Wednesday, March 29 10:30 AM - Noon University Project Workshop Research, Development and Investment in Entertainment Technologies and Media Studies Innovation: From the University to Industry Application Bruce Lincoln, founder/ Chief Design Scientist, Urban Cyberspace Company, former, Senior Educational Technologist, Teachers College, Columbia University Peter S. Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School of the University of the University of Pennsylvania Mary C. Schaffer, Assistant Professor, Multimedia, Cinema and Television Arts, California State University, Northridge Julian Bleecker, Ph.D., Assistant Professor, Interactive Media Division, School of Cinema-TV, University of Southern California Kenn Heller, UCLA Associate Director, Center for Student Programming Kathy Smith, USC Chair, Division of Animation, Digital Arts Newton Lee, Editor-in-Chief, ACM Computers in Entertainment, Moderator Kathy Smith is Associate Professor and Chair of the Division of Animation and Digital Arts at the School of Cinema-Television, University of Southern California. She is an Australian artist who has been working with painting, installation and animation since 1982. After graduating from Visual Communication at Sydney College of the Arts in 1985 she was awarded the Sydney Morning Herald Traveling Arts Scholarship for painting and in 1986 the Desiderius Orban Art Award from the Visual Arts Board of the Australia Council. From 1987 – 1988 she studied and worked in Europe under the Dyason Bequest study grant at Studio Art Centers International, Florence Italy and the Dr Denise Hickey studio residency at the Cite Internationale des Arts, Paris. Since 1984 her films have been screened internationally, including Hiroshima, Anima Mundi and Ottawa International Animation Festivals and she has exhibited internationally at group and solo exhibitions such as Institute of Contemporary Art London, Florence Palazzo Italy, and the Australian National Gallery Canberra. Kathy has created and produced eleven animated films including traditional character cartoons, experimental mixed media animations, and most recently two computer-assisted digital animated films. From 1998-2001 she worked as artist in residence and adjunct faculty at the Division of Animation and Digital Arts, creating ‘Indefinable Moods’ funded by the Australian Film Commission. Since its completion, Indefinable Moods has screened at numerous international film festivals and art exhibitions. It was awarded first place at the City University of Hong Kong Computer Graphics International Digital Media Art Track Award. It was screened at SIGGRAPH 2001 N-Space Art gallery, and the 2002 Sundance Film Festival; it has been documented in Leonardo, the journal of the International Society for the Arts, Sciences, and Technology as part of the Ninth New York Digital Salon. Kathy’s work is currently documented in "Animation Now" a world-wide publication by Taschen Press. Julian Bleecker is a Research Fellow at the Annenberg Center for Communication and Assistant Professor in the Interactive Media Division at the University of Southern California. He heads the Mobile and Pervasive Lab, a near-future think tank and research and development lab focused on application development, device prototyping and scenario design for mobile and pervasive media. Since 1988 he has been involved in a wide variety of technologies from virtual reality to mobile experience design and location-based media applications. His past and current clients include MTV, Comedy Central, VH1, Scholastic, Sun Microsystems, Volvo Cars, Barnes & Noble, MCI, The National Building Museum, Continental Airlines, The New York Sun and TheStreet.com. Bleecker’s proficiencies include emerging technology design, research and development, implementation, concept innovation, and strategy consulting. His areas of expertise include media and entertainment, mobile designed experiences, location-based media, and social software. His background in electrical engineering and computer science, coupled with his work on emerging technology design allows him to provide a unique perspective on the near-future possibilities of technology-based mobile, location-based, social and networked applications, products and services. Many of his emerging technology projects and designs have been exhibited and presented in venues such as SIGGRAPH, Xerox PARC, O’Reilly Emerging Technology Conference, Ars Electronica, ACM SIGCHI, Banff New Media Institute, American Museum of the Moving Image, Art Interactive (Boston), Boston Cyberarts Festival, Eyebeam Atelier (New York City), and SK Telecom’s Art Center Nabi (Korea). His concepts and technology implementations have been adopted by many prominent brands, including Viacom where he consulted as a lead mobile technology developer for MTV, VH1 and Comedy Central’s entry into the mobile and wireless media market. Bleecker is an expert technologist with over 20 years of hands-on experience. He is fluent in many modern programming languages and best-practices development approaches for distributed networked systems, desktops and mobile and pervasive systems. Bleecker has a BS in Electrical Engineering from Cornell University, an MS Eng from the University of Washington, Seattle, and a Ph.D. from the University of California, Santa Cruz where his dissertation was on technology, entertainment and culture. Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, e-commerce, and music (online and offline). Much of his research highlights the common behavioral patterns that exist across these and other seemingly different domains. Many of these cross-industry experiences and observations are currently being channeled towards the development of the Wharton Media & Entertainment Initiative, a bold new research center that aims to revolutionize current thinking and managerial practices within the entertainment industry. Professor Fader believes that marketing should not be viewed as a "soft" discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments. Papers, course syllabi, and other materials are available at http://www.petefader.com. Bruce Lincoln is an educational technologist, a design scientist and a multimedia designer/developer. From 1994 until 2004, Bruce was the Senior Educational Technologist and Manager of Community Outreach at the Institute for Learning Technologies at Teachers College, Columbia University where he managed the Harlem Environmental Access Project (1994-96), The Eiffel Project (1996-2001), The Harlem Renaissance 2001 Project (1999-2001), The SmartForce E-Learning Digital Scholarship Fund (2000-2002), The New York Online Neighborhood Educational Network Project (2000-2003), and culminating in the New York City Community Technology Center Bank Project (2001-2004). Bruce has raised more than $13 million for the internetworking and support of a consortium that has at one time or another included over 30 schools, 20 community-based and cultural organizations, a number of for-profit technology service providers, and now under the umbrella of the NYC CTC Bank more than 136 community technology centers. Through the New York City Community Technology Center Bank, Bruce developed a project that would deploy a wireless, broadband network which would turn a community technology center, or a community-based organization or a school into a neighborhood ISP providing each organization access to a for-profit portal which would allow for revenue generation and sharing as a means to achieve self-sufficiency for each particular organization. The project will be piloted in Washington Heights, Central and East Harlem, and in Chinatown. Bruce also runs two virtual companies: Sirius B Productions, Inc. founded in 1988 and the Urban Cyberspace Company founded in 1994. Sirius B Productions, Inc. is an advanced multimedia research and development company that from 1989 to 1991 designed and produced the Black Inventors Continuum, an interactive multimedia software product on the contributions of African-American inventors to world science, industry and technology. Urban Cyberspace is a design think tank and consulting/marketing firm specializing in broadband Internet technologies. Under the umbrella of Urban Cyberspace, Bruce was responsible for the design of 1400on5th.com, the first smart and green building to be built in Harlem. 1400on5th.com was open for occupancy on October 8th, 2004. Bruce is also the Project Director of HarlemRobotics.org, a joint collaboration of the Harlem YMCA, the US FIRST Robotics Foundation and the NY/NJ FIRST Robotics Foundation. Harlem Robotics excites urban youth about the science and technology of robotics by mounting competitive robotics teams which compete at a regional competition held at Riverbank State Park. Bruce is the Robotics Technology Instructor at the American Museum of Natural History’s Hayden Astrophysics Outreach and Enrichment Program. From 1993-1995, Bruce was an adjunct professor at NYU’s Book Publishing Institute where he taught a popular course on the future of electronic publishing.