Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit New York Wednesday, February 7th 2:30 PM - 3:30 PM Session A: The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. Peter Tortorici, President, GroupM Entertainment Wenda Harris Millard, Chief Sales Officer, Yahoo! Laura Klauberg, Vice President Media, Americas, Unilever Tracey L. Scheppach, Vice President/Video Innovation Director, Starcom USA Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather Seth Haberman, Founder-Chariman/CEO, Visible World Mark Beeching, Chief Creative Officer, Digitas LLC Michael Kassan, Principal, Media Link, LLC, Moderator Peter Tortorici, President, GroupM Entertainment : Peter Tortorici is one of the television industry’s most respected executives and involved with some of television’s biggest hit series, Peter Tortorici has taken a network to #1, developed top-rated shows, and created new business ventures for some of Hollywood’s most prolific production companies. Tortorici was executive vice president, and then president of CBS Entertainment. During his tenure, he was part of a team that guided the network to achieve #1 status in primetime, daytime and late night schedules for three consecutive seasons, from 1991 to 1994. As president, he was instrumental in developing such Emmy Award-winning series as Northern Exposure, Picket Fences, Murphy Brown, and Chicago Hope. In addition, he supervised, CBS Productions, and turned out several highly successful programs including Touch By An Angel, Dr. Quinn, Medicine Woman and Walker, Texas Ranger. Tortorici later joined the Carsey-Werner Co. as Executive Producer. He supervised on-going production of the company’s network shows including the Emmy Award-winning, 3rd Rock From The Sun and developed new programs including the launch of Cosby. He also created the company’s consumer products division and launched their first on-line initiatives. Tortorici served as President and CEO of Telemundo Network in 1998-9. He crafted and supervised the successful re-launch of the U.S. Hispanic network. He later joined with Sony Pictures Entertainment and Columbia Tristar Television as an independent producer. His Peter Tortorici Productions produced two critically acclaimed Prime Time series- Body & Soul on Pax TV and, Significant Others with NBC/Bravo. Tortorici joined MindShare and founded MindShare Entertainment in 2003. Currently serving as President of GroupM Entertainment, Tortorici provides global leadership to GroupM’s content initiatives. He has been honored by both AdAge and Business 2.0 for innovation, leadership and accomplishment in the emerging area of Branded Entertainment. Mark Beeching is Chief Creative Officer of Digitas LLC where he also heads up Planning. During the last four years at Digitas, Mark has helped drive innovative digital marketing programs for clients ranging from American Express and General Motors to Gillette and Viagra. These campaigns have won awards ranging from Cannes Lions to Superreggies. Mark’s early career after graduating from Oxford University was varied to say the least, taking him from children’s theater in London to Cold War warrior in Munich (broadcasting to the former Eastern bloc) then back to Oxford to abandon a linguistics doctorate before co-founding the London advertising agency Beechwood. After Beechwood, Mark headed up creative at the UK direct and digital agency Brann followed by the same role at the interactive shop Circle. He is also co-founder of Gutsy, a hybrid film production and customer insight company, reflecting his career-long passion to go beyond advertising to find better connections between brands, content, and customers. Mark now lives in New York where he leads Digitas’ strong drive to find new strategies for creating and distributing brand content. Laura Klauberg is Vice President Media for the Americas region. She is responsible for building highly integrated 360 media campaigns for brands in the region via enhanced capabilities in content, digital, planning and buying, and building competitive advantage for the business as a whole. Additionally, Laura also has responsibility for Marketing Learning in the US. Prior to this appointment, Laura Klauberg was VP Marketing Shared Services, Unilever, U.S., based in Englewood Cliffs, New Jersey, where she was responsible for media planning and buying, integrated marketing, brand public relations, health and wellness marketing, consumer services, visual branding and marketing training and development. In her previous role, she was Senior Vice-President, Global Marketing for Unilever Cosmetics International, the global prestige fragrance marketer of such well-known brands as Calvin Klein, Vera Wang and Cerruti, and prior to that held a variety of positions in personal care brand management. Prior to Unilever, Laura joined Cheseborough-Pond’s from Clairol, where she first began her career in brand management after receiving her M.B.A. from the Stern Business School at NYU. She holds a B.S. from Cornell University. Laura is a member of the President’s Council of Cornell Women, on the boards of the Ad Council, Schola Ministries, the Starfish Children’s Fund and the Northern New Jersey Maternal Child Health Consortium. Wenda Harris Millard joined Yahoo! in October 2001 as Chief Sales Officer. Millard is responsible for driving the