Wednesday, March 29 9:00 AM - 10:15 AM Track I: Rightsholder Options: Evaluating Rights & Licensing in an Exploding Cross Platform Distribution Universe While "Content is King," it is also under continual attack and strain within the exploding multi-platform universe. As we move further into a world of mobile, broadband, DVD, cable, satellite and telco, information on demand and interactive advertising, keeping track of, evaluating or finally licensing or reaching agreement on how rights are to be assigned and revenue shared is not only challenging, it is a thorny and time consuming problem. In this session, we bring together experts who are intimately involved in the day to day issues addressing the rightsholder dilemma. We live in a world of extremes, from those that represent the disruptive technologies who at the least threaten or confound the rightsholder to the content owner, creator or producer who are trying to come to grips with their options and responsibilities. Jeff Treuhaft, Vice President, Digital Content Services, VeriSign Jason Johnson, Director of Licensing and Business Development, Via Licensing Richard LeVine, Senior Manager, Global Architecture and Core Technologies, Accenture Ian C. Ballon, Shareholder, Greenberg Traurig LLP Christopher Amenita, Senior Vice President, Enterprises Group, ASCAP Neil Edwards, General Manager, dot mobi Fred Davis, Founder, Davis, Shapiro, Lewit, Montone & Hayes, Moderator Christopher Amenita is the Senior Vice President of ASCAP’s Enterprises Group, which is the entrepreneurial division of ASCAP. The Enterprises Group focuses on two main areas: The first is the society’s internet activities, which includes ASCAP’s licensing efforts as well as the evaluation of emerging technologies surrounding the digital delivery of music on the internet. The second area centers on investing and partnering in developing technologies and ventures. Chris was responsible for overseeing ASCAP’s creation of Mediaguide, which is the largest Broadcast Monitoring and Data Information company utilizing audio fingerprinting technology. Chris was also involved in the creation of ASCAP's New Media and Technology Department, ASCAP's Web Site, and has directed numerous projects in the Office of the Chief Executive Officer. He continues to appear on panels discussing the impact of technology on the Music/Entertainment industry. Chris received a Bachelor of Science degree from the New York Institute of Technology. Neil Edwards, General Manager, dot mobi: Neil Edwards joined mTLD in August 2005. He was formerly a managing director of Xian Group, providing business acceleration services to start-up companies in the wireless search and security areas with recent focus on the highly innovative markets of China, Korea and Japan. He previously held several senior operating positions in marketing, product management, general management, business development, and software development including six years as vice president for VeriSign’s Network Solutions and Naming & Directory Services (.com) division. He has extensive business experience in Asia, Europe and the United States. Neil’s educational background includes a Bachelor of Arts degree in mathematics from The Citadel in Charleston, South Carolina and graduate work at the executive MBA program at Duke University's Fuqua School of Business in Durham, North Carolina. Jeff Treuhaft, Vice President, Digital Content Services, VeriSign Communications Services: In his role as Vice President, Digital Content Services, Jeff Treuhaft is responsible for driving product strategy and new business development across the range of Mobile and Broadband Content Services that VeriSign offers. As a worldwide leader in digital entertainment, VeriSign continues to help mobile operators, broadband service providers, cable and satellite entertainment service providers and content owners find and realize new, fast growing revenue opportunities in today's network rich marketplace. VeriSign's Digital Content Services platform provides content aggregation, rights management, subscription management, portal hosting, transaction authorization, billing and payment mediation and data intelligence solutions for mobile, broadband and broadcast entertainment applications. Mr. Treuhaft had previously served as Vice President, Corporate Marketing since joining VeriSign in 2002. Prior to VeriSign, Mr. Treuhaft was an executive advisor to the CEOs of several broadband and new media ventures including Vendio, Infrasearch (acquired by Sun Microsystems), Themestream, Hopelink and ICM. From 1994 to 1999, Mr. Treuhaft served in a variety of key executive and leadership positions at Netscape Communications while responsible for efforts including the delivery of the world's first commercial web server, standardizing the SSL security protocol, launching the JavaScript programming language, growing the largest Internet developer portal and community at DevEdge Online and launching the My Netscape personal portal including the RDF/RSS technologies. Prior to Netscape, Mr. Treuhaft spent several years at Silicon Graphics where he helped support and lead efforts including the launch of the Nintendo 64 console and the SGI Indy and Onyx workstations; principal photography for major motion pictures featuring SGI technology including Junior and Congo; a major theme park installation and attraction: Jurassic Park Behind the Scenes at Universal Studios and key business relationships with Fortune 100 customers. Mr. Treuhaft holds a B.S. degree from Skidmore College. Jason Johnson is director of licensing and business development for Via Licensing Corporation, a subsidiary of Dolby Laboratories which licenses intellectual property for technology companies worldwide. Previously, he served as the vice president of business development for Global IP Sound, a developer of audio codecs used by Skype, Google, Microsoft and others. Prior to Global IP, Mr. Johnson was the co-founder and CEO of InterQuest Communications, a nationwide provider of wired and wireless Internet services that merged with Darwin Networks in late 1999 to become a nationwide provider of broadband Internet service to hotels and apartment communities. Mr. Johnson also managed channel marketing and sales for networking equipment manufacturer Tut Systems and worldwide computer distributor Merisel, Inc. He is a member of the Licensing Executives Society and the Intellectual Property Society. He conducted his undergraduate and graduate studies at Pepperdine University and Stanford University, respectively. Rick LeVine is an Experienced Senior Manager in Accenture’s Global Architecture and Core Technologies organization.He is Accenture’s thought leader in the Digital Rights Management space, and is driving significant IPTV and Digital Convergence work. Mr. Levine has held V.P. of Engineering and C.T.O. positions in the software industry, and has led technology and business partnerships between Fortune 200 Technology firms. He has nearly two decades deep technology, product creation and delivery, architecture, and management experience. He has earned a Masters in Computer Science, and a 2003 MIT Sloan Master of Science in the Management of Technology degree. Rick is also the author of several published Digital Rights Management and Security Patents Ian C. Ballon, Shareholder, Greenberg Traurig LLP: Ian Ballon represents technology, media and entertainment companies in complex litigation and counseling relating to copyright, trademark, trade secret, database and computer and Internet law issues. Mr. Ballon, who splits his time between the firm's Palo Alto and Los Angeles offices, is the author of the three-volume legal treatise, "E-Commerce and Internet Law: Treatise With Forms" (LegalWorks/ West Publishing 2001 & 2005 Supp., which has been cited in state and federal court opinions. He also serves as Executive Director of Stanford University Law School's Center for E-Commerce . In addition, Mr. Ballon is an Advisor to the American Law Institute's International Intellectual Property Jurisdiction Project, a Council Member of the American Bar Association's Section of Science and Technology, and a member of the GRAMMY® Foundation's Entertainment Law Initiative Advisory Committee. Mr. Ballon frequently speaks and writes about intellectual property and Internet law and is regularly quoted on these subjects in general-circulation and industry publications. He serves on the editorial boards of The Cyberspace Lawyer, The Journal of Internet Law, Privacy and Information Law Report, E-Commerce Law Report and Intellectual Property Lawcast. In 1999, he was named one of the top 20 California lawyers under age 40 by California Law Business, and in February 2001 was listed as one of 16 top new-media lawyers in the United States by the Daily Journal's CyberEsq. magazine. He was named one of the 100 most influential lawyers in California by California Law Business in 2001, as one of the top 25 copyright, trademark and patent lawyers in California by the Daily Journal in 2003, and has continued for several years (including 2005) to hold a position as a top intellectual property litigation lawyer in the annually released Northern California Super Lawyers published by Law & Politics and San Francisco Magazine edition. Mr. Ballon is also listed in the 2006 edition of The Best Lawyers in America in the areas of intellectual property and information technology, and as one of the world's leading lawyers in the 2005 Technology, Media and Telecommunications Expert Guide. Fred Davis, Founder, Davis, Shapiro, Lewit, Montone & Hayes: As founder of the leading music law firm of Davis, Shapiro, Lewit, Montone & Hayes, Fred Davis represents some of today’s most successful and recognizable stars in the areas of rock, hip-hop and pop for the firm, which boasts offices in New York, Beverly Hills and San Francisco. A graduate of Tufts University with a degree from the Fordham School of Law, Davis is also one of the leading experts in the burgeoning area of digital music, rights and distribution. His current clients include SNOCAP, the digital rights management firm started by Napster founder Shawn Fanning, as well as Macrovision, Real Networks, Loudeye and Blingtones. Davis has been on the front lines of the Recording Industry’s tumultuous attempt to harness the power of the Internet by monetizing the explosion of interest in digital music downloads and subscription. As legal representative for many of the leading recording artists in the music industry, Davis is eager to balance the demands of monetizing the exploitation of his clients’ intellectual property and helping digital media companies provide the answers for the thorny issues of piracy, copyright infringement and distribution. Davis provides an insider’s overview of the major issues in the growth and development of digital music. His focus is on both the industry’s "offensive" and "defensive" strategies, i.e. how to best protect copyrighted content while creating an infrastructure that will allow the "exploitation of digital property through the building and creation of new distribution systems." As the legal representative for SNOCAP, he has first-hand knowledge of Shawn Fanning’s attempt to create a legitimate peer-to-peer network that delivers on the promise of his original, groundbreaking venture, Napster. "SNOCAP believes in the power and potential of peer-to-peer networks, but combined with respect for the copyright and the copyright holder," explains Davis. "Shawn is focusing on the P2P networks themselves, identifying the music that is being traded and giving the artist the mechanism to be compensated for that activity." "I am bullish on both the ‘offensive’ and ‘defensive’ strategies to solve our problems," he says. "Demand for music is higher than ever," he says. "We have to be aggressive, patient and visionary to figure out how to make the digital model work. The music business is doing well; it is the traditional CD based record companies that are having a rough time." Formerly an Executive Vice President at EMI Records before he founded his current firm, as Davis & Shapiro in 1997, Fred Davis has received the ACLU’s Bill of Rights Award and the UJA’s Music Visionary of the Year Award, and was a member of the Board of Directors for the 9/11 Fund. He lives in New York City and has two children, 12 and 8.