Wednesday, March 29 12:30 PM - 1:45 PM Track IV: TV & Interactivity: Evolving Content & Business Models: Content, Commerce and Branded Entertainment TV networks have embraced interactivity for almost a decade, both with standalone website content and synchronized, Enhanced TV content. Much has changed over that time, including technological barriers, assumptions about consumer preferences, business models, and the economic climate for interactive experimentation. What's working and what's not? What can the industry expect to see over the next 24 months? Is there a future for synchronized content, or is "interactive TV" destined to be only about VOD and SVOD? In this session we bring together top programming executives and creators who are dealing with what it means to leverage and extend their on-air television programming to the Internet or into the Interactive TV space. Cindy Johanson, Senior Vice President, PBS Interactive and Education Paul Condolora, Vice President and General Manager, Cartoon Network New Media, Turner Broadcasting Jim Turner, Vice President, Interactive, A&E Television Networks Stephanie Quay, Manager, Industry Relations, TV.com, CNET Networks Inc. Jonathan Rintels, Executive Director, Center for Creative Voices in Media Jeff Binder, President, Broadbus Technologies, Moderator Cindy Johanson, Senior Vice President, PBS Interactive and Education: Cindy Johanson is responsible for extending PBS content across a growing number of media platforms, increasing its value for the home and classroom. Ms. Johanson has led the creation and on-going development of PBS's Internet presence since its launch in 1995 and growth to one of the most popular "dot-org" content sites in the world. The winner of several Webby Awards, pbs.org consists of more than 1,300 Web sites, 4,500 lesson plans correlated to state and national standards, and links to more than 170 local PBS station sites. Ms. Johanson's responsibilities include digital content ventures including broadband business models, VOD, DVR, and digital curriculum applications. Additionally, her team has led the development of innovative digital channel models including PBS Kids Sprout and the PBS HD channel. Ms. Johanson's online experience dates back earlier than most can claim - in 1989 she coordinated customer support for Learning Link, a text-based service accessed via 300 baud modems. Paul Condolora is vice president and general manager, Cartoon Network New Media. In this capacity, he is responsible for all aspects of Cartoon Network’s rapidly growing U.S. interactive business ventures, including the network’s Internet sites (www.CartoonNetwork.com and Adultswim.com) as well as the expansion of network and character brands to emerging new content platforms such as video on demand, mobile, broadband and interactive television. He is based in Atlanta, Ga. Condolora came to Cartoon Network New Media from Sony Pictures Imageworks in Los Angeles, where he lead the multimedia department. At Imageworks, Condolora supervised more than 20 projects, many award-winning, including visual effects for feature films and television shows, Internet games and promotional Web sites. He has also managed the U.S.-based software development for Sony’s groundbreaking AIBO entertainment robot. Prior to his role at Imageworks, Condolora was the director of special projects for Sony Pictures Entertainment, focusing on business development. Condolora began his entertainment career as a member of Columbia Pictures’ management associates program. Condolora earned a master’s degree in entertainment management from the Anderson Graduate School of Management at UCLA and a bachelor of science from the State University of New York. Additionally, Condolora is an independent filmmaker and a Certified Public Accountant (New York State). Jim Turner, Vice President, Interactive at A&E Television Networks, is long time veteran of the interactive media industry. He has produced and developed programs for a broad variety of new media ranging from interactive videodiscs to CDROM’s, interactive television, and the Internet. Prior to joining A&E, Turner was President of AvitageMedia, a consulting and production company for advanced television, internet, and other media. In that role, he worked with clients to develop strategies and programming in on-demand television, internet publishing and ecommerce, and new forms of interactive advertising. In the early 90’s Turner co-founded a CDROM production company which was an early leader in interactive digital video, which he later sold to Digital Equipment Corporation. Building on that acquisition, Turner became General Manager and Executive Producer of Digital Media Studios which he created for DEC to produce interactive television programming for a wide range of domestic and international clients. In 1996, he joined Astronet, an early stage internet publisher, and as COO, led that company to become the #2 content site on AOL, a category-leading website, and (contrary to the times) profitable. After selling Astronet to Hearst and subsequently being spun out with Hearst’s internet properties into a merger with Women.com, he became SVP, Product, for that top-30 online network. Earlier in his career, Turner helped lead Kurzweil Music Systems through a turnaround as VP, Product Development, and he was co-founder and SVP of Visage, an early leader in interactive videodisc programs and systems. He began his career at CBS, where he was Associate Director at CBS Technology Center and oversaw advanced development for the videogame, software, musical instrument, and other divisions. He is active in a number of industry initiatives and organizations, and serves as the Administration Sub-Committee Chair of the Advanced Media Group of the National Academy of Television Arts and Sciences. He has an MBA as well as a Masters degree in technology, and holds two patents. Stephanie Quay, Manager, Industry Relations, TV.com, CNET Networks Inc.: Stephanie Quay has spent the past 10 years in the entertainment industry garnering both above and below-the-line credits. She has worked in front and behind the camera in over 20 productions in television and film, and received a nomination for a Hollywood Discovery Award in 2000 for her portrayal of a teen pop icon during the heyday of cult classics. Currently, Quay is manager of industry relations at TV.com, the online community and information resource for today’s passionate TV fan, where she spearheads all of the industry relations and partnerships for the brand. Seeing a need for new distribution outlets for independent films, Quay focused her earlier ambitions on starting an IP-based Video-on-Demand Company, Broadline Media Corp. where she served as CEO until 2005. Earlier, Quay founded the independent production company Liquid Film Factory, LLC shortly there after, producing "The Last American Virgin" among others. She fulfills her philanthropic goals through non-profit, San Francisco FilmWorks, Inc. which educates and encourages filming in the bay area. Jonathan Rintels is the Executive Director of the Center for Creative Voices in Media, a nonprofit, nonpartisan 501(c)(3) dedicated to preserving in America’s media the original, independent, and diverse creative voices that enrich our nation’s culture and safeguard its democracy. Creative Voices’ Board of Advisors includes Warren Beatty, Blake Edwards, Sissy Spacek, Hinton Battle, Peggy Charren, and many other winners of Oscars, Emmys, Tonys, Peabodys, as well as respected academics. Since its founding in 2003, Creative Voices has become a respected and influential resource for policymakers and the press on the dangers media concentration and media censorship pose to creative artists and, more importantly, the American public. Mr. Rintels has published numerous commentaries and op-eds in the press, appeared frequently on national TV and radio programs, including "The News Hour with Jim Lehrer," CNN, CNBC, Fox News, and NPR, and is often quoted by the nation’s leading newspapers and publications. Mr. Rintels is also a successful writer of film and television. Among his many credits, his film for CBS, Snowbound: The Jim and Jennifer Stolpa Story, the true story of a young couple trapped with their baby for over a week in a California blizzard, was one of the highest-rated television movies of the past decade and received numerous critical accolades. He has been a member of the Writers Guild of America, west, since 1982. Jeff Binder, President, Broadbus: Jeffrey Binder is a Broadbus founder and serves as President. He was previously CEO of Magic Music, where he managed development of three generations of DRAM based server technology, overseeing the overall operations of the company from start-up to 30%+ market-share in just two years. He was formerly founding CEO of the Leading Golf Companies, successfully delivering frequency marketing client/server technology and systems in partnership with the top 500 golf courses in the US and major airlines, including American Airlines and TWA. Binder is a named inventor to several Broadbus patents and continues to collaborate and innovate with the Broadbus team. He has authored key vision documents published in major industry journals regarding television-on-demand (TOD®), and frequently presents at major audio and cable industry events. In addition, he serves on the boards of Greater Chicago Bank (a regional FDIC Banking), and FastenerOasis, Inc., (the e-commerce arm of one of the largest fastener distributors in the US). He is a member of NCTA, CTAM, SCTE and has been a member of the National Academy of Recording Arts and Sciences since 1988.