North American sales of the company’s advertising and marketing services initiatives and leading the North American sales organization. Millard began her media career at age nine as the publisher, circulation director, editor and sole staff writer of the Archer Lane Scoop. The self-proclaimed "media junkie" hasn’t looked back since embarking on a road that led her to the American Advertising Federation’s Hall of Achievement, the highest honor given to advertising professionals 40 and under. A seasoned executive with over twenty-five years of publishing and advertising experience, Millard was formerly Chief Internet Officer at Ziff Davis Media and president of Ziff Davis Internet. Prior to joining Ziff Davis Media, Millard was executive vice president and one of the founding members of DoubleClick, where she was responsible for establishing the DoubleClick brand, oversaw the operations of DoubleClick Media and led the media unit’s 300-person advertising sales organization. Wenda Harris Millard, Chief Sales Officer, Yahoo! Inc.: Millard has also served as president and group publisher of SRDS, the country’s leading provider of media and marketing information. Before joining SRDS, Millard was senior vice president and publisher of Family Circle, the world’s largest-selling women’s magazine. Previously she had been executive vice president/group publisher of Adweek, Mediaweek and Brandweek magazines, where she pioneered the strategy of marketing their individual magazines as singular brands. Previous career highlights include sales and management roles at leading organizations including Working Woman Ventures, Inc.; New York Magazine; and Ladies’ Home Journal. Active on behalf of the advertising industry throughout her career, Millard is a member of the Board of Directors of the Ad Council, the Advertising Education Foundation and the Interactive Advertising Bureau. She serves on the advisory board of @d:tech and is a founding chair of "Advertising New York," the industry’s largest annual gala. She is founding chair of the American Business Press CEBA Awards and past president of the Advertising Club of New York and former chairman of its foundation. Millard was the subject of a Spring 2000 profile by Tom Brokaw as part of NBC’s "Women to Watch," series, and has been a frequent guest on various CNNfn television shows. She has received numerous awards including the Women at Work Broadcast Award, the IABC Award for Innovation from the University Settlement House and a seat among Good Housekeeping’s "100 Young Women of Promise." In November 1999, Millard was named a "Digital Media Master" by Advertising Age and appointed one of the "i20," acknowledging her as one of the 20 most influential executives in interactive media. She served on the board of directors of True North Communications, until its merger with the Interpublic Group of Companies (IPG), which created the world’s largest advertising and marketing services holding company. She currently sits on the Trinity College Board of Trustees. Millard holds an MBA from Harvard University and a BA from Trinity College, where she recently received the Gary McQuaid Award for Excellence in Business Leadership. Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather: Prior to joining Ogilvy in June 2006, Douglas was Senior Vice President at Bragman Nyman Cafarelli and the General Manager of the New York office. While at BNC, he was responsible for developing original branded entertainment initiatives for Sony PlayStation, General Motors, T-Mobile and American Express and increased top line revenue for the New York office by 45%. In 2004, Scott launched MATTER, an entertainment marketing company that produced LOHAS 8, a three-day forum sponsored by Ford Motor Company, Whole Foods and GAIAM, focused on renewable energy, organic food, eco-tourism and other health and sustainability issues. In January 2004 and 2005, Scott executive produced BLENDER Sessions, in Park City, Utah during the Sundance Film Festival. This five-day music series, which was sponsored by VW, Diet Coke and Heineken, featured performances by Snoop Dogg, Nelly, Ludacris, Macy Gray, Liz Phair, Pete Yorn, Camp Freddy and Rooney. When Sean "P. Diddy" Combs decided he wanted to run the ING New York City Marathon in September of 2003, he hired Scott to co-executive produce "Diddy Runs the City" for MTV and executive direct the fundraising efforts for the program. In just seven weeks, the program raised over $2 million for New York City children and received corporate support from Nike, Pepsi, McDonalds, Time-Warner, Viacom, Lincoln and Foot Locker. Prior to MATTER, Scott was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic. At Hypnotic, Scott created and executive produced the highly acclaimed Chrysler Million Dollar Film Festival in partnership with Universal Pictures and was also charged with creating innovative branded entertainment campaigns for numerous companies including Reebok (Terry Tate, Office Linebacker), Ford Motor Company (Focus Films), Nintendo (Eternal Darkness Films) and Toyota (Scion Screening Series). Prior to Hypnotic, he was EVP, Sales & Marketing and General Manager of the Hollywood Stock Exchange (HSX), where he was responsible for launching the Music Stock Exchange; developing Virtual Producer; developing and producing the Company’s