Wednesday, March 29
9:00 AM - 10:15 AM
Track IV:
The Telco Advantage and the IPTV Digital Home: Gateway to Services - VOIP, Wireless Music, Broadband and Set-top
This is the year that the Telcos make their entry into the Digital Home, providing the full array of services, starting with the basic telecommunications packages, moving along into VoIP, Wireless, Broadband and finally into the full set-up video assortment of otherwise broadcast and cable based entertainment, news, movie and sports offerings. Telco as a full communications, entertainment and video provider, it was a service that was waiting to happen. After the false start of the mid-90s, it was only a ten-year wait for the real McCoy to emerge – and this time it’s for real. In this session, we will explore what the process of the rollout will look like, try to understand what the technologies of IPTV look like and try to understand what the Telco-IPTV timeline with the consumer will look like. A whole new world of content and technology will soon be available to the consumer and in this session we get a view of that future.
Jay Fausch, Senior Director of Strategic Marketing, Fixed Communications Group, Alcatel
J.D. Zeeman, Director, Digital Media, Global Communications Sector Services, IBM
Dr. Eduardo Pérez, V.P., Marketing, Media Excel, Inc.
Peter Percosan, Executive Director Broadband Strategy, Broadband Communications Group. Texas Instruments
Amy Friedlander, Senior Vice President, Programming, AT&T Operations
Daniel Harris, CEO MediaPass® Network
Martijn Lopes Cardozo, Executive Vice President Distribution and Partnerships, GoldPocket
Michelle Abraham, Principal Analyst, In-Stat, Moderator

Jay Fausch is Senior Director of Marketing at Alcatel's Fixed Communications Group in Raleigh, NC, where he is responsible for leading the company's global strategic marketing efforts focusing on broadband access and DSL. Prior to joining Alcatel, he held key management positions at Lucent, Paradyne, Racal Data Communications and Westell Technologies. Jay is a DSL Forum Ambassador and is Chairman of the DSL Forum's Marketing Committee. He also sits on the Board of Directors of the Fiber to the Home Council. Jay received a Bachelor of Science degree in Electrical Engineering from Duke University and a Masters in Business Administration from the University of North Carolina at Chapel Hill. Jay is an acknowledged expert on wireline broadband access and a frequent speaker at industry conferences.

Amy Friedlander, Senior Vice President, Programming, AT&T Operations: Amy Friedlander is senior vice president, Programming, for AT&T Project Lightspeed and oversees areas including interactive programming and convergence. Project Lightspeed is the initiative to expand the fiber-optics network deeper into neighborhoods to deliver AT&T U-verseSM TV, AT&T Yahoo! High Speed Internet, U-verse Enabled and, in the future, voice over IP services. AT&T expects to reach approximately 18 million households as part of initial deployment, using fiber-to-the-node and fiber-to-the-premises technologies. Preceding AT&T, Ms. Friedlander headed a strategic consulting practice, Xanthum Partners, which helped clients from around the globe with content strategy, negotiation and acquisition, and programming and packaging development. Ms. Friedlander was previously General Counsel and SVP of Business Development for Intertainer, the first VOD service delivered over both broadband and cable. She was responsible for negotiating content agreements with the major studios and programmers, distribution agreements with cable companies and telcos, and general technology ventures. In the Business Development role, Ms. Friedlander was responsible for international development and led her team to implement Intertainer’s strategy related to content distribution and software services. Prior to her tenure with Intertainer, Ms. Friedlander practiced corporate law at Gibson, Dunn & Crutcher in Los Angeles. Ms. Friedlander holds a JD from the University of Chicago and a BA with honors from the University of Michigan.

Daniel Harris, CEO, MediaPass® Network. As company Founder & CEO, Daniel has been responsible for overseeing all aspects of growth and development for the MediaPass.net Network since its inception. This includes managing a 4 year relationship with Microsoft Corporation. During this time, MediaPass has been a featured content partner within Microsoft’s WindowsMedia.com; and most recently, MediaPass participated in a national press launch at SXSW music conference announcing the launch of its new music video download service. Having secured the exclusive content rights for events including: 2002-2003-2004 American Dance Music Awards, Voodoo Festival, UK’s Mobo Awards, and Ultra Festival, MediaPass.net properties have distributed well over 200 live-on-demand webcasts reaching millions of end-users. This vision for cost-efficiently feeding the content needs of Gen Y - X audiences has resulted in establishing relationships with all of the major music labels. MediaPass has seamlessly integrated its original content with mainstream talent including: Madonna, Missy Elliott, OutKast, Beyonce, Busta Rhymes, Radiohead, ColdPlay, and Red Hot Chili Peppers.

J.D. Zeeman, Director, Digital Media, Global Communications Sector Services, IBM Global Services: J.D. Zeeman is responsible for enabling business to exploit the exciting new technologies of Digital Media (audio, video, image). His global focus is primarily within the Media, Entertainment, and Telecommunications industries. His work encompasses strategy, offering development, and leading-edge engagements and alliances. Digital Media encompasses the creation, management, and distribution of unstructured content. IBM Global Services delivers unique value by providing end-to-end infrastructure, built on open standards, scalability, security, as well as the business advice for effective use and implementation. Mr. Zeeman's concentration is on innovative implementations of digital media to fulfill specific customer needs or to address new market opportunities. Areas of recent focus include content services (e.g. on-line gaming, video on demand), wireless computing, and e-business on demand. Mr. Zeeman has been with IBM Global Services over ten years. He has worked with clients to execute a full continuum of I/T solutions (i.e. plan, build, and run). Organizational responsibilities have included strategic outsourcing, e-business hosting services, and professional services. Mr. Zeeman holds a Masters of Business Administration from Northwestern's Kellogg School and a Bachelor of Science in Engineering from Princeton University.

Peter Percosan, Executive Director Broadband Strategy, Broadband Communications Group. Texas Instruments: Percosan has served as the executive director broadband strategy for Texas Instruments Cable Broadband Communications Group since the acquisition of Libit Signal Processing in 1999. In this role he provides strategic direction that aligns Texas Instruments technology strengths with the needs of the cable industry. He is also responsible for identifying market trends and providing the vision to the cable broadband group. Prior to this position, Percosan was the vice president of strategy and business development at Libit Signal Processing. Percosan also served as vice president of strategic marketing, at Lysis SA and vice president of engineering at Ariel Corporation. Percosan has presented on the broadband topic at numerous technical seminars. He earned his bachelor’s degree in computer engineering from the University of California at San Diego.

Martijn Lopes Cardozo, Executive Vice President Distribution and Partnerships, GoldPocket: As Executive Vice President of Distribution and Partnerships at GoldPocket Interactive, a TANDBERG Television company, Martijn Lopes Cardozo is responsible for developing and managing key strategic partnerships. He oversees the distribution of GoldPocket's interactive television technologies to cable, satellite, telecom, and wireless providers. He is also responsible for TANDBERG Television’s global IPTV business, which provides telecom operators market leading compression, on-demand, and interactive television solutions. During his tenure at GoldPocket, Mr. Lopes Cardozo led the Company's entry into the wireless and operator businesses as Senior Vice President of Distribution and Product Development. Prior to GoldPocket, Mr. Lopes Cardozo was a Senior Product Manager at Akamai Technologies, where he arranged and coordinated reseller agreements including a critical arrangement with WebTrends. He previously worked with EOS in London, Unilever in Germany, Shell International in Egypt, and OC&C Strategy Consultants in the Netherlands. Mr. Lopes Cardozo holds a Master of Business Administration from Harvard Business School and a Master of Science in Applied Physics from the Delft University of Technology in the Netherlands.


Martijn Lopes Cardozo, Executive Vice President Distribution and Partnerships, Goldpocket: As Executive Vice President of Distribution and Partnerships, Martijn Lopes Cardozo is responsible for developing and managing key strategic partnerships for GoldPocket. He oversees the distribution of GoldPocket's interactive television technologies to cable, satellite, telecom, and wireless providers. During his tenure at GoldPocket, Mr. Lopes Cardozo led the Company's entry into the wireless and operator business as SVP of Distribution and Product Development. Prior to GoldPocket, Mr. Lopes Cardozo was a Product Manager at Akamai Technologies, where he arranged and coordinated reseller agreements including a critical arrangement with WebTrends. He previously worked with EOS in London, Unilever in Germany, Shell International in Egypt and OC&C Strategy Consultants in the Netherlands. Mr. Lopes Cardozo holds a Master of Science in Applied Physics from the Delft University of Technology in the Netherlands and a Master of Business Administration from Harvard Business School.

Michelle Abraham, Principal Analyst, Converging Markets & Technologies, Multimedia, InStat: Ms. Abraham is a Principal Analyst for In-Stat's Converging Markets & Technologies Group. Before joining In-Stat in 1996, she worked for several years as a manager for an inbound call center operation. Ms. Abraham's specific areas of research include Video Delivery by Telephone Companies, the Direct Broadcast Satellite industry, Digital Television, DVD, and MPEG ICs. Ms. Abraham has contributed industry commentary to many technical and business publications including the Wall Street Journal, USA Today, Forbes, Business Week, EETimes, and Electronic News. She has been a speaker at industry conferences such as Supercomm, World DSL Forum, and Broadband Year 2000. Ms. Abraham has appeared on ABC's Business Now TV program as well as TechTV. Ms. Abraham has also contributed articles to industry publications, including Electronic News and TWICE. She completed her BA in Economics at the University of Michigan. Ms. Abraham received her MBA from Arizona State University.