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Media Summit New York
Wednesday, February 7th
12:45 PM - 2:00 PM
Strategic Track - Session B:
Luxury Goods & Services: Content & Commerce and Digital Media: Broadband, Mobile, VOD & DTV
Joseph Varet, CEO, LX.TV
Eva Jeanbart-Lorenzotti, CEO,
Lisa Blau, Partner, STIR Ventures
Sabine Heller, Editor, aSmallWorld
Jeremy Abelson, CEO, PocketChange/UrbanHostess
Jason Binn, CEO, Niche Media Holdings, LLC
Maryann Bryant-Rubio, Manager, Business Development,
Greg Furman, Executive Director/Chairman, The Luxury Marketing Council, Moderator

Eva Jeanbart-Lorenzotti,
CEO, Eva Jeanbart-Lorenzotti: Hailed as a "mail-order magnate" by TIME and "one of the fashion industry’s 10 most stylish women" by VOGUE, luxury marketing luminary Eva Jeanbart Lorenzotti single-handedly redefined the business of direct marketing to the affluent consumer with the creation of Vivre. As an industry trailblazer, she is frequently featured in the media and is a sought-after speaker on the lecture circuit. Her passionate and articulate insight has been shared through venues as diverse as the Harvard Business School Entrepreneurship Conference, the International Herald Tribune Luxury Conference, the American Express Luxury Conference, CNN, CNBC and the Fine Living Channel. A recognized branding and marketing expert, she has advised myriad luxury labels over the years, and she currently serves on the Board of Directors of fashion brand adam+eve. A finalist for the Ernst & Young New York Entrepreneur of the Year Award and a member of YPO International, Eva's business acumen was honed as an investment banker with the mergers and acquisitions department at Lazard Freres, which she joined after receiving a BA from Columbia University. Born and raised in Switzerland, Eva's deep familiarity with the European culture and her multilingual command of five languages has uniquely positioned her at the center of the rapidly evolving international luxury market. Eva also lends her expertise to a number of charity and philanthropic efforts, including leadership roles with the Guggenheim Museum Young Collector's Club, the Robin Hood Foundation, Save Venice, the Henry Street Settlement and the Kips Bay Decorator Showhouse.

Jason Binn,
CEO, Niche Media Holdings, LLC: Jason Binn, CEO, founded Niche Media Holdings, LLC in 1998. Since then, he has successfully built what BusinessWeek calls "a fast growing empire" of upscale glossies that has cornered the regional publishing market with the country’s preeminent local luxury magazines including Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential and custom publishing titles such as Tourneau Times. In partnership with the Greenspun Media Group headed up by Michael T. Carr, Niche Media publishes Vegas magazine as well as the custom titles Venetian Style and Wynn. In 1992 Jason co-created Ocean Drive magazine with Jerry Powers. Through the development of a vertically integrated strategic model, Binn has successfully validated the concept of the controlled-circulation publication as a highly prized commodity in the eyes of consumers and advertisers. His "winning formula" (BusinessWeek) begins with magazines that chronicle and celebrate community leaders and local celebrities. Then, unlike most magazines, which rely solely on newsstand sales and subscriptions for their circulation base, Niche Media works with Experian, one of the most respected data bureaus in the country with a 98 percent accuracy rate, to ensure that the magazines are delivered straight into the hands of the country’s most coveted readers, those with the highest disposable income. Binn was profiled in Forbes magazine’s coveted Forbes 400 issue, in a piece highlighting his ability to capture an audience of the "rich and powerful," a skill also recognized by Newsweek (May 2005). Rounding out Binn’s strategic model are the events thrown by Niche Media magazines that are chronicled in The New York Times, Washington Post, Boston Herald, Hollywood Reporter, Advertising Age, Folio, Mediaweek, Variety, People, OK!, Star, New York Post and U.S. News and World Report, among others, bringing the magazines to life and ultimately creating an intimate connection between the readers, the magazines, and the communities they are in. For his work in the publishing industry, in 2005 Binn was awarded Ernst & Young’s "Entrepreneur Of The Year" Award celebrating vision, leadership, and the success of the entrepreneurial spirit. In 2006 Binn was the only person within the magazine industry to be inducted into the American Advertising Federation’s "Advertising Hall Of Achievement," an honor bestowed upon outstanding advertising professionals age 40 and under who make a significant impact through leadership, career, and personal achievements. Jason Binn graduated from Boston University’s College of Communications in 1989. He, his wife, Haley Lieberman Binn, and daughter, Penny, divide their time between their Aspen, Los Angeles, New York and Southampton homes.

Lisa Blau, Partner, STIR Ventures:
Lisa is a founding partner of STIR Ventures, a marketing and brand strategy consultancy focused on lifestyle and luxury brands. Prior to STIR, Lisa helped launch Portero, an online luxury goods auction platform which sells jewelry, watches, art and collectibles. As SVP of E-Commerce, Lisa oversaw the marketing, merchandising and e-commerce strategy. Prior to that Lisa consulted for Young & Rubicam on online strategies, worked at AOL developing marketing strategies for its retail partners and co-founded an e-commerce business funded by Kleiner Perkins and Lisa has a B.A. from Duke University and an MBA from Harvard Business School.

Joseph Varet, CEO, LX.TV: Joseph Varet, CEO of LX.TV (, was most recently responsible for all aspects of business development and strategic planning for new television and broadband networks at MTV. Among the channels that Joseph developed are MTV World and a forthcoming new broadband entertainment network. Joseph also created and launched the MTV Games videogame studio. Previously, Joseph was CEO of The Groove Alliance, a publisher of branded videogames. He has also worked in strategy and new venture development at Fox Television and digital media agency KPE. A native New Yorker, Joseph received a BA degree from Harvard College and a MBA from Columbia Business School. Joseph serves on the Board of Directors of The Northside Center for Child Development and the Contemporaries Executive Committee of the Whitney Museum.

Jeremy Abelson, CEO/Founder, Pocket Change: Jeremy co-founded Urban Hostess in early 2005 with the goal of providing residential real estate services to recent college grads. Quickly shifting the focus to the development of corporate relationships, Urban Hostess now creates privatized relocation microsites for New York’s largest financial firms. Abelson is responsible for brokering contracts with JPMorgan, UBS, Deutsche Bank, Bain and Company and many more. In June of 2006, Abelson and Urban Hostess launched Pocket Change, an e-publication covering New York’s Most Expensive items. Abelson has turned Pocket Change into PR magnet and one of the fastest growing online publications. He has attracted major national advertisers such as American Express, Warner Brothers, BMW, etc. Jeremy is currently working on expanding the Pocket Change business to LA market.

Sabine Heller,
Editor, aSmallWorld: With a focus on non-traditional, integrated and innovative methods, Sabine Heller consults in the areas of marketing, creative development and public relations. Her clients include, or have included, aSmallWorld, Harry Winston, Erickson Beamon, Diamonds by Erickson Beamon, Ruffian, Helen Wang, Showroom Seven / Seventh House PR, Company 81, Ashish N Soni, Nicole Romano, Branded Media Corporation, UGO Networks, Felix Rey, Purple Fashion Magazine, Maurice Villency and The Villency Emerging Fashion Program, which is comprised of Proenza Schouler, Derek Lam, Sari Gueron, Brian Reyes, Imitation of Christ and Ruffian. Previously, Ms. Heller spent three years as the Director of Marketing & Communications at Maurice Villency, where she led a major initiative to re-brand the 73- year- old luxury home company. The successful overhaul of the Maurice Villency brand has been widely acknowledged by its target customers, 82% of whom said they would be more likely to purchase as a result of the changes. The "new face of Maurice Villency" has also been written about in a number of publications ranging from The New York Times Sunday Magazine to the Wall Street Journal. As part of the turn-around process, Ms. Heller built and led the company’s first all in-house PR, marketing, advertising and creative team, as well as developed its first multi-channel integrated marketing plan. This five- million- dollar program included print and outdoor advertising, direct mail, research, Web, PR, product placement, sponsorships, and in- store events. She also launched the 22,000 - square- foot, 57th street Maurice Villency flagship store and a new home accessories line. Other successes include the creation of PR and product placement strategies that generated over 250 significant print, television, and film placements; the renegotiation of advertising contracts resulting in more efficient buys and a savings of $650,000; revamping the brand’s creative; developing an ongoing philanthropic program with St. Vincent’s Hospital and former Mayor Giuliani; and founding the Villency Emerging Fashion Program, which has become a pillar of the New York Fashion world. Prior to her position at Maurice Villency, Ms. Heller was the Director of Corporate Communications at UGO Networks, a brand she launched from the ground up. Today, UGO is the world’s largest 18 to 34 year- old, male- focused entertainment new media network with 11 million unique users. She was responsible for corporate communications, investor relations, strategic marketing, ad trade marketing, and promotions. While there, she developed and executed five PR & marketing campaigns recognized and awarded for their creativity and innovation. These ranged from a pro-social campaign working with Latin American orphans to a tongue-in-cheek guerilla marketing campaign, which generated the equivalent of five million dollars of press exposure and drew 350,000 unique visitors to the network. She also worked with ad sales to develop online promotions and marketing programs for clients like American Eagle Outfitters and American Express’s youth oriented Cobalt Card. To that end, she oversaw the a mobile marketing vehicle which toured concerts & sporting events, gaining registrants for databases, sampling products and creating excitement about UGO’s partner brands. Prior to UGO, Ms. Heller worked in PR and Promotions at Veruka, KB Network News and Harrison & Shriftman. Ms. Heller has been the recipient of multiple honors in her field. She recently spoke at the prestigious International Conference for Brand Identity and Package Design; was on the cover of Brandweek as the Guerilla Marketer of the Year; was nominated for PR Week’s PR Professional of the Year Prize; and won the Tribeca Film Festival’s Razor’s Edge, Revolution and CIPRA awards for excellence in marketing and public relations.

Maryann Bryant-Rubio, Manager, Business Development, DailyCandy: Maryann Bryant-Rubio manages and negotiates partnerships for DailyCandy, the insider's e-mail guide to what's new and undiscovered in fashion, shopping, food and fun. Her other responsibilities include marketing and product development. Prior to working for DailyCandy Maryann was an Associate Consultant at the Boston Consulting Group and Manager of Business Development for TV Azteca's digital venture Maryann holds a MBA from Columbia Business School and a MA from Oxford University in Philosophy, Politics and Economics.

Founder/Chairman - The Luxury Marketing Council, President - Furman Communications & Marketing, President of Furman Communications & Marketing and Founder/Chairman of The Luxury Marketing Council, Greg Furman has held a number of senior level positions in different industry groups. He served as policy advisor and speech writer to the Ontario Minister of Education; head of public affairs and issues management for Sun Oil's Canadian Subsidiary, Suncor; Managing Director of Advertising and Sales Promotion for the New York Stock Exchange, and head of J. Walter Thompson's corporate image public relations business. During his three year association with Bergdorf Goodman his responsibilities included marketing strategy, advertising, public relations, interactive initiatives, direct mail and the store's $20 million catalogue business. In November 1994 Greg started his own consulting business and founded The Luxury Marketing Council. His clients have included SmithKline Beecham, American Express, American Express Publishing, Bay Banks, Hyundai, Andersen Consulting, Business Publications Audit International(BPA), MBIA, The International Trademark Association, Deloitte & Touche, Pennwell Publishing - Oil & Gas Journal, Signet Bank, InterPost (a subsidiary of Dutch KLM and The Dutch Post Office), American Business Press, Sotheby's International Realty, CCH Legal Information Services, Miller Freeman - The Couture Conference and Collection, Departures Magazine, Via Way Travel, New York City Opera, Palmeto Travel, historic Charleston, Godiva, Nymphenburg Porcelain, Meigher Communications, Capital Publishing, Atlantic Mutual, Hamilton Jewelers, Design Centers International, Kravet Fabrics, Fleishman-Hillard, ADP (Automatic Data Processing, Inc.), GQ, Street & Smith's, Harper's Bazaar, Magazine Publishers of America, Orient Express, Leo Burnett, Zicccardi & Partners, Kirschenbaum & Bond, Bill Communications/VNU, Fortune, Publicis, Canadian Imperial Bank of Commerce, FlightTime and Steinway and Sons. In November of 1994 Greg founded The Luxury Marketing Council, now a group of some 1,700 CEO's and top marketing executives of some 700 companies with chapters in New York, Boston, Dallas, Atlanta, San Francisco, Orange County, Lodon, Paris, Hong Kong, Dubai Hong, Mumbai/New Dehli and before end of first half 2006 Chicago, Tokyo, Hawai, Toronto, Sao Paulo, Singapore, Sydney and Milan. Included among them are U.S. Trust, Steuben, Christofle, Seabourn Cruise Line, Mercedes Benz, Swiss International Air, Sothebys, Sotheby’s International Realty, Brioni, , American Express, Cartier, Dunhill, Montblanc, Atlantic Mutual, JP Morgan, Bergdorf Goodman, Neiman Marcus, Rolls Royce and Mumm/Perrier Jouet, Gourmet, Architectural Digest, Forbes, Wall Street Journal Weekend Journal, Deloitte & Touche, Departures, David Yurman. His strategy consulting practice focuses on helping his clients define their missions and corporate positioning, develop strategic plans and grow their businesses by taking a more creative, "out of the box" approach to all facets of the marketing mix: public relations, advertising, direct mail, special events, and, especially, innovative partnerships and collaborations. Highlights of his educational experience include studying with Marshall McLuhan (1970 - 1977) at the University of Toronto, "Strategic Marketing" at Harvard, and "Managing Critical Resources" at University of Virginia's Colgate Darden School of Business.