annual Academy Awards event, which was supported by Toyota, Pepsi and Sun Microsystems; launching a weekly radio show on CBS Radio, and structuring and overseeing content syndication relationships with Access Hollywood, Advertising Age, Entertainment Weekly, and other national media outlets. From 1995 thru 1997, Scott was President and COO of ArtView a global network of galleries, auction houses and museums and was responsible for developing and executing highly successful strategies for e-commerce and inventory management in partnership with GE Capital. In 1993, Scott co-founded the Red Herring magazine where he served as Vice President of Sales & Marketing. Scott is an active speaker at industry conferences and guest lecturer at several business schools, and has recently been asked to teach a course at New York University on location based entertainment. He holds a B.S. in Economics from University of Maryland, College Park. Tracey L. Scheppach, Vice President/Video Innovation Director, Starcom USA: Tracey Scheppach is responsible for all strategic and operational oversight of Starcom’s Video Investment Group (VIG) and is charged with investing clients’ advertising dollars across emerging video contact points. She is also responsible for the agency’s TV 2.0 practice, a consulting function centered on evolutionary television platforms. Prior to Starcom, Scheppach was vice president of programming and research at OpenTV, a Liberty Media Corporation subsidiary. Working with Wink, Inc., a pioneer in the interactive television industry, she helped create branding campaigns with 60 advertisers – including Procter & Gamble – on over 100 brands across 28 U.S. networks. She oversaw the implementation of new product development on behalf of clients, such as General Motors and Discovery Networks, for future advertising research and measurement metrics. Scheppach oversaw global advertising strategy and research as the Monsanto Company’s marketing director. There, she developed and implemented communications strategies to secure global public acceptance of biotechnology. She received the Holmes Group’s SABRE Award for her work. Scheppach’s responsibilities encompassed television, print, online, public relations and more. Scheppach graduated from the University of Colorado in 1991 with a B.S. in finance and accounting. She became a licensed CPA In 1992. She earned her MBA from Northwestern University in 1999. Seth Haberman founded Visible World in 1999 to transform advertising production and delivery to achieve greater relevance and effectiveness. Seth's innovative approach to video advertising has been recognized by leading industry experts including Jack Myers, who identified Visible World as one of the top 25 media innovators of 2003. Seth was also included in Media Magazine's 2004 "Top 100 People to Know in Media." Seth has been featured as a speaker at The MIT Forum, the RVC Technology Conference, and at the ANA's Advertising Management committee meeting on "Innovations that Marketers Must Be Familiar With." Prior to founding Visible World, Seth was Founder of Montage Group, where he invented and licensed seminal non-linear editing technologies to leading manufacturers such as Avid and FinalCut Pro. Montage's innovative work earned an Academy Award for technological achievement in 1987 and an Emmy Award in 1993. Seth earned a BA in Physics and Computer Science from Columbia University. Michael Kassan, Entertainment and Media Consultant: Michael E. Kassan is a internationally recognized leader in the area of media and entertainment. Mr. Kassan has acted as a development consultant presently to brands and companies including Home Depot, National Lampoon, Visible World, DIC Entertainment, Mindshare Worldwide, TV Guide, FBC (Fact Based Communications), Brandsense, Warner Home Entertainment, Revolution Studios, Entertainment Industry Foundation, Microsoft, Verizon, Constellation Ventures (Bear Stearns), Cerberus Capital Management and The Leverage Group, BNC, Cimarron Group. Previously, Mr. Kassan was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide a division of The Interpublic Group of Companies (IPG:NYSE), at the time, the largest and most diversified media management company in the world, with more than 75 offices in North America, Europe and Asia. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 and was instrumental in the sale of the company to IPG. While there, he oversaw the day-to-day operations in North America and was the architect of the firm’s international expansion and grew media billings from $1.5 billion to over $10 billion. Mr. Kassan, an attorney was counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro. He had been President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan has acted as a director and advisor to many charitable and community organizations, including The Hollywood Radio and Television Society, and previously serving on The Commission on California State Government Organization and Economy. He also has been Chairman of the Senate Select Committee on the Entertainment Industry in California and in 1998 was elected to the Board of the American Advertising Federation. Mr. Kassan has served on the following Boards as Director: H.E.L.P Group, Big Brothers of Los Angeles, Stephen S. Wise Temple and Skirball Cultural Center.