. Prior to Houlihan Lokey, Salter was a vice president with Wells Fargo Capital Markets Inc., providing mezzanine financing and merger-and-acquisition services to select bank clients. Salter is also a founder and manager of Brand Advisors and a founder and board principal of Royalty Review Council, an independent music royalty administration company. He has taught MBA courses at the Anderson School of Business at the University of California, Los Angeles, and at the European Media Business School. In addition, he authored a text on the subject of valuing media and entertainment-industry investments. Salter earned a bachelor's degree in business administration at California State University, Northridge, and an MBA at Loyola Marymount University. Peter Gardiner, Partner, Chief Media Officer, Deutsch Inc.: Dynamic, innovative and decidedly non-traditional in his approach, Peter joined Deutsch in 2000 to further implement media integration throughout all Agency disciplines. His strategic leadership has helped deutschMedia become one of the most results-focused media operations in the industry. In 2004, Peter’s vision led to Deutsch Inc.’s launch of Media Bridge Entertainment, a product placement company that introduced pay-for-performance as its core offering. He also launched Deutsch’s revolutionary approach to the traditional media process: Consumer Prime. A research-based course of action, Consumer Prime leverages the Agency’s Data and Customer Strategy discipline to quantify ROI and optimize clients’ media dollars. Overseeing client investments of nearly $1.2 billion, Peter and his staff of professionals have created intricate, groundbreaking and effective plans for past and present clients including Johnson & Johnson, Monster Worldwide, T.G.I. Friday’s, DIRECTV, Revlon, Bank of America and Sports Authority, among others. Frequently quoted in the pages of The Wall Street Journal and The New York Times, Peter has also provided his POV on business programs on MSNBC, CBS and ABC, and made a guest appearance on The Apprentice Season 1. He’s also been recognized by Advertising Age as a revered "Media Maven." Prior to Deutsch, Peter was media director and managing partner at Bozell/New York. His media planning strategy was recognized for clients including the "got milk" campaign as well as The New York Times, Verizon Wireless, Lycos and Datek. In 1999, Peter was honored as one of MediaWeek’s "Media All-Stars." Prior to Bozell, Peter gained significant experience at DDB Needham and with Time Warner, where he was Director of Integrated Marketing. Peter is a graduate of the University of Texas at Austin with a degree in advertising. Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Eric Bader, Senior Vice President, Director of Digital Connections, MediaVest Worldwide: As SVP, Director of Digital Connections, Eric Bader, who joined MediaVest in April 2006, is charged with overseeing MediaVest’s digital investment, product and world-class digital team that stands over 60-strong today. He also provides digital leadership throughout the larger organization and serves as a member of MediaVest’s Leadership Council. Eric leads the agency’s digital work for clients including Coca-Cola, Continental Airlines, Kraft, Masterfoods and P&G, working with his Digital Connections team to provide planning, buying, execution and tracking investment capabilities across a rich spectrum of digital platforms such as advanced television, mobile, downloadable video, broadband and traditional online. A 15-year emerging media veteran, Eric believes that the key to success in an increasingly on-demand world is staying grounded in the fundamentals building brands and customer value, but also breaking some rules and having fun with the online medium. Prior to joining MediaVest, Bader built a solid legacy of leadership and innovation, most recently at College Sports Television (CSTV) and for years at Ogilvy Interactive. Most recently, he operated Hound, a consultancy business he founded, specializing in online, e-commerce, content development and integrated marketing. As SVP of CSTV.com and Online Enterprises, Eric and his team grew CSTV Networks’ online, e-commerce and subscription businesses into a top-ten sports website and delivered CSTV.com’s 2005 NCAA© March Madness On Demand, one of the largest Internet sports streaming events in history. Before CSTV, Eric spent seven years at Ogilvy Interactive as Senior Partner, Executive Director of Interactive Strategy, advising American Express, IBM, Cisco Systems, Yahoo! and other top brands on how to best leverage interactive channels for optimal business growth. Other career highlights include a two-year stint as a strategy leader at Eagle River Interactive, one of the pioneering interactive services shops of the early days of digital marketing, and leadership work with Hasbro Interactive shepherding major brands like Monopoly, Risk, Battleship, and Frogger into highly-successful interactive games. Bob Liodice, who currently serves as president and chief executive officer of the Association of National Advertisers, Inc. (ANA), first joined the organization in 1995. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is also a member of the board of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, The Partnership for a Drug-Free America, and the Advertising Educational Foundation. Